Sprig

What Sprig does

Sprig is a premium gourmet food ingredients brand operated by Zenriva Brands Pvt Ltd, a wholly-owned subsidiary of Synthite Industries Pvt. Ltd. — an Indian conglomerate with a 52-year legacy since the early 1970s and a claimed 30%+ global market share in the Spice Oleoresin market. Sprig targets home cooks and baking enthusiasts in India, selling directly through its own Shopify-powered e-commerce storefront at sprig.co.in. The product portfolio is organized into roughly twelve merchandising categories including Connoisseur's Baking Range (Bourbon vanilla extract from Madagascar, cocoa extract), Exotic/Hot Sauces (Bhut Jolokia at 75,000 Scoville units, Habanero, Chipotle Adobado, Mango Jalapeno), Spice Extracts (cardamom, ginger, chai masala, lemongrass, yuzu), World's Finest Spices (True Ceylon Cinnamon, Iranian saffron, Idukki cardamom, nutmeg), Natural Food Colours (paprika orange, marigold yellow, spinach green), Sweet Spreads (milk-based salted caramel), Gourmet Pastes & Staples, Herbs & Seasoning, Gourmet Sea Salts, and Premium Finishing Products (infused olive oils). Products are positioned as gluten-free, non-GMO, and where applicable alcohol-free and vegan, with a 24-month shelf life on extracts.\n\nThe underlying technology stack is intentionally thin: Sprig runs on Shopify with Payu and Cashfree payment gateways, hCaptcha for bot protection, and a Swym wishlist plugin. There is no proprietary technology, no mobile app, no API, and no AI/ML capabilities disclosed. The company holds an FSSAI license (11323999000390) for food safety compliance in India.\n\nThe business model is direct-to-consumer one-time-purchase e-commerce with publicly disclosed unit pricing (Rs. 99 to Rs. 8,465 per SKU), volume-based tiered discounts (free shipping at ₹519+, 10% off at ₹1,499+, 15% off at ₹2,999+), bundled combo packs, and India-only delivery with no international shipping. Go-to-market is primarily content-driven: an active recipe blog and email newsletter drive top-of-funnel discovery, with the website as the sole purchase channel. There are no B2B, marketplace, or HoReCa channels documented, and the company has no disclosed external funding — Sprig is funded entirely by parent Synthite Industries.

Name

Sprig

Legal name

Zenriva Brands Pvt Ltd

Website

https://sprig.co.in

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

51–100 employees

Short description

Sprig is an India-based direct-to-consumer premium gourmet food ingredients brand owned by Synthite Industries, selling baking extracts, hot sauces, spices, and specialty ingredients to home cooks through its Shopify e-commerce storefront.

Ownership category

akta.pro rank

Product category

Specialty Gourmet Food Ingredients

NAICS

All Other Specialty Food Retailers (445298)

SIC

Retail-Food Stores (5400), Miscellaneous Food Preparations & Kindred Products (2090), Food And Kindred Products (2000)

akta.pro primary industry

Bulk Baking & Ingredients Supply Stores (Flour, Spices, Grains) (CRAHAMAK)

akta.pro secondary industries

Refrigerated Dips & Spreads (Cream Cheese, Hummus, Salsa, Guacamole) (CRADACAG), Wet Seasonings & Pastes (Curry Pastes, Harissa, Gochujang, Spice Pastes) (AFAJANAI), Virgin & Cold-Pressed Culinary Oils (AFAJALAB)

Keywords

• Gourmet food ingredients
• Specialty spice extracts
• Premium hot sauces
• Artisan baking ingredients
• Natural food colors

Headquarters

HQ city

Ernakulam

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Product Sales: Direct-to-consumer online sales of gourmet food ingredients through owned e-commerce platform. Products are sold individually and in combo packages at varying price points ranging from Rs. 99 to Rs. 7,999.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Sprig sells premium gourmet food ingredients directly to consumers through its owned Shopify e-commerce platform in India. The catalog spans Connoisseur's Baking Range (vanilla, cocoa and spice extracts), Hot Sauces (Bhut Jolokia, Habanero, Chipotle Adobado, Mango Jalapeno), World's Finest Spices (Ceylon cinnamon, Idukki cardamom, saffron, nutmeg), Spice Extracts (cardamom, ginger, chai masala, yuzu), Natural Food Colours, Sweet Spreads (Salted Caramel) and Premium Finishing Products (infused oils). Products are sold individually and bundled in combo packs at unit prices ranging from Rs. 99 to Rs. 7,999 with free shipping above Rs. 519.

