Green Analytics
Green Analytics is a Canadian employee-owned environmental consulting and software development firm founded in 2011, serving municipalities, agricultural organizations, energy companies, and commercial building operators with natural asset management, life cycle analysis, and a portfolio of SaaS products including IMPACT, Tracely, and BuildSense.
- Company typePrivate
- Founded2011
- HeadquartersEdmonton, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Green Analytics does
Green Analytics, founded in 2011 and headquartered in Edmonton, is a 100% Canadian and employee-owned environmental consulting and software development firm. It operates as a multidisciplinary practice combining PhD-level economists, environmental scientists, life cycle analysts, GIS technicians, and software developers to deliver environmental consulting engagements alongside a portfolio of proprietary software products and ventures. Over 10+ years the firm has completed 120+ development and consulting projects for 50+ clients across Canadian municipal, agricultural, energy, conservation, and commercial building sectors, maintaining a disclosed on-time/on-budget delivery rate exceeding 95%.
The company's product portfolio spans natural asset management software (the National Asset Delineation tool and Birch Natural Assets platform), sector-specific SaaS products (IMPACT for agricultural incentive program administration with 1,000+ users and 4,000+ enrolled beef producers; Tracely for supply chain traceability; BuildSense for commercial building energy optimization and ESG reporting), and the Sunterra Analytics joint venture for agricultural operational data intelligence. Technical capabilities include GIS-based spatial analytics, high-resolution LiDAR processing at 1-meter resolution for forestry and carbon measurement across multiple provinces, and an AI-powered platform called NatureScan—developed with the Natural Assets Initiative—that uses large language models and automated web crawling to organize grey literature on natural asset management.
Revenue is generated through two primary streams: professional services (project management, natural asset management consulting, life cycle analysis, and research/spatial analytics engagements sold directly to municipalities, conservation authorities, and private clients) and subscription-based SaaS and custom software development (BuildSense, IMPACT, Tracely, and bespoke client applications such as the emissions accounting app built for Kathairos Solutions). The go-to-market combines direct enterprise and government sales with strategic partnerships—most notably with the Natural Assets Initiative, the Canadian Forage and Grassland Association, and Sunterra Farms—and content-driven thought leadership through its blog, LinkedIn presence, and case studies. Operating geographies are concentrated in Canada, with team members distributed across seven Canadian cities. The firm is bootstrapped with no disclosed external venture or private equity investment, and revenue figures are not publicly disclosed.
Green Analytics firmographics
Firmographics- Name
- Green Analytics
- Legal name
- Green Analytics Corp
- Website
- https://greenanalytics.ca
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Green Analytics is a Canadian employee-owned environmental consulting and software development firm founded in 2011, serving municipalities, agricultural organizations, energy companies, and commercial building operators with natural asset management, life cycle analysis, and a portfolio of SaaS products including IMPACT, Tracely, and BuildSense.
- Ownership category
- akta.pro rank
Green Analytics industry classification
Industry- Product category
- Environmental Consulting
- NAICS
- Environmental Consulting Services (54162), Environmental Consulting Services (541620), Farm Management Services (115116), Other Scientific and Technical Consulting Services (54169)
- SIC
- Services-Engineering, Accounting, Research, Management (8700), Services-Management Consulting Services (8742), Agricultural Services (700), Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Remote Sensing & Earth Observation Analytics (Satellite/UAV/LiDAR, Image Processing) (EUAHAKAD)
- akta.pro secondary industries
- Farm Technology Enablement & Data Integration Advisory (FMIS/ERP, IoT, Decision Support) (AFACAJAG), Remote Sensing & Imagery Analytics (Satellite, Drone, Aerial) (AFABAMAB), Nature & Biodiversity Reporting (TNFD, natural capital) (EUAHAJAM), Sustainable/Green Building & LEED Consulting (BPAHAKAG)
Keywords
Where Green Analytics is headquartered
LocationHeadquarters
- HQ city
- Edmonton
- HQ country
- Canada
- HQ region
- North America
Offices7 records
Markets served
Green Analytics business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Environmental Consulting Services: Consulting services for project management, natural asset management, research and spatial analytics, and life cycle analysis. Provided directly to municipalities, government agencies, and private organizations.
- Software as a Service (SaaS): Subscription-based SaaS products including BuildSense, IMPACT, and Tracely offered to commercial, agricultural, and government clients. Revenue generated through platform access and usage.
- Product Development and Documentation: Custom software development, pilot testing, onboarding, and documentation services supporting the core software offerings.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Green Analytics product offering
Product offeringCore offering
Green Analytics is an employee-owned environmental consulting firm that provides project management, natural asset management, research and spatial analytics, and life cycle assessment services to municipalities, government agencies, agricultural organizations, and commercial clients. The firm complements its consulting engagements with a portfolio of in-house SaaS and software products including the NatureScan AI knowledge platform, Natural Asset Delineation (NAD) Tool, IMPACT agricultural program administration platform, Tracely supply chain traceability platform, and BuildSense commercial building optimization software, supported by GIS, LiDAR, IoT, and machine learning capabilities.
