Display Group

What Display Group does

Display Group is a Detroit-based, founder-owned full-service event production company founded in 1991 by Rick Portwood. Headquartered at the historic Packard Plant, the firm delivers end-to-end event services, including custom fabrication, audio-visual production, lighting and rigging, design, equipment rentals, and live event production, for enterprise clients across automotive (Ford, Stellantis), financial services (Rocket Mortgage, UWM), sports and entertainment (NFL/Detroit Sports Commission, Detroit Lions Foundation, StockX), consumer/tech (TED, Google, Pepsi), and nonprofit/community (Michigan Humane) verticals. The company positions itself as a one-stop integrated alternative to fragmented vendor stacks, combining in-house design, fabrication, and production capabilities under a single engagement model.

The service portfolio rests on six integrated offerings: Audio Visual (AV), Custom Event Fabrication, Design Solutions, Full-Service Event Rentals, Lighting & Rigging, and Live Event Production. Technology and asset infrastructure center on a Detroit-based in-house fabrication facility working in wood, metal, acrylic, fabric, and LED-integrated materials, combined with production-grade AV equipment including LED walls, projection mapping, hybrid event/livestreaming systems, certified rigging, and an extensive physical rental inventory. Distribution and demand generation operate through a corporate website (including an online rental shop with quote-based ordering), a multi-channel content marketing engine (blog, case studies, white papers, video, social channels), direct enterprise sales with consultation-based quoting, and a formalized white-label agency partnership program (e.g., 160over90).

Revenue is generated through professional services and project-based fees across event production, custom fabrication, and design solutions, plus transaction-based equipment rentals, with all pricing handled through individual project quotes and no publicly disclosed rate cards. Geographic scope centers on the Great Lakes and Midwest with national project delivery across the United States and selective cross-border work into Canada. The company is privately held with 11-50 employees, no external institutional investment disclosed, and no patents, certifications, or awards on record. Strategic positioning emphasizes integrated delivery, deep brand relationships, and continued investment in the Detroit production facility as the operational core.

Name

Display Group

Legal name

DisplayGroup

Website

https://displaygroup.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Display Group is a Detroit-based, founder-owned full-service event production company founded in 1991 that delivers custom fabrication, AV, lighting, design, and rentals to enterprise clients across automotive, corporate, sports, and consumer verticals in the US and Canada.

Ownership category

akta.pro rank

Product category

Event Production Services

NAICS

Convention and Trade Show Organizers (56192), Indoor and Outdoor Display Advertising (54185), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Trade Shows & Exhibitions (Booths, Show Management) (BPAFAGAD)

akta.pro secondary industries

Lighting, LED Walls & Digital Signage for Booths (THAHAHAI), Graphics Production & Large-Format Printing (Banners, Wraps, Signage) (THAHAHAG), Modular & Portable Display Systems (Pop-Ups, Tension Fabric, Kits) (THAHAHAC)

Keywords

• Event production services
• Custom event fabrication
• Audio visual production
• Event lighting rigging
• Event rental equipment

Headquarters

HQ city

Detroit

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Event Production Services: Full-service event production including planning, management, and execution of live events, corporate functions, festivals, and galas. Revenue generated through project-based fees for production services.
2. Event Rentals: Rental of furniture, decor, AV equipment, lighting, staging, and themed props. Customers submit quote requests through the online shop portal. Revenue generated from short-term and long-term rental arrangements.
3. Custom Fabrication: Design and construction of custom scenic elements, branded environments, props, and unique event structures. Revenue generated through custom project quotes based on design complexity and materials.
4. Design Solutions: Creative design services including concepting, 3D visualization, environmental design, and scenic graphics. Can be standalone services or bundled with production.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

Display Group is a full-service event production company that designs, fabricates, and executes live events, branded environments, and immersive experiences. Its integrated offering spans six service lines: Audio Visual (AV), Custom Event Fabrication, Design Solutions, Full-Service Event Rentals, Lighting & Rigging, and Live Event Production, delivered from a Detroit-based headquarters in the historic Packard Plant.

