Figgjo Norway
Figgjo Norway is the sole Nordic porcelain manufacturer, producing durable vitreous porcelain tableware for hospitality, healthcare, and consumer markets worldwide through direct sales and an international distributor network spanning six continents.
- Company typePrivate
- Founded1941
- HeadquartersFiggjo, Norway
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Figgjo Norway does
Figgjo Norway (Figgjo AS) is a Norwegian porcelain tableware manufacturer founded in 1941 and headquartered in Figgjo, Norway. It is the sole remaining producer of vitreous porcelain in the Nordics, operating with 101-250 employees across a portfolio of 17+ product series and 18+ decor patterns that include plates, cups, mugs, saucers, bowls, trays, and gastronorm containers. The company serves three end-markets: professional hospitality (HoReCa, ranging from Michelin-starred restaurants such as Maaemo to corporate canteens), healthcare and senior living (including dementia-care plates developed with the University of Stavanger), and consumer/home use via a domestic webshop and factory outlet.
The core product technology is high-fired vitreous porcelain engineered for durability, dishwasher and microwave safety, and edge-chip resistance, backed by a 5-year edge damage guarantee. Manufacturing relies on 52 hand operations combined with industrial process steps. Sub-brands extend the surface area beyond porcelain: Tilt introduces Eco-Gres stoneware, Drinique supplies Tritan drinkware, and Broggi supplies cutlery. The company also runs a customized decor service capable of producing 48+ customized pieces for branded hospitality clients.
Figgjo Norway monetizes through a hybrid channel model: direct B2B sales to HoReCa accounts from its Norwegian headquarters, customized decor commissions, consumer retail via a Norwegian-only webshop and factory outlet, and international distributor sales spanning the Nordics, Europe, Americas, Asia, Australia, Africa, and the Middle East. Quality and sustainability are codified through ISO 9001, 14001, and 50001 certifications, an Environmental Product Declaration, and a Red Dot Award (2017). The business is privately held, with no public listing.
Figgjo Norway firmographics
Firmographics- Name
- Figgjo Norway
- Legal name
- Figgjo AS
- Website
- https://figgjo.com
- Company type
- Private
- Founded year
- 1941
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Figgjo Norway is the sole Nordic porcelain manufacturer, producing durable vitreous porcelain tableware for hospitality, healthcare, and consumer markets worldwide through direct sales and an international distributor network spanning six continents.
- Ownership category
- akta.pro rank
Where Figgjo Norway is headquartered
LocationHeadquarters
- HQ city
- Figgjo
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Figgjo Norway business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Porcelain and Tableware Sales: Primary revenue from manufacturing and selling porcelain tableware including plates, bowls, cups, mugs, saucers, trays, and accessories. Also includes stoneware (Tilt collection) and drinkware (Drinique).
- Custom Decor Services: Customized decor services for orders of 48+ pieces. In-house designers help create one-of-a-kind concepts tailored to customer restaurant profiles.
- Flatware Sales: Sales of Broggi Italian cutlery (18/10 steel) to complement porcelain offerings.
- Factory Outlet Retail: Direct retail sales through factory outlet store near Sandnes, Norway, including factory seconds at discounted prices. Webshop ships within Norway only.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Custom decor orders (48+ pieces) |
| Unit Pricing | Pay-as-you-go | Factory Outlet (Norway) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Figgjo Norway product offering
Product offeringCore offering
Figgjo Norway manufactures vitreous porcelain tableware (plates, cups, mugs, saucers, bowls, trays, and gastronorm items) from kaolin, quartz, and corundum for the professional hospitality market, supplemented by Tilt Eco-Gres stoneware, Drinique Eastman Tritan drinkware, and Broggi 18/10 steel cutlery. The company provides in-house custom decoration services across 60+ food-safe ceramic colors with a minimum order of 48 pieces.
Product overview
Figgjo Norway is the sole remaining porcelain manufacturer in the Nordics, producing professional-grade vitreous porcelain tableware since 1941. The product portfolio centers on the core porcelain tableware line (plates, cups, mugs, saucers, bowls, trays, gastronorm items) supplemented by three sub-brands: Tilt stoneware (Eco-Gres® material), Drinique Tritan drinkware, and Broggi flatware. The offering is organized into 17+ product series (Front, Bris, Furo, 24, 35, Base, Brem, Europa, Frame, Front Dining, Grad, Klassik, Pax, Ting, Tri, Verde) and 18+ decor patterns, all available with customized decorations via their bespoke service. Products serve professional markets from Michelin-starred restaurants to corporate canteens.
Differentiator
Problem solved
Functional benefit
Brands
- Drinique: Premium BPA-free unbreakable drinkware made with Eastman Tritan Copolyester, looks and feels like glass.
