AIS Construction Equipment

What AIS Construction Equipment does

AIS Construction Equipment Corp. is a privately held, multi-brand heavy construction equipment dealer headquartered in Lansing, Michigan, operating since 1961. The company distributes new and pre-owned heavy machinery from major OEMs including John Deere, Komatsu, JCB, and the Wirtgen Group (Hamm, Vögele, Wirtgen), supplemented by Liebherr, Shuttlewagon, Godwin Pumps, Felling Trailers, Gradall, Broce Broom, Esco, and Generac. AIS runs six Michigan branch locations (Lansing, Grand Rapids, Saginaw, Traverse City, NE Detroit, West Detroit) that together support sales, rentals, parts distribution, certified pre-owned programs, field and shop service, mobile hose repair, welding, engine service, operator and technician training, and positioning/GPS technology integration.

The business generates revenue through six streams: new equipment sales, pre-owned equipment sales (with ~800 machines in inventory, priced from $7,900 to $595,000), equipment rentals, parts and components (including conveyor parts, Hardox wear plate, rubber tracks, undercarriage, hydraulic components), service and repair, and training. AIS also resells GPS, GNSS, total station, machine control, and laser-based positioning solutions, and has extended into specialized underground infrastructure services including utility locating, cable installation, and horizontal directional drilling. Customer segments span construction, forestry, aggregate, agriculture, milling and paving, and government, with primary emphasis on construction.

Go-to-market is enterprise field sales executed through the branch network, supported by a website, email newsletter, SEO-optimized equipment listings, and an online parts storefront (shop.aisequip.com). The MyDealer customer portal handles account management and parts ordering. Financing is offered in-house alongside manufacturer financing programs. The company is independently owned with no disclosed parent, institutional investors, or private equity sponsorship, and operates exclusively within the Michigan market.

Name

AIS Construction Equipment

Legal name

AIS Construction Equipment Corp.

Website

https://aisequip.com

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

251–500 employees

Short description

AIS Construction Equipment is a privately held Michigan heavy equipment dealer, founded in 1961 and operating six branches, distributing new and pre-owned machinery from John Deere, Komatsu, JCB, and Wirtgen Group, alongside parts, rentals, service, training, and positioning technology for construction, forestry, aggregate, agriculture, paving, and government customers.

Ownership category

akta.pro rank

Product category

Heavy Construction Equipment Dealer

NAICS

Construction Machinery Manufacturing (333120), Construction Machinery Manufacturing (33312), Mining Machinery and Equipment Manufacturing (333131)

SIC

Construction Machinery & Equip (3531), Construction, Mining & Materials Handling Machinery & Equip (3530)

akta.pro primary industry

Earthmoving & Excavation Equipment Rental/Leasing (TLABAFAA)

Keywords

• Heavy equipment dealer
• Construction machinery sales
• Equipment rental services
• Forestry equipment supply
• Construction parts distribution

Headquarters

HQ city

Grand Rapids

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Equipment Sales: Sale of new and pre-owned heavy construction equipment including excavators, wheel loaders, dozers, skid steers, forestry equipment, and attachments from major manufacturers
2. Equipment Rentals: Rental services for construction equipment to meet short-term project needs
3. Parts Sales: Sales of replacement parts including conveyor parts, undercarriage, rubber tracks, hydraulic components, and wear plates
4. Service and Repair: Field service, fleet maintenance, mobile hose repair, engine service, welding, and technical support services
5. Training Services: Operator and technician training programs including certification courses
6. Positioning Technology: GPS positioning systems, machine control, and precision technology solutions for construction equipment

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

AIS Construction Equipment is a Michigan-based heavy construction equipment dealer that sells new and pre-owned machinery from manufacturers including John Deere, Komatsu, JCB, Hamm, Vögele, Wirtgen, and Liebherr. The company also provides equipment rentals, parts distribution, field and shop service and repair, operator and technician training, GPS-based positioning and machine control solutions, and specialized services such as utility locating, cable installation, and horizontal directional drilling through six branch locations across Michigan.