Product overview

Sprig is a premium gourmet food ingredients brand owned by Synthite Industries (with a 52-year legacy in spice oleoresins and 30%+ global market share in the Spice Oleoresin market). The brand scours the world to bring the finest gourmet ingredients into kitchens. The product portfolio is organized into distinct categories: Connoisseur's Baking Range (vanilla extracts, cocoa extracts, spices, baking ingredients), Exotic/Hot Sauces (Bhut Jolokia, Habanero, Chipotle, Jalapeno sauces), Spice Extracts (cardamom, ginger, chai masala, lemongrass, cassia, saffron), Natural Food Colours (Paprika Orange, Marigold Yellow, Spinach Green extracts), and Premium Finishing Products (oils, seasonings). Key products include Natural Bourbon Vanilla Extract from Madagascar, Bhut Jolokia Extra Hot Chilli Sauce at 75,000 Scoville heat units, Classic Salted Caramel Spread, and various spice extracts. The company also offers bundled combo packs combining complementary products like vanilla extract with powder, and hot sauce variety packs. Products are sold directly through their Shopify e-commerce platform to consumers in India.

Differentiator

Problem solved

Functional benefit

Products and services

• Natural Bourbon Vanilla Extract Premium vanilla extract crafted from Bourbon vanilla beans sourced from Madagascar using a no-heat extraction process. Available in 20ml, 50ml, 100ml, 200ml, and 1000ml sizes; 100% alcohol-free, gluten-free, and free from corn syrup. For home bakers and beverage makers seeking natural vanilla flavour.
• Bhut Jolokia Extra Hot Chilli Sauce Extra hot chilli sauce featuring Bhut Jolokia (Ghost Pepper) at 75,000 Scoville heat units. Available in 55g, 120g, and 240g sizes. Vegan, gluten-free, kosher, and keto-friendly with no added sugar. For heat-seeker home cooks and hot-sauce hobbyists.
• Classic Salted Caramel Spread Milk-based caramel spread with sea salt, inspired by traditional French salted caramels. Available in 290g and 1kg sizes. Made with milk, sugar, sea salt, and edible vegetable oil; no hydrogenated vegetable fat or artificial flavours. For spread-on-toast and dessert applications.
• Habanero Premium Wood-Aged Hot Sauce Premium wood-aged hot sauce made with habanero peppers. Available in 55g and 100g sizes. For hot-sauce enthusiasts seeking wood-aged depth.
• Chipotle Adobado Mexican Chilli Sauce Mexican-style chilli sauce made with chipotle peppers in adobo sauce. Available in 65g and 120g sizes. For Mexican-cuisine home cooks and food enthusiasts.
• Mango Jalapeno Hot and Sweet Sauce Hot-and-sweet sauce combining mango with jalapeno peppers. Available in 60ml and 110g sizes. For consumers seeking sweet-heat condiment pairings.
• Natural Cardamom Extract Natural cardamom spice extract for baking and beverages. For home bakers and chai/coffee preparers.
• Natural Ginger Extract Natural ginger extract for cooking, baking, and beverages. For bakers and beverage makers seeking natural ginger flavour.
• Chai Masala Extract Natural chai masala spice extract for baking and beverages. For home cooks and chai enthusiasts.
• Yuzu Japanese Citrus Extract Japanese citrus extract made from yuzu fruit. Available in 120g size. For Asian-cuisine home cooks and bakers seeking authentic yuzu flavour.
• Roasted Chilli Oil Roasted chilli-infused cooking oil. Available in 125g size. For Asian-cuisine home cooks and finishing-oil users.
• Roasted Garlic Infused Olive Oil Olive oil infused with roasted garlic flavour. Available in 125g size. For Mediterranean-cuisine home cooks and finishing-oil applications.
• True Ceylon Cinnamon (Sri Lanka) White Alba Grade cinnamon from Sri Lanka. Available in 50g size. For bakers and beverage makers seeking premium-grade cinnamon.
• Idukki Cardamom Bold Bold-grade green cardamom sourced from Idukki, Kerala. Available in 50g size. For Indian-cuisine home cooks and chai/spice users.
• Iranian Saffron (ISO 3632 tested) Iranian saffron, ISO 3632 tested. Available in 1g size, priced at Rs. 399.00. For premium-cooking and biryani/dessert applications.
• Nutmeg Powder Ground nutmeg spice. Available in 60g size at Rs. 229.00. For Indian-cooking and baking applications.
• Agar Agar Powder Plant-based gelatin substitute for baking. Available in 125g size at Rs. 621.00. For vegan bakers and dessert makers.
• Butterscotch Flavor for Baking & Beverages Natural butterscotch flavouring extract for baking and beverages. Available at Rs. 249.00. For dessert makers and bakers.
• Natural Food Colouring Extracts Natural food colour extracts including Paprika Orange, Marigold Yellow, and Spinach Green varieties. Available in 15ml sizes. For home cooks and bakers seeking natural food colouring alternatives.
• Combo Pack - Madagascar Bourbon Vanilla Beans Extract (20ml) & Vanilla Extract Powder (30g) Bundled offering combining Sprig Madagascar Bourbon Vanilla Beans Extract (20ml) and Vanilla Extract Powder (30g) for baking. Priced at Rs. 609.00 (3% off from Rs. 628.00). For serious home bakers.
• Sprig Hot Sauce Combo - Bhut Jolokia & Habanero Combo pack combining Bhut Jolokia Hot Chilli Sauce (55g) and Habanero Premium Wood-Aged Hot Sauce (55g). Priced at Rs. 295.00 (12% off). For hot-sauce enthusiasts wanting both signature sauces.
• Combo Pack - Habanero Premium Woodaged Hot Sauce (Pack of 4) Pack of 4 Habanero Premium Woodaged Hot Sauce bottles (55ml each, 220ml total). Priced at Rs. 680.00. For frequent hot-sauce users and gifting.

