Carroll Realty

What Carroll Realty does

Carroll Realty is a family-owned vacation rental management and real estate brokerage company founded in 1978 and headquartered in Isle of Palms, South Carolina. The company manages short-term vacation rental properties on Isle of Palms and Sullivan's Island, with a portfolio ranging from studio Sea Cabins to luxury 7+ bedroom oceanfront homes accommodating 16+ guests. In addition to rental management, the company provides full-service property management for homeowners (24/7 maintenance, guest screening, no-party policy enforcement, marketing across major platforms) and operates a traditional real estate brokerage for buying and selling properties in the same geographic area. Customer segments are split between vacation renters (families, couples, and groups seeking beach accommodations) and property owners seeking professional rental management with strict guest vetting.

The company operates a direct-to-consumer distribution model combining proprietary channels (responsive website with property search, phone reservations, and in-person office at 103 Palm Blvd.) with listings on third-party marketplaces including Airbnb and VRBO. The technology stack centers on StreamlineVRS, a third-party property management and reservation system used for online booking and guest communications. Revenue is generated through multiple streams: commission-based fees on vacation rental bookings, transaction fees on real estate sales, and affiliate referral fees from partner services including Rental Guardian travel insurance (7-10.8% of reservation cost) and VayK Gear beach equipment rentals.

The business is tightly localized, operating across only two barrier islands approximately 20 minutes from historic downtown Charleston. The management team consists of owners Michael and Ashley Carroll, supported by a roster of licensed real estate agents, a front desk reservationist, and operational staff. The company maintains an ecosystem of local service partnerships (golf cart rentals, surf lessons, spa services, boat rentals, bag valet, linen services) that enhance the guest experience and generate additional referral revenue without requiring the company to build these capabilities internally.

Name

Carroll Realty

Legal name

Carroll Realty, Inc.

Website

https://carrollrealtyinc.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

1–10 employees

Short description

Carroll Realty is a family-owned vacation rental management and real estate brokerage founded in 1978, operating on Isle of Palms and Sullivan's Island, South Carolina. It manages beach rental properties for individual homeowners, provides full-service property management, and offers real estate sales services to vacation renters and property owners.

Ownership category

akta.pro rank

Product category

Vacation Rental Management

NAICS

Real Estate Property Managers (53131), Residential Property Managers (531311)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Full-Service Vacation Rental Property Management (BPAJAIAA)

akta.pro secondary industries

Beachfront & Lakefront Homes (THAMAAAF), Resort & Branded Residence Vacation Rental Management (BPAJAIAE), Owner Services, Reporting & Portfolio Administration (THAMAKAI)

Keywords

• Vacation rental management
• Beach property rentals
• Vacation home rentals
• Residential real estate brokerage
• Property management services

Headquarters

HQ city

Isle Of Palms

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Vacation Rental Management: Manages vacation rental properties for homeowners, earning commissions on bookings. Properties span studios to 7+ bedroom homes on Isle of Palms and Sullivan's Island.
2. Real Estate Sales: Traditional real estate brokerage services for buying and selling properties in the Isle of Palms area.
3. Beach Gear and Services Referrals: Referral fees from third-party beach service providers including boat rentals, golf cart rentals, spa treatments, surf lessons, and beach gear delivery.
4. Travel Insurance: Partners with Rental Guardian to offer travel insurance, earning referral fees on policies purchased by guests.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Carroll Realty manages and rents short-term vacation rental properties (studios to 7+ bedroom homes) on Isle of Palms and Sullivan's Island, South Carolina, and provides full-service property management for homeowners and traditional residential real estate brokerage services for buyers and sellers. The company earns commissions on vacation rental bookings, manages properties on behalf of owners, and handles real estate sales transactions in the Charleston-area coastal market.

Product overview

Carroll Realty is a vacation rental management company operating on Isle of Palms and Sullivan's Island, South Carolina, since 1978. The company offers a portfolio of short-term vacation rentals ranging from cozy Sea Cabins condo units to luxury 7+ bedroom oceanfront homes, complemented by beach rental services (equipment rentals, surf lessons, spa treatments, golf carts), property management for homeowners, and real estate sales services. The core offering is the Vacation Rentals platform with sub-brands including Sea Cabins, Wild Dunes Resort Rentals, Sullivan's Island Rentals, Luxury Rentals, Pet Friendly Rentals, and Family Friendly Rentals. Additional services include Travel Insurance, Beach Rental Services, and Real Estate Sales (buyer/seller resources, mortgage financing).

Differentiator

Problem solved

Functional benefit

Products and services

• Vacation Rentals Short-term rental properties including houses, condos, and sea cabins available for booking on Isle of Palms and Sullivan's Island, SC. Properties range from studios to 7+ bedroom homes with amenities including pools, hot tubs, oceanfront access, and pet-friendly options. Targeted at families, couples, and groups seeking beach vacation accommodations.
• Property Management Property management services for homeowners including 24/7 maintenance support, guest logistics, marketing across major platforms (Airbnb, VRBO), and flexible commission packages. Targeted at homeowners seeking professional management of their beach properties for vacation rental income.
• Real Estate Sales Residential real estate brokerage services including buyer resources, seller resources, mortgage financing assistance, mortgage calculators, and neighborhood reports for properties on Isle of Palms and surrounding South Carolina areas.
• Beach Rental Services Concierge services for vacation rentals including baby equipment rental, beach equipment rental, beach photography, bicycle rentals, boat rentals, golf cart/low-speed vehicle rentals, grocery purchase and set-up, spa treatments, beach gear delivery, bag valet, and surf lessons.
• Travel Insurance Travel insurance options through Rental Guardian including Cancel For Any Reason (CFAR) coverage at 10.8% of reservation cost and Standard Travel Protection at 7% of reservation cost. Targeted at vacation rental guests seeking financial protection for their bookings.

