Besley & Copp
besley & copp is a UK-based brand management solutions provider operating its BrandHub SaaS platform for franchise, multisite, and estate agency networks. The platform centralises brand asset management, procurement, direct mail, and design services across distributed locations.
- Company typePrivate
- Founded1750
- HeadquartersExeter, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Besley & Copp does
besley & copp Limited is a UK-based, privately held brand management solutions provider headquartered in Exeter, operating since 1750. The company serves franchise networks, multisite businesses, and independent and national estate agents by centralising brand asset management, product procurement, design, print, promotional merchandise, and direct mail through its proprietary BrandHub web-based platform. Named enterprise customers include The Property Franchise Group (over 500 businesses across 9 brands including CJ Hole, Ellis & Co, Martin & Co, Parkers, and Whitegates), Dyno-Rod, easyStorage, Oakhouse Foods, We Love Pets, Meyers Estate Agency, Luscombe Maye, and CustomerKNECT (a SAGA PLC subsidiary), spanning property, plumbing, storage, food services, pet services, and marketing services verticals.
The core technology is BrandHub, a centralised brand management portal powered by Xerox-supplied website technology and hosted on AWS within the EU. Platform features include dynamic templates enabling local personalisation within approved brand guidelines, user profiling for network-level controls, a built-in direct mail address database covering 29+ million UK residential addresses, QR code campaign tracking, end-to-end procurement management, and integrations with Royal Mail for 2-3 day UK-wide delivery, Experian for targeted mailing lists, Dataloft for estate agency analytics, and Worldline/Pay360 for payment processing. Besley & Copp maintains 1-10 employees and operates from a single UK office.
The business model combines multiple revenue streams: SaaS-style subscription fees for BrandHub platform access (annual, quote-based), transactional fees on promotional merchandise and direct mail campaigns, one-time fees for print services, and professional services fees for graphic design work. Go-to-market is predominantly enterprise-focused consultative sales with 'Book a Demo' and 'Contact Us' CTAs targeting franchisors and multisite operators, supplemented by a self-serve platform layer for franchisees, a ContentHub blog, organic social channels (LinkedIn, Instagram, Facebook), Mailchimp email marketing, and a partner referral programme paying a 5% commission on referred customer turnover (capped at £2,000 per customer over 12 months, paid quarterly). Pricing is not publicly disclosed and is quote-based across all service lines.
Besley & Copp firmographics
Firmographics- Name
- Besley & Copp
- Legal name
- besley & copp Limited
- Website
- https://besleyandcopp.co.uk
- Company type
- Private
- Founded year
- 1750
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- besley & copp is a UK-based brand management solutions provider operating its BrandHub SaaS platform for franchise, multisite, and estate agency networks. The platform centralises brand asset management, procurement, direct mail, and design services across distributed locations.
- Ownership category
- akta.pro rank
Besley & Copp industry classification
Industry- Product category
- Brand Management Platform
- NAICS
- Advertising Agencies (541810), Advertising Material Distribution Services (541870), Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Management Services (8741)
- akta.pro primary industry
- Retailer Joint Business Planning (JBP) & Customer Marketing (MPAAAJAJ)
- akta.pro secondary industries
- Customer Communications Management (CCM) & Transactional Messaging (MPAAAIAL), Retailer-Vendor Collaboration, Joint Business Planning (JBP) & Trade Terms Services (CRAOAOAJ)
Keywords
Where Besley & Copp is headquartered
LocationHeadquarters
- HQ city
- Exeter
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Besley & Copp business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- BrandHub Platform Services: SaaS-style platform subscription for brand management services including asset management, procurement, and ordering capabilities for franchise and multisite networks.
- Print Services: Design, print and production services for marketing materials, signage, point of sale, and workwear.
- Promotional Merchandise: Branded promotional products sourced and supplied through the BrandHub platform.
- Direct Mail Services: Direct mail campaigns using in-built address database with QR tracking capabilities.
- Design Services: Graphic design studio providing design conception and creation services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Quarterly | Referral commission structure |
| Subscription | Annual | BrandHub platform access |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
Besley & Copp product offering
Product offeringCore offering
Besley & Copp provides a SaaS-style brand management platform called BrandHub that enables franchises, multisite businesses, and estate agencies to centrally control brand assets, marketing communications, product procurement, and direct mail. The platform is layered with four integrated service modules: Graphic Design, Print, Promotional Merchandise, and Direct Mail, all catalogued within or accessible via BrandHub.
Product overview
Besley & Copp offers a platform-plus-services model centred on BrandHub, its core web-based brand management SaaS. BrandHub provides franchise, multisite, and estate agency networks with a single portal to manage, personalise, and order brand assets across design, print, promotional merchandise, and direct mail. Surrounding the platform are four integrated service modules — Graphic Design, Print, Promotional Merchandise, and Direct Mail — all catalogued within or accessible via BrandHub. Additional offerings include ContentHub (a blog/news resource) and a Referral Program for partners. The overall portfolio is unified around helping multi-location businesses centralise brand control while enabling local personalisation.
Differentiator
Problem solved
Functional benefit
Brands
- BrandHub: An elegant web-based brand management platform that allows franchises, multisite businesses and estate agents to control their brand assets, marketing communications, and product portfolio from one central location.
