Broggi

What Broggi does

Broggi, founded in Milan in 1818 by Gaetano Broggi and currently a trademark of ABERT S.P.A., is a premium Italian manufacturer of cutlery, flatware, holloware, glassware, and designer lighting for the hospitality and Ho.Re.Ca. sectors. The company is headquartered in Passirano (Brescia, Lombardy), owned by the Bertoli family since 1993, and serves luxury hotel chains, Michelin-starred restaurants, catering services, and shipping companies across approximately 80 countries. Broggi operates its own historical headquarters and brand while leveraging a distribution partnership with Villeroy & Boch via vbhospitality.broggi.it, alongside a partner network that includes Serax, Lehmann, and Chilewich.

The product portfolio spans multiple cutlery collections (Posata Materia, Cutlery Ovalino, the Gualtiero Marchesi designer line, steak knives), handcrafted mouth-blown glass tumblers (Dorica collection) using the traditional incamiciati technique, modular buffet systems (Buffet Decò, Nature Buffet, Rail System), champagne buckets (Cube and 3-bottle variants), refrigerated cake stands, Bento Boxes, and a lighting line (Broggi Living, Foscari). Proprietary manufacturing capabilities include PVD (Physical Vapour Deposition) coating technology offering Copper, Gold, Black, and Vintage finishes with food-safe and high-durability characteristics. Digital product configurators for the RAIL buffet cart, Foscari collection, and Living lamp line support customization of dimensions, finishes, and accessories.

The business model is B2B premium hardware sales through direct enterprise field sales and a channel partnership with Villeroy & Boch. Pricing is quote-based and not publicly disclosed. Customer acquisition relies on downloadable product catalogs (Hospitality 2026, Dinnerware 2026, Buffet 2026, Glassware 2025), website presence with Italian and English content, configurator tools, and active social profiles on Instagram, Facebook, and LinkedIn. Customer contact flows through [email protected] and a dedicated product-safety mailbox for EU General Product Safety Regulation compliance.

Name

Broggi

Legal name

ABERT S.P.A.

Website

https://broggi.it

Company type

Private

Founded year

1818

Operating status

Operating

Headcount range

51–100 employees

Short description

Broggi, founded in 1818 and a trademark of ABERT S.P.A., is an Italian premium manufacturer of cutlery, flatware, glassware, holloware, and designer lighting. It serves luxury hotels, Michelin-starred restaurants, catering services, and shipping companies across 80 countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Passirano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Premium Cutlery and Flatware Sales: Sale of premium stainless steel and silver cutlery, flatware, and tableware to luxury hospitality establishments. Products include various cutlery lines (Materia, Ovalino, Marchesi), steak knives, and specialty items.
2. Holloware and Buffet Equipment: Sale of serving equipment including Champagne buckets (Cube, 3-bottle versions), buffet displays (Decò, Nature Buffet), refrigerated cake stands, Bento Boxes, and Rail system trolleys. Premium pricing for Carrara marble and HPL material options.
3. Designer Lighting: Sale of exclusive designer lamps for the hospitality and Ho.Re.Ca. sectors. Products designed for aesthetics and functionality with excellent color rendering properties.
4. Glassware: Sale of handcrafted mouth-blown glass tumblers and barware (Dorica collection), available in various colors.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Broggi designs, manufactures, and sells premium cutlery, flatware, holloware, glassware, buffet display systems, and designer lighting for the luxury hospitality and Ho.Re.Ca. market. Products are sold to luxury hotels, Michelin-starred restaurants, catering companies, and shipping lines across approximately 80 countries. The company combines traditional Italian craftsmanship (including PVD coating and mouth-blown glass techniques) with digital product configurators for customization.

Product overview

Broggi is a historic Italian manufacturer (established 1818) of premium hospitality and Ho.Re.Ca. tableware. The company's product portfolio centers on cutlery and flatware collections (including Posata Materia, Cutlery Ovalino, and the Gualtiero Marchesi designer line), complemented by glassware (Dorica Glasses), buffet display systems (Buffet Decò and Nature Buffet), champagne buckets (Cube and 3-bottle models), and specialized accessories. Broggi also offers a range of finishing technologies (PVD Special Finishes) and digital configuration tools including RAIL System, Foscari Configurator, and Broggi Living configurator for lamps. The company operates primarily in the luxury hospitality segment, supplying luxury hotels, Michelin-starred restaurants, and catering services.

Differentiator

Problem solved

Functional benefit

Brands

• Foscari: Design collection featuring different finishes and processing options for unique styling, with an online configurator.
• Broggi Living