Quantifiable outcome

• Property owners can achieve significant rental income - example property earned $136,522 in 2018

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core and minor.

• VayK GearcoreGTM or Marketing PartnerBeach gear delivery partnership providing guests with $250 credit toward bikes, kayaks, beach loungers, umbrellas, wagons, and paddleboards. Orders must be placed prior to 48 hours from arrival date.
• BagValetminorGTM or Marketing PartnerLuggage storage service partnership with promotional code 'Carroll' for discounted rates. Bridges the gap between lodging checkout and flight times with door-to-door service.
• IOP Surf LessonsminorGTM or Marketing PartnerSurf lesson services with founder Brycen DePass, who has 15+ years of surfing experience and 5+ years of instruction. All equipment provided.
• Tidalwave WatersportsminorGTM or Marketing PartnerBoat rentals at 69 41st Ave, Isle of Palms, SC 29451. Contact: 843-886-8456.
• Isle of Palms Golf Cart RentalsminorGTM or Marketing PartnerGolf cart rental partner. Contact: Brad at (843) 693-6416.
• Lightning BugzminorGTM or Marketing PartnerLow-speed vehicle (LSV) rentals. Contact: Mark Thorn at (843) 609-8776 or [email protected].
• Island RidesminorGTM or Marketing PartnerStreet-legal golf cart rentals for nighttime driving. Contact: (843) 730-3200 or [email protected].
• Just Beachy Golf Cart RentalsminorGTM or Marketing PartnerGolf cart and LSV rentals for Isle of Palms and Sullivans Island. Contact: (843) 885-3090.
• Garrett's Golf CartsminorGTM or Marketing PartnerGolf cart rentals. Contact: Jason at (843) 410-9198.
• The Spa at Belmond Charleston PlaceminorGTM or Marketing PartnerLuxury European spa in Charleston, named 'Best City Hotel Spa' by Travel + Leisure readers. Full-service including skin care, body treatments, massage, and spa cuisine.
• Beach House SpaminorGTM or Marketing PartnerCottage spa on Isle of Palms offering hot stone massage, reflexology, facials, microdermabrasion, body wraps and scrubs, and waxing. Within walking distance to beach.
• Rental GuardiancoreGTM or Marketing PartnerTravel insurance partner providing Cancel For Any Reason (CFAR) and Standard Travel Protection plans. CFAR costs 10.8% of reservation; Standard costs 7%. Must be purchased within specified timeframes.
• TD BankminorGTM or Marketing PartnerMortgage financing partner with Jimmy Craven, Mortgage Loan Officer. Works with buyers seeking second homes or investment properties. NMLS #319961.
• Regions BankminorGTM or Marketing PartnerMortgage financing partner with Reagan Ferguson, Mortgage Loan Originator. NMLS #1094779. 1200 Two Island Court, Mount Pleasant, SC 29466.
• Benchmark MortgageminorGTM or Marketing PartnerMortgage financing partner with Roger Medlock, Senior Loan Officer. NMLS #121708. 858 Lowcountry Blvd #102, Mt Pleasant, SC 29464.
• IOP Cleaning & MgmtcoreGTM or Marketing PartnerLinen rental service recommended for properties where linens are not included. Delivers and picks up linens free of charge. Contact: 843-886-9687.
• StreamlineVRScoreTechnology or IntegrationProperty management and reservation system used for online bookings, guest communications, and operational management.

Scale indicators5 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• VRBO: Major vacation rental marketplace (Expedia-owned) where Carroll Realty lists inventory. A distribution channel and competitive incumbent enabling owners to self-manage and bypass local managers.
• Airbnb: Global short-term rental marketplace on which Carroll Realty lists its properties. Sets pricing benchmarks, drives direct-listing disintermediation pressure, and is both a distribution partner and competitive threat.
• Wyndham Vacation Rentals: Large-scale vacation rental network operated by Wyndham. Operates in coastal leisure markets comparable to Isle of Palms with similar full-service management and brand-driven distribution.

Direct peers

• TurnKey Vacation Rentals: Full-service vacation rental management company serving homeowners in resort and beach destinations. Comparable business model focused on guest experience, cleaning standards, and professional management.
• Vacasa: Large national full-service vacation rental management company. Highly comparable business model: manages properties on behalf of owners, books across direct and OTA channels, and operates in coastal leisure markets.
• Evolve Vacation Rental: National vacation rental manager offering professional management and distribution to homeowners. Directly comparable in service offering, target customer (homeowners in leisure destinations), and revenue model (commission-based).
• RedAwning: Vacation rental management and distribution company serving independent managers and homeowners. Comparable business model with a focus on distribution to OTAs and direct booking for managed properties.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/carroll_realty
• Facebookfacebook.com/CarrollRealty
• LinkedInlinkedin.com/company/carroll-realty-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carroll Realty