Quantifiable outcome

• Products maintain quality for up to 24 months from manufacturing date
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Tabasco: Iconic global hot sauce brand with broad foodservice and retail penetration. Comparable to Sprig's premium hot sauce line as a competing brand in the same consumer use case, though at much larger scale and more mainstream positioning.
• McCormick & Company: Global leader in spices, seasonings, and flavor solutions with deep retail distribution. Comparable to Sprig as a competing supplier of premium extracts, sauces, and baking ingredients, but operating at vastly greater scale and across many channels.

Direct peers

• Captain's Choice (Indian brand): Indian gourmet spice and condiment brand selling premium Indian and international ingredients direct-to-consumer. Comparable to Sprig as a domestic competitor in the premium Indian specialty spices, extracts, and gourmet ingredients category.
• iD Fresh Foods: Indian D2C and retail fresh foods brand with category extensions. Comparable to Sprig as an Indian consumer food brand building premium positioning, modern distribution, and category-by-category product line extensions.
• Slurrp Farm: Premium Indian food brand selling pancakes, baking mixes, and gourmet ingredients through DTC e-commerce. Comparable to Sprig as a digitally native Indian specialty food brand targeting home bakers and cooking enthusiasts.
• Cholula Hot Sauce: Premium flavored hot sauce brand sold through DTC and retail. Directly comparable to Sprig's hot sauce line (Bhut Jolokia, Habanero, Chipotle, Mango Jalapeno) in positioning premium, chef-curated chili sauces to consumers.
• Nielsen-Massey Vanillas: Premium vanilla extract specialist sourcing from Madagascar, Madagascar Bourbon, and Tahiti. Directly comparable to Sprig's Natural Bourbon Vanilla Extract in product positioning, premium pricing, and target audience of discerning home bakers and chefs.

Others

• Amazon Fresh India: Major Indian e-commerce platform for grocery and gourmet food. Comparable to Sprig as a critical distribution channel and competitive substitute for premium imported spices, extracts, and baking ingredients.
• BigBasket: India's largest online grocery marketplace. Comparable to Sprig as a channel where Sprig's products could be distributed, and as a competitor that aggregates demand across premium and mainstream food brands.

Emerging players

• Truff: Premium DTC sauces and condiments brand built on a luxury positioning and direct-to-consumer distribution. Comparable to Sprig in pursuing high-ASP sauce/condiment SKUs (hot sauces, finishing oils, sweet spreads) targeted at premium home consumers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SprigGourmet
• LinkedInlinkedin.com/company/sprig-co-in

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sprig