Texas Business Analytics
Texas Business Analytics is a Round Rock, Texas-based private business analytics and digital marketing agency founded in 2012, employing 51-100 people to deliver data-driven marketing services to business clients.
- Company typePrivate
- Founded2012
- HeadquartersRound Rock, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Texas Business Analytics does
Texas Business Analytics is a private, for-profit business analytics and digital marketing agency headquartered in Round Rock, Texas. The company was founded in 2012 and reports a headcount of 51-100 employees, placing it in the mid-sized agency tier. Its self-description frames it as a business analytics and digital marketing firm, implying services that combine data analysis with marketing execution for business clients, though no specific service lines, verticals, or customer segments are disclosed in the available data.
Texas Business Analytics firmographics
Firmographics- Name
- Texas Business Analytics
- Website
- https://tba.ai
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Texas Business Analytics is a Round Rock, Texas-based private business analytics and digital marketing agency founded in 2012, employing 51-100 people to deliver data-driven marketing services to business clients.
- Ownership category
- akta.pro rank
Texas Business Analytics industry classification
Industry- Product category
- Business Analytics and Digital Marketing Services
- NAICS
- Management Consulting Services (54161), Marketing Consulting Services (541613)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Data Analytics & Business Intelligence Services (BPAHALAC)
- akta.pro secondary industry
- Data Platform, BI & Analytics Integration (BPAEAAAI)
Keywords
Where Texas Business Analytics is headquartered
LocationHeadquarters
- HQ city
- Round Rock
- HQ country
- United States
- HQ region
- North America
Markets served
Texas Business Analytics business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Texas Business Analytics product offering
Product offeringCore offering
Texas Business Analytics is a business analytics and digital marketing agency that delivers data-driven analytics services and digital marketing solutions to business clients. The company combines business analytics with digital marketing execution, serving organizations that require insights, measurement, and digital channel support. Operating from Round Rock, Texas with 51-100 employees, the firm has been providing these services since 2012.
Differentiator
Problem solved
Functional benefit
Products and services
- Business Analytics Services Analytics services delivered to business clients, covering business data analysis and insight generation as described in the company's self-description as a business analytics agency.
- Digital Marketing Services Digital marketing services delivered to business clients, including marketing execution and digital campaign support as described in the company's self-description as a digital marketing agency.
Companies that use Texas Business Analytics
Customer profileIdeal customer profiles1 record
Texas Business Analytics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Texas Business Analytics partnerships and signals
Strategic signalRecent moves2 records
Texas Business Analytics competitors and assessment
Company assessmentDirect peers
- AbsolutData: Analytics and AI-driven marketing services firm that combines data engineering, advanced analytics, and marketing activation, closely matching Texas Business Analytics' stated dual positioning.
- Tiger Analytics: Mid-sized data and analytics consulting firm delivering BI, data science, and marketing analytics solutions; comparable to Texas Business Analytics in scope and client profile.
- LatentView Analytics: Analytics services provider focused on data engineering, BI, and AI for marketing and customer experience use cases, directly comparable to the subject firm's offering mix.
- Fractal Analytics: Pure-play analytics services and product company with marketing analytics offerings, addressing the same mid-market and enterprise buyer as a Texas-based analytics agency.
Broad incumbents
- Mu Sigma: Large decision-sciences and analytics services firm with broad marketing analytics capabilities, representing an established incumbent peer for analytics services work.
- HubSpot: CRM and marketing platform with deep ecosystem of implementation partners; competes for and complements agency-style digital marketing and analytics engagements targeting SMB and mid-market.
- SAS: Enterprise analytics and AI software vendor whose BI and customer intelligence platforms underpin many agency analytics offerings, making it both an ecosystem partner and competitive substitute.
- Palantir Technologies: Enterprise data and analytics platform serving large clients; competes for the same advanced analytics mandates that an analytics agency would otherwise staff and deliver.
- Deloitte Digital: Global consulting giant with a large analytics and digital marketing practice; serves as the enterprise-scale incumbent alternative for analytics + marketing mandates.
Regional players
- ICF Next: US-headquartered marketing, communications, and analytics services arm of ICF, offering comparable analytics + digital marketing engagements to mid-market and public-sector clients.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks4 records
Key highlights4 records
Customer concentration
Texas Business Analytics social profiles
Digital presenceTexas Business Analytics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Texas Business Analytics leadership team
Management profileNumber of profiles
Texas Business Analytics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Texas Business Analytics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Texas Business Analytics
What does Texas Business Analytics do?
Texas Business Analytics is a business analytics and digital marketing agency that delivers data-driven analytics services and digital marketing solutions to business clients. The company combines business analytics with digital marketing execution, serving organizations that require insights, measurement, and digital channel support. Operating from Round Rock, Texas with 51-100 employees, the firm has been providing these services since 2012.
Is Texas Business Analytics a public or private company?
Texas Business Analytics is a private company. It is classified as unknown and is currently operating.
When was Texas Business Analytics founded?
Texas Business Analytics was founded in 2012. It employs 51 to 100 people.
Where is Texas Business Analytics based?
Texas Business Analytics is headquartered in Round Rock, United States, in the North America region.
Who are Texas Business Analytics's main competitors?
Direct peers on record are AbsolutData, Tiger Analytics, LatentView Analytics and Fractal Analytics. Broad incumbents are Mu Sigma, HubSpot, SAS, Palantir Technologies and Deloitte Digital. ICF Next is listed as a regional player.
Does Texas Business Analytics have an API?
No public API is recorded for Texas Business Analytics.
What industry is Texas Business Analytics in?
Texas Business Analytics's product category is Business Analytics and Digital Marketing Services. Its primary akta.pro industry code is BPAHALAC, Data Analytics & Business Intelligence Services, with a secondary code of BPAEAAAI, Data Platform, BI & Analytics Integration. Its NAICS code is 54161 and its SIC code is 7370.