Soluble
- Company typePrivate
- Founded2010
- HeadquartersNewcastle Upon Tyne, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Soluble firmographics
Firmographics- Name
- Soluble
- Legal name
- Soluble Apps
- Website
- https://solubleapps.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Soluble is headquartered
LocationHeadquarters
- HQ city
- Newcastle Upon Tyne
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Soluble business model
Business model- GTM type
- B2B
- Offering type
- Software
Revenue model
- App Sales and In-App Purchases: Soluble Apps generates revenue through direct app sales (e.g., MailShot Pro, PlayRight) and in-app purchases that unlock premium features. The freemium model offers limited free versions (e.g., MailShot: 3 groups with up to 5 contacts) with one-time in-app purchase upgrades to remove restrictions. No recurring subscription required for most apps.
- Subscription Revenue: EditPoint requires a subscription to edit markers, with a 14-day free trial. This is a rare recurring revenue component for the company.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | One time/ perpetual license | MailShot Free - Limited group email app |
| One time/ perpetual license | One time/ perpetual license | MailShot Pro - Full group email functionality |
| Freemium | One time/ perpetual license | TextShot Lite - Limited group texting |
| Subscription | Monthly | EditPoint - Audio markup with subscription |
| Freemium | One time/ perpetual license | One Day Free - Event countdown app |
| Freemium | One time/ perpetual license | PlayRight - Team picking app |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Soluble product offering
Product offeringCore offering
No source content was supplied about Soluble's core offering.
Product overview
Soluble Apps is an iOS app developer offering a portfolio of productivity and utility apps. The core product MailShot and its companion GroupShot provide email group management, while ShotList serves video production planning. Additional apps include EditPoint for audio markup, TextShot for group texting, FAQ for email templates, PlayRight for team selection, One Day for countdown tracking, and Suggestion Box/Ultimate Charades for improvisational games. Most apps follow a freemium model with Lite/free versions and premium upgrades.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- MailShot reached 230,000+ users by September 2013, demonstrating strong market adoption for the unique group email solution
- +1 more outcomes
Companies that use Soluble
Customer profileSegments5 records
Soluble technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature5 records
Soluble partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights4 records
Soluble competitors and assessment
Company assessmentDirect peers
- Smile Software: Independent developer of PDFpen and TextExpander for iOS and macOS. Comparable as a niche iOS productivity developer with multiple App Store apps, freemium and subscription pricing, and a focus on filling gaps in Apple's native tooling.
- Readdle: Independent iOS productivity developer behind Spark (email), Scanner Pro, Documents, and PDF Expert. Directly comparable as a multi-app iOS productivity studio with freemium/paid app distribution through the App Store, often building apps that fill gaps in Apple's native offerings.
- Flexibits: Independent iOS/Mac developer of Fantastical calendar and Cardhop contacts app. Directly comparable as a focused, profitable indie studio selling premium productivity apps that complement and extend iOS/macOS native features.
- Cultured Code: Independent developer of Things, a flagship iOS/macOS task manager. Directly comparable as a small-team, premium-priced iOS productivity studio with a long product lifecycle and App Store distribution.
- The Omni Group: Independent developer of OmniFocus, OmniPlan, OmniGraffle, and other iOS/macOS productivity apps. Comparable as a long-standing indie productivity studio selling premium utility apps directly via the App Store.
- Agile Tortoise: Independent developer of iOS productivity utilities including Drafts, Terminology, and Phraseology. Comparable as a small-team indie developer of niche productivity apps distributed via the App Store with power-user audiences.
- Tapbots: Independent iOS developer of productivity apps including Tweetbot, Paste, and Ivory. Directly comparable as a small-team iOS-first indie studio building premium utility apps for power users via the App Store.
- DEVONtechnologies: Independent developer of DEVONthink, DEVONagent, and other iOS/macOS productivity/knowledge-management apps. Directly comparable as a niche-specialist iOS productivity studio with freemium and one-time-purchase pricing models.
- AgileBits: Developer of 1Password, a flagship iOS productivity app. Comparable as a long-running, bootstrapped-to-funded iOS productivity developer that grew from indie roots into a category-leading utility business.
Broad incumbents
- Evernote: Large-scale cross-platform productivity/note-taking incumbent with broad iOS presence. Comparable as a productivity app incumbent that competes for the same iOS productivity user wallet share, though at vastly greater scale and broader scope.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Soluble social profiles
Digital presenceSoluble financial estimates
Financial estimateRevenue estimate
Valuation estimate
Soluble leadership team
Management profileNumber of profiles
Soluble funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Soluble M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Soluble
What does Soluble do?
No source content was supplied about Soluble's core offering.
Is Soluble a public or private company?
Soluble is a private company. It is classified as unknown and is currently operating.
When was Soluble founded?
Soluble was founded in 2010. It employs 11 to 50 people.
Where is Soluble based?
Soluble is headquartered in Newcastle Upon Tyne, United Kingdom, in the Europe region.
How does Soluble make money?
Two revenue lines are on record. App Sales and In-App Purchases are the primary driver. The others are subscription Revenue.
Who are Soluble's main competitors?
Direct peers on record are Smile Software, Readdle, Flexibits, Cultured Code, The Omni Group, Agile Tortoise, Tapbots, DEVONtechnologies and AgileBits. Evernote is listed as a broad incumbent.
Does Soluble have an API?
No public API is recorded for Soluble.