Product overview

AIS Construction Equipment is a heavy machinery dealer offering new and pre-owned construction equipment across multiple brands. The portfolio centers on John Deere equipment lines (P Series backhoes, dozers, excavators, wheel loaders, and skid steers), JCB products (Teleskid, Teletruk, telescopic handlers, and access platforms), and complementary brands including Komatsu, Hamm, Vögele, Wirtgen, and Liebherr. Beyond equipment sales, AIS provides parts distribution, equipment services (field maintenance, repairs, technical support, training), positioning/GPS solutions, rentals, and specialized services including utility locating, cable installation, and horizontal drilling. The company operates as a full-service construction equipment solutions provider with financing, AIS-certified pre-owned programs, and multiple Michigan branch locations.

Differentiator

Problem solved

Functional benefit

Products and services

• John Deere Construction Equipment Full line of John Deere heavy construction equipment sold, serviced, and supported through AIS branches. Includes excavators, wheel loaders, dozers, skid steers, and backhoes for construction contractors and infrastructure projects.
• JCB Equipment Line JCB construction and material handling equipment including the Teleskid telescopic skid steer, Teletruk telescopic forklift, Agri Series telescopic handlers (542-70, 538-60, 532-60, 525-60), and access platforms (boom lifts and electric scissor lifts) sold through AIS branches.
• Liebherr Material Handlers Liebherr mobile excavators and material handlers including the A 944 C HD Material Handler for aggregate processing, scrap handling, and heavy industrial material handling applications.
• Pre-Owned Equipment Certified and non-certified pre-owned heavy machinery including excavators, forestry equipment, dozers, loaders, and attachments under AIS Certified, AIS Job Ready, and Komatsu ReMarketing programs, with warranty tiers and financing.
• Wirtgen Group Road Construction Equipment Wirtgen Group road construction equipment including Hamm rollers, Vögele pavers, and Wirtgen milling machines for road construction and paving contractors.
• Shuttlewagon Railcar Movers Shuttlewagon railcar mover equipment for loading and unloading railcars in industrial settings, including the SWX525 and other Navigator, Electric, and Commander model variants.
• Equipment Rentals Short-term and long-term rental of construction equipment for projects requiring temporary equipment access, with flexible terms available through AIS branch locations.
• Parts & Components Replacement parts and components for construction equipment including conveyor parts, Hardox wear plate, rubber tracks, undercarriage components, shaft mount reducers, single wheel tracks, hydraulic components, and utility solutions, sold online and through branch locations.
• Equipment Services Comprehensive equipment service support including field and fleet preventive maintenance, mobile hose repair, paint and decal services, shop service and equipment repair, technical support, equipment trucking, and weld shop fabrication services.
• Positioning Solutions GPS positioning systems, total stations, GNSS solutions, laser systems, and machine control technology for precision construction operations including grading, excavation, and paving.
• Training Center Operator and technician training programs including certification courses for construction equipment operation, maintenance, and service support.
• Utility Locating Services Underground utility locating services using magnetic metal locators, conductive pipe and cable locators, and ground penetrating tools for construction and excavation safety.
• Cable Installation Services Equipment and services for power cable and fiber optic cable installation including cable pulling and jetting equipment for utility infrastructure projects.
• Horizontal Directional Drilling Services Horizontal directional drilling services and equipment partnerships for trenchless utility installation projects including pipeline and conduit installation.

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Twelve partnerships are on record, tiered core and minor.

