What TrustBIX does

TrustBIX Inc. (TSX Venture: TBIX) is a publicly traded Canadian technology company headquartered in Edmonton, Alberta, that provides 'Gate to Plate' supply chain traceability and third-party verification software primarily for the agri-food sector. The company's core platform is BIX (Business InfoXchange System), a cloud-based platform described as leveraging blockchain-derived technology to measure, validate, and verify product attributes from farm to consumer, with capabilities spanning chain-of-custody tracking, sustainability claim verification, ESG metric reporting, and provenance validation. The company also operates the ViewTrak Technologies subsidiary (now treated as a discontinued segment), which provides on-premise livestock auction market software including Auction Master Pro, Market Master, Feedlot Solutions, and pork grading probes across Canada, USA, Mexico, and China.

The business has expanded beyond livestock traceability through acquisitions and product extensions. Following the 2022 acquisition of Insight Global Technology, TrustBIX added an edge-to-enterprise asset-tracking product using self-powered cellular tags. The Build Sense / Energy Management Solutions offer a three-tier engagement (Build Aware, Build Sight, Build Sense) for energy benchmarking and GHG tracking, often delivered with partners. Most recently, the company acquired the Indoor Farm Management System asset from Mindsgate Ltd. (November 2025, TSX V approval) including an AI plant recognition module, and has signed non-binding Letters of Intent and definitive agreements (April 2026) to acquire Zen Cyber Ltd. and WILDCARD MSP, signalling an aggressive but share-funded pivot into cybersecurity and IT managed services for agricultural businesses.

Revenue is generated through a mix of subscription/recurring software licensing for BIX, hardware sales for ViewTrak auction market equipment and IIoT tags, plus professional services such as auditing, certification, chain-of-custody verification, and incentive program management. Pricing is quote-based and not publicly disclosed. The company sells through enterprise field sales teams targeting large processors (JBS Food Canada, Cargill), retailers (Calgary Co-op, McDonald's Canada), food service distributors (Gordon Food Service, Centennial Foodservice, Chop Steakhouse & Bar), and a long tail of producers, auction markets, and feedlots. Strategic anchor partners include the Canadian Roundtable for Sustainable Beef (CRSB) and the Canadian Agri-Food Automation and Intelligence Network (CAAIN, with shared funding up to $49.5M). The company is small (11–50 employees), is in active turnaround with material recent improvements to net loss, operating expenses, and operating cash use, and is funding acquisitions and operations primarily through insider private placements.

Name

TrustBIX

Legal name

TrustBIX Inc.

Website

https://trustbix.com

Company type

Public

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

TrustBIX Inc. is a Canadian public technology company that provides cloud-based supply chain traceability and third-party verification software (BIX platform) for the agri-food sector, serving food processors (JBS, Cargill), retailers and restaurants (McDonald's Canada, Calgary Co-op), and producers with chain-of-custody and sustainability claim validation.

Ownership category

akta.pro rank

Product category

Supply Chain Traceability Software

akta.pro primary industry

Supply Chain Traceability & Farm-to-Fork Data Systems (AFAAAFAJ)

akta.pro secondary industries

Third-Party Traceability Platform Assurance (SOC/ISO-aligned controls for traceability data) (AFALAGAK), Sustainability/Ethical Sourcing Claim Verification (RSPO, Rainforest, Fairtrade) (AFALAGAJ), Product Authentication & Adulteration Testing (Origin, Species, Fraud) (AFALAGAE)

Keywords

• Supply chain traceability
• Livestock tracking
• Sustainability verification
• Chain of custody
• Agri-food technology

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Software Licensing (BIX Platform): SaaS-style licensing of BIX platform for supply chain traceability, validation, and reporting. Platform enables strategic sourcing, chain of custody verification, and ESG metric tracking for processors, retailers, and producers.
2. ViewTrak Software and Hardware Sales: Sale of ViewTrak software suite (Auction Master Pro, Market Master, Feedlot Solutions, pork grading probes) along with associated hardware to livestock auction markets and feedlots in Canada, USA, Mexico, and China.
3. Insight Asset Tracking Technology: Sale and deployment of cellular tags and cloud-based asset tracking solutions for supply chain situational awareness, equipment fleet management, and civil construction applications.
4. Industrial IoT Location Services: Subscription and unit-based sale of IIoT tracking devices for asset protection, theft recovery, temperature monitoring, and shipment tracking with alerts via email notifications.
5. Indoor Farming Technology: Sale and deployment of proprietary indoor farming systems and technology to address food insecurity, vertical farming scalability, and distressed real estate markets.
6. Energy Management Services: Three-tier engagement model (Build Aware, Build Sight, Build Sense) providing energy benchmarking, on-site audits, and IoT sensor deployment for energy efficiency and GHG emission tracking.
7. Auditing and Certification Services: Professional services including auditing, certification, chain of custody verification, sustainability reporting, and incentive program management for agricultural businesses.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

TrustBIX Inc. provides Gate to Plate® supply chain traceability, chain-of-custody, and sustainability verification solutions for the agri-food industry through its proprietary BIX cloud platform, the ViewTrak on-premise livestock auction and carcass data suite, Industrial IoT tracking devices, indoor farming technology, and energy management services, sold via software licensing and professional services to producers, processors, retailers, and food service companies.