Products and services
- BrandHub
Quantifiable outcome
- 100+ hours saved per month across franchise networks using BrandHub
- +3 more outcomes
Companies that use Besley & Copp
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles3 records
Besley & Copp technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature5 records
Besley & Copp partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- XeroxcoreBrandHub websites are supplied by Xerox, providing the underlying technology platform for the brand management solution.
- AWS AmazoncoreBrandHub hosted by AWS Amazon within the EU, providing secure cloud infrastructure for the platform.
- Royal MailcoreDelivery partner for direct mail services, enabling 2-3 day delivery to UK residential addresses through the BrandHub platform.
- BFA (British Franchise Association)minorAccredited BFA Supplier, providing brand management services to the franchise community.
- ExperianminorApproved reseller of Experian's national mailing list database for targeted direct mail campaigns.
- DataloftminorIntegration with Dataloft for marketing analytics and data services within the estate agency sector.
Scale indicators6 records
Recent moves8 records
Expansion highlights5 records
Besley & Copp competitors and assessment
Company assessmentDirect peers
- BrandMuscle: US-based distributed marketing and brand management platform for franchises and multi-location businesses. Closest comparable in terms of serving franchisors with brand asset management, local marketing execution, and channel partner programs — the principal direct competitor outside the UK.
- SproutLoud: Distributed marketing platform built specifically for brands with franchise and dealer networks, offering brand asset management, local marketing automation, and co-op advertising. Highly comparable technology overlap with BrandHub's brand control and franchisee personalisation capabilities.
- Imprint (Hello Branding): Direct mail and branded merchandise platform designed for multi-location brands and franchises. Closely comparable transactional layer for promotional merchandise and direct mail ordering, which forms a key part of Besley & Copp's BrandHub offering.
- Balihoo (Digital River): Local marketing automation platform for franchises and distributed brands, with brand asset management, local campaign execution, and reporting. Direct functional overlap with BrandHub's franchise network marketing use case.
Broad incumbents
- Vistaprint (Cimpress): Large online print and marketing services platform serving SMBs with design, print, promotional merchandise and direct mail. Overlaps with Besley & Copp's design, print, merchandise and direct mail services, but at vastly greater scale and with self-serve rather than franchise-centric workflows.
- HubSpot: Major marketing, CRM and content platform with templating, asset libraries and approval workflows that overlap with BrandHub's brand control capabilities. A potential competitive threat rather than a like-for-like franchise brand management vendor.
- Canva: Mass-market design platform with Brand Kit, templating and team collaboration features. Competes with BrandHub's dynamic template personalisation for non-designers, particularly in franchisee-facing use cases.
- Adobe Express: Adobe's lightweight design platform aimed at business users, with brand template libraries and approval workflows. Adjacent competitor for the design and brand asset personalisation layer of BrandHub.
Emerging players
- Sendoso: Direct mail and gifting automation platform with integrations to CRM and marketing systems. Overlaps with Besley & Copp's direct mail capability but focuses on B2B gifting and sales outreach rather than franchise marketing.
- LocaliQ (Gannett): Marketing platform for multi-location businesses offering localised advertising, SEO, and brand-consistent campaign execution across distributed networks. Comparable franchise/multisite target market with overlapping localised marketing services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Besley & Copp social profiles
Digital presenceBesley & Copp financial estimates
Financial estimateRevenue estimate
Valuation estimate
Besley & Copp leadership team
Management profileNumber of profiles
Profiles4 records
Besley & Copp funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Besley & Copp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Besley & Copp
What does Besley & Copp do?
Besley & Copp provides a SaaS-style brand management platform called BrandHub that enables franchises, multisite businesses, and estate agencies to centrally control brand assets, marketing communications, product procurement, and direct mail. The platform is layered with four integrated service modules: Graphic Design, Print, Promotional Merchandise, and Direct Mail, all catalogued within or accessible via BrandHub.
Is Besley & Copp a public or private company?
Besley & Copp is a private company. It is classified as family owned and is currently operating.
When was Besley & Copp founded?
Besley & Copp was founded in 1750. It employs 1 to 10 people.
Where is Besley & Copp based?
Besley & Copp is headquartered in Exeter, United Kingdom, in the Europe region.
How does Besley & Copp make money?
Five revenue lines are on record. BrandHub Platform Services are the primary driver. The others are print Services, promotional Merchandise, direct Mail Services and design Services.
Who are Besley & Copp's main competitors?
Direct peers on record are BrandMuscle, SproutLoud, Imprint (Hello Branding) and Balihoo (Digital River). Broad incumbents are Vistaprint (Cimpress), HubSpot, Canva and Adobe Express. Emerging players are Sendoso and LocaliQ (Gannett).
Does Besley & Copp have an API?
No public API is recorded for Besley & Copp.
What industry is Besley & Copp in?
Besley & Copp's product category is Brand Management Platform. Its primary akta.pro industry code is MPAAAJAJ, Retailer Joint Business Planning (JBP) & Customer Marketing, with a secondary code of MPAAAIAL, Customer Communications Management (CCM) & Transactional Messaging. Its NAICS code is 541810 and its SIC code is 7311.