DT&SHOP

What DT&SHOP does

DT&SHOP GmbH is a privately held German e-commerce distributor of dental technology supplies, headquartered in Bad Bocklet and operating under business manager Alexander Schneider since 1978. The company runs a self-serve, product-led growth platform at dt-shop.com carrying more than 65,000 SKUs across CAD/CAM, finishing, fixation, impression-taking, prosthetics, orthodontics, thermoforming, veneering, and general laboratory categories. Its catalog combines the proprietary FINO and FINOHIT sub-brands (FINOCAM milling cutters, FINOprimer bonding agents, FINOHIT entry-level supplies) with multi-brand distribution for Amann Girrbach, Bego, Ivoclar, VITA, Dentsply Sirona, Kulzer, Renfert, Elos Accurate, Candulor, Shofu, and others. Reported operational metrics include 96% product availability and same-day shipping from a single German facility with worldwide export capability.

The technology layer is a conventional e-commerce storefront with a small set of purpose-built digital tools: a tooth-ordering wizard aggregating seven tooth manufacturers, a digital tooth-stock inventory module with QR-code labeling, customer accounts for order/document access, and integrations with PayPal (payments), Google Analytics and Matomo (analytics), and Chatwoot (live chat). Revenue is generated almost entirely through direct, one-time unit-priced product sales priced in EUR (e.g., Kulzer HeraCeram cre-active at EUR 45.50-EUR 48.00), with financing and leasing options layered on for larger equipment purchases. The customer base spans dental laboratories (primary), in-house dental practice laboratories, and dental technician trainees, served through the website plus telephone, fax, and email order channels. The company is founder/management-owned with no disclosed venture or private-equity investment.

Name

DT&SHOP

Legal name

DT&SHOP GmbH

Website

https://dt-shop.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

251–500 employees

Short description

DT&SHOP is a German e-commerce platform supplying 65,000+ dental technology products to dental laboratories, practice labs, and trainees worldwide, combining its FINO proprietary brand with multi-brand distribution, digital inventory tools, and same-day shipping.

Ownership category

akta.pro rank

Product category

Dental Laboratory Supplies

SIC

Dental Equipment & Supplies (3843), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Medical, Dental & Lab Supply Marketplaces (CRAFAHAG)

Keywords

• Dental laboratory supplies
• CAD/CAM dental products
• Dental prosthetics equipment
• Dental instruments retailer
• Orthodontic lab materials

Headquarters

HQ city

Bad Bocklet

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Product Sales: DT&SHOP generates revenue through direct product sales of dental technology supplies including CAD/CAM equipment, instruments, materials, and accessories. Customers purchase products through the e-commerce platform with various payment options including credit card, PayPal, and payment on account. The company also offers financing and leasing options for larger equipment purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

DT&SHOP operates an online e-commerce platform supplying dental laboratories with more than 65,000 products spanning CAD/CAM solutions, instruments, materials, and accessories. The catalog combines proprietary FINO and FINOHIT brands alongside third-party brands such as Amann Girrbach, Bego, Ivoclar, VITA, and Kulzer. The platform is enhanced with digital tools including a tooth ordering wizard, digital tooth stock management, and QR code scanning for quick document access, and is supported by 96% product availability and same-day shipping with worldwide export capability.

Product overview

DT&SHOP operates as an online dental supplies e-commerce platform offering over 65,000 products from multiple branded manufacturers including Amann Girrbach, Baumann, Bausch, Bego, Bimos, Busch, Candulor, Coltène/Whaledent, Dauphin, da+vinci, and Dekema, alongside its own proprietary FINO and FINOHIT sub-brands. The platform functions as a unified online shop with integrated digital features including tooth stock management, QR code scanning for document access, and a tooth ordering wizard. The product portfolio spans CAD/CAM solutions, finishing, fixation, impression taking, investing/casting/soldering, model fabrication, modelling, orthodontics, prosthetics, thermoforming, and veneering. Services include over 20 years of CAD/CAM expertise, consulting, maintenance, repairs, installation, and financing/leasing options. Key product lines include FINO branded milling cutters and bonding agents, Kulzer HeraCeram cre-active ceramics, Elos Accurate Digital SMART Flow implant workflows, and Renfert instruments.

Differentiator

Problem solved

Functional benefit

Brands

• FINO: Quality products direct from the manufacturer, including FINOHIT product line
• FINOHIT

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

16 partnerships are on record, tiered core, major and standard.