• John DeerecoreChannel Partner/ Reseller/ DistributorAIS is an authorized John Deere dealer offering the full line of John Deere construction equipment including excavators, wheel loaders, dozers, skid steers, backhoes, and compact fleet equipment. The partnership includes sales, service, parts, and training support.
• KomatsucoreChannel Partner/ Reseller/ DistributorAuthorized Komatsu dealer providing new and pre-owned Komatsu equipment, parts, and service support.
• JCBcoreChannel Partner/ Reseller/ DistributorAuthorized JCB dealer offering JCB construction equipment including excavators, loaders, telescopic handlers, skid steers, access platforms, and the innovative Teleskid and Teletruk product lines.
• Wirtgen Group (Hamm, Vögele, Wirtgen)coreChannel Partner/ Reseller/ DistributorAuthorized dealer for Wirtgen Group brands specializing in road construction equipment including Hamm rollers, Vögele pavers, and Wirtgen milling machines.
• ShuttlewagonminorChannel Partner/ Reseller/ DistributorDealer for Shuttlewagon railcar movers and equipment, including Navigator, Electric, and Commander models.
• LiebherrminorChannel Partner/ Reseller/ DistributorOffers Liebherr mobile excavators and material handlers including the A 944 C HD Material Handler.
• Godwin PumpsminorChannel Partner/ Reseller/ DistributorDealer for Godwin dewatering and pump equipment for construction and industrial applications.
• Felling TrailersminorChannel Partner/ Reseller/ DistributorDealer for Felling trailer products including equipment trailers and specialized transport trailers.
• GradallminorChannel Partner/ Reseller/ DistributorDealer for Gradall telescopic material handlers and excavators for construction and industrial applications.
• Broce BroomminorChannel Partner/ Reseller/ DistributorDealer for Broce Broom construction brooms and sweepers for road maintenance and site preparation.
• EscominorChannel Partner/ Reseller/ DistributorOffers ESCO attachment products including buckets, couplers, and ground engaging tools.
• GeneracminorChannel Partner/ Reseller/ DistributorDealer for Generac power generation equipment and generators for construction and industrial use.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Morbark (Alamo Group): Manufacturer of forestry, biomass, and tree-care equipment owned by Alamo Group. Comparable to AIS's forestry franchise as a key supplier/ecosystem participant for the equipment AIS distributes through its Traverse City location.
• United Rentals: Largest equipment rental company in the world with a broad aerial, earthmoving, and specialty fleet. Comparable to AIS's rental business as a competing channel for contractor fleet needs across overlapping equipment categories.
• Sunbelt Rentals: Major North American equipment rental provider with extensive aerial, earthmoving, and specialty fleet. Comparable to AIS's rental stream as an established national competitor in contractor equipment rental.
• Caterpillar Inc. Global OEM of construction, mining, and forestry equipment that sells through a dealer network. Comparable as an ecosystem incumbent whose direct sales and digital channels both compete with and supply through dealers like AIS.
• Komatsu: Global construction and mining equipment OEM with whom AIS holds an authorized dealer agreement. Comparable as a key supplier whose dealer economics and direct-channel initiatives directly shape AIS's commercial outlook.

Direct peers

• RDO Equipment Co. Largest John Deere construction and forestry dealer in North America, operating a multi-state network of full-service branches. Directly comparable to AIS as a multi-brand authorized dealer with sales, rentals, parts, service, and technology offerings.
• Stribling Equipment: Multi-location John Deere construction and forestry dealer serving the Southeast US. Closely comparable business model to AIS as an authorized OEM dealer with full lifecycle support across construction and forestry.
• Holt Cat: Largest Caterpillar dealer in the US with deep Texas presence, offering equipment sales, rental, parts, and service across construction and industrial verticals. Comparable as a large multi-branch authorized OEM dealer with similar revenue mix.
• Highway Equipment Company: Authorized dealer for Komatsu and Wirtgen Group equipment serving Pennsylvania and surrounding states. Direct peer in the road-building / paving equipment franchise that AIS also carries.

Emerging players

• Topcon Positioning Systems: Provider of GNSS, machine control, and positioning technology for construction and agriculture. Comparable to AIS's Positioning Solutions offering as the technology vendor whose systems AIS integrates and resells.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AIS Construction Equipment