Century 21 Hometown Realty
- Company typePrivate
- Founded1947
- HeadquartersArroyo Grande, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Century 21 Hometown Realty does
Century 21 Hometown Realty (also referenced as Century 21 Hometown Brokers) is a real estate brokerage that provides commercial and residential real estate services, operating as an affiliate of the Century 21 global franchise system. The firm was identified as the top-performing Century 21 affiliate in Montana and held a leading brokerage position in the Billings market. Its core service offering is intermediation between buyers and sellers in residential and commercial property transactions, monetized primarily through standard brokerage commissions on closed deals. The company operates with a staff of 251–500, consistent with a mid-sized regional brokerage supported by affiliated agents and administrative staff.
In June 2026, Century 21 Hometown Brokers was acquired by Century 21 Americana — a strategic operating company expanding its western U.S. footprint beyond Arizona and Nevada. The transaction represented Century 21 Americana's first entry into Montana. As part of the deal, longtime owner Mark Dawson transitioned from owner to principal broker and assumed the newly created role of president of Montana operations, indicating continuity of local leadership and relationships under new corporate ownership. The firm now operates as the Montana platform of Century 21 Americana rather than as an independent affiliate.
Century 21 Hometown Realty firmographics
Firmographics- Name
- Century 21 Hometown Realty
- Website
- https://c21home.com
- Company type
- Private
- Founded year
- 1947
- Operating status
- Acquired
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Century 21 Hometown Realty industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (531210)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
Keywords
Where Century 21 Hometown Realty is headquartered
LocationHeadquarters
- HQ city
- Arroyo Grande
- HQ country
- United States
- HQ region
- North America
Markets served
Century 21 Hometown Realty business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Century 21 Hometown Realty product offering
Product offeringCore offering
Century 21 Hometown Realty is a real estate brokerage that provides residential and commercial real estate services, including buyer representation, seller representation, and property marketing. The firm operates as part of the Century 21 franchise system and was the top-performing Century 21 affiliate in Montana prior to its acquisition by Century 21 Americana.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Real Estate Services
- Commercial Real Estate Services
Companies that use Century 21 Hometown Realty
Customer profileIdeal customer profiles2 records
Century 21 Hometown Realty technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Century 21 Hometown Realty partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Century 21 AmericanacoreCentury 21 Americana expanded into Montana through the acquisition of Century 21 Hometown Brokers, marking the company's first entry into Montana and extending its footprint beyond Arizona and Nevada. Longtime Hometown Brokers owner Mark Dawson will remain as principal broker and assume the role of president of Montana operations under the acquiring company.
Scale indicators1 record
Recent moves3 records
Expansion highlights2 records
Century 21 Hometown Realty competitors and assessment
Company assessmentDirect peers
- Better Homes and Gardens Real Estate: Residential real estate franchise system affiliated with a national media brand. Comparable as a competing franchise offering a similar full-service residential brokerage model to independent broker-owners.
- Sotheby's International Realty: Luxury-leaning residential franchise network with offices across the Western U.S. Comparable as an alternative premium brand competing for higher-priced listings and relocation clients in Montana.
Emerging players
- eXp Realty: Cloud-based residential brokerage operating on a low-overhead, agent-centric model. Comparable as an emerging competitor pressuring traditional franchise economics through reduced agent costs.
- Compass: Technology-driven residential brokerage expanding nationally into mid-sized markets. Comparable as an emerging tech-enabled competitor recruiting top-producing agents from legacy franchises.
Broad incumbents
- Keller Williams Realty: Largest real estate franchise network in the United States by agent count, offering residential brokerage services through a similar franchise-affiliate model. Comparable as an alternative national franchise brand competing for the same agent and seller pool.
- Century 21 Americana: Parent company and operator of multiple Century 21 franchises across Arizona, Nevada, and now Montana. Comparable as a regional multi-office Century 21 affiliate consolidator with similar franchise-system economics.
- Coldwell Banker: Long-established national residential real estate franchise with offices across the Mountain West. Comparable as a competing franchised brokerage serving similar residential seller and buyer customers.
- Berkshire Hathaway HomeServices: National residential brokerage franchise backed by a large parent brand. Comparable as a competing franchised brand competing for high-producing agents in regional markets like Billings.
- RE/MAX: Global real estate franchise with strong presence in secondary and mid-sized U.S. markets including Montana. Comparable as a competing franchise system targeting independent residential agents and regional brokerages.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights5 records
Customer concentration
Century 21 Hometown Realty social profiles
Digital presenceCentury 21 Hometown Realty financial estimates
Financial estimateRevenue estimate
Valuation estimate
Century 21 Hometown Realty leadership team
Management profileNumber of profiles
Profiles1 record
Century 21 Hometown Realty funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Century 21 Hometown Realty M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Century 21 Hometown Realty
What does Century 21 Hometown Realty do?
Century 21 Hometown Realty is a real estate brokerage that provides residential and commercial real estate services, including buyer representation, seller representation, and property marketing. The firm operates as part of the Century 21 franchise system and was the top-performing Century 21 affiliate in Montana prior to its acquisition by Century 21 Americana.
Is Century 21 Hometown Realty a public or private company?
Century 21 Hometown Realty is a private company. It is classified as corporate owned and is currently acquired.
When was Century 21 Hometown Realty founded?
Century 21 Hometown Realty was founded in 1947. It employs 251 to 500 people.
Where is Century 21 Hometown Realty based?
Century 21 Hometown Realty is headquartered in Arroyo Grande, United States, in the North America region.
Who are Century 21 Hometown Realty's main competitors?
Direct peers on record are Better Homes and Gardens Real Estate and Sotheby's International Realty. Emerging players are eXp Realty and Compass. Broad incumbents are Keller Williams Realty, Century 21 Americana, Coldwell Banker, Berkshire Hathaway HomeServices and RE/MAX.
Does Century 21 Hometown Realty have an API?
No public API is recorded for Century 21 Hometown Realty.
What industry is Century 21 Hometown Realty in?
Century 21 Hometown Realty's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes). Its NAICS code is 531210 and its SIC code is 6531.