General Provision
General Provision is a Fort Lauderdale-based private members club (founded 2014) that provides tiered coworking memberships, private offices, and corporate retreats to a curated community of founders and creatives in South Florida.
- Company typePrivate
- Founded2014
- HeadquartersFort Lauderdale, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What General Provision does
General Provision (GP) is a privately-held private members club for founders and creatives, founded in 2014 and headquartered in Fort Lauderdale, Florida. Rather than positioning as a traditional coworking operator, GP sells curated access to a community of entrepreneurs spanning pre-seed to IPO stages, supported by physical clubhouses (flagship Downtown location on Las Olas Riverwalk and forthcoming FAT Village), a Nexudus-based mobile app integrating door access, content, community discovery, and a Club Points loyalty rewards system, and a GPTV in-house produced video content vault. The product surface extends into a 600+ deal SaaS Perks Marketplace (claimed $1M+ in member software savings) and a hospitality layer including The Palm Cafe, unlimited Well's Coffee and craft beer, free massages and yoga, and a full calendar of member-exclusive events.
The business operates multiple revenue streams: three subscription membership tiers (Base $75/month, Community $200/month, Commune $300/month with annual plans saving 33%); private offices and dedicated desks priced on inquiry; pay-as-you-go day passes ($15/visit) and meeting room rentals; corporate team retreats for groups of 5-100 (hosting logos including Amazon, Tesla, LinkedIn, Salesforce, AWS, GitHub, Snowflake, Lululemon, Harvard, and General Assembly); event rentals in a 90-person GP Theater and 40-person training room; F&B and merchandise through The Palm Cafe and swag shop. The company also runs a B2B2C employer sponsorship program enabling companies to expense memberships as an employee benefit.
GP serves four primary customer segments: individual founders and creatives (the core community), fast-growing companies taking dedicated office space (1-20 people), corporate teams booking retreats and events, and remote workers/digital nomads. The go-to-market is community-led and direct-to-consumer, distributed through organic social, the website, in-person clubhouse tours, the mobile app, and partnerships with startup ecosystem organizations (Endeavor Miami, Founder Institute, Startup Grind, General Assembly, Techstars). The company is bootstrapped with no disclosed funding, employs 1-10 people, and operates as a profitable or cash-flow-funded lifestyle-to-mid-market business.
General Provision firmographics
Firmographics- Name
- General Provision
- Legal name
- General Provision
- Website
- https://generalprovision.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- General Provision is a Fort Lauderdale-based private members club (founded 2014) that provides tiered coworking memberships, private offices, and corporate retreats to a curated community of founders and creatives in South Florida.
- Ownership category
- akta.pro rank
General Provision industry classification
Industry- Product category
- Private Members Club & Coworking Space
- NAICS
- Other Traveler Accommodation (72119), Traveler Accommodation (7211)
- SIC
- Services-Membership Organizations (8600), Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Private Memberships & Invitation-Only Experiences (HSACAMAL)
- akta.pro secondary industries
- Travel & Services Membership Clubs (Ancillary Services-Led) (CRAEADAK), Specialty Membership Clubs (Category-Focused) (CRAEADAI)
Keywords
Where General Provision is headquartered
LocationHeadquarters
- HQ city
- Fort Lauderdale
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
General Provision business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Infrastructure, Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Membership Subscriptions: Three tiers of monthly/annual membership subscriptions (Base $75, Community $200, Commune $300 per month) providing access to clubhouses, events, content, and F&B amenities. Annual plans offer 33% savings.
- Private Office & Dedicated Desk Rental: Fully furnished private offices (accommodating 1–20 people) and dedicated standing desks rented on a full-time basis. Includes 24/7 access, built-in meeting room time, and mail services.
- Day Passes & On-Demand Space Booking: Pay-as-you-go access to clubhouses ($15/visit), meeting rooms, event space, and hourly offices with monitors and keyboards for non-members and members without full access.
- Team Retreats & Event Rentals: Custom retreat packages for external companies (5–100 people) including venue rental, catering, F&B, wellness experiences, and additional staff (hosts, bartenders, baristas). Revenue from hosting corporate events at GP Theater, training rooms, and balcony spaces.
- Food, Beverage & Hospitality: On-site Well's Coffee (unlimited for members), craft beer on tap, Alma Matcha, Rishi Tea, and food offerings at The Palm Cafe. Members receive unlimited beverages and discounts on food.
- Merchandise (Swag Shop): Sale of branded merchandise including LauderMade t-shirts and GP x Champion sweatshirts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | On-demand access with pay-as-you-go visits |
| Subscription | Monthly | Part-time access with 10 monthly clubhouse visits |
| Subscription | Monthly | Unlimited full access with 2 hours meeting room time per month |
| Subscription | Monthly | Full-time private office or dedicated desk workspace |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
General Provision product offering
Product offeringCore offering
General Provision is a private members club in Fort Lauderdale, Florida, selling tiered monthly memberships (Base $75, Community $200, Commune $300) that grant access to physical clubhouses, a member mobile app, on-demand video content, and a curated founder/creative community. The company also rents fully furnished private offices and dedicated desks, sells day passes and meeting room bookings, and hosts paid team retreats and event rentals for corporate clients. Hospitality offerings include unlimited Well's Coffee and craft beer at the on-site Palm Cafe, free massages and yoga, and member-exclusive social, professional, and wellness events.
