Green Team

What Green Team does

Green Team Global, Inc. is a privately held, fully integrated marketing agency founded in 1993 and headquartered at 511 W 25th St, New York. The firm specializes in sustainable tourism and destination marketing, delivering brand strategy, content development, social media marketing, website development, video production, email campaigns, online sweepstakes promotions, and media/trade events primarily to national and regional tourism boards, NGOs, and consumer-facing enterprises. Its core technology stack is conventional digital marketing tooling — social platforms, email systems, CMS-driven microsites, and video — wrapped in bespoke campaign creative rather than any proprietary platform. The company operates a project-based professional services model, selling directly to government tourism authorities (e.g., Promperu, Guyana Tourism Authority, Georgia National Tourism Administration, ProColombia, Turismo Chile, Tourism Flanders) and selected NGOs and multinationals (REI Adventures, LATAM Airlines, Estée Lauder, Rainforest Alliance, International Rhino Foundation), with multi-partner co-branded sweepstakes as a signature engagement format.

The agency's differentiation rests on three decades of accumulated experience in a narrow vertical and an extensive co-branded partnership network spanning airlines, outdoor and apparel brands, tour operators, and conservation NGOs, which it layers into client campaigns. In August 2020, Green Team co-founded the Re•think Travel Marketing consortium with Emerging Destinations and CornerSun Destination Marketing to pursue COVID-19 tourism recovery mandates, and has expanded into USAID/DAI-funded tourism development projects (Georgia, Holy Land). Leadership is founder-led: Hugh Hough (President and Founder), Hank Stewart (EVP, Communication Strategy), and Nubia Zagami (CFO), supported by specialists in sustainable tourism product development, CARICOM policy, and risk and crisis communications. The company employs 11-50 people, has no disclosed funding, and is independently owned with no parent company or institutional investors.

Name

Green Team

Legal name

Green Team Global, Inc.

Website

https://greenteamglobal.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Green Team Global is a New York-based, founder-led integrated marketing agency founded in 1993 that specializes in sustainable tourism, destination marketing, and digital campaigns for national tourism boards, NGOs, and select multinational corporations.

Ownership category

akta.pro rank

Product category

Marketing Agency Services

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Creator Partnerships & Sponsorship Sales (Brand Partnerships) (MPAAAHAK)

Keywords

• Destination marketing services
• Sustainable tourism campaigns
• Integrated marketing agency
• Brand strategy and content
• Digital campaign services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Marketing Agency Services: Green Team Global operates as a full-service marketing agency providing brand strategy, content development, social media marketing, website development, video production, and campaign execution services to tourism boards, corporations, and NGOs.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels9 records

Core offering

Green Team Global is a fully integrated marketing agency that delivers campaign-based services for tourism boards, NGOs, and consumer brands, including brand strategy and identity, content development, social media marketing, email marketing, website/microsite development, video production, media and trade events, interactive promotions, and signature multi-partner online sweepstakes campaigns. The firm’s work spans tourism boards (Peru, Guyana, Georgia, Colombia, Chile, Victoria Falls, Flanders, Jamaica), non-profits (International Rhino Foundation, Rainforest Alliance), and consumer/travel brands (REI Adventures, LATAM Airlines, Estée Lauder).

Product overview

Green Team Global is a fully integrated marketing agency that offers a comprehensive suite of digital marketing and campaign services primarily focused on tourism destinations. The company's core offerings include online sweepstakes promotions, website development, email marketing campaigns, content development, social media marketing, branding and brand strategy, video production, digital marketing services, media and trade events, and interactive games. These services are delivered through campaign-specific platforms like the Your Perfect Peru Platform and collaborative structures such as the Re•think Travel Marketing consortium. The company operates primarily as a service-based marketing agency rather than a software product company, creating bespoke campaigns for tourism boards, NGOs, and travel brands across multiple international destinations.

Differentiator

Problem solved

Functional benefit

Brands

• Re•think Travel Marketing: A consortium formed by Green Team Global, Emerging Destinations and CornerSun Destination Marketing in August 2020 to provide holistic, end-to-end marketing solutions for COVID-19 tourism recovery.