- Broggi
- Front
Products and services
- Vitreous Porcelain Tableware Professional-grade porcelain tableware manufactured from kaolin, quartz, and corundum for restaurants, hotels, and catering operations. Includes plates, cups, mugs, saucers, bowls, and trays across multiple series (35, Base, Klassik, Pax, Ting, Verde, 24, Europa, Grad, Tri, Brem, Frame, Front Dining) designed for heavy commercial use with chip resistance backed by a five-year edge damage guarantee.
- Gastronorm Products Gastronorm-standard trays and lids in sizes 1/1, 2/3, 1/2, 1/3, 1/4, 1/6, 1/8, 1/16, 1/32, and 2/4 for professional food service operations. Designed to fit standard commercial kitchen equipment for institutional catering and food service.
- Bris Collection Porcelain collection featuring rim relief with hand-carved parallel lines inspired by sea ripples. Includes plates in multiple sizes (30 cm to 14.5 cm), wide-rim plates, and semi-deep plates. Designed by Design Manager Mariken Steen-Forgaard for fine dining presentation.
- Furo Collection Japanese-Scandinavian hybrid porcelain collection with Horimono-inspired relief carving and clean curved lines representing the essence of both Japanese and Scandinavian minimalism. Includes plates, bowls, and deep plates. Designed by Morten Engebretsen.
- Tilt Stoneware Collection Stoneware collection crafted from Eco-Gres®, a 100% eco-friendly clay material. Glazed on interior with raw exterior finish for modern elegance. Includes plates, bowls, and jugs in black, white, and beige colorways. Designed by Anderssen & Voll.
- Drinique Drinkware Premium unbreakable drinkware made from Eastman Tritan™ Copolyester, BPA-free and dishwasher-safe for over 1,000 cycles while maintaining glass-like clarity. Includes Edition, Elite, Caliber, and Pure collections.
- Broggi Flatware Italian-made cutlery from Broggi (established 1818), manufactured in Lombardy from 18/10 stainless steel which is the heaviest, hardest, and most rust-resistant steel grade. Includes Marchesi, Sedona, Cortese, and Sky collections, plus serving items. Designed to be gentler on porcelain and longer-lasting in industrial dishwashers.
- Front Collection Design-forward porcelain collections including Aura (floating plates), Hval (whale-shaped sculptural items), Oslo (coffee concept co-developed with Tim Wendelboe), Plattform (rectangular Japanese-inspired), Podie (cylinder turned upside-down), and Svai (sculptural bowls).
- Customized Decor Service Bespoke decor service for orders of 48+ pieces with no design charge. In-house designers help create one-of-a-kind concepts tailored to individual restaurant profiles across 60 food-safe ceramic colors, with shipments within 10 working days.
- Decor Patterns Collection of 18+ decorative patterns including 360 (gradient), Anna (classic blue), Barnestreker (children's), Dryss (paint drops), Duo, Egner, Ela, Fade, Flom, Mono, Mons, Motti, Rustikk Strøk, Sirkel, Skygge, Spray, and Strøk.
Quantifiable outcome
- Five-year edge damage guarantee on all round plates (except Front Dining) due to chip-resistant quality
- +3 more outcomes
Companies that use Figgjo Norway
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles4 records
Figgjo Norway technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Figgjo Norway partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Nordic Chefs AssociationcoreFiggjo sponsors the Nordic Chefs Association which promotes the chef profession across Nordic countries. Collaboration with top chefs drives product development and innovation. This partnership helps Figgjo understand professional needs and develop products that meet chef requirements.
- Anderssen & VollcoreOslo-based design studio that designed the Tilt stoneware collection. Tilt brings warmth and simplicity of stoneware to the table, combining raw stoneware with glazed porcelain for modern elegance.
- BroggicoreItalian cutlery manufacturer since 1818, based in Lombardy. Family-owned business producing 18/10 steel flatware - the heaviest, hardest, and most rust-resistant steel. Broggi cutlery is gentler on porcelain and lasts longer in industrial dishwashers.
- Tim WendelboecoreWorld Barista Champion (2004) and World Cup Tasting Champion (2005). Co-developed the Figgjo Oslo coffee concept - a family of products capturing and challenging coffee trends. Distinctive shape has become a new standard in coffee tasting.
- University of StavangerminorResearch collaboration studying how tableware affects dining outcomes. Study found people with dementia are more likely to finish meals when served on white plates with yellow lip and red rim. Research published in International Journal of Health Care Quality Assurance (2018).
- Skogstad & WærnesminorOslo-based designers who collaborated with Figgjo to develop the Frame series of oval plates. Fredrik Wærnes explains the design inspiration from oval shapes in modern art and design.
- Morten EngebretsenminorWoodworker and designer who designed the Furo collection. Merged Japanese and Scandinavian aesthetics with traditional Horimono-inspired relief carving.