Products and services

• Posata Materia Cutlery Elegant cutlery with handles sculpted from a matrix of hemispheres, refined to the eye and pleasant to the touch, targeted at luxury hospitality table settings.
• Cutlery Ovalino High-end cutlery in premium stainless steel with a sinuous, harmonious shape combining durability and sophisticated design for hospitality use.
• Gualtiero Marchesi Cutlery Collection Designer cutlery collection conceived with Master Gualtiero Marchesi in which each piece has a specific use, inspired by chopstick philosophy, including specialized utensils such as a risotto spoon and spaghetti fork.
• Coltelli Carne Broggi (Steak Knives) Steak knives with refined design, ergonomic handles for comfortable grip, and durable blades intended for elevated table settings in fine dining.
• Secchio Champagne Cube (Champagne Bucket Cube) Double-walled champagne bucket with sophisticated design that effectively insulates bottles, maintaining ideal serving temperature for hospitality service.
• Secchio Champagne 3 Bottiglie (Champagne Bucket 3 Bottles) Classic champagne bucket designed to hold up to 3 bottles with excellent thermal insulation performance and signature Broggi elegance.
• Bicchieri Dorica (Dorica Tumblers) Colored tumblers made from mouth-blown glass using the traditional incamiciati technique, representing the highest expression of glassmaking artistry, available in various colors.
• Buffet Decò Modular buffet display system featuring steel stands with Carrara marble or HPL shelves, available in different heights for table architecture and refined buffet presentation.
• Nature Buffet Buffet line featuring warm-toned materials including solid walnut trays, stone, porcelain, and linen baskets for a natural, sensorial display.
• Bento Box Elegant and versatile serving piece in white or black wood, available in square or rectangular shapes with custom trays for bowls, suitable for hospitality service.
• Alzata Torta Refrigerata in Noce (Refrigerated Walnut Cake Stand) Refrigerated cake stand in walnut combining the beauty of walnut wood with an integrated cooling system to maintain ideal serving temperature for desserts.
• Broggi Lighting Collection Exclusive collection of designer lamps for the hospitality and Ho.Re.Ca. sectors, combining aesthetics with functionality and excellent color rendering properties to enhance dining environments.

Quantifiable outcome

• Presence in 80 countries worldwide serving luxury hospitality establishments

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Villeroy & BochcoreChannel Partner/ Reseller/ DistributorVilleroy & Boch is a partner in the Ho.Re.Ca. market for Italy. Broggi products are available through the Villeroy & Boch hospitality shop (vbhospitality.broggi.it). This partnership provides distribution channel access for Broggi's premium tableware products.
• SeraxminorChannel Partner/ Reseller/ DistributorSerax is listed as a Ho.Re.Ca. market partner in Italy, offering complementary tableware and design products alongside Broggi's cutlery and tableware offerings.
• LehmannminorChannel Partner/ Reseller/ DistributorLehmann is a Ho.Re.Ca. market partner based in France (lehmann-sa.fr), collaborating with Broggi in the Italian market.
• ChilewichminorChannel Partner/ Reseller/ DistributorChilewich is a Ho.Re.Ca. market partner (chilewich.com), providing complementary textile and surface products alongside Broggi's tableware range.
• Abert S.P.A.coreStrategic or Co-development PartnerBROGGI® is a trademark owned by ABERT® S.P.A. Broggi was acquired by the Bertoli family, owners of the Abert group, in 1993. The acquisition brought new structures and strategic tools to Broggi while preserving its heritage and brand identity. Abert provides strategic resources while Broggi maintains its independent brand presence.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sambonet: Italian manufacturer of premium stainless steel cutlery, holloware, and tableware for the Ho.Re.Ca. and consumer markets. Closely comparable in product mix, Italian heritage, and target customer base of luxury hotels and fine dining.
• Mepra: Italian cutlery and holloware manufacturer serving both consumer and Ho.Re.Ca. channels. Comparable as a direct Italian competitor in premium stainless steel flatware with overlapping customer segments.
• Robbe & Berking: German silverware manufacturer with a dedicated hospitality division serving luxury hotels, cruise lines, and restaurants. Comparable as a heritage European silversmith competing for premium hospitality tableware specifications.
• Christofle: French luxury silversmith and cutlery maker with deep heritage supplying luxury hospitality and fine dining. Directly comparable as a heritage European brand competing for the same premium hotel and Michelin-starred restaurant tableware specifications.
• Ercuis: French silver flatware and holloware manufacturer owned by the Raynaud group. Comparable as a luxury European silverware specialist serving the same hospitality and gastronomy client base.
• Ginori 1735: Italian luxury porcelain and tableware brand (part of the Manifattura di Doccia group). Comparable as a heritage Italian luxury tableware house serving high-end hospitality and fine dining customers.
• Degrenne: French tableware and cutlery specialist serving hotels, restaurants, and catering. Comparable in product range (cutlery, holloware, tableware) and in targeting the European professional hospitality segment.
• Raynaud: French luxury porcelain and tableware maker (parent of Ercuis) supplying hotels, restaurants, and airlines. Comparable as a heritage European premium tableware competitor with overlapping hospitality customers.

Broad incumbents

• Villeroy & Boch: Major German tableware and ceramics group with a dedicated hospitality division. Directly comparable because V&B is both a Broggi distribution partner and a broad incumbent competitor across premium cutlery, porcelain, and tableware for hotels and restaurants.

Emerging players

• Serax: Belgian design-led tableware and home accessories brand that is a listed Broggi partner in the Italian Ho.Re.Ca. market. Comparable as a design-forward tableware peer with overlapping hospitality distribution channels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Broggi1818
• LinkedInlinkedin.com/company/broggi-1818
• Instagraminstagram.com/broggi1818
• Xx.com/Broggi1818

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Broggi