What Allan Vigil Ford Lincoln does

Allan Vigil Ford Lincoln operates a single-location franchised automobile dealership at 6790 Mt. Zion Boulevard in Morrow, Georgia, within the south Atlanta metropolitan area. Founded in 1982 and locally owned, the dealership represents the Ford and Lincoln brands exclusively and generates revenue across four streams: new-vehicle sales (including Ford's expanding EV portfolio), used and certified pre-owned (CPO) sales, finance and insurance (F&I) products arranged through Ford Credit, and fixed-operations service and parts. A commercial channel through Work Truck Solutions serves fleet and small-business buyers, while the co-located Quick Lane Tire & Auto Center captures higher-frequency light repair and tire revenue.

The operational technology stack is composed entirely of vendor-supplied dealer solutions rather than proprietary platforms. The website runs on DealerOn; lead management and customer engagement are handled through mykaarma and FordDirect; customer-facing tools include FordPass, Ford Rewards, and the manufacturer's connected services; and CARFAX feeds vehicle-history data into the used inventory workflow. Mobile Service and Pickup & Delivery extend service beyond the physical store, and trade-in appraisal is supported through standard dealer tooling. There is no evidence of in-house AI/ML development, proprietary data assets, or differentiated technology IP.

The customer base is highly fragmented and spans three primary segments: individual retail consumers and families in the Atlanta metro purchasing or leasing personal vehicles, commercial and fleet buyers acquiring work trucks and upfits, and recurring fixed-ops service customers returning for maintenance and repairs. The business carries no disclosed parent company, no franchise-network affiliation beyond the Ford/Lincoln agreements, no capital-raising history, and no M&A activity evident in the source data. Competitive positioning is anchored to the Ford/Lincoln franchise grant, a long-tenured local brand, and the store's location on a proven south-metro retail corridor.

Name

Allan Vigil Ford Lincoln

Legal name

Allan Vigil Ford Lincoln

Website

https://allanvigilford.net

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

101–250 employees

Short description

Allan Vigil Ford Lincoln is a single-location, locally owned Ford and Lincoln franchise dealership in Morrow, Georgia, serving Atlanta-metro retail consumers, commercial fleet buyers, and service customers with new vehicles, CPO, used cars, EVs, work trucks, F&I, and fixed-ops.

Ownership category

akta.pro rank

Product category

Retail Automotive Dealership

NAICS

New Car Dealers (44111), Used Car Dealers (44112)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Vehicle Protection & Add-on Product Financing (Warranties, GAP, Service Plans) (FSAKADAL)

akta.pro secondary industry

Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors) (FSAJALAD)

Keywords

• New vehicle sales
• Used vehicle sales
• Automotive service and parts
• Vehicle financing
• Commercial fleet sales

Headquarters

HQ city

Morrow

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sales of new Ford and Lincoln vehicles including cars, trucks, SUVs, and electric vehicles. Revenue generated from MSRP pricing with potential markups or discounts based on market conditions and negotiations.
2. Used Vehicle Sales: Sales of pre-owned vehicles from multiple manufacturers (Ford, Lincoln, and other brands). Includes certified pre-owned vehicles with extended warranties. Revenue from vehicle sales at various price points.
3. Finance and Insurance Products: Financing services through Ford Credit and other lenders for vehicle purchases. Additional revenue from extended warranties, GAP coverage, and other F&I products sold at point of sale.
4. Service and Parts: Maintenance and repair services using Ford and Motorcraft parts. Revenue from oil changes, tire services, brake services, battery replacement, and general maintenance. Parts sales for DIY customers.
5. Ford Rewards Program: Loyalty program where customers earn and redeem points for Ford service. Dealer participates in Ford's manufacturer reward ecosystem.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Allan Vigil Ford Lincoln is a franchised Ford and Lincoln automobile dealership in Morrow, Georgia, selling new Ford cars/trucks/SUVs/EVs, new Lincoln luxury vehicles, certified pre-owned vehicles, and used vehicles from multiple manufacturers. The dealership also delivers vehicle financing through Ford Credit, manufacturer-certified maintenance and repair, Quick Lane tire and auto services, genuine Ford/Motorcraft parts and accessories, mobile service, and pickup/delivery service for the greater Atlanta market.

Product overview

Allan Vigil Ford Lincoln is a dual-brand Ford and Lincoln automobile dealership in Morrow, Georgia. The company operates a single unified dealership offering multiple product lines: new Ford vehicles (cars, trucks, SUVs, electric vehicles) and new Lincoln luxury vehicles as core vehicle sales products. Supporting services include vehicle financing through Ford Credit, comprehensive service and maintenance (including mobile service and pickup/delivery), Ford and Motorcraft parts and accessories (available 24/7 online), certified pre-owned vehicle programs, work truck and commercial vehicle sales via Work Truck Solutions integration, trade-in appraisal tools, and the Ford Rewards loyalty program. The dealership's service infrastructure includes Quick Lane tire and auto center, Ford Mobile Service for at-location maintenance, and Ford Pickup & Delivery for customer convenience.