- Lars TornøeminorDesigner of the Undring collection (Front collection) that won Figgjo a Red Dot award in 2017. Collection designed to combine beautifully with vintage Figgjo pieces.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Figgjo Norway competitors and assessment
Company assessmentDirect peers
- Rosenthal: German premium porcelain and tableware manufacturer serving hotels, restaurants, and consumers worldwide. Directly comparable as a designer-led heritage porcelain brand competing in fine-dining and hospitality channels, with similar signature series and custom-decor capabilities.
- Pillivuyt: French porcelain manufacturer producing durable, hotel-grade porcelain for professional kitchens and consumers. Directly comparable as a European heritage porcelain maker focused on durability, hospitality-grade quality, and custom programs.
- Churchill China: UK public-listed hospitality tableware manufacturer with a strong focus on professional foodservice porcelain. Comparable as a direct competitor in durable, commercial-grade hotel china with similar customization and global distribution.
- Steelite International: UK-based manufacturer of ceramic tableware specifically for the hospitality industry (restaurants, hotels, catering). Comparable because it competes in the same professional hospitality porcelain segment with chip-resistant, commercial-dishwasher-grade products and customization for chain accounts.
- Royal Copenhagen: Danish heritage porcelain manufacturer producing hand-decorated blue-and-white and contemporary tableware. Closely comparable as the most direct Nordic peer — also a heritage porcelain maker serving premium hospitality and consumers, with strong design pedigree and global distribution.
- Iittala (Fiskars Group): Finnish design-driven tableware and homeware brand including ceramic, glass, and stoneware lines for hospitality and consumer channels. Comparable as a Nordic design-led tableware competitor with overlapping hospitality presence and a similar Scandinavian design DNA to Figgjo.
- Wedgwood (Fiskars Group Home): Iconic British porcelain tableware brand, now part of Fiskars Group alongside Iittala and Royal Copenhagen. Comparable as a heritage design-led porcelain brand with hospitality and consumer overlap, custom pattern/decor services, and global distribution.
Emerging players
- Stölze La Porcelaine (or comparable international porcelain exporter): Smaller European porcelain makers with overlapping hospitality product lines. Comparable as smaller, design-led porcelain manufacturers competing for the same fine-dining and boutique-hotel customers, though typically with narrower product ranges than Figgjo.
Others
- Broggi (cutlery partner): Italian 18/10 stainless-steel flatware maker since 1818, sold through Figgjo as a complementary cutlery offering. Relevant as an ecosystem/adjacent peer — flatware is bundled with porcelain for full table settings, and Broggi's cutlery completes Figgjo's solution offering to hospitality customers.
Broad incumbents
- Villeroy & Boch: Large German porcelain and ceramics group with a broad hospitality and consumer tableware portfolio. Comparable because it serves the same professional hospitality and consumer markets as Figgjo, with overlapping premium porcelain offerings, though at significantly larger scale and across many more categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Figgjo Norway social profiles
Digital presenceFiggjo Norway compliance and trust
Trust signalCompliance4 records
Figgjo Norway financial estimates
Financial estimateRevenue estimate
Valuation estimate
Figgjo Norway leadership team
Management profileNumber of profiles
Profiles11 records
Figgjo Norway funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Figgjo Norway M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Figgjo Norway
What does Figgjo Norway do?
Figgjo Norway manufactures vitreous porcelain tableware (plates, cups, mugs, saucers, bowls, trays, and gastronorm items) from kaolin, quartz, and corundum for the professional hospitality market, supplemented by Tilt Eco-Gres stoneware, Drinique Eastman Tritan drinkware, and Broggi 18/10 steel cutlery. The company provides in-house custom decoration services across 60+ food-safe ceramic colors with a minimum order of 48 pieces.
Is Figgjo Norway a public or private company?
Figgjo Norway is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Figgjo Norway founded?
Figgjo Norway was founded in 1941. It employs 101 to 250 people.
Where is Figgjo Norway based?
Figgjo Norway is headquartered in Figgjo, Norway, in the Europe region.
How does Figgjo Norway make money?
Four revenue lines are on record. Porcelain and Tableware Sales are the primary driver. The others are custom Decor Services, flatware Sales and factory Outlet Retail.
Who are Figgjo Norway's main competitors?
Direct peers on record are Rosenthal, Pillivuyt, Churchill China, Steelite International, Royal Copenhagen, Iittala (Fiskars Group) and Wedgwood (Fiskars Group Home). Stölze La Porcelaine (or comparable international porcelain exporter) is listed as an emerging player. Broggi (cutlery partner) is listed as an others. Villeroy & Boch is listed as a broad incumbent.
Does Figgjo Norway have an API?
No public API is recorded for Figgjo Norway.