Taxi Göteborg

What Taxi Göteborg does

Taxi Göteborg Ekonomisk Förening is an economic association founded in 1922 and headquartered in Västra Frölunda, Gothenburg. It operates as the largest taxi company in Western Sweden (Västsverige), serving Gothenburg, Kungsbacka, Mölndal, Partille, Härryda, and Ale. The company is owned by approximately 100 member haulage companies that own the taxicabs and employ the drivers; Taxi Göteborg itself functions as the central dispatch, branding, and platform entity for those members. It serves individual consumers, corporate accounts, the major Swedish insurance providers, and community administrations for färdtjänst (special-transport service), sjukresor (medical trips), and skolskjuts (school transport).

The core product is the TaxiFix mobile application (iOS and Android), supplied by its taximeter vendor, which handles booking, fixed-price calculation based on distance and estimated travel time, real-time driver tracking, and payment via card and Swish. The corporate-facing TaxiFix Business web portal provides invoiced accounts, credit-checked agreements, and trip management for enterprise customers, while the customer service portal is built on Atlassian Service Management. Distribution runs across the app, website (taxigoteborg.se), 24/7 telephone dispatch (031-650 000), street hailing, and an Uber partnership during peak demand. The company also runs express and scheduled courier services with single-driver chain of custody, and is pursuing an all-electric vehicle fleet under the Säker Grön Taxi industry management system (ISO 14001, ISO 9001, ISO 39001).

The business model combines usage-based taximeter fares, transaction-based fixed-price bookings (with a 12 SEK admin fee per app/web/phone booking), recurring corporate invoicing (50 SEK per invoice), and courier transaction fees, supplemented by 49 SEK Swedavia fees on Landvetter pickups and 29 SEK Jernhusen fees on Central Station pickups. Pricing also includes ancillary charges (150 SEK child seat, 1,500 SEK sanitation fee, no-show fares, 50 SEK per 10-minute waiting period). Revenue is generated across B2C consumers, B2B corporate accounts, insurance-covered trips routed through six named Swedish insurers, and public-sector contracts, with no disclosed financials.

Name

Taxi Göteborg

Legal name

Taxi Göteborg Ekonomisk Förening

Website

https://taxigoteborg.se

Company type

Private

Founded year

1922

Operating status

Operating

Headcount range

101–250 employees

Short description

Taxi Göteborg is the largest taxi company in Western Sweden, operating as an economic association of ~100 member haulage companies serving Gothenburg and surrounding municipalities with the TaxiFix app, telephone dispatch, street hailing, Uber partnership, and corporate/insurance-covered transport.

Ownership category

akta.pro rank

Product category

Passenger Taxi Services

NAICS

Taxi and Ridesharing Services (485310), Transit and Ground Passenger Transportation (485)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)

akta.pro primary industry

Taxi-Hail Aggregators & Dispatch Platforms (E-Hail for Licensed Taxis) (TLAFAIAD)

akta.pro secondary industries

E-Hail Taxi Operators (Taxi via Apps) (TLAFAHAB), E-Hailing Taxi Aggregators (Licensed Taxi Dispatch Platforms) (THADADAC)

Keywords

• Passenger taxi services
• Corporate transportation accounts
• Airport transfer services
• Express courier delivery
• Insurance-covered transport

Headquarters

HQ city

Göteborg

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Taximeter-based fares: Standard taxi fares calculated by taximeter, varying by time of day. Taximeter price applies unless otherwise specifically agreed.
2. Fixed price bookings: Prepaid fixed-price trips booked through TaxiFix app and Taxifix Business. Price calculated by distance and estimated travel time. Waiting time not included in fixed price.
3. Corporate account invoicing: Business customers with approved credit can pay via monthly invoicing. Subject to credit check and signed corporate agreement. Invoice fee of 50 SEK per invoice.
4. Express delivery and courier transport: Emergency and scheduled delivery services for businesses and individuals with unbroken chain of custody (same driver pickup to delivery).

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels5 records

Core offering

Taxi Göteborg provides passenger taxi transportation across Western Sweden (Gothenburg, Kungsbacka, Mölndal, Partille, Härryda, Ale), offering both metered street hails and fixed-price bookings through the TaxiFix mobile app. The company serves individual consumers, corporate accounts with invoicing, insurance-covered travelers in coordination with Swedish insurers, airport/station transfers, and express courier delivery with single-driver unbroken chain of custody.

Product overview

Taxi Göteborg operates as a taxi service company offering passenger transportation primarily in Western Sweden (Gothenburg, Kungsbacka, Mölndal, Partille, Härryda, Ale). The core product is the TaxiFix mobile app (iOS/Android) for booking, fixed-price calculation, and payment processing. An associated web-based platform called TaxiFix Business serves corporate customers. The company also provides insurance-covered trips, airport transfers (Landvetter), and express courier/delivery services. The TaxiFix app is sourced from their taximeter supplier and connects to their core taxi dispatch and fare calculation infrastructure.

