What Maarsen Groep does

Maarsen Groep is a Dutch family-owned real estate investment and development company headquartered in Amsterdam, founded in 1946 by Frederik Maarsen and currently led by the third generation under CEO Monique Maarsen. The company develops, owns, and manages a portfolio of office buildings, residential apartment complexes with commercial ground floors, retail units, parking garages, and one hotel concentrated in the Randstad region (Amsterdam, Rotterdam, Amstelveen, Amersfoort, Utrecht, Hilversum, and Uithoorn). Across this portfolio, it operates approximately 783 residential units, 19 office buildings, 44 retail units, 4 business spaces, 3 parking garages, and 1 hotel, representing roughly 119,213 m² of commercial floor space and 61,617 m² of residential gross floor area. The company is currently delivering a deep development pipeline including The Modernist (Rotterdam Central District, 421 apartments plus ~14,000 m² office), Dear North (Amsterdam-Noord, 104 apartments plus ~4,200 m² office), STELT and Klaprozenweg (Amsterdam), and OPEN Offices (Amstelveen Kronenburg, ~18,000 m² energy-neutral office).

Maarsen Groep generates revenue through three primary streams: (1) recurring rental income from its owned commercial and residential portfolio; (2) one-time development margin from the sale of completed residential units to institutional investors (a.s.r. real estate, NLV, Invesco Real Estate) and housing corporations (Ymere, Rochdale), plus individual buyers; and (3) recurring parking subscription income from assets like Arrivals Parking in Rotterdam. Go-to-market is enterprise-field-sales driven: Maarsen originates and underwrites projects with own capital, secures anchor institutional buyers off-plan, partners with housing corporations for the social housing component (~30% of mixed-use programs), and self-manages the commercial portfolio while delegating residential management to MVGM Wonen. Pricing for residential mid-market units is publicly disclosed (e.g., Fortitudo at €995–€1,175/month), while commercial and parking pricing is available on inquiry (e.g., Arrivals Parking at €232–€282.50/month).

The firm's underlying technology stack centers on sustainability rather than software: all new developments are Paris Proof and BREEAM-NL Excellent certified at the design stage (e.g., The Modernist at 73%, Dear North Excellent), with operational features including WKO (aquifer thermal energy storage) systems, large-scale rooftop solar (954 panels at De Gondel generating ~300,000 kWh, recognized as the most solar panels of any building in Amstelveen), circular demolition methods, and a real-time energy/water monitoring platform for property managers. Since 2024, Maarsen has published ESG reporting under the VSME standard, with an explicit target of Energy Label A for all managed properties by 2030 and full Paris Proof compliance for the existing portfolio by 2050.

Name

Maarsen Groep

Legal name

Maarsen Groep

Website

https://maarsengroep.nl

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

11–50 employees

Short description

Maarsen Groep is a family-owned Dutch real estate investment and development firm (founded 1946, third generation) that develops, owns, and manages office buildings, residential apartments, and mixed-use projects across the Randstad region, selling blocks to institutional investors and housing corporations.

Ownership category

akta.pro rank

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices11 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Commercial Property Rental Income: Maarsen Groep generates recurring rental income from a portfolio of office buildings, retail units, and business spaces across the Randstad. The portfolio includes 19 office buildings, 44 shop units, and 4 business units, totaling approximately 119,213 m² VVO commercial floor space.
2. Residential Property Rental Income: The company earns recurring rental income from approximately 783 residential units across the Randstad. Tenant management for residential units is outsourced to MVGM Wonen.
3. Parking Operations: Maarsen Groep operates Arrivals Parking garage at Kruisplein 19, Rotterdam, offering monthly parking subscriptions. Additional parking at De Gondel (Amstelveen) includes EV charging stations.
4. Property Development and Sale: Maarsen Groep develops properties for long-term ownership and occasionally sells apartments to institutional investors (e.g., 333 units at The Modernist sold to a.s.r. and NLV) or individual buyers (88 purchase apartments at The Modernist). Joint ventures with partners like HBB Groep are used for larger residential development projects.
5. Real Estate Acquisition and Trading: The company acquires existing properties and land for development or portfolio expansion, sometimes in partnership with other developers. Examples include Naritaweg 12 (Amsterdam), Hardwareweg 14 (Amersfoort), and the Quaker-locatie in Rotterdam (with Synchroon).