Product overview
Green Analytics is a 100% Canadian and employee-owned environmental consulting and software development company founded in 2011, providing innovative solutions across environmental consulting and software development. Their product portfolio consists of multiple distinct offerings under various divisions and ventures: (1) Core AI-powered products including NatureScan (national natural asset management knowledge platform using LLMs) and the Natural Asset Delineation (NAD) Tool (GIS-based inventory generator); (2) Sector-specific platforms including IMPACT (agricultural incentive program administration), Tracely (supply chain traceability with QR codes), and BuildSense (commercial building energy optimization via Green Metrics Technologies venture); (3) Natural asset management platforms under Birch Natural Assets venture; and (4) Agricultural technology under Sunterra Analytics joint venture. The company also develops custom solutions for clients including the Kathairos Solutions emissions accounting app and Gemina Labs health and safety app. Services include environmental consulting (project management, natural asset management, research/spatial analytics, life cycle assessments) and software development services.
Differentiator
Problem solved
Functional benefit
Brands
- Birch: Natural asset management platform providing publicly accessible dashboards displaying natural assets across Canada, targeting landowners and municipal governments to understand the value and importance of services provided by natural assets.
- BuildSense
- IMPACT
- Tracely
- NatureScan
- NAD Tool (Natural Asset Delineation)
Products and services
- IMPACT Web-based platform for administering and managing applications and audits for agricultural incentive-based programs, with program status reporting, application workflows, payment processing, and pre-qualification capabilities serving over 1,000 users across Canada.
- Tracely Supply chain traceability platform providing end-to-end transparency across cereal crop, pulse crop, animal protein, carbon, and biochar supply chains, with product data translated into uniquely tracked QR codes.
- BuildSense Smart technology solution for virtual and continuous auditing of commercial buildings, providing energy benchmarking, real-time monitoring via IoT sensors, and ESG reporting to reduce greenhouse gas emissions and operating costs.
- NatureScan AI-powered national platform that uses automated web crawling and large language models to identify, summarize, and classify grey literature on natural asset management from trusted municipal, provincial, and national sources across Canada.
- Natural Asset Delineation (NAD) Tool Custom GIS-based tool that processes numerous open-source datasets using land cover data to generate natural asset inventories, identifying the location, extent, types, and condition of natural assets across Canada.
- Environmental Consulting Services Environmental consulting services covering project management, natural asset management, research and spatial analytics, and life cycle assessments, delivered to municipalities, government agencies, agricultural organizations, and private companies across Canada.
- Software Development Services Software development services delivering business and software solutions, custom development, pilot testing and onboarding, and product documentation to enterprise and government clients, with capabilities in systems integrations and customized monitoring.
Quantifiable outcome
- On-time, on-budget project delivery rate exceeding 95%
- +6 more outcomes
Companies that use Green Analytics
Customer profileNamed customers15 records
Segments6 records
Ideal customer profiles3 records
Green Analytics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability9 records
Feature6 records
Green Analytics partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- Sunterra FarmscoreStrategic partnership to form Sunterra Analytics joint venture. Sunterra Farms brings agricultural operations expertise while Green Analytics provides technology and data analytics capabilities for operational efficiency and sustainability in agriculture.
- Birch Natural AssetscoreGreen Analytics core venture providing natural asset management solutions targeting landowners and municipal governments. Offers publicly accessible dashboard displaying natural assets across Canada with geospatial analytics and valuation tools.
- Green Metrics TechnologiescoreLongstanding venture founded by Mike Kennedy (PhD) targeting commercial sector for building optimization. Develops BuildSense product for energy benchmarking, auditing, and ESG reporting using IoT sensors and analytics.
- Natural Assets Initiative (NAI)coreGreen Analytics has been providing technical support to NAI on natural asset related projects for over 5 years, completing 50+ projects for communities across Canada. Projects include natural asset inventories, condition assessments, ecosystem service valuation, and levels of service indicators. GA served as lead author of NAI's natural asset management guidance document.
- Canadian Forage and Grassland Association (CFGA)corePartnership for IMPACT software platform to administer the On-Farm Climate Action Fund (OFCAF) Program. IMPACT streamlines program administration, enrollment, payment processing, and reporting for agricultural incentive programs across Canada.
- TrustBIXminorProject partner for IMPACT platform development supporting agricultural program management.
- Sunterra AnalyticscoreJoint venture with Syniad and Sunterra Farms focused on operational efficiency and data intelligence in agriculture. Sunterra Analytics provides real-time decision making, ESG reporting, and digital asset inventories for agricultural operations.
- P3 OptimaminorPartnership to deliver Environmental Product Declaration (EPD) services. Green Analytics provides LCA expertise while P3 Optima leads EPD development for clients seeking sustainability certification.
- City of CalgarycorePartnership with Associated Engineers for natural asset inventory, assessment, and valuation project within City boundaries. Includes natural capital assessment, ecosystem service valuation, and GIS visualizations.
- Credit Valley Conservation AuthoritycoreBusiness case development for natural assets in Region of Peel, Ontario. Includes habitat restoration assessment, natural capital modeling, ecosystem service valuation, and web-based decision-making tool.
