What Todd Shelton does

Todd Shelton is an American direct-to-consumer menswear brand founded in 2003 by Todd Shelton and headquartered in Paterson, New Jersey. The company operates as a vertical manufacturer: it designs and produces all products in its owned factory, with no wholesale partners, retail stores, or third-party marketplace listings. Distribution is exclusively through toddshelton.com and a factory showroom at its New Jersey headquarters. The catalog is intentionally narrow and permanent, comprising three product categories (all-cotton jeans, solid-color button-up shirts, and crewneck t-shirts) with consistent fits and fabrics that do not change between seasons or years. The founder is the sole owner and operator; the company is bootstrapped with no institutional investment cited.

The core product technology centers on a multi-dimensional fit system. Jeans are offered across four dimensions (waist 28-40 inches in 1-inch increments, four thigh fits including Lean, Basic, Relaxed, and Athletic, two rises including standard and high-rise, and inseams from 26 to 38 inches in 1-inch increments with longer or shorter lengths available on request). Shirts offer in-between sizes (S/M, M/L, L/XL), five body lengths, and sleeve lengths from 32 to 36 inches. Fabrics are sourced from three long-tenured mills: Japanese selvedge denim from Kuroki Mills in Okayama (since 2012), oxford cloth from Somelos in Portugal, and Italian denim for the Classic 12 line. Manufacturing uses all-cotton, non-stretch materials that are pre-washed and pre-shrunk before shipping, delivering a "ships at the labeled inseam" guarantee.

The revenue model is straightforward DTC apparel sales with premium unit pricing ranging from $220 (Hemp 130 shirts) to $300 (selvedge jeans). Customers transact through one of four ordering methods: Standard (four fit options selected at checkout, 14-day delivery, 30-day returns), Fit Check (two pairs shipped for the price of one with return of the non-fitting pair), Modular (access to all fit options, final sale), and Reorder (based on past order reference). The customer base consists of individual consumers, primarily men seeking well-fitting all-cotton basics with extensive size customization, including tall (6'4"+) and short (5'7"-5'8") demographics and those requiring high-rise options. The company does not currently ship internationally and does not operate a subscription model.

Name

Todd Shelton

Legal name

Todd Shelton

Website

https://toddshelton.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Todd Shelton is a bootstrapped, founder-owned American menswear brand that designs and manufactures all-cotton jeans, solid-color button-up shirts, and crewneck t-shirts in its owned Paterson, NJ factory, selling exclusively direct-to-consumer through toddshelton.com with a multi-dimensional fit customization system.

Ownership category

akta.pro rank

Headquarters

HQ city

Rutherford

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Direct-to-consumer apparel sales: The company sells its complete collection of all-cotton jeans, shirts, and t-shirts exclusively through its e-commerce platform and factory showroom. Products are permanently available with direct ordering. No wholesale or third-party retail distribution.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Todd Shelton designs and manufactures all-cotton men's jeans, button-up shirts, and crewneck t-shirts in its own Paterson, New Jersey factory. The company sells its products exclusively direct-to-consumer through toddshelton.com, with no wholesale or third-party retail distribution. The offering centers on a multi-dimensional fit customization system that allows buyers to specify waist, thigh fit, rise, and inseam lengths for jeans, and body length and sleeve length for shirts.

Product overview

Todd Shelton is a direct-to-consumer menswear brand that manufactures all products in its own New Jersey factory. The company operates a focused three-category product collection consisting of all-cotton jeans (Original 13 selvedge, Lightweight 11 selvedge, and Classic 12), solid-color button-up shirts (Oxford 150, Classic 130, Flannel 160, Hemp 130, Linen 120, and Craft 150), and crewneck t-shirts (Refined 160 SS). The collection is designed to be permanent and consistent—fits and fabrics do not change between seasons or years. The company sources selvedge denim from Kuroki Mills in Japan and offers extensive fit customization including waist (28-40 inches), thigh fits (Lean, Basic, Relaxed, Athletic), rise options (standard and high), and inseams (26-38 inches in 1-inch increments). Products are sold exclusively through toddshelton.com with direct-to-consumer distribution.

