Aurora Insurance
Aurora Insurance is an independent insurance agency in Menands, NY, serving individuals, families, small businesses, and lodging operators in the Capital Region with personal, commercial, and specialty coverage from 22+ A-rated carriers.
- Company typePrivate
- Founded1957
- HeadquartersAlbany, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Aurora Insurance does
Aurora, Inc. (DBA Aurora Insurance / Aurora Inc. Insurance) is an independent insurance agency incorporated in 1957 and headquartered at 120 Broadway, Menands, NY, serving the Albany/Capital Region of New York. The agency distributes personal and commercial insurance products on behalf of 22+ A.M. Best 'A' rated carriers including Chubb, The Hartford, Travelers, Liberty Mutual, Progressive, Erie, Hanover, NYCM, and Kemper, and offers a portfolio spanning auto, home, life, disability, long-term care, umbrella, flood, boat, ATV/motorcycle/snowmobile, motorhome, workers compensation, commercial auto, general liability, business property, professional liability, malpractice, aviation, garage liability, builders risk, inland marine, fidelity and surety bonds, D&O, fire, mobile home, and personal articles floater coverage, plus a specialized Bed & Breakfast Program for the lodging vertical.
The business operates on a commission-based revenue model, earning fees from carrier partners on placed policies, with no disclosed premium volume or commission rates. Go-to-market is sales-led and relationship-driven: a staff of 22 qualified insurance professionals (four commercial lines, four personal lines, six sales associates, three partners, plus administrative and risk management support) acquire and service customers through a physical office, phone (518.449.3180), email, fax, and self-service online quote questionnaires spanning at least ten product lines. There is no proprietary technology stack, no API, no AI/ML capabilities, and no mobile application; the agency runs on standard industry practices for risk assessment and policy management.
Customer segments are explicitly horizontal and diversified across individual consumers and families, small businesses, and the hospitality/B&B vertical, with no named enterprise accounts and no disclosed revenue. The firm is privately held by three partners (Andrew J. Kaufman, Paul B. Lundberg, Walter C. Kemp) with no external institutional ownership, no funding rounds, no M&A activity, and no disclosed leadership changes. Geographic scope is single-country domestic, focused on the Capital Region, with no indication of expansion plans beyond that footprint.
Aurora Insurance firmographics
Firmographics- Name
- Aurora Insurance
- Legal name
- Aurora, Inc.
- Website
- https://aurorainsurance.com
- Company type
- Private
- Founded year
- 1957
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Aurora Insurance is an independent insurance agency in Menands, NY, serving individuals, families, small businesses, and lodging operators in the Capital Region with personal, commercial, and specialty coverage from 22+ A-rated carriers.
- Ownership category
- akta.pro rank
Aurora Insurance industry classification
Industry- Product category
- Insurance Brokerage and Agency Services
- NAICS
- Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Personal Umbrella Insurance (FSAJANAA)
- akta.pro secondary industry
- Directors & Officers (D&O) Liability (FSAJADAF)
Keywords
Where Aurora Insurance is headquartered
LocationHeadquarters
- HQ city
- Albany
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Aurora Insurance business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Insurance Commissions: Operates as an independent insurance agency/brokerage earning commissions from multiple insurance carrier relationships. Represents A.M. Best 'A' rated insurance companies offering various property and casualty insurance products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Quote-based insurance premiums |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Aurora Insurance product offering
Product offeringCore offering
Aurora Insurance is an independent insurance agency/brokerage that places personal and commercial insurance coverage on behalf of clients through 22+ A.M. Best "A" rated insurance carriers. It earns commissions by matching customers with carrier policies across auto, home, business, life, and specialty lines, with staff of 22 qualified insurance professionals operating from its Menands, NY office.
Product overview
Aurora Insurance is an independent insurance agency based in Albany, NY, established in 1957, offering a comprehensive portfolio of insurance products and financial services. The agency operates as a broker representing multiple A.M. Best rated insurance carriers, providing both personal lines (Auto, Home, Life, Boat, Flood, Motor Home, Umbrella, ATV/Motorcycle/Snowmobile) and commercial lines (Business Property, General Liability, Workers Compensation, Commercial Auto, Professional Liability, Malpractice, Aviation, Garage Liability, Builders Risk, Inland Marine, Fidelity & Surety Bonds, Directors & Officers). The agency also offers specialized programs including a Bed & Breakfast Program and Financial Services division providing Life, Disability, and Long Term Care Insurance. With a staff of 22 insurance professionals, Aurora provides quote questionnaires and policy services through its online platform, connecting clients with appropriate carrier coverage based on individual or business needs.
Differentiator
Problem solved
Functional benefit
Products and services
- Auto Insurance Vehicle insurance covering liability, medical payments, collision, comprehensive damage, uninsured/underinsured motorist protection, theft, vandalism, and natural disaster coverage. Sold to individuals and families in the Capital Region.
