2Heads
- Company typePrivate
- Founded1986
- HeadquartersBourne End, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingServices
2Heads firmographics
Firmographics- Name
- 2Heads
- Legal name
- 2Heads Global Design Limited
- Website
- https://www.2heads.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Acquired
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
2Heads industry classification
Industry- Product category
- Experiential Marketing Services
- NAICS
- Convention and Trade Show Organizers (561920)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Consumer & Public Shows (B2C) Organizers (THAHABAC)
- akta.pro secondary industry
- Stand Fabrication & Build (Carpentry, Modular, Double-Deck) (THAHAHAB)
Keywords
Where 2Heads is headquartered
LocationHeadquarters
- HQ city
- Bourne End
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
2Heads business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Experiential Marketing Services: Project-based agency fees for designing, planning and delivering immersive brand experiences. Services include VIP conferences, themed attractions, launch events, sponsorship activations, customer experience centres, exhibitions, trade shows, pavilions and chalets.
- Technology Integration Services: Fees for integrating advanced technologies including AR, AI, projection mapping, and hybrid event solutions into brand experiences.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
2Heads product offering
Product offeringCore offering
2Heads is a global experiential marketing agency that plans, designs, and builds immersive brand activations for enterprise clients. The firm delivers VIP conferences, themed attractions, launch events, sponsorship activations, customer experience centres, exhibitions, trade shows, and pavilions and chalets, integrating creative strategy with technologies such as AR/VR, AI generative visuals, and projection mapping. Services are sold on a project-based engagement model and executed across offices in the UK, USA, and Canada.
Product overview
2Heads is a global experiential marketing agency that offers a unified suite of experiential services rather than a modular software product. The agency's offerings span VIP Experiences & Conferences, Themed Attractions, Launch Events & Sponsorship Activations, Customer Experience Centres, Exhibitions & Trade Shows, and Pavilions & Chalets. These services are delivered through integrated project teams combining narrative, architecture, design, technology and content. The agency has recently expanded its capabilities through acquisition by Spiro (within GES) and partnerships with technology providers like gther for hybrid events. The company specializes in immersive, technology-enhanced brand experiences including projection mapping, interactive attractions, and modular sustainable event systems.
Differentiator
Problem solved
Functional benefit
Products and services
- VIP Experiences & Conferences High-end experiential services for VIP guests including conferences, executive events, and exclusive brand experiences with luxury hospitality elements, delivered for enterprise clients.
- Themed Attractions Design and production of themed attraction experiences including immersive themed environments, character-led zones, and interactive worlds for theme parks and brand activations.
- Launch Events & Sponsorship Activations Product launch events and sponsorship activation campaigns designed to create memorable brand moments and drive engagement at scale for enterprise brands.
- Customer Experience Centres Design and build of permanent or semi-permanent customer experience centres and brand showrooms that showcase products and brand narratives for enterprise clients.
- Exhibitions & Trade Shows Full-service exhibition and trade show presence design, from concept to execution, including modular sustainable booth systems and premium hospitality environments for global brands.
- Pavilions & Chalets Design and construction of branded pavilions and chalets for events, trade shows, and experiential installations such as Bombardier NBAA-BACE 2025.
- Hybrid Event Solutions Integrated hybrid event experiences combining live and virtual elements with interactive tools, polling, and real-time content delivery across global audiences, powered by gther's virtual event platform.
Quantifiable outcome
- 11M+ social impressions achieved through LEGO Festival global campaign
- +6 more outcomes
Companies that use 2Heads
Customer profileNamed customers17 records
Segments6 records
Ideal customer profiles5 records
2Heads technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability9 records
Feature7 records
2Heads partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Spiro (GES/Truelink Capital)core2Heads was acquired by Spiro, a global experiential agency within GES, expanding creative footprint in UK and Europe. The acquisition combines 2Heads' creative expertise with Spiro's strategic infrastructure, allowing delivery of enhanced experiential solutions worldwide. Marked GES's first add-on acquisition under Truelink Capital's ownership.
- GreenTheUKminor2Heads joined GreenTheUK to support climate-resilient woodland restoration across the UK, pledging to plant 1,600 trees in partnership with the Royal Forestry Society.
- gthercore2Heads works with gther's virtual event platform to deliver seamless hybrid conference experiences, enabling 100% embedded hybrid events with interactive roundtable structures.