Differentiator

Problem solved

Functional benefit

Products and services

• Original 13 Selvedge Jeans 13 oz selvedge denim jeans made in New Jersey, USA. Available in dark, mid, and light wash options with four thigh fits (Lean, Basic, Relaxed, Athletic), standard and high rise, and inseams from 26 to 38 inches. Priced at $300.
• Lightweight 11 Selvedge Jeans 11 oz selvedge denim jeans sourced from Kuroki Mills in Okayama, Japan, made in New Jersey, USA. Available in dark, mid, and light wash options with standard and high rise. Priced at $300.
• Classic 12 Jeans 12 oz casual denim jeans made in New Jersey, USA using Italian denim. All-cotton with no stretch, available in black and dark wash with four thigh fits and standard and high rise options. Priced at $280.
• Oxford 150 Shirts 150 gsm oxford cloth button-up shirts using Portuguese fabric from Somelos, made in New Jersey, USA. All-cotton with 3-hole mother of pearl buttons, available in multiple colors with slim and standard fits and adjustable sleeve lengths (32-36 inches). Priced at $250.
• Classic 130 Shirts 130 gsm matte twill button-up shirts made in New Jersey, USA. All-cotton construction available in multiple colors with standard and slim fits and adjustable sleeve and body lengths. Priced at $250.
• Flannel 160 Shirts 160 gsm brushed twill shirts made in New Jersey, USA. All-cotton flannel available in black with standard and slim fits and adjustable sleeve and body lengths. Priced at $250.
• Hemp 130 Shirts 130 gsm short sleeve button-up shirts made from 50% hemp and 50% cotton blend, manufactured in New Jersey, USA. Available in multiple colors with standard and slim fits. Priced at $220.
• Linen 120 Shirts 120 gsm all-linen button-up shirts made in New Jersey, USA. Available in navy, white, and light blue with adjustable sleeve lengths (32-36 inches). Priced at $250.
• Craft 150 Shirts 150 gsm brushed matte twill overshirt made in New Jersey, USA. All-cotton construction available in navy with adjustable sleeve lengths (32-36 inches) and body lengths. Priced at $250.
• Refined 160 SS T-shirts All-cotton crewneck t-shirts made in New Jersey, USA. Available in black and navy as part of the core three-product collection.
• Fit Check Program Two pairs of jeans shipped to the customer for the price of one so the buyer can identify their correct fit and return the pair that does not fit. Designed to reduce sizing risk for first-time direct-to-consumer buyers.

Quantifiable outcome

• Inseam options from 26 to 38 inches with custom lengths available on request
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Kuroki MillscoreStrategic or Co-development Partner · 1 January 2012Primary fabric supplier for selvedge denim since 2012. Kuroki Mills is located in Okayama, Japan. The relationship has been continuous for over a decade, supplying the Japanese selvedge denim used in the Original 13 and Lightweight 11 jean lines.
• SomeloscoreStrategic or Co-development PartnerFabric supplier for Oxford cloth shirts. Somelos is a Portuguese textile manufacturer providing the 150 g/sm oxford cloth used in the Oxford 150 shirt collection.
• Italian denim millminorStrategic or Co-development PartnerSupplier of Italian-origin denim used in the Classic 12 casual denim jeans.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Buck Mason: Premium men's basics brand with strong DTC and growing retail footprint, focusing on USA-made classic essentials. Closely comparable to Todd Shelton's DTC menswear model with similar price points and American manufacturing positioning.
• Taylor Stitch: California-based DTC menswear brand with ethical/USA-made production and tailored basics across shirts, pants, and outerwear. Operates a similar DTC + outlet model with comparable price architecture and a focus on durable everyday clothing.
• Mack Weldon: Men's basics DTC brand (underwear, socks, t-shirts, pants) with premium positioning. Competes for the same quality-conscious men's basics customer with a similar digitally-led go-to-market and Made in USA/atelier narratives.
• Naked & Famous Denim: Canadian selvedge denim specialist offering premium Japanese-fabric jeans direct-to-consumer. Closely mirrors Todd Shelton's denim-centric positioning, Kuroki-adjacent sourcing approach, and emphasis on specialty denim craftsmanship.
• Mott & Bow: Premium denim DTC brand offering jeans with multi-fit options and direct pricing. Directly competitive in the fit-customized selvedge denim DTC space with similar value proposition.
• Flint and Tinder: USA-made men's basics brand owned by Huckberry, offering American-produced essentials at premium prices. Competes for the same Made in USA menswear customer with similar DTC-first distribution and fit-focused product lines.
• 3Sixteen: NYC heritage menswear brand focused on premium selvedge denim and Americana-style basics. Shares Todd Shelton's premium denim orientation, Japanese mill sourcing partnerships, and craft-driven manufacturing ethos.
• Outerknown: Sustainable apparel brand co-founded by Kelly Slater, with USA-made and ethically produced menswear basics. Overlaps with Todd Shelton in DTC, sustainability/Made in USA narrative, and premium essentials.

Broad incumbents

• Everlane: Larger DTC basics brand offering men and women's apparel across tees, jeans, shirts and more. Operates as a broader incumbent in DTC basics with greater scale, capital, and category breadth than Todd Shelton.
• Levi's Made & Crafted: Premium heritage sub-line from Levi Strauss & Co. competing in American selvedge denim. While serving a much broader market, the Made & Crafted and Selvedge lines directly compete with Todd Shelton's premium American denim positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ToddSheltonUSA
• Facebookfacebook.com/toddshelton

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Todd Shelton