What gther does

gther is a UK-based, bootstrapped event technology company founded by experiential industry veteran Pepe Parra and headquartered in Maidenhead. The company sells a modular platform of seven core products plus a white-label mobile event app: RSVP (registration and marketing), Sync (meeting and resource scheduling), Ticketing (e-commerce with 0% additional commission), VX (virtual and hybrid events), GeniePT (GPT-powered AI event assistant), Infinity (video screening on tablets/kiosks), and Organizer (venue management). The platform is built on PHP with emerging Flutter and Python components, supports 20+ native integrations (Salesforce, HubSpot, Marketo, Stripe, PayPal, Braintree, Worldpay, Mailjet, Mux, Auth0, Tencent, Unreal Engine, Unity, Outlook, Google Calendar, iCal, etc.), and is engineered to scale from 100 to 100,000+ attendees with a 99.7% uptime SLA.

The company's primary customer segments are B2B event organizers running tradeshows, conferences, and hybrid events, with secondary reach into corporate marketing teams, virtual/hybrid event hosts, and venues. Revenue is generated through annual software subscriptions for bundled event packages priced £1,500–£4,000 per event, tiered SaaS workspace plans for Sync (free evaluation through Pro at £499/month), standalone modules (£150/month–£2,500/year), enterprise custom solutions, and turn-key support packages bundling software, services, and hardware. Distribution combines a product-led growth self-serve motion (74% demo-to-sale conversion), direct enterprise sales, an agency/production partner referral scheme, and a white-label OEM channel.

gther operates globally with documented delivery in the UK, EMEA, USA, France, and Switzerland, holding GDPR, CCPA, and PIPL compliance. The company is independently owned with no disclosed institutional investors, has accumulated 70 G2 badges in Spring 2025 (a record across five categories), won multiple Event Technology Awards for Best Hybrid and Best Virtual Event, and lists enterprise customers including Airbus, BBC Studios, Disney, Petronas, BNP Paribas, Thermo Fisher, Bombardier, Belden, WBCSD, Element Biosciences, and 10X Genomics. Headcount sits in the 11–50 band without public disclosure of exact figures.

Name

gther

Legal name

GTHER Ltd.

Website

https://gther.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

gther is a UK-based modular event technology platform serving B2B event organizers, corporate marketing teams, and venues with registration, scheduling, ticketing, virtual/hybrid delivery, AI assistance, and venue management tools, distributed via self-serve and enterprise sales channels.

Ownership category

akta.pro rank

Product category

Event Management Software

NAICS

Custom Computer Programming Services (541511), Convention and Trade Show Organizers (561920)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Virtual & Hybrid Event Platforms (Webinars, Virtual Venues, Event Hubs) (THAHAOAA)

akta.pro secondary industries

Virtual & Hybrid Event Registration & Streaming Access Platforms (THAHAFAM), Virtual Event Registration, Ticketing & Access Control (Authentication, Paywalls, Badging) (THAHAOAI), Meeting & Event Program Technology (Registration, Apps, Badging) (THACAFAB), Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL), Event Monetization & Sponsorship Tech (Virtual Booth Leads, Ads, Sponsored Sessions) (THAHAOAK)

Keywords

• Event management software
• Event registration platform
• Virtual event platform
• Meeting scheduling software
• Event ticketing solutions

Headquarters

HQ city

Marlow

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Software Subscriptions: Annual licenses for platform access with modular pricing based on event types and features. Includes unlimited users and clients across all tiers.
2. Per-Event Packages: One-time event pricing for Tradeshow (£3,000), Conference (£4,000), and Meetings (£1,500) packages. Pay for only the specific event type needed.
3. Standalone Modules: Individual app purchases including AI Event Assistant (£150/month), Video Screening (£2,000), Venue Organizer (£2,500), and others.
4. Sync Workspace Plans: Tiered pricing from free evaluation tier (1 event, 1 user, 100 clients) to Pro tier (£499/month for 10 events, unlimited users, unlimited clients).
5. Support Packages: Turn-key support packages at three tiers (Tier 3 Essentials, Tier 2 Essentials+, Tier 1 Pro) combining onboarding, event setup, on-site support, hardware rental, and project management.
6. Custom Solutions: Tailored software and hardware packages for organizations with specific requirements. Pricing on request (POA) for enterprise deployments.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels10 records

Core offering

gther provides a modular event technology platform for B2B event organizers, agencies, and corporate event teams running tradeshows, conferences, product launches, hosted buyer programs, and hybrid events. Its core offering is sold as separate, combinable software modules — RSVP for registration and marketing, Sync for scheduling and meeting management, Ticketing for e-commerce, VX for virtual/hybrid delivery, GeniePT for AI-powered attendee assistance, Infinity for video screening, and Organizer for venue management — backed by optional turn-key support packages including on-site staffing and hardware rental.