- Home Insurance Property insurance protecting homeowners and renters, covering personal property, family liability, medical payments for guests, additional living expenses, and replacement cost coverage. Sold to individuals and families in the Capital Region.
- Business Insurance Commercial insurance covering business property, vehicles, liability exposures, income loss, theft, robbery, and employee dishonesty, including optional coverages such as business interruption, crime, tool/equipment, and cargo coverage. Sold to small business owners.
- Life Insurance Insurance providing monetary death benefits to designated beneficiaries, with options including term and permanent insurance; some products offer cash value accumulation for college or retirement savings. Sold to individuals and families.
- Disability Insurance Insurance providing long-term financial benefits when an accident or illness prevents work, disbursed as short-term or long-term disability benefits. Sold to individuals.
- Long Term Care Insurance Insurance covering long-term care services in settings including home, nursing homes, assisted living facilities, and adult day care centers. Sold to individuals and families.
- ATV, Motorcycle & Snowmobile Insurance Specialty vehicle insurance for ATVs, motorcycles, and snowmobiles, generally not covered by standard homeowners policies. Sold to individual owners of recreational vehicles.
- Boat Insurance Insurance coverage for boats, motors, trailers, and personal watercraft including physical damage, liability, and medical coverage options. Sold to individual boat owners.
- Flood Insurance Coverage for flood losses, which are typically excluded from standard home and business insurance policies; available for properties in all flood zones. Sold to homeowners and businesses.
- Motor Home Insurance Insurance combining auto policy coverage elements with personal property protection for motor home contents and lifestyle. Sold to motor home owners.
- Umbrella Insurance Excess liability coverage above basic homeowner, auto, or watercraft policies, providing additional protection against lawsuits from property damage or injury. Sold to individuals and families.
- Bed & Breakfast / Lodging Insurance Program Comprehensive lodging insurance covering buildings, outbuildings, business personal property, loss of income, replacement cost endorsements, guest liability, key replacement, food spoilage, and recreational activities (cross country skiing, canoeing, biking). Sold to country inns and bed & breakfast operators.
- Workers Compensation Insurance Insurance covering medical costs and lost wages for employees injured on the job. Sold to small businesses.
- Commercial Automobile Insurance Business vehicle coverage including auto liability, collision, comprehensive, and rental reimbursement coverages. Sold to small businesses with commercial vehicles.
- General Liability Insurance Commercial liability coverage including bodily injury, property damage, personal injury, and advertising liability. Sold to small businesses.
- Business Property Insurance Coverage protecting business buildings and contents against direct physical loss. Sold to small business owners.
- Boiler & Machinery Insurance Insurance coverage for mechanical breakdowns of boilers and machinery. Sold to small businesses with mechanical equipment.
- Professional Liability (E&O) Insurance Errors and omissions insurance protecting professionals against negligence claims. Sold to licensed professionals and small professional services firms.
- Malpractice Insurance Professional liability coverage for medical and other licensed professionals. Sold to medical practices and licensed professionals.
- Aviation Insurance Insurance coverage for aircraft and aviation operations. Sold to aircraft owners and aviation operators.
- Inland Marine Insurance Coverage for property in transit or at off-site locations. Sold to small businesses with movable equipment or goods in transit.
- Fidelity & Surety Bonds Bond coverage protecting against employee dishonesty and providing surety for contracts. Sold to small businesses.
- Directors & Officers Insurance
Companies that use Aurora Insurance
Customer profileSegments3 records
Ideal customer profiles3 records
Aurora Insurance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Aurora Insurance partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered core.
- A. CentralcoreInsurance carrier represented by Aurora offering personal and commercial insurance products. Part of the 22+ carrier network serving Capital Region clients.
- Acadia Insurance CompanycoreInsurance carrier represented for commercial insurance solutions including commercial auto and glass claims.
- Andover CompaniescoreInsurance carrier partnership providing property and casualty insurance products.
- ChubbcorePremium insurance carrier represented offering high-value personal and commercial coverage including personal articles floater and specialized commercial policies.
- Dryden MutualcoreRegional mutual insurance carrier offering personal and commercial lines with claims support including glass claims.
- Erie InsurancecoreInsurance carrier offering auto, home, and business coverage with dedicated glass claims support line.
- Foremost InsurancecoreSpecialty insurance carrier for recreational vehicles, boats, and specialty property products.
- Hanover Insurance GroupcoreInsurance carrier offering commercial and personal lines coverage with strong regional presence.
- Hartford (The Hartford)coreMajor insurance carrier providing commercial, personal, and specialty insurance with comprehensive claims support including glass claims.
- Hartford Steam BoilercoreSpecialty boiler and machinery insurance carrier as part of Munich Re group.
- KempercoreInsurance carrier offering auto, home, and specialty insurance products.
- Liberty MutualcoreMajor national insurance carrier offering commercial and personal insurance with online payment options.
- Michigan MillerscoreRegional insurance carrier offering commercial lines with glass claims support.
- National GeneralcoreInsurance carrier offering auto, home, and commercial insurance products with online claims and payment services.