Products and services

• Online Sweepstakes Promotions Multi-partner online sweepstakes campaigns that drive brand awareness, grow email databases, and generate consumer engagement for tourism destinations and brands.
• Website Development Design and development of responsive, campaign-focused websites and microsites for tourism destinations.
• Email Marketing Campaigns Email database management and campaign development to drive traffic to destinations and convert subscribers into travelers.
• Content Development Creation of original content including articles, blog posts, videos, social media posts, and marketing collateral for tourism clients.
• Social Media Marketing Strategic social media campaigns across Facebook, Instagram, and travel-focused channels to build brand awareness and drive engagement.
• Branding & Brand Strategy Development of destination brands, messaging frameworks, taglines, logos, and visual identity systems for tourism boards and destinations.
• Video Production Production of campaign videos, hero videos, teaser content, and promotional footage for destinations and tourism campaigns.
• Digital Marketing Services Comprehensive digital marketing solutions including social media management, paid media, influencer partnerships, and analytics for tourism clients.
• Media & Trade Events Planning and execution of kick-off events, press conferences, trade shows, and media trips for tourism promotions.
• Your Perfect Peru Platform Website platform for PROMPERU featuring exclusive content, tour operator deals, and discounted Peru trips for North American travelers.
• Re•think Travel Marketing COVID-19 tourism recovery consortium combining Green Team Global, Emerging Destinations, and CornerSun Destination Marketing to provide holistic end-to-end marketing solutions for travel brands.
• Guyana Birding Adventure with James Currie Digital campaign featuring birding influencer James Currie promoting Guyana as a birding destination with hero videos and tour operator partnerships.
• Pachamama Sustainable Tourism Brochure 200-page online sustainability brochure highlighting Peru's sustainable tourism initiatives, tied to the Pachamama content brand.
• More to Jamaica Community Portal Web portal for Jamaica's Community Tourism Enterprises featuring video content, CTE listings, and blog content to drive sustainable tourism.
• Georgia Tourism Products Four new tourism products developed for Georgia including Georgia Through The Ages, Svaneti, Discover The Wild, and Gastro-Hiking The Emerald Forest.

Quantifiable outcome

• 37,000,000+ impressions and 82,160 email addresses in 30 days for Footsteps of the Incas campaign
• +6 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

33 partnerships are on record, tiered core and minor.