Product overview

gther is a modular event technology platform consisting of seven core product modules: RSVP (registration and marketing), Sync (scheduling and meeting management), Ticketing (payments and e-commerce), VX (virtual and hybrid events), GeniePT (AI chatbot assistant), Infinity (video screening), and Organizer (venue management). The platform also includes a white labelled Event App. Customers can select individual modules or bundled packages rather than purchasing a complete suite. The products integrate with each other (RSVP syncs with Sync for session booking, VX integrates with Sync for scheduling) and connect with third-party tools for CRM, payments, email, calendars, and engagement. Pricing starts at £150/month for GeniePT standalone, with event packages ranging from £1,500 (Meetings) to £4,000 (Conference). The platform is built by event professionals and targets B2B events including tradeshows, conferences, product launches, and hybrid events.

Differentiator

Problem solved

Functional benefit

Products and services

• RSVP

Quantifiable outcome

• 60 hours saved per event
• +5 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration23 records

AI capability2 records

Feature7 records

Partnerships

18 partnerships are on record, tiered core and strategic.

• MailjetcoreTechnology or IntegrationEnterprise-grade email integration for ironclad email deliverability and tracking. Used throughout the platform for registration confirmations, invitations, and marketing communications with detailed delivery stats.
• SalesforcecoreTechnology or IntegrationWorld's leading CRM with 2-way integration into VX, Ticketing, and RSVP modules. Allows push and pull of attendee and event data.
• MuxcoreTechnology or IntegrationPowerful video streaming and video on demand playback integrated into VX platform for livestreams and content delivery.
• ChatGPT (OpenAI)coreTechnology or IntegrationAI technology powering GeniePT - the GPT-powered chatbot that acts as a virtual AI event assistant trained on event-specific content.
• StripecoreTechnology or IntegrationLeading payment gateway integrated into Ticketing platform for secure payment processing. Zero additional commission on sales.
• PayPalcoreTechnology or IntegrationOne of world's leading payment gateways integrated into Ticketing for flexible payment options.
• BraintreecoreTechnology or IntegrationPayment gateway integrated into Ticketing platform for comprehensive payment processing options.
• MarketostrategicTechnology or IntegrationPopular CRM solution with 2-way integration into VX and RSVP for marketing automation and attendee management.
• HubSpotstrategicTechnology or IntegrationPopular CRM solution integrated into VX and RSVP for inbound marketing and sales automation.
• TencentstrategicTechnology or IntegrationGateway into China market, allowing broadcast through the firewall for events targeting Chinese audience.
• Unreal Engine (Epic Games)strategicTechnology or IntegrationCreate 3D game engine experiences and virtual worlds hosted in VX for immersive event environments.
• UnitystrategicTechnology or Integration3D development platform integrated with VX for creating immersive virtual event experiences.
• Outlook (Microsoft)coreTechnology or IntegrationCalendar integration allowing Sync booking schedules to stream to Outlook calendar.
• Google CalendarcoreTechnology or IntegrationCalendar integration syncing Sync booking schedules with Google Calendar.
• iCalcoreTechnology or IntegrationCalendar standard integration for syncing schedules across Apple calendar applications.
• Auth0coreTechnology or IntegrationIdentity management platform enabling faster sign-on across gther apps via Auth0 identity management.
• SMS IntegrationcoreTechnology or IntegrationText messaging integration allowing Sync to send SMS to internal users for on-site coordination.
• WorldpaycoreTechnology or IntegrationPayment gateway integrated into RSVP module for flexible payment processing.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• RingCentral Events (formerly Hopin): Virtual and hybrid events platform with registration, streaming, and engagement tooling; directly comparable to gther's VX module and several recent hybrid event accreditations gther has won (Best Hybrid Event).
• Cvent: Market-leading event management platform covering registration, venue sourcing, and onsite logistics for enterprise meetings and events; directly comparable to gther's RSVP, Sync, and Organizer modules serving the same B2B event organizer buyer.
• Bizzabo: End-to-end event experience platform for in-person, hybrid, and virtual events with registration, mobile app, and engagement tools; overlaps with gther's VX, RSVP, and Event App modules and competes for the same mid-market and enterprise organizer segment.
• Rainfocus: Enterprise event management platform specialized in large corporate and association events with registration, lead retrieval, and analytics; comparable to gther's enterprise-focused RSVP, Sync, and data offerings.
• Whova: Event management platform focused on mobile event apps, registration, and attendee engagement for conferences; comparable to gther's Event App and RSVP modules targeting the same organizer buyer.
• Aventri: Event management software for registration, venue sourcing, and onsite logistics; broadly comparable to gther's RSVP/Sync/Organizer suite for mid-market and enterprise organizers.
• EventMobi: Event apps and experiential platform for meetings, conferences, and trade shows; directly comparable to gther's mobile event app and registration offerings.

Broad incumbents

• Eventbrite: Large consumer-and-SMB ticketing and event registration platform; comparable to gther's Ticketing and RSVP modules although it focuses more on self-service consumer events than B2B tradeshows and conferences.

Emerging players

• Hubilo: Virtual and hybrid events platform with registration, networking, and engagement tools; partial overlap with gther's VX module and GeniePT positioning.
• Swapcard: AI-powered event platform for registration, networking, and matchmaking at tradeshows and conferences; overlaps with gther's Sync scheduling and RSVP modules on AI-driven attendee matching.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/gther_official
• YouTubeyoutube.com/channel/UCzcLCyCo6tJIdFqmFOJsG_g
• LinkedInlinkedin.com/company/gther

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about gther