- Merlin Magic Makingcore2Heads works with Merlin Magic Making (internal creative team for Merlin Entertainments) on themed attractions projects including LEGOLAND Arctic Basecamp and LEGO Festival
- Merlin EntertainmentscoreLong-term creative partnership delivering brand experiences across LEGOLAND resorts globally
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
2Heads competitors and assessment
Company assessmentRegional players
- Pico Group: Asia-headquartered experiential and events agency with growing global footprint, offering exhibitions, brand activations, and conferences. Comparable full-service offering, primarily serving Asia-Pacific clients but increasingly competing internationally.
Direct peers
- Hot Pickle: UK experiential agency focused on live brand experiences, sponsorship activations, and fan engagement programmes. Similar boutique-mid scale and target client mix as 2Heads, particularly in EMEA.
- MKG: Los Angeles-based experiential marketing agency specialising in brand experiences, immersive activations, and events for entertainment and consumer clients. Closely comparable creative positioning and tech-enabled experiential work to 2Heads.
- Amplify: Global brand experience agency with offices in London, New York, LA, and Shanghai. Competes directly with 2Heads on immersive brand experiences, events, and exhibitions for major consumer and entertainment brands.
- Sparks (UK): UK-based experiential agency delivering live brand experiences, exhibitions, and conferences. Comparable size and service portfolio to 2Heads, often competing for the same UK and European enterprise brand mandates.
- Optimist Inc. Creative experiential agency delivering brand experiences, conferences, and live events, particularly for technology and entertainment clients. Similar boutique-agency positioning and tech-integrated experiential work as 2Heads.
- Imagination Group: London-headquartered independent brand experience agency specialising in immersive brand environments, exhibitions, and live events. Comparable in heritage (decades-old) and client roster of major global brands.
Broad incumbents
- Jack Morton Worldwide: Global brand experience agency headquartered in Boston with deep enterprise client roster. Significantly larger scale than 2Heads and operates across the same experiential, exhibitions, and event activation services, making it a key incumbent competitor for enterprise brand mandates.
- George P. Johnson Experience Marketing: One of the world's largest experience marketing agencies, founded in 1914. Directly comparable to 2Heads in delivering exhibitions, conferences, and brand experiences for major global B2B clients, with substantially broader geographic reach.
- Havas Experiential: Experiential arm of global advertising group Havas, offering live brand experiences, sponsorship activations, and events at significantly larger scale. Competes with 2Heads for enterprise experiential budgets but benefits from holding-company cross-sell.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
2Heads social profiles
Digital presence2Heads compliance and trust
Trust signalCompliance1 record
2Heads financial estimates
Financial estimateRevenue estimate
Valuation estimate
2Heads leadership team
Management profileNumber of profiles
Profiles12 records
2Heads funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
2Heads M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 2Heads
What does 2Heads do?
2Heads is a global experiential marketing agency that plans, designs, and builds immersive brand activations for enterprise clients. The firm delivers VIP conferences, themed attractions, launch events, sponsorship activations, customer experience centres, exhibitions, trade shows, and pavilions and chalets, integrating creative strategy with technologies such as AR/VR, AI generative visuals, and projection mapping. Services are sold on a project-based engagement model and executed across offices in the UK, USA, and Canada.
Is 2Heads a public or private company?
2Heads is a private company. It is classified as private equity controlled and is currently acquired.
When was 2Heads founded?
2Heads was founded in 1986. It employs 51 to 100 people.
Where is 2Heads based?
2Heads is headquartered in Bourne End, United Kingdom, in the Europe region.
How does 2Heads make money?
Two revenue lines are on record. Experiential Marketing Services are the primary driver. The others are technology Integration Services.
Who are 2Heads's main competitors?
Pico Group is listed as a regional player. Direct peers are Hot Pickle, MKG, Amplify, Sparks (UK), Optimist Inc. and Imagination Group. Broad incumbents are Jack Morton Worldwide, George P. Johnson Experience Marketing and Havas Experiential.
Does 2Heads have an API?
No public API is recorded for 2Heads.
What industry is 2Heads in?
2Heads's product category is Experiential Marketing Services. Its primary akta.pro industry code is THAHABAC, Consumer & Public Shows (B2C) Organizers, with a secondary code of THAHAHAB, Stand Fabrication & Build (Carpentry, Modular, Double-Deck). Its NAICS code is 561920 and its SIC code is 7900.