Kicker
Kicker (Kicker Inc. / Kicker Video) is a privately held, founder-led B2B and public sector video production company founded in 2005, headquartered in Calgary with a 21-city North American crew network, producing corporate, brand, explainer, and social media videos for enterprises, small businesses, non-profits, and government clients.
- Company typePrivate
- Founded2006
- HeadquartersCalgary, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Kicker does
Kicker Inc. (operating as Kicker Video) is a privately held, founder-led B2B and public sector video production company founded in 2005–2006 and headquartered in Calgary, Canada, with U.S. incorporation and a 21-city production crew footprint across North America. It produces corporate, brand, explainer, product overview, trade show, testimonial, and social media video content, plus enterprise documentary-style work, for a customer base that spans Fortune-500 enterprises (HP, SiriusXM, NFL, Novartis, OPTUM, United, Under Armour, Hilton, Cenovus, CBRE, Saint Gobain), small businesses (over 1,000 served), non-profits, and government/public sector clients. The company monetizes through project-based fees ranging from $499 for social media videos to $10,000+ for complex multi-location enterprise productions, with loyalty pricing for recurring buyers and unlimited revisions as a standard deliverable; sales is direct and senior-producer-led with free consultation calls, supported by content marketing (603 blog articles) and a public portfolio of 847+ projects.
The core technology stack centers on 'Kicker AI,' an in-house capability positioned as blending human creative judgment with AI-assisted pre-production to shorten timelines and increase pre-production detail, alongside a proprietary online project management system that enables 100% remote production workflows. In 2024, the firm extended its operating model by launching Kicker Labs, an applied technology incubator that has produced three adjacent ventures: Viaxo AI (solar/LTE-powered remote roadside safety monitoring), Athlete360 (digital athlete profile platform), and Everyone Furniture (a data-driven DTC furniture brand). The GTM motion is sales-led and direct, targeting enterprise through senior-producer engagement and SMBs through a $995 entry-level package, with no disclosed resellers, distributors, or external institutional capital.
Kicker is led by four-time Emmy Award-winning producers (including named principals Paul and Kate) with 30 years of visual storytelling experience. The firm has been operating for over 18 years, has produced more than 2,000 videos cumulatively, claims work across North America, Europe, and other regions, and maintains an active public marketing footprint across LinkedIn, Facebook, Twitter/X, Vimeo, and Instagram. It remains privately held with no disclosed parent company, funding rounds, or institutional ownership, and operates as a small firm in the 11–50 employee range.
Kicker firmographics
Firmographics- Name
- Kicker
- Legal name
- Kicker Inc.
- Website
- https://kickervideo.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Kicker (Kicker Inc. / Kicker Video) is a privately held, founder-led B2B and public sector video production company founded in 2005, headquartered in Calgary with a 21-city North American crew network, producing corporate, brand, explainer, and social media videos for enterprises, small businesses, non-profits, and government clients.
- Ownership category
- akta.pro rank
Kicker industry classification
Industry- Product category
- Video Production Services
- NAICS
- Other Motion Picture and Video Industries (512199)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)
- akta.pro primary industry
- Production & Talent Services (Casting, Crew, Production Management) (MPAAAMAF)
- akta.pro secondary industry
- Titling, Graphics & Finishing (Lower Thirds, Supers, End Cards) (MPAHAAAH)
Keywords
Where Kicker is headquartered
LocationHeadquarters
- HQ city
- Calgary
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Kicker business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Video Production Services: Project-based video production services for B2B clients. Pricing varies by video type, complexity, and production requirements. Social media videos start at $499, explainer videos at $1,900, and small business videos at $995. Complex multi-location videos can exceed $10,000. The company offers unlimited revisions as part of their standard service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Explainer Videos - Starting at $1,900 |
| Unit Pricing | Pay-as-you-go | Social Media Videos - Starting at $499 |
| Unit Pricing | Pay-as-you-go | Small Business Videos - Starting at $995 |
| Unit Pricing | Pay-as-you-go | Enterprise Video Production - Quote-based |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Kicker product offering
Product offeringCore offering
Kicker is a video production company that produces explainer videos, product overview videos, corporate videos, brand videos, trade show videos, social media videos, and testimonial videos for B2B and public sector clients. The company manages end-to-end production including script writing, storyboarding, animation and live-action filming, editing, voiceover, music, and unlimited revisions, supported by a 21-city crew network and AI-enhanced workflows led by Emmy Award-winning producers.
Product overview
Kicker is a B2B and corporate video production company offering a comprehensive suite of video production services. The core offerings include Explainer Videos, Product Overview Videos, Corporate Videos, Brand Videos, Trade Show Videos, Social Media Videos, and Testimonial Videos—all produced by an Emmy-award-winning team. The company recently introduced Kicker AI as an enhancement to accelerate production workflows. Additionally, Kicker operates Kicker Labs, an applied technology incubator that has developed Viaxo AI (roadside monitoring technology), Athlete360 (athlete profile platform), and Everyone Furniture (direct-to-consumer furniture brand).