• Emerging DestinationscoreStrategic or Co-development Partner · 15 August 2020Co-founding partner in Re•think Travel Marketing consortium for COVID-19 tourism recovery solutions.
• CornerSun Destination MarketingcoreStrategic or Co-development Partner · 15 August 2020Co-founding partner in Re•think Travel Marketing consortium for COVID-19 tourism recovery solutions.
• Wildlife Conservation SocietycoreStrategic or Co-development PartnerPartnered with Wildlife Conservation Society for Captivating Colombia campaign where winner's trip included private tour guided by WCS scientist. WCS received $30,000 from LAN and ProColombia for wildlife conservation efforts.
• LATAM AirlinescoreGTM or Marketing PartnerMajor airline partner across multiple Peru, Colombia, and Chile campaigns providing travel prizes for sweepstakes promotions.
• MarmotminorGTM or Marketing PartnerOutdoor gear brand partner in Footsteps of the Incas sweepstakes campaign.
• The ClymbminorGTM or Marketing PartnerAdventure online retailer partner in multiple sweepstakes campaigns including Footsteps of the Incas and Captivating Colombia.
• Intrepid TravelminorGTM or Marketing PartnerTour operator partner in Footsteps of the Incas campaign.
• Active JunkyminorGTM or Marketing PartnerAdventure gear retailer partner in Footsteps of the Incas campaign.
• ExofficiominorGTM or Marketing PartnerTravel apparel brand partner in Captivating Colombia campaign.
• FujifilmminorGTM or Marketing PartnerImaging company partner in Captivating Colombia campaign.
• ONA BagsminorGTM or Marketing PartnerCamera bag brand partner in Captivating Colombia campaign.
• Juan Valdez CaféminorGTM or Marketing PartnerColombian coffee brand partner in Captivating Colombia campaign.
• g AdventuresminorGTM or Marketing PartnerTour operator partner in Captivating Colombia campaign.
• InkaterraminorGTM or Marketing PartnerEco-luxury hotel and sustainable tourism operator partner in Wings of Peru campaign.
• The Nature ConservancycoreStrategic or Co-development PartnerNGO partner in Wings of Peru bird watching campaign showcasing Peru's natural attractions.
• World Wildlife Fund (WWF)coreStrategic or Co-development PartnerCause partner in Naturally Amazing Peru campaign featuring Pacaya Samiria natural protected area. WWF received donation and provided naturalist as part of Grand Prize.
• Brussels AirlinesminorGTM or Marketing PartnerAirline partner in Via Antwerp campaign for Red Star Line Museum opening.
• Red Star Line MuseumcoreGTM or Marketing PartnerMuseum partner in Via Antwerp branding campaign celebrating emigration history.
• Duvel-MoortgatminorGTM or Marketing PartnerBelgian brewery partner in Via Antwerp campaign.
• Ancestry.comminorGTM or Marketing PartnerGenealogy platform partner in Via Antwerp campaign highlighting emigration stories.
• Eagle CreekminorGTM or Marketing PartnerTravel gear brand partner in Chile a la Carte campaign.
• Toad&CominorGTM or Marketing PartnerSustainable clothing brand partner in Chile a la Carte campaign.
• wine.comminorGTM or Marketing PartnerOnline wine retailer partner in Chile a la Carte gastronomic campaign.
• Santa Rita WinesminorGTM or Marketing PartnerChilean winery partner in Chile a la Carte campaign.
• Caribbean AirlinescoreGTM or Marketing PartnerOfficial airline partner for Guyana Tourism Authority campaigns including Guyana In Living Color.
• AFAR MediaminorGTM or Marketing PartnerTravel media partner in Guyana In Living Color campaign.
• Osprey BagsminorGTM or Marketing PartnerOutdoor gear brand partner in Guyana In Living Color campaign.
• LeathermanminorGTM or Marketing PartnerMulti-tool brand partner in Guyana In Living Color campaign.
• Wilderness ExplorersminorGTM or Marketing PartnerTour operator providing trip prize in Guyana In Living Color campaign.
• Emerging DestinationscoreStrategic or Co-development PartnerPartner in Re•think Travel Marketing consortium providing tourism recovery services.
• CornerSun Destination MarketingcoreStrategic or Co-development PartnerPartner in Re•think Travel Marketing consortium providing destination marketing services.
• USAIDcoreStrategic or Co-development PartnerMajor development agency client for Georgia National Tourism Administration and Holy Land tourism campaigns.
• DAIcoreImplementation/ SI/ Consulting PartnerDevelopment consulting firm partnering on USAID-funded tourism development projects including Georgia and Holy Land campaigns.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MMGY Global: Largest US-based integrated marketing agency dedicated to the travel, tourism, and hospitality industry. Closely comparable to Green Team Global in destination marketing services, campaign execution, and tourism-focused client base.
• BVK (Brownstone Kovac): Independent integrated marketing agency known for destination marketing work alongside nonprofit and consumer brand clients. Comparable to Green Team Global in servicing tourism boards with full-service campaign execution and brand strategy.
• Development Counsellors International (DCI): Marketing firm specializing in place branding, economic development, and tourism destination marketing for states, regions, and countries. A direct competitor to Green Team Global in the government/place marketing segment.
• FINN Partners: Global PR and integrated marketing firm with a dedicated Global Travel + Tourism practice serving destinations, hotels, and travel brands. Comparable in travel-sector specialization and broad service offering across PR, content, and digital.

Broad incumbents

• Edelman: Global communications and marketing firm with a substantial travel and tourism practice. Overlaps with Green Team Global on tourism-destination work as part of a much broader client portfolio across multiple industries.
• Ogilvy: Global advertising and marketing network with established tourism and destination-marketing capabilities. Competes with Green Team Global for major destination accounts as part of a much wider service portfolio.
• Weber Shandwick: Global public relations and communications firm with a travel and tourism practice. Provides comparable communications, brand strategy, and content services to destinations and travel brands as part of its broader portfolio.
• Havas: Global advertising and communications network with travel and tourism client work. Competes for destination and tourism-brand mandates as one segment within a large multi-industry portfolio.
• McCann Worldgroup: Global advertising network with destination marketing and tourism experience. Overlaps with Green Team Global on travel and tourism campaigns as part of a much broader multinational client base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/greenteamglobal
• Facebookfacebook.com/greenteamus
• LinkedInlinkedin.com/company/green-team
• Instagraminstagram.com/greenteam_global

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Team