• FINOcoreOEM/ Whitelabel/ Licensing PartnerDT&SHOP offers FINO products direct from the manufacturer, including their own brand of dental technology supplies. The company also carries FINOHIT products and features FINO heavily in promotional campaigns including clearance sales.
• RenfertcoreTechnology or IntegrationExclusive product launches such as the Dynex Brillant Specials cutting discs test kit. Renfert is a key brand for dental laboratory equipment and instruments.
• Elos AccuratecoreTechnology or IntegrationDT&SHOP promotes Elos Accurate Digital SMART Flow for open implant workflows, connecting all process steps from scan body to manufacturing for precise and efficient dental prosthetic results.
• Amann GirrbachmajorChannel Partner/ Reseller/ DistributorRenowned brand in dental CAD/CAM technology and prosthetics featured prominently in DT&SHOP catalog.
• KulzermajorChannel Partner/ Reseller/ DistributorDT&SHOP offers Kulzer HeraCeram cre-active product line including 3D and 2D ceramic materials, glaze pastes, and powders in various sizes.
• IvoclarmajorChannel Partner/ Reseller/ DistributorLeading dental manufacturer whose tooth products are available through the tooth ordering wizard on DT&SHOP.
• VITAmajorChannel Partner/ Reseller/ DistributorPremium dental tooth manufacturer available through the tooth ordering wizard and general catalog.
• Dentsply SironamajorChannel Partner/ Reseller/ DistributorMajor dental technology conglomerate whose tooth products are available through the tooth ordering wizard.
• BegomajorChannel Partner/ Reseller/ DistributorGerman dental technology company specializing in materials for prosthetics and restorations, prominently featured in DT&SHOP catalog.
• BauschstandardChannel Partner/ Reseller/ DistributorDental technology brand available in the DT&SHOP product catalog.
• CandulorstandardChannel Partner/ Reseller/ DistributorDental prosthetics and orthodontics manufacturer featured in DT&SHOP catalog.
• BaumannstandardChannel Partner/ Reseller/ DistributorDental laboratory supplies brand available through DT&SHOP.
• BuschstandardChannel Partner/ Reseller/ DistributorDental technology products available in DT&SHOP catalog.
• DekemastandardChannel Partner/ Reseller/ DistributorDental furnace manufacturer available through DT&SHOP.
• GebdistandardChannel Partner/ Reseller/ DistributorDental tooth manufacturer available through the tooth ordering wizard.
• ShofustandardChannel Partner/ Reseller/ DistributorDental materials manufacturer available through DT&SHOP tooth ordering wizard.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Safco Dental Supply: US-based dental supply distributor focused on cost-competitive, multi-brand catalog sales to practices and labs. Comparable as a multi-brand dental distributor, but US-focused rather than directly competing in DT&SHOP's primary European markets.
• Sinclair Dental: Canadian dental supply distributor offering a broad multi-brand catalog to practices and laboratories. Comparable as a B2B dental distributor serving labs, but primarily operates in Canada rather than competing directly in DT&SHOP's European core.

Broad incumbents

• Ivoclar: Liechtenstein-headquartered dental manufacturer of restorative materials, prosthetics, and digital equipment, with direct sales channels to dental labs. Comparable because it is both a featured supplier partner (tooth ordering wizard) and a broader industry incumbent with overlapping catalog breadth in the same lab categories.
• Dentsply Sirona: Global dental equipment and consumables manufacturer that also sells directly to dental labs, including through the tooth lines featured on DT&SHOP. Comparable because it sits both as a supplier partner and a potential competitor via direct-to-lab channels, with deep coverage of CAD/CAM, prosthetics, and orthodontics.
• Bego: German dental materials and equipment manufacturer specializing in prosthetics, implants, and CAD/CAM. Comparable as both a major supplier partner featured in DT&SHOP's catalog and a vertically integrated competitor with direct lab sales channels in the same specialty categories.
• Amann Girrbach: Austrian dental CAD/CAM equipment and materials manufacturer selling prosthetic and digital workflow solutions to dental labs. Comparable as a featured CAD/CAM brand partner with significant direct sales to labs, representing both a key supplier and a potential direct competitor in DT&SHOP's digital dentistry categories.
• Henry Schein: Largest North American dental and medical supply distributor offering broad catalogs to dental practices and laboratories. Directly comparable as a multi-brand B2B dental distributor, though significantly larger and serving the full practice/lab stack rather than specializing in lab supplies.
• Patterson Companies: Major US-based distributor of dental and animal health supplies, with deep relationships to dental laboratories and practices. Comparable as a broad-line dental B2B distributor with similar supplier-brand portfolio, though operating at much larger scale than DT&SHOP.

Direct peers

• Pluradent: German dental supply distributor serving dental practices and laboratories with a broad multi-brand catalog across CAD/CAM, prosthetics, and instruments. Direct peer given shared DACH base, similar B2B lab focus, and overlapping brand partnerships (Ivoclar, VITA, Amann Girrbach, etc.).
• NWD Group (Nordwest Dental): European dental supply group headquartered in Germany, distributing a multi-brand catalog to dental laboratories and practices. Highly comparable as a DACH-rooted, lab-focused dental distributor with overlapping manufacturer relationships and similar target customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@dtshopTV
• Facebookfacebook.com/dtshopcom
• LinkedInde.linkedin.com/company/dtshop
• Instagraminstagram.com/dt.shop_gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DT&SHOP