- New York Central Mutual (NYCM)coreNew York-based insurance carrier with strong Capital Region presence offering personal and commercial coverage.
- New York Mutual UnderwriterscoreNew York mutual insurance carrier providing specialized coverage with direct claims contact.
- Philadelphia Insurance CompaniescoreSpecialty commercial insurance carrier offering comprehensive business coverage with dedicated glass claims support.
- Preferred MutualcoreRegional mutual insurance carrier serving Northeastern markets with personal and commercial products.
- Progressive InsurancecoreMajor national insurance carrier offering auto, home, and commercial coverage with strong digital presence.
- Safeco InsurancecoreInsurance carrier (Liberty Mutual subsidiary) offering personal insurance products.
- Security MutualcoreRegional insurance carrier serving New York and surrounding states with personal and commercial products.
- Sterling InsurancecoreRegional insurance carrier with billing and claims services through AllPoints platform.
- TravelerscoreMajor commercial and personal insurance carrier offering comprehensive coverage with strong enterprise and business insurance capabilities.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Aurora Insurance competitors and assessment
Company assessmentDirect peers
- Marshall & Sterling Enterprises: Independent insurance and risk management agency headquartered in upstate New York, offering personal, commercial, and specialty lines through multiple carrier partnerships. Closely comparable multi-line independent agency with similar regional footprint and producer-driven sales motion.
- Haylor, Freyer & Coon: Central and upstate New York-based independent insurance agency providing personal, commercial, life, and benefits products. Comparable multi-line independent agency model with overlapping Capital Region carrier relationships.
- Rose & Kiernan, Inc. New York-based independent insurance brokerage serving individuals and businesses across personal, commercial, and specialty lines. Similar independent agency model with strong upstate NY presence and carrier-broker distribution approach.
- The Hilb Group: Mid-Atlantic and Northeast-focused insurance brokerage serving commercial and personal lines clients. Comparable regional independent agency profile and carrier-broker distribution model to Aurora.
- Burns & Wilcox (H.W. Kaufman Group): Specialty insurance wholesaler and broker with strong Northeast presence offering personal and commercial excess & surplus lines. Comparable brokerage model with specialty-line emphasis similar to Aurora's niche B&B and umbrella offerings.
Broad incumbents
- USI Insurance Services: One of the largest U.S. insurance brokerage and consulting firms serving middle-market and large commercial clients. Comparable broker model but operates at national scale with deeper specialty resources than Aurora's regional agency.
- Brown & Brown, Inc. National insurance brokerage distributing personal, commercial, and specialty lines through a network of agency offices. Represents the consolidator model that competes with and acquires regional independents like Aurora.
- Hub International: Large North American insurance brokerage offering personal, commercial, life, and benefits products through regional offices. Directly comparable brokerage platform but at substantially greater scale and geographic reach than Aurora.
- Acrisure: Tech-enabled insurance brokerage and financial services firm with a national footprint serving personal, commercial, and specialty clients. Represents the digitally-enabled, consolidator-led competitive threat to traditional regional independents.
- World Insurance Associates: National insurance brokerage distributing personal, commercial, life, and benefits products. Active acquirer of regional independents, directly relevant to Aurora's potential consolidation pathway.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Aurora Insurance social profiles
Digital presenceAurora Insurance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aurora Insurance leadership team
Management profileNumber of profiles
Profiles3 records
Aurora Insurance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aurora Insurance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aurora Insurance
What does Aurora Insurance do?
Aurora Insurance is an independent insurance agency/brokerage that places personal and commercial insurance coverage on behalf of clients through 22+ A.M. Best "A" rated insurance carriers. It earns commissions by matching customers with carrier policies across auto, home, business, life, and specialty lines, with staff of 22 qualified insurance professionals operating from its Menands, NY office.
Is Aurora Insurance a public or private company?
Aurora Insurance is a private company. It is classified as management employee owned and is currently operating.
When was Aurora Insurance founded?
Aurora Insurance was founded in 1957. It employs 11 to 50 people.
Where is Aurora Insurance based?
Aurora Insurance is headquartered in Albany, United States, in the North America region.
How does Aurora Insurance make money?
One revenue line is on record: insurance Commissions.
Who are Aurora Insurance's main competitors?
Direct peers on record are Marshall & Sterling Enterprises, Haylor, Freyer & Coon, Rose & Kiernan, Inc., The Hilb Group and Burns & Wilcox (H.W. Kaufman Group). Broad incumbents are USI Insurance Services, Brown & Brown, Inc., Hub International, Acrisure and World Insurance Associates.
Does Aurora Insurance have an API?
No public API is recorded for Aurora Insurance.
What industry is Aurora Insurance in?
Aurora Insurance's product category is Insurance Brokerage and Agency Services. Its primary akta.pro industry code is FSAJANAA, Personal Umbrella Insurance, with a secondary code of FSAJADAF, Directors & Officers (D&O) Liability. Its NAICS code is 524210 and its SIC code is 6411.