Differentiator

Problem solved

Functional benefit

Products and services

• New Ford Vehicles Full range of new Ford automobiles available for retail purchase, including cars, trucks, SUVs, and electric vehicles, sold with manufacturer warranties at MSRP-based pricing with employee pricing programs and manufacturer rebates available.
• New Lincoln Vehicles New Lincoln luxury vehicles including the Aviator, Nautilus, Corsair, and Navigator models, with Lincoln-approved parts and service procedures.
• Used Vehicles Pre-owned vehicles from Ford and other manufacturers, including certified pre-owned vehicles with extended warranty coverage, available for retail purchase at various price points.
• Ford Certified Pre-Owned Vehicles Ford CPO program vehicles that pass a 172-point inspection and come with an extended powertrain warranty and additional benefits, resold through the dealership.
• Ford Electric Vehicles Ford's electric vehicle lineup including the Mustang Mach-E and plug-in hybrid models, browsable via a dedicated EV inventory page on the dealer website.
• Work Trucks and Commercial Vehicles Commercial truck inventory including pickup trucks, cab chassis, cargo vans, and work-ready commercial vehicles sold to commercial buyers through the Work Truck Solutions platform.
• Fleet Vehicle Sales Dedicated fleet sales program for business customers purchasing multiple commercial vehicles with volume capabilities.
• Vehicle Financing and Leasing Vehicle loan financing and leasing options arranged through Ford Credit and other lenders, with an online credit application, payment calculator, and finance center.
• Ford Service and Maintenance Full-service maintenance and repair including oil changes, tire service, brake service, battery service, and multi-point inspections using Ford and Motorcraft parts at the on-site service center.
• Ford Mobile Service Complimentary mobile service that brings routine vehicle maintenance to the customer's home or office location, eliminating the need for a dealership visit.
• Ford Pickup and Delivery Service Complimentary vehicle pickup and return service where the dealer retrieves the customer's vehicle for service and returns it when complete.
• Quick Lane Tire and Auto Center Quick Lane-branded automotive service offering tire replacement, oil changes, and general maintenance without requiring a service appointment.
• Ford Parts and Accessories Genuine Ford and Motorcraft parts, OEM accessories, and Ford-branded merchandise available for purchase online (24/7) and in-dealership.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core, major and minor.

• Ford Motor CompanycoreChannel Partner/ Reseller/ DistributorAuthorized Ford franchise dealer selling new Ford vehicles, parts, and service. Operates under Ford's brand, marketing, and operational guidelines. Participates in Ford's national incentive programs, Ford Rewards, and uses Ford's digital platforms including FordDirect and FordPass.
• Lincoln (Ford Motor Company)coreChannel Partner/ Reseller/ DistributorAuthorized Lincoln franchise dealer selling new Lincoln luxury vehicles including Aviator, Corsair, Nautilus, and Navigator. Provides Lincoln-specific service using Lincoln-approved parts and procedures.
• Ford RewardsmajorGTM or Marketing PartnerFord's loyalty rewards program allowing customers to earn points on service and parts purchases. Points redeemable for Ford service, accessories, and merchandise. Dealer participates by honoring points for service work.
• FordPassmajorTechnology or IntegrationFord's mobile app and digital ecosystem. Dealer supports FordPass features and uses it for customer engagement, service scheduling, and vehicle management.
• Work Truck SolutionsmajorChannel Partner/ Reseller/ DistributorThird-party commercial vehicle inventory platform for work trucks, cab chassis, and cargo vans. Provides specialized commercial vehicle sales tools separate from retail consumer website.
• Ford StoresminorChannel Partner/ Reseller/ DistributorFord's accessories e-commerce platform. Dealer offers 24/7 accessories shopping through Ford Stores website for OEM parts and accessories.
• Quick LanemajorChannel Partner/ Reseller/ DistributorFord's quick-service maintenance brand offering fast oil changes, tire services, and basic maintenance. Allan Vigil Ford Lincoln has a Quick Lane facility for no-appointment needed basic services.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Sonic Automotive: U.S. franchised dealer group with significant Ford and luxury brand representation and an EchoPark used-vehicle platform. Comparable franchised new vehicle, F&I, and service operations with used-car exposure that competes directly for Atlanta-area buyers.
• Asbury Automotive Group: Mid-size U.S. franchised auto retailer with multi-brand dealerships including Ford stores. Operates the same new/used sales, F&I, and service/parts model, serving overlapping retail and commercial customers.
• Group 1 Automotive: Major U.S./U.K. franchised auto retailer operating Ford and luxury stores. Comparable business model spanning new vehicle retail, F&I, service/parts, and used car operations with overlapping customer segments.
• Hendrick Automotive Group: Large privately held U.S. dealer group with extensive domestic and luxury brand stores, including Ford franchise locations. Same franchised sales, F&I, and service model; competes for the same Atlanta-area retail and fleet customers.
• Penske Automotive Group: Large franchised dealer group with both domestic and luxury brand stores plus commercial truck exposure. Comparable franchise dealership model with F&I, service, and parts revenue streams and premium brand orientation.
• Holman Automotive: Privately held dealership group with Ford franchise stores plus a strong fleet/commercial vehicle management arm. Comparable franchised retail model with significant commercial fleet capability overlapping Allan Vigil's work truck channel.
• Lithia Motors: Top-five U.S. auto retailer with a network of franchised stores including Ford/Lincoln dealerships. Same revenue model of new/used sales, F&I products, and service, and includes a digital platform competing in the same retail vehicle space.
• AutoNation: Largest U.S. franchised auto retailer with hundreds of stores across multiple brands. Operates the same franchised dealership model (new/used vehicle sales, F&I, service, parts) and competes for both retail and fleet buyers in the Atlanta metro.

Emerging players

• Carvana: Pure-play online used-vehicle retailer with home delivery and vending-machine pickup. Disrupts the traditional used-car retail experience that franchised dealers like Allan Vigil rely on for trade-in and pre-owned margins.
• CarMax: Largest U.S. used-vehicle retailer with physical stores and an omnichannel platform. Directly competes with the used-vehicle and trade-in segments of Allan Vigil's retail business in the broader Atlanta market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/allanvigilfl

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Allan Vigil Ford Lincoln