Core El Centro
Core El Centro is a Milwaukee-based nonprofit founded in 2002 that delivers integrative natural health services, including acupuncture, massage, energy work, movement classes, health navigation, and Reiki training, on a sliding-fee schedule to low-income and largely Latino communities on Milwaukee's south side.
- Company typePrivate
- Founded2002
- HeadquartersMilwaukee, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Core El Centro firmographics
Firmographics- Name
- Core El Centro
- Legal name
- CORE El Centro
- Website
- https://core-elcentro.org
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Core El Centro is a Milwaukee-based nonprofit founded in 2002 that delivers integrative natural health services, including acupuncture, massage, energy work, movement classes, health navigation, and Reiki training, on a sliding-fee schedule to low-income and largely Latino communities on Milwaukee's south side.
- Ownership category
- akta.pro rank
Core El Centro industry classification
Industry- Product category
- Integrative Wellness Services
- NAICS
- Fitness and Recreational Sports Centers (71394), Other Services (except Public Administration) (81)
- SIC
- Services-Misc Health & Allied Services, Nec (8090), Services-Specialty Outpatient Facilities, Nec (8093), Services-Social Services (8300), Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG)
- akta.pro secondary industries
- Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), Group Fitness, Personal Training & Wellness Coaching (EDALAIAE), Holistic & Alternative Therapy Retreats (Naturopathy, Energy Work) (THAGAMAI)
Keywords
Where Core El Centro is headquartered
LocationHeadquarters
- HQ city
- Milwaukee
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Core El Centro business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Program Service Fees: Fees collected for holistic healing therapies, movement classes, and wellness programs. All services offered on sliding fee schedule based on income and household size.
- Donations and Grants: Charitable donations from individuals and foundations. Grant funding from Dept of Health and Human Services (Grant Number 90EV0556-01-00), Administration for Children and Families, and various program sponsors.
- Fundraising Events: Annual fundraising events including CORE Momentum gala, Whole in One Golf Outing, and Step to the Beat of Healing Block Party.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Movement Pass - Unlimited monthly access |
| Unit Pricing | Pay-as-you-go | Drop-in single class |
| Subscription | Monthly | Kids Play Pass - Monthly family pass |
| One time/ perpetual license | Pay-as-you-go | Reiki Training - Level 1 |
| One time/ perpetual license | Pay-as-you-go | Reiki Training - Level 2 |
| One time/ perpetual license | Multi-year contract | Reiki Training - Master Teacher (Level 4) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Core El Centro product offering
Product offeringCore offering
CORE El Centro is a nonprofit wellness center that delivers integrative natural health services including acupuncture, massage therapy, Reiki/energy work, Core Synchronism bodywork, health navigation, life coaching, and spiritual companionship, alongside group movement classes (yoga, Nia, Zumba, Tai Chi, Capoeira, meditation). Services are offered on a sliding fee schedule to remove financial, language, and cultural barriers, with bilingual English/Spanish delivery at the Walker's Point clinic and through virtual platforms.
Product overview
Core El Centro is a non-profit wellness organization offering integrative natural health services focused on empowerment, healing, safety, and reducing barriers to access. The organization operates as a multi-service wellness center providing individual therapies (Acupuncture, Core Synchronism, Energy Work/Reiki, Massage Therapy, Life Coaching, Spiritual Companionship), movement classes (Holistic Exercise including Yoga, Nia, Zumba, Tai Chi), health navigation, children's wellness programs, and community outreach initiatives like Mujeres con Poder. Services are offered on a sliding fee scale to ensure accessibility for low-income and marginalized communities. The organization also hosts fundraising events (CORE Momentum, Whole in One Golf Outing, Step to the Beat Block Party) to support program funding.
Differentiator
Problem solved
Functional benefit
Brands
- Mujeres con Poder de Transformación Social: A program focused on Latina women leading neighborhood transformation through education, advocacy, and relationship-building to address social determinants of health.