- Niagara Peninsula Conservation AuthoritycoreComprehensive natural asset analysis and valuation project for Niagara Peninsula watershed. Project quantified natural assets covering 83.5% of watershed with replacement cost exceeding $10 billion.
- Shell CanadaminorWorked with Smart Prosperity and Midsummer Analytics to identify conservation and restoration opportunities from nature-based assets in Canada.
- Saskatchewan Stock Growers FoundationminorConservation easement price discovery analysis for southern Saskatchewan using survey-based valuation approaches to assess ranchers' willingness to accept compensation for conservation easements.
- SyniadminorPartner in Sunterra Analytics joint venture contributing software development expertise for agricultural data analytics platform.
- Syniad InnovationsminorVideo production and animation services partnership for technical content and marketing materials.
Scale indicators14 records
Recent moves6 records
Expansion highlights6 records
Green Analytics competitors and assessment
Company assessmentBroad incumbents
- Stantec: Major Canadian environmental services and engineering consultancy offering natural asset management, climate adaptation, and life cycle assessment work; competes directly for municipal and government environmental consulting contracts across Canada.
- WSP Global: Canadian-headquartered global engineering and environmental consulting firm with a significant natural-asset, climate-resilience, and GIS practice that competes for the same municipal and provincial mandates Green Analytics serves (e.g., natural asset inventories, ecosystem service valuation).
- Ramboll: International engineering and environmental consulting firm with growing nature-based solutions and climate resilience practices that increasingly compete for the same municipal natural-asset and ESG engagements Green Analytics pursues.
- APEX Group (Kestrel): Global ESG, climate, and nature-related consulting and data provider whose carbon and nature disclosure offerings overlap with Green Analytics' LCA, natural-asset valuation, and ESG reporting work.
- AECOM: Global infrastructure and environmental consulting firm with established practice areas covering environmental impact assessment, climate resilience, and GIS/satellite analytics that overlap with Green Analytics' consulting offering.
- ICF International: International consultancy combining climate, energy, and environmental advisory with proprietary data and analytics platforms; competes for federal and provincial climate-resilience and ESG mandates in Canada.
- SLR Consulting: Global environmental and sustainability consultancy (which absorbed Hemmera) with Canadian offices providing natural-asset and impact-assessment services overlapping Green Analytics' municipal and resource-sector consulting work.
- ERM (Environmental Resources Management): Pure-play global environmental, health, safety, risk, and sustainability consultancy with deep life-cycle analysis and ESG reporting capabilities that overlap with Green Analytics' environmental consulting and LCA services.
Direct peers
- TrustBIX: Canadian ag-tech company providing supply-chain traceability and sustainability verification; already a named project partner with Green Analytics on the IMPACT platform for agricultural program management.
Regional players
- Ducks Unlimited Canada (DUC): Canadian conservation organization delivering wetland and natural-asset inventory, valuation, and conservation programming for municipalities and landowners; operates in a similar watershed-scale natural asset space as Green Analytics' Birch venture.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Green Analytics social profiles
Digital presenceGreen Analytics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Green Analytics leadership team
Management profileNumber of profiles
Profiles10 records
Green Analytics subsidiaries and ownership
Company hierarchySubsidiaries3 records
Green Analytics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Green Analytics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Green Analytics
What does Green Analytics do?
Green Analytics is an employee-owned environmental consulting firm that provides project management, natural asset management, research and spatial analytics, and life cycle assessment services to municipalities, government agencies, agricultural organizations, and commercial clients. The firm complements its consulting engagements with a portfolio of in-house SaaS and software products including the NatureScan AI knowledge platform, Natural Asset Delineation (NAD) Tool, IMPACT agricultural program administration platform, Tracely supply chain traceability platform, and BuildSense commercial building optimization software, supported by GIS, LiDAR, IoT, and machine learning capabilities.
Is Green Analytics a public or private company?
Green Analytics is a private company. It is classified as management employee owned and is currently operating.
When was Green Analytics founded?
Green Analytics was founded in 2011. It employs 11 to 50 people.
Where is Green Analytics based?
Green Analytics is headquartered in Edmonton, Canada, in the North America region.
How does Green Analytics make money?
Three revenue lines are on record. Environmental Consulting Services are the primary driver. The others are software as a Service (SaaS) and product Development and Documentation.
Who are Green Analytics's main competitors?
Broad incumbents on record are Stantec, WSP Global, Ramboll, APEX Group (Kestrel), AECOM, ICF International, SLR Consulting and ERM (Environmental Resources Management). TrustBIX is listed as a direct peer. Ducks Unlimited Canada (DUC) is listed as a regional player.
Does Green Analytics have an API?
No public API is recorded for Green Analytics.
What industry is Green Analytics in?
Green Analytics's product category is Environmental Consulting. Its primary akta.pro industry code is EUAHAKAD, Remote Sensing & Earth Observation Analytics (Satellite/UAV/LiDAR, Image Processing), with a secondary code of AFACAJAG, Farm Technology Enablement & Data Integration Advisory (FMIS/ERP, IoT, Decision Support). Its NAICS code is 54162 and its SIC code is 8700.