Product overview

TrustBIX provides Gate to Plate® solutions through a portfolio of software platforms and hardware technologies. The core offerings include the BIX (Business InfoXchange) cloud-based platform for supply chain validation and third-party verification, ViewTrak for livestock auction market technology and carcass data collection, Location Services/Industrial IoT for asset tracking, and Build Sense for energy management. The company also operates Alberta Food Security for indoor farming technology. Following the acquisition of Insight Global Technology, TrustBIX expanded its offerings to include edge-to-enterprise asset tracking via cellular tags and cloud tools. The product architecture supports both standalone deployment and integration with third-party systems.

Differentiator

Problem solved

Functional benefit

Brands

• ViewTrak Technologies: On premise livestock auction market technology and carcass data collection solutions
• BIX (Business InfoXchange)
• Industrial IoT
• Alberta Food Security

Products and services

• BIX (Business InfoXchange) Cloud-based software platform that enables organizations to measure, validate, and report on supply chains, providing third-party verification of claims such as sustainability, provenance, and chain of custody for producers, processors, retailers, and food service companies.
• ViewTrak On-premise livestock auction market technology and carcass data collection system, including Auction Master Pro, Market Master, Feedlot Solutions, and pork grading probes, sold to auction markets, feedlots, and producers across Canada, USA, Mexico, and China.
• Location Services (Industrial IoT) Subscription and unit-based IIoT device solution enabling monitoring of assets from desktop, tablet or phone with alerts for unscheduled movement, theft recovery support, and temperature monitoring for shipments and equipment.
• Alberta Food Security (Indoor Farming Technology) Indoor farming technology solutions for under-utilized commercial and industrial buildings, providing modules for farm operations, IoT device management, and AI plant recognition to address food insecurity and vertical farming scalability.
• Build Sense Energy management solution connecting utility usage data, smart devices, and building management systems to a platform using predictive algorithms for energy use, GHG emissions tracking, and intelligent recommendations, delivered through a Build Aware / Build Sight / Build Sense three-tier engagement model.
• Insight Technology (Insight Asset Tracking) Edge-to-enterprise supply chain solution providing asset situational awareness through self-powered and self-reporting cellular tags and cloud-based tools for tracking, protection, and movement identification of high-value equipment.
• Strategic Sourcing Solutions BIX-powered solution connecting processors with producers and retailers, enabling value chain alignment and third-party verification of certifications and product attributes for strategic sourcing programs.

Quantifiable outcome

• 8,967 head verified during McDonald's pilot, enabling over 300,000 pounds of Canadian beef trim sourcing
• +6 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature7 records

Partnerships

15 partnerships are on record, tiered supporting, core and minor.