Product overview
General Provision is a private members club for founders and creatives offering coworking and dedicated workspace solutions. The core offering consists of tiered membership plans (Base at $75/month, Community at $200/month, and Commune at $300/month), supplemented by dedicated private offices (1-20 people) and dedicated desks. The digital ecosystem centers on the GP Mobile App which provides door access, content, community, and the Club Points rewards system. Members also receive access to GPTV (video content library), the Perks Platform (600+ SaaS deals), and amenities including meeting rooms, event spaces, and The Palm Cafe. The company operates clubhouses in Fort Lauderdale's Downtown and FAT Village neighborhoods, and offers Team Retreats services for groups of 5-100 people.
Differentiator
Problem solved
Functional benefit
Brands
- GP: Members club for founders and creatives providing coworking space, community events, and business development services.
- GPTV
- Club Points
- The Palm Cafe
Products and services
- Base Membership (On-Demand Access) Pay-as-you-go coworking access tier starting at $75 per month, including unlimited mobile app access to content and community, unlimited events and programming, pay-as-you-go clubhouse visits at $15 each, on-demand meeting room and event space access, plus unlimited Well's Coffee and craft beer with a member discount on food. Aimed at founders and remote workers who want low-commitment access to the General Provision community and amenities.
- Community Membership (Part-Time Access) Part-time access tier at $200 per month, bundled with 10 monthly clubhouse visits, unlimited app access to content and community, unlimited events and programming, pay-as-you-go meeting room and event space access, plus unlimited Well's Coffee and craft beer with member food discount. Designed for founders and creatives who regularly use the clubhouse but don't need daily access.
- Commune Membership (Unlimited Access) Unlimited-access membership tier priced at $300 per month, including unlimited clubhouse visits, unlimited events and programming, 2 hours of meeting room time per month, pay-as-you-go access to additional meeting rooms, offices, and event space, plus unlimited Well's Coffee and craft beer with member food discount. Marketed as the all-inclusive tier for members who treat the clubhouse as their primary office.
- Private Offices Fully furnished, branded private offices at the Fort Lauderdale Downtown clubhouse, accommodating 1–20 people, with 24/7 access, built-in meeting room time, mail services, and member amenities. Priced on inquiry. Targeted at fast-growing companies that want General Provision as their full-time HQ.
- Dedicated Desks Personal standing desk within the Downtown clubhouse with 24/7 access, built-in meeting room time, and mail services. Aimed at solo founders and remote workers who need a permanent full-time workspace.
- Meeting Rooms Bookable meeting spaces equipped with smart TVs, whiteboards, and podcast equipment, including small meeting rooms (up to 12 people) and a large training room (40-person capacity). Available to members on included or pay-as-you-go terms and to external bookers.
- Team Retreats Full-service retreat venue and planning for corporate groups of 5–100 people, including venue booking, catering, F&B, wellness experiences, custom add-ons, and staff support (hosts, bartenders, baristas). Named past clients include Amazon, Tesla, SoFi, UKG, LinkedIn, GitHub, Salesforce, AWS, Ryder, Lululemon, Harvard University, General Assembly, Dropbox, Snowflake, and Techstars.
- Event Rentals Rental of the General Provision event spaces including the GP Theater (90-person capacity), the training room (40-person capacity), private meeting rooms, and the balcony (30-person capacity), available for corporate events, workshops, panels, and private functions.
- The Palm Cafe Take-away cafe window with outdoor seating at the Downtown clubhouse, serving Well's Coffee, Alma Matcha, Rishi Tea, and local craft beer, available to members and the public; members receive unlimited Well's Coffee and craft beer and a member discount on food.
- Mail Services / Virtual Office Mail handling and virtual office address services bundled with private offices and dedicated desks, available as an add-on for other membership tiers, and offered as a mail-only membership plan for members needing only a business address.
- GP Swag Shop Branded merchandise e-commerce shop selling LauderMade t-shirts and GP x Champion sweatshirts, available to members and the public via the company's online swag storefront.
Quantifiable outcome
- Over $1 million in software savings available to members through 600+ SaaS deals on the perks platform
- +2 more outcomes
Companies that use General Provision
Customer profileNamed customers16 records
Segments5 records
Ideal customer profiles4 records
General Provision technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature5 records
General Provision partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Endeavor MiamicoreEndeavor Miami is a global entrepreneurship support organization. GP hosts Endeavor events and serves as a partner venue/ecosystem hub for Miami/Fort Lauderdale entrepreneurs, co-developing programming for the founder community.
- General AssemblycoreGeneral Assembly is an education institution focused on technology, design, and business. GP partners with General Assembly to host workshops, courses, and events for the Fort Lauderdale creative and tech community.
- Founder InstitutecoreFounder Institute is a global startup accelerator program. GP serves as a partner venue and ecosystem hub for Founder Institute programming in Fort Lauderdale, supporting pre-seed founders through the accelerator curriculum.