Differentiator

Problem solved

Functional benefit

Products and services

• TaxiFix Mobile App Mobile application (iOS and Android) for booking taxi rides with upfront fixed-price calculation and integrated payment via card or Swish; available in Swedish and English app stores and used by individual and business customers.
• TaxiFix Business Web portal for corporate account holders to book and manage taxi reservations, access corporate invoicing, handle travel documentation, and coordinate business travel with priority service.
• Passenger Taxi Service (metered and fixed-price rides) Core passenger taxi transport service across Western Sweden (Gothenburg, Kungsbacka, Mölndal, Partille, Härryda, Ale), available 24/7 via street hailing, telephone dispatch, and the TaxiFix app. Trips use either taximeter fares varying by time of day or pre-booked fixed prices.
• Airport and Station Transfer Service Fixed-price pickup and drop-off transportation to/from Landvetter Airport and Gothenburg Central Station, with airport/station third-party fees (Swedavia 49 SEK, Jernhusen 29 SEK) passed through to the rider.
• Express Courier and Delivery Service Emergency and scheduled courier/delivery service for businesses and individuals using the same driver from pickup to delivery, ensuring unbroken chain of custody for urgent or sensitive items.
• Insurance-Covered Taxi Service Taxi transportation service for individuals whose taxi travel is approved by their Swedish insurance company, including school transportation, coordinated with Folksam, IF, Länsförsäkringar, Protector, Svedea, and Trygg Hansa.
• Public-Sector Transport Services (färdtjänst, sjukresor, skolskjuts) Taxi transportation services contracted by municipal and community administrations for special-needs, medical, and school transport programs.

Quantifiable outcome

• Always available with largest fleet in Gothenburg area
• +1 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• UbercoreChannel Partner/ Reseller/ DistributorTaxi Göteborg has entered a partnership with Uber enabling their taxis to be available on the Uber app during periods of high demand. This provides additional booking channel for Taxi Göteborg and increases supply availability on Uber during peak times. Press release available on MyNewsdesk.
• TaxiFix (taximeter provider)coreTechnology or IntegrationTaxi Göteborg uses the TaxiFix app from their taximeter provider for customer booking, fixed price calculation, and payment processing. TaxiFix Business provides dedicated corporate booking portal. The app is available for iOS and Android.
• Swedavia (Landvetter Airport)minorOthersSwedavia owns and operates Landvetter Airport. A 49 SEK fee is charged by Swedavia for all taxi pickups at Landvetter, applying to all taxi companies. Taxi Göteborg offers fixed prices to/from the airport.
• Jernhusen (Gothenburg Central Station)minorOthersJernhusen owns Gothenburg Central Station. A 29 SEK fee is charged by Jernhusen for all taxi pickups at the central station, applying to all taxi companies.
• Insurance companies (Folksam, IFF, Länsförsäkringar, Protector, Svedea, Trygg Hansa)coreGTM or Marketing PartnerTaxi Göteborg provides taxi services for all major Swedish insurance companies for policyholders who have been granted insurance-covered taxi transportation. They coordinate with insurance providers for school transportation and general insurance-covered trips.

Scale indicators3 records

Expansion highlights5 records

Regional players

• Svea Taxi: Swedish regional taxi operator offering similar corporate account services, fixed-price bookings, and app-based ordering comparable to Taxi Göteborg's offer.
• Samres: Swedish taxi ordering and dispatch service provider used by taxi operators; comparable to Taxi Göteborg's TaxiFix reliance on third-party dispatch infrastructure for both consumer and corporate channels.

Broad incumbents

• Uber: Global ride-hailing incumbent operating in Sweden; competes for the same passengers via the app-based booking channel that Taxi Göteborg has integrated with as a distribution partner.

Emerging players

• Bolt: European ride-hailing and mobility platform with growing presence in Sweden, offering app-based taxi and ride-hailing services that compete with regional operators like Taxi Göteborg.

Direct peers

• Sverigetaxi: National Swedish taxi network and direct competitor offering app-based booking, fixed pricing, and corporate accounts across Sweden including the Gothenburg market where Taxi Göteborg operates.
• Taxi Stockholm: Largest taxi operator in the Stockholm region with similar association-style ownership, app-based booking (TaxiKurir), corporate accounts, and insurance-covered trips; directly comparable regional taxi model.
• Cabonline: Major Swedish taxi operator group running multiple regional brands with central dispatch, fixed pricing, and corporate accounts, overlapping directly with Taxi Göteborg's service model and geography.

Others

• Taxiförbundet: Swedish Taxi Association industry body under whose Säker Grön Taxi certification Taxi Göteborg operates; comparable as the standards-setter and trade body governing the same regulatory framework.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/taxi-g%C3%B6teborg
• Facebookfacebook.com/taxigoteborg650000

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Taxi Göteborg