• Alberta Food Security Inc.supportingStrategic or Co-development Partner · 20 February 2026TrustBIX announced Letters of Intent with Alberta Food Security Inc. to support expansion of its agricultural business services and indoor farming technology.
• Zen Cyber Ltd.supportingStrategic or Co-development Partner · 20 February 2026Non-binding LOI to acquire 100% of cybersecurity consulting firm. Up to 6,250,000 Consideration Units to be issued. CEO expected to continue as President post-closing. Definitive agreement signed April 15, 2026.
• WILDCARD MSP (xFacilitator Inc.)supportingStrategic or Co-development Partner · 20 February 2026Non-binding LOI to acquire 100% of IT managed service provider. Up to 1,000,000 Consideration Units to be issued. CEO expected to continue as President post-closing. Definitive agreement signed April 15, 2026.
• Output Provider Solutions Inc. (OPS)supportingStrategic or Co-development Partner · 5 February 2026Non-binding LOI to acquire 100% of Canadian technology services company to strengthen TrustBIX platform within agriculture and agri-food ecosystem. Up to 5,000,000 units to be issued.
• JBS Food CanadacoreStrategic or Co-development Partner · 4 May 2022Master services agreement where TrustBIX and JBS work as trusted partners to grow sustainable beef production in Canada. Partnership demonstrates success with Calgary Co-op Only Alberta Black Angus Beef brand launch, increasing certified sustainable beef volume for Calgary consumers.
• CargillcoreStrategic or Co-development Partner · 1 January 2015Long-standing partnership for sustainable beef program including CRSB Chain of Custody certification. Cargill's Guelph beef processing facility sources beef from CRSB Certified Sustainable operations with TrustBIX validation. Partnership commercialized from Canadian Beef Sustainability Acceleration Pilot.
• McDonald's CanadacoreStrategic or Co-development PartnerPartner in world's first Verified Sustainable Beef Pilot program (2015-2016) and subsequent expansion. McDonald's committed to sourcing 100% Canadian sustainable beef for Certified Angus burger and Quarter Pounders using TrustBIX chain of custody verification.
• Canadian Roundtable for Sustainable Beef (CRSB)coreStrategic or Co-development PartnerCRSB sets sustainability guidelines for Canadian beef industry. TrustBIX platform validates chain of custody for CRSB Certified Sustainable Beef Framework. CRSB includes Canadian Cattlemen's Association, JBS, Cargill, McDonald's, Costco, Ducks Unlimited, and World Wildlife Fund.
• Build Sense (BuildSense.io)supportingTechnology or IntegrationTrustBIX leverages Build Sense platform for energy management solutions, offering three engagement types: Build Aware (energy benchmarking), Build Sight (on-site audits), and Build Sense (IoT sensor deployment) for energy efficiency.
• AllWest Demolition Ltd.supportingStrategic or Co-development Partner$300,000 pilot project to track biomass and waste streams in Edmonton, diverting material from landfills to create agricultural and industrial products.
• Innovation Reduction Strategies Inc. (IRSI)supportingStrategic or Co-development PartnerPartner in biomass-to-biochar production pilot project using TrustBIX platform for input tracking and output verification.
• Alberta InnovatessupportingStrategic or Co-development PartnerPartner in CAAIN project and ongoing collaborations for agricultural technology development including biomass tracking and indoor farming solutions.
• Olds College and Lakeland CollegesupportingStrategic or Co-development PartnerCAAIN project partners working on agricultural technology development alongside TrustBIX.
• Diplomat ConsultingminorOthersNathan Mison, Chairman of TrustBIX Board, is Founding Partner and President of Diplomat Consulting.
• Mindsgate Ltd.supportingTechnology or IntegrationTrustBIX acquired Indoor Farm Management System asset from Mindsgate Ltd., receiving TSX Venture Exchange acceptance. System includes modules for farm operations, IoT device management, and AI plant recognition.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• IBM Food Trust: IBM's blockchain-based food traceability network built on Hyperledger. Directly competes with TrustBIX's BIX platform by offering enterprise-grade farm-to-fork provenance for major grocers and food companies.
• FoodLogiQ (ServiceNow Trace): Food traceability, supplier management, and ESG/sustainability platform acquired by ServiceNow. Competes with TrustBIX in food safety, chain-of-custody, and sustainability verification for food processors and retailers.
• AgriDigital: Cloud-based commodity management and blockchain traceability platform for agriculture supply chains. Competes with TrustBIX on agricultural supply chain transparency, though with stronger grain/commodity focus than livestock.

Emerging players

• ripe.io: Blockchain food traceability startup focused on transparency from farm to consumer. Targets the same food provenance/verification use cases as TrustBIX's BIX platform, with similar scale and emerging-stage profile.
• TE-FOOD: Blockchain-based livestock and fresh food traceability solution with deployments across emerging markets. Closely comparable to TrustBIX in livestock chain-of-custody focus, though operating primarily in Europe and Asia.
• BeefChain: Wyoming-based blockchain cattle traceability and verification company. Most directly comparable niche to TrustBIX's beef chain-of-custody platform, but at a smaller and more regionally focused scale.

Broad incumbents

• SAP: Global enterprise software incumbent with food traceability and agricultural supply chain modules within its broader ERP suite. Competes indirectly with TrustBIX by offering embedded traceability within larger enterprise deployments.
• Oracle: Enterprise software and cloud platform incumbent with food and agriculture supply chain solutions. Competes indirectly with TrustBIX through broad ERP, IoT, and blockchain capabilities that subsume traceability functionality.
• TraceLink: Supply chain traceability and serialization platform primarily serving pharmaceuticals and food. Overlaps with TrustBIX on food traceability and chain-of-custody verification but with a much larger enterprise footprint.
• Descartes Systems Group: Logistics and supply chain technology platform providing visibility, compliance, and tracking across transport networks. Comparable to TrustBIX on supply chain visibility and asset tracking (overlaps with TrustBIX's IIoT location services), though more freight-and-logistics oriented.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BIXSco
• LinkedInca.linkedin.com/company/trustbix
• Xx.com/bixscdn

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries2 records

Funding overview

Funding rounds5 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TrustBIX