- Startup GrindminorStartup Grind is a global startup community organization. GP partners with Startup Grind to host local chapter events, fireside chats, and panels for the Fort Lauderdale startup ecosystem.
- TRIM AgencyminorTRIM Agency is a marketing/branding agency. GP partners with TRIM for branding and marketing initiatives, likely including the GP brand identity and campaigns.
- Wells CoffeecoreWells Coffee is an artisan coffee roaster operating The Palm Cafe window at GP's Downtown clubhouse. The partnership provides unlimited Well's Coffee to GP members as part of their membership benefits. Wells Coffee has a dedicated outdoor seating area separate from GP's member-only interior.
- Flow Hotel (Preferred Lodging Partner)minorFlow Hotel is GP's preferred lodging partner for team retreats, offering exclusive booking prices for GP members. Features organic queen bed, fully equipped kitchen, in-unit washer/dryer, and wellness amenities.
- NexuduscoreNexudus is the coworking space management platform powering GP's member app, door access control, booking system, billing, and member management. GP's website and app links directly to Nexudus for membership sign-up and space booking.
- Brightline Train StationminorGP's Downtown clubhouse is walkable to the Brightline Train Station, positioning the location as accessible for members commuting from Miami and other South Florida cities.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
General Provision competitors and assessment
Company assessmentEmerging players
- The Wing: Curated private members' club concept with workspace, programming, and content — relevant as a reference for GP's members-only club + content model, though historically focused on a different primary persona.
- Serendipity Labs: US-based national members-only coworking and flexible-office concept targeting professionals and small teams with hospitality-grade service — closest niche comparable to GP's members-club approach.
- Mindspace: Premium coworking and serviced offices emphasizing design, hospitality, and community — comparable in the design-led, hospitality-forward segment GP targets.
Broad incumbents
- WeWork: Largest global coworking and flexible-workspace operator; overlapping offering across dedicated desks, private offices, and event space, but without GP's curated founder-community and content positioning.
- IWG (Regus / Spaces): Global workspace operator behind Spaces and Regus, offering premium flexible offices and coworking in Fort Lauderdale; broad incumbent pressure on price and real-estate footprint.
Direct peers
- Soho House: Global private members' club for creatives and professionals combining workspace, F&B, events, and content — the archetypal reference model for GP's 'private club for work' positioning.
- Convene: Premium flexible workspace and meeting/event venue with hospitality-grade F&B and dedicated enterprise meeting and retreat offerings — a direct comparable for GP's team retreats and event rentals.
- Industrious: Premium flexible-workspace operator offering private offices, suites, and team retreat/event space with hospitality-grade amenities — closely aligned with GP's blend of workspace, events, and high-end F&B.
- NeueHouse: Members-only club for creative and entrepreneurial communities offering workspace, programming, content, and events — a near-direct comparable in target persona and curated-club model.
Regional players
- Quest Workspaces: South Florida–headquartered premium coworking and serviced-office operator with locations in Miami and Fort Lauderdale — directly overlapping with GP's geographic market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
General Provision social profiles
Digital presenceGeneral Provision financial estimates
Financial estimateRevenue estimate
Valuation estimate
General Provision leadership team
Management profileNumber of profiles
Profiles1 record
General Provision funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
General Provision M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about General Provision
What does General Provision do?
General Provision is a private members club in Fort Lauderdale, Florida, selling tiered monthly memberships (Base $75, Community $200, Commune $300) that grant access to physical clubhouses, a member mobile app, on-demand video content, and a curated founder/creative community. The company also rents fully furnished private offices and dedicated desks, sells day passes and meeting room bookings, and hosts paid team retreats and event rentals for corporate clients. Hospitality offerings include unlimited Well's Coffee and craft beer at the on-site Palm Cafe, free massages and yoga, and member-exclusive social, professional, and wellness events.
Is General Provision a public or private company?
General Provision is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was General Provision founded?
General Provision was founded in 2014. It employs 1 to 10 people.
Where is General Provision based?
General Provision is headquartered in Fort Lauderdale, United States, in the North America region.
How does General Provision make money?
Six revenue lines are on record. Membership Subscriptions are the primary driver. The others are private Office & Dedicated Desk Rental, day Passes & On-Demand Space Booking, team Retreats & Event Rentals, food, Beverage & Hospitality and merchandise (Swag Shop).
Who are General Provision's main competitors?
Emerging players on record are The Wing, Serendipity Labs and Mindspace. Broad incumbents are WeWork and IWG (Regus / Spaces). Direct peers are Soho House, Convene, Industrious and NeueHouse. Quest Workspaces is listed as a regional player.
Does General Provision have an API?
No public API is recorded for General Provision.
What industry is General Provision in?
General Provision's product category is Private Members Club & Coworking Space. Its primary akta.pro industry code is HSACAMAL, Private Memberships & Invitation-Only Experiences, with a secondary code of CRAEADAK, Travel & Services Membership Clubs (Ancillary Services-Led). Its NAICS code is 72119 and its SIC code is 8600.