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Maarsen Groep is a Dutch family-owned real estate investment and development firm that develops and manages high-quality office buildings and affordable-to-mid-market apartment complexes with commercial ground floors in prime Randstad locations. The company acquires land, develops mixed-use projects to Paris Proof and BREEAM-NL Excellent standards, sells completed residential blocks to institutional investors and housing corporations, leases commercial space to enterprise tenants, and operates a residential rental portfolio and parking facilities.

Product overview

Maarsen Groep is a Dutch family-owned real estate investment and development company founded in 1946, currently in its third generation under Monique Maarsen's leadership. The company operates a portfolio of 783 residential units, 44 retail units, 19 office buildings, 4 business spaces, 3 parking garages, and 1 hotel across the Randstad region. Their product offering consists of real estate development projects (including The Modernist, Dear North,, STELT, OPEN Offices, and Caritas & Fortitudo), property management services for office and residential portfolios, and parking operations (Arrivals Parking). The company follows Paris Proof development principles and BREEAM certification standards, with a focus on mixed-use urban development combining housing, offices, and commercial functions.

Differentiator

Problem solved

Functional benefit

Products and services

• The Modernist (Rotterdam) Mixed-use development in Rotterdam Central District featuring 421 apartments (333 rental, 88 for sale), approximately 14,000 m² VVO office space, and commercial facilities, designed by MVRDV with BREEAM-NL Excellent certification and Paris Proof energy standards.
• Dear North (Amsterdam-Noord) Mixed-use complex at Distelweg 78 comprising 104 rental apartments (30-85 m²), approximately 4,200 m² VVO high-quality office space with hospitality in the plinth, and parking, BREEAM Excellent certified and Paris Proof designed.
• OPEN Offices (Kronenburg, Amstelveen) High-quality, energy-neutral office building of approximately 18,000 m² in the Kronenburg district of Amstelveen, one of the largest office locations in the Amsterdam Metropolitan Region.
• Klaprozenweg (Amsterdam-Noord) Mixed-use building at the corner of Klaprozenweg and Papaverweg with 95 apartments (71 social rent, 24 mid-rent), 3 creative business spaces, and commercial plinth, designed by Space&Matter.
• STELT (Amsterdam Sloterdijk) Residential building at Naritaweg 12 with 186 apartments (55 social rent to Rochdale, 72 mid-rent to a.s.r. real assets, 59 for sale), commercial space, and underground parking, designed by Arons en Gelauff Architecten.
• De Connectie (Amstelveen) Office-to-residential transformation at Startbaan 8 combining single-family homes and affordable rental apartments on a green location in Amstelveen.
• Caritas & Fortitudo (Amsterdam Nieuw-West)

Quantifiable outcome

• 783 residential units + 44 shop units + 19 office buildings + 4 business spaces + 3 parking garages in portfolio
• +5 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Twelve partnerships are on record, tiered core, major and minor.