Differentiator
Problem solved
Functional benefit
Products and services
- Explainer Videos Animated explainer video production for B2B clients across tech, healthcare, financial services, and startups; includes script writing, storyboard design, and motion graphics production starting at $1,900.
- Product Overview Videos Product demonstration videos showing how products work in action, designed to communicate value propositions clearly to potential customers.
- Brand Videos Brand storytelling videos led by Emmy-winning producers that create emotional narratives designed to win over target audience hearts and minds.
- Corporate Videos Corporate videos designed to help businesses achieve specific organizational goals, covering internal communications and external marketing.
- Trade Show Videos Videos designed to stop foot traffic at trade shows, generate excitement, educate prospects, and help clients stand out from competitors on the show floor.
- Social Media Videos Scroll-stopping short-form social media videos for Facebook, Instagram, TikTok, and Twitter starting at $499, available as one-off videos or monthly series.
- Testimonial Videos Customer testimonial video production with crews in 21 cities nationwide or fully remote production, including unlimited edits.
- Small Business Videos Affordable marketing, testimonial, and how-to video packages for small businesses starting at $995, with loyalty rates available for clients ordering 3+ videos per year.
Quantifiable outcome
- Over 2,000 videos produced for clients
- +3 more outcomes
Companies that use Kicker
Customer profileNamed customers13 records
Segments9 records
Ideal customer profiles7 records
Kicker technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Kicker partnerships and signals
Strategic signalScale indicators8 records
Recent moves6 records
Expansion highlights5 records
Kicker competitors and assessment
Company assessmentEmerging players
- Vyond: SaaS platform for creating animated explainer videos in-house. Represents a potential substitute rather than direct competitor, but increasingly pressures traditional agencies like Kicker in the SMB explainer segment.
- Wistia: Video hosting and production platform that offers both DIY creation tools and a professional studio services arm. Adjacent competitor that lowers the cost of in-house video, putting pricing pressure on production agencies like Kicker.
Direct peers
- Switch Video: Canadian-based B2B video production agency producing explainer, brand, and corporate videos for enterprise clients. Same Canadian origin, similar B2B positioning, and overlapping service portfolio with Kicker.
- Thinkmojo: B2B video production agency specializing in tech, SaaS, and enterprise clients, with explainer, brand, and product video offerings. Highly comparable positioning, customer base, and service mix to Kicker.
- Lemonlight: On-demand video production company offering explainer, brand, testimonial, and social media content for B2B and SMB clients. Directly comparable service mix, pricing tiers, and customer segments to Kicker.
- Demo Duck: Specialized B2B explainer and animated video production agency serving tech, healthcare, and SaaS companies. Directly comparable to Kicker's explainer video service line, similar target buyers, and similar project-based pricing model.
- Sandwich Video: Creative video production agency producing brand, explainer, and marketing videos for B2B and consumer brands. Comparable creative-led positioning and similar customer segments to Kicker's brand and corporate video services.
- Yum Yum Videos: Animated explainer video production agency focused on B2B and SaaS clients. Closely matches Kicker's explainer and product overview video offerings with comparable pricing tiers and customer profile.
- Epipheo: Explainer video production company producing animated and live-action videos for B2B brands. Overlaps directly with Kicker's explainer video and brand storytelling offerings.
Broad incumbents
- Casual Films: Larger global video production agency serving enterprise clients with corporate, brand, and internal communications video. Comparable offering to Kicker's corporate video service but at significantly greater scale and global footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Kicker social profiles
Digital presenceKicker financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kicker leadership team
Management profileNumber of profiles
Profiles3 records
Kicker subsidiaries and ownership
Company hierarchySubsidiaries4 records
Kicker funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kicker M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kicker
What does Kicker do?
Kicker is a video production company that produces explainer videos, product overview videos, corporate videos, brand videos, trade show videos, social media videos, and testimonial videos for B2B and public sector clients. The company manages end-to-end production including script writing, storyboarding, animation and live-action filming, editing, voiceover, music, and unlimited revisions, supported by a 21-city crew network and AI-enhanced workflows led by Emmy Award-winning producers.
Is Kicker a public or private company?
Kicker is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Kicker founded?
Kicker was founded in 2006. It employs 11 to 50 people.
Where is Kicker based?
Kicker is headquartered in Calgary, Canada, in the North America region.
How does Kicker make money?
One revenue line is on record: video Production Services.
Who are Kicker's main competitors?
Emerging players on record are Vyond and Wistia. Direct peers are Switch Video, Thinkmojo, Lemonlight, Demo Duck, Sandwich Video, Yum Yum Videos and Epipheo. Casual Films is listed as a broad incumbent.
Does Kicker have an API?
No public API is recorded for Kicker.
What industry is Kicker in?
Kicker's product category is Video Production Services. Its primary akta.pro industry code is MPAAAMAF, Production & Talent Services (Casting, Crew, Production Management), with a secondary code of MPAHAAAH, Titling, Graphics & Finishing (Lower Thirds, Supers, End Cards). Its NAICS code is 512199 and its SIC code is 7812.