Product overview

Display Group is a full-service event production company offering an integrated suite of six core services. The core offerings include: Audio Visual (AV) Services providing sound systems, LED walls, projection, and hybrid event technology; Custom Event Fabrication delivering Detroit-based in-house 3D builds, scenic elements, and branded installations; Design Solutions encompassing creative concepting, 3D visualization, and environmental design; Full-Service Event Rentals providing furniture, décor, staging, and technical equipment; Lighting & Rigging covering custom lighting design and certified rigging; and Live Event Production managing the complete event lifecycle from concept to execution. These services work together as an integrated offering, allowing clients to source AV, fabrication, design, rentals, lighting, and full production from a single partner.

Differentiator

Problem solved

Functional benefit

Products and services

• Audio Visual (AV) Services Professional audio visual solutions including sound systems, LED walls, projectors, wireless microphones, live streaming, and hybrid event technology for events of all sizes.
• Custom Event Fabrication Detroit-based in-house custom fabrication of scenic elements, branded environments, 3D builds, props, and architectural installations for immersive event experiences.
• Design Solutions Creative concepting, 3D rendering and visualization, environmental and spatial design, scenic and graphic design, and collaborative workshops for event environments.
• Full-Service Event Rentals Comprehensive event rentals including high-end furniture, themed props, branded installations, AV and lighting equipment, staging, drapery, flooring, bars, and custom displays.
• Lighting & Rigging Custom lighting design, stage and performance lighting, architectural and ambient lighting, rigging solutions with certified technicians, and special effects lighting.
• Live Event Production End-to-end live event production including creative concepting, stage and AV production, content creation, show flow planning, on-site management, and crew coordination.

Named customers13 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Detroit Sports CommissioncoreStrategic or Co-development PartnerDisplay Group partnered with the Detroit Sports Commission and NFL to design, fabricate, and install the NFL Draft countdown clock near Campus Martius in Detroit. The partnership involved custom fabrication, structural engineering for outdoor installation, and coordination with city partners for the large-scale public structure.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Sparks: Sparks is a full-service experiential marketing agency offering design, fabrication, AV, and event production. Directly comparable to Display Group in integrated live event services and Fortune 500 client mix.
• AgencyEA: AgencyEA is a Chicago-based experiential agency delivering brand activations, custom fabrication, and event production. Closely comparable integrated offering and enterprise client base.
• MKG: MKG is a creative experience agency specializing in brand activations, immersive events, and content-driven experiential marketing. Overlaps with Display Group in live event production and design.
• Czarnowski Collective: Czarnowski is a custom exhibit, event, and display fabrication company with deep trade show heritage. Highly comparable in custom fabrication, trade show booths, and event environments.
• LEO Events: LEO Events is a full-service event production company delivering design, AV, staging, and custom builds. Closely mirrors Display Group's integrated service bundle and project-based engagements.
• Bluewater: Bluewater is a technology and event production company specializing in AV integration, staging, and live event experiences. Comparable in AV and event production capabilities though with stronger technology integration focus.
• Convention Exhibits & Custom Environments (Project Worldwide): Project Exhibits specializes in custom exhibit design, fabrication, and trade show environments for enterprise brands. Comparable in custom fabrication for events and exhibit-based activations.

Broad incumbents

• Jack Morton Worldwide: Jack Morton is a global experiential marketing agency within the IPG network, offering brand experience, event production, and digital at significant scale. Competes with Display Group on enterprise RFPs but operates much broader portfolio.
• George P. Johnson Experience Marketing: GPJ is a long-standing experiential marketing firm with global reach, focused on events, exhibits, and brand experiences. Comparable in custom fabrication and live event production but at much larger scale.
• Production Resource Group (PRG): PRG is a major AV and production services provider for live events, entertainment, and broadcast. Comparable in AV and lighting capabilities for events, but operates a much larger global inventory.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/displaygroup
• YouTubeyoutube.com/@DisplayGroupDetroit
• Facebookfacebook.com/displaygroupdetroit
• LinkedInlinkedin.com/company/display-group
• Instagraminstagram.com/displaygroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Display Group