Products and services
- Acupuncture Traditional Chinese acupuncture using fine needles to balance energy channels and treat conditions including pain, depression, anxiety, insomnia, headaches, and chronic ailments. Offered to individual clients on a sliding fee schedule at the Walker's Point clinic.
- NADA Protocol National Acupuncture Detoxification Association auricular acupuncture protocol using five tiny needles in specific ear points to reduce stress, anxiety, trauma-related suffering, and behavioral health issues.
- Core Synchronism Gentle bodywork using light touch to release blockages in physical, emotional, and mental aspects of the body, restoring proper alignment with cerebrospinal fluid and central energy flow.
- Energy Work / Reiki Therapy that balances energy flow in and outside the body through light touch or placing hands above various body parts to strengthen the whole body while reducing illness and stress.
- Health Navigation Community Health Navigator Program that increases health equity and access to services through whole-person wellness assessments, follow-up education, and connections to health and social-service resources.
- Life Coaching Personal and professional development support through partnership to help individuals reach their fullest potential, reducing stress and supporting creativity, empathy, and resilience.
- Massage Therapy Manual manipulation of soft body tissues including skin, muscles, connective tissue, tendons, and ligaments to reduce symptoms of health conditions including back and neck pain, joint pain, muscle tension, headaches, and depression.
- Spiritual Companionship / Life Journey Shared exploration of life challenges, fears, hopes, and dreams with a trusted companion over time, creating an environment of respect and security for clients to discover meaning and value in their experiences.
- Holistic Exercise Body, mind, spirit approach to movement including Yoga, Nia, Zumba, Tai Chi, Capoeira, and meditation classes offered in person and virtually to promote emotional, physical, and spiritual well-being.
- Reiki Training Program Three levels of training to become a Reiki Master and four levels to become a Reiki Master Teacher. Includes First Degree ($225, 2-days), Second Degree ($150, 1-day), Advanced Reiki Training, and Master Teacher Training ($600, 2 weekends, 1-year commitment).
- Children's Wellness Program Health education, healing therapies, and movement classes for children including cooking, Capoeira, ballet, yoga, art, and Folkloric dance to improve emotional, spiritual, and physical well-being. Offers a Monthly Kids Play Pass from $15/month.
- Community Acupuncture Affordable acupuncture services offered to increase accessibility and address healthcare disparities in the Milwaukee community on a sliding fee scale.
- Mujeres con Poder de Transformacion Social
Quantifiable outcome
- Served 2,000+ people in 2022
- +2 more outcomes
Companies that use Core El Centro
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
Core El Centro technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Core El Centro partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- 16th Street Community Health CenterscoreHealthcare partner referring clients to CORE El Centro services for holistic therapies and wellness programs.
- Advocate Aurora Healing CentercoreHealthcare system partner collaborating on integrative health services and client referrals.
- Aurora Walker's Point Community CliniccoreShares building and clients with CORE El Centro. Refers patients for therapy sessions and movement class passes.
- Sojourner Family Peace CentercoreProvides space in their building for CORE to offer massage and acupuncture services to Sojourner clients.
- Common Ground HealthcareminorProvides vouchers for CORE services to some of their healthcare clients.
- Wisconsin Medical CollegeminorWorking on a grant to train BIPOC individuals in the natural health field workforce development.
- The Bureau of Veterans AffairsminorReferral partner for veterans to access CORE services.
- Catholic CharitiesminorReferral partner for social services.
- IRISminorReferral partner connecting clients to CORE services.
- Jewish Family ServicesminorReferral partner for social services.
- UMOS Latina Resource CenterminorReferral partner for Latina community services.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Core El Centro competitors and assessment
Company assessmentDirect peers
- People's Organization of Community Acupuncture (POCA): POCA is a cooperative of community acupuncture clinics operating on a sliding-fee model to make acupuncture accessible to underserved populations. Directly comparable to Core El Centro's community acupuncture offering and mission-driven low-cost access approach.