• HBB GroepcoreStrategic or Co-development Partner · 1 June 2026Maarsen Groep and HBB Groep formed a joint venture for the STELT project at Naritaweg 12 (Amsterdam Sloterdijk), and later for the Ymere project at Klaprozenweg. HBB Groep acts as both co-developer and main contractor (developing builder). Both are family businesses that complement each other in development expertise and construction capacity.
• YmerecoreChannel Partner/ Reseller/ Distributor · 1 June 2026Ymere is a housing corporation that contracted to acquire 95 homes (71 social rental + 24 mid-market rental) at the Klaprozenweg/Papaverweg development in Amsterdam North. The deal includes 3 creative business spaces in the building's plinth, targeting the creative sector and light manufacturing industry.
• SynchrooncoreStrategic or Co-development Partner · 1 December 2025Maarsen Groep and Synchroon jointly acquired the former Quaker site at Brielselaan in Rotterdam (December 2025). The companies plan to develop a mixed residential-commercial area in Rotterdam-Zuid. Synchroon is a subsidiary of TBI Holdings and a leading Dutch area developer.
• Dura Vermeer Bouw Midden WestcoreImplementation/ SI/ Consulting Partner · 1 October 2024Dura Vermeer Bouw Midden West serves as the main contractor for the Dear North project (Distelweg 78, Amsterdam), executing construction under a Turnkey Realisation Agreement. The company also participated in the construction team agreement prior to construction commencement.
• StebrucoreImplementation/ SI/ Consulting Partner · 1 March 2024Stebru (Bouwbbedrijf Stebru, Nieuwerkerk aan den IJssel) was selected as main contractor for The Modernist project in Rotterdam. Stebru will carry out demolition and subsequent construction of the mixed-use complex, working in construction team arrangement with Maarsen Groep.
• Woonstichting RochdalecoreChannel Partner/ Reseller/ Distributor · 1 January 2023Rochdale acquired 55 social rental apartments at STELT (Naritaweg 12) and previously 54 social rental units as part of the original deal. This partnership ensures 30% social housing in the mixed-use development, fulfilling Amsterdam's affordable housing requirements.
• MVGM WonencoreChannel Partner/ Reseller/ DistributorMVGM Wonen manages the residential rental portfolio of Maarsen Groep, handling tenant relations, lease administration, maintenance requests, and service delivery for all residential units.
• ZadelhoffmajorStrategic or Co-development PartnerZadelhoff is co-owner of De Gondel (Amstelveen) with Maarsen Groep and jointly manages property operations. Both companies are family businesses with a long-standing relationship that also extended to international projects in Kyiv, Ukraine.
• CBREminorImplementation/ SI/ Consulting PartnerCBRE acted as financial advisor to Maarsen Groep on the sale of 333 rental apartments at The Modernist to a.s.r. and NLV.
• HouthoffminorImplementation/ SI/ Consulting PartnerHouthoff provided legal counsel to Maarsen Groep on the sale of the 333 rental apartments at The Modernist.
• RESIminorImplementation/ SI/ Consulting PartnerRESI advised HBB Groep and Maarsen Groep on the sale of 72 mid-rental units at STELT to a.s.r. real assets.
• RESIminorImplementation/ SI/ Consulting PartnerRESI advised NLV on the purchase of the North Tower (166 apartments) at The Modernist. Loyens & Loeff provided legal advice to NLV.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• BPD (Bouwfonds Property Development): BPD is one of the largest Dutch area and residential developers, with extensive mixed-use project pipelines across the Randstad. Comparable in mixed-use product offering (residential, commercial ground floor, BREEAM-driven) and institutional partnership model.
• VORM Bouw: VORM is a Dutch residential and area developer with strong Randstad exposure and a focus on mid-market housing. Comparable to Maarsen in product mix, institutional buyer relationships, and focus on sustainable certifications.
• AM (Amvest): Amvest is a Dutch residential developer and long-term investor active in the Randstad, focused on developing and retaining mid-market and family-oriented rental housing. Highly comparable to Maarsen Groep in residential tenant mix, institutional off-take model, and long-hold philosophy.
• Synchroon: Synchroon is a Dutch area developer (TBI Holdings subsidiary) that jointly acquired the Brielselaan/Quaker site with Maarsen Groep. Comparable mid-sized Dutch mixed-use developer focused on urban transformation projects, with similar family-business roots and Randstad exposure.
• Van Wijnen: Van Wijnen is a Dutch residential and area developer with strong Randstad exposure and a focus on mid-market and social housing partnerships with housing corporations. Comparable to Maarsen in development model, customer base, and project scale.
• Blauwhoed: Blauwhoed is an independent Dutch area developer focused on mixed-use urban regeneration projects in Dutch cities. Comparable to Maarsen in product (mixed residential/commercial) and approach (sustainability-led, partnership with housing corporations and institutional investors).
• Ten Brinke: Ten Brinke is a Dutch residential developer with projects across the Netherlands, including mixed-use developments with mid-market and social housing components. Comparable to Maarsen in customer segments (housing corporations, institutional buyers) and project scale.

Broad incumbents