- Casa de Salud: Albuquerque-based nonprofit providing integrative health services with a focus on Latino and immigrant communities through sliding-fee primary care, acupuncture, and bodywork. Strongly comparable in serving uninsured/underinsured Latino populations with bilingual integrative care.
- Charlotte Maxwell Clinic: Oakland-based nonprofit providing free integrative cancer care including acupuncture, massage, and wellness services to low-income women. Highly comparable in combining multiple complementary modalities with a sliding-fee/subsidized delivery model for underserved clients.
Emerging players
- Integrative Medicine for the Underserved (IM4US): Network of clinicians and organizations advancing integrative medicine for underserved populations. Comparable in mission alignment around integrative modalities for low-income communities, though IM4US is a membership/professional organization rather than a direct service provider.
Regional players
- Centro Hispano of Dane County: Wisconsin-based community organization serving Latino populations in Madison with health navigation, education, and social services. Comparable in mission and Latino community focus, though operates in a different geography and is broader than just health services.
Others
- Common Ground Healthcare Cooperative: Wisconsin healthcare cooperative providing voucher-funded access to Core El Centro's services. Adjacent as a referral/payer partner rather than a direct competitor, but comparable in serving low-income Wisconsin populations.
- National Acupuncture Detoxification Association (NADA): Nonprofit that trains providers in the NADA auricular acupuncture protocol that Core El Centro explicitly offers. Comparable as an adjacent ecosystem organization that standardizes and proliferates one of Core El Centro's core service offerings.
Broad incumbents
- Sixteenth Street Community Health Centers: Milwaukee-based federally qualified health center serving predominantly Latino population on the south side. Comparable as a healthcare access partner for the same underserved community, though Sixteenth Street is a larger FQHC with broader clinical scope.
Market position
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Core El Centro social profiles
Digital presenceCore El Centro financial estimates
Financial estimateRevenue estimate
Valuation estimate
Core El Centro leadership team
Management profileNumber of profiles
Profiles16 records
Core El Centro subsidiaries and ownership
Company hierarchySubsidiaries1 record
Core El Centro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Core El Centro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Core El Centro
What does Core El Centro do?
CORE El Centro is a nonprofit wellness center that delivers integrative natural health services including acupuncture, massage therapy, Reiki/energy work, Core Synchronism bodywork, health navigation, life coaching, and spiritual companionship, alongside group movement classes (yoga, Nia, Zumba, Tai Chi, Capoeira, meditation). Services are offered on a sliding fee schedule to remove financial, language, and cultural barriers, with bilingual English/Spanish delivery at the Walker's Point clinic and through virtual platforms.
Is Core El Centro a public or private company?
Core El Centro is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Core El Centro founded?
Core El Centro was founded in 2002. It employs 11 to 50 people.
Where is Core El Centro based?
Core El Centro is headquartered in Milwaukee, United States, in the North America region.
How does Core El Centro make money?
Three revenue lines are on record. Program Service Fees are the primary driver. The others are donations and Grants and fundraising Events.
Who are Core El Centro's main competitors?
Direct peers on record are People's Organization of Community Acupuncture (POCA), Casa de Salud and Charlotte Maxwell Clinic. Integrative Medicine for the Underserved (IM4US) is listed as an emerging player. Centro Hispano of Dane County is listed as a regional player. Others are Common Ground Healthcare Cooperative and National Acupuncture Detoxification Association (NADA). Sixteenth Street Community Health Centers is listed as a broad incumbent.
Does Core El Centro have an API?
No public API is recorded for Core El Centro.
What industry is Core El Centro in?
Core El Centro's product category is Integrative Wellness Services. Its primary akta.pro industry code is HSADAGAG, Mind-Body Wellness Coaching (Holistic/Integrative), with a secondary code of HSADACAI, Private 1:1 Yoga/Pilates & Small-Group Sessions. Its NAICS code is 71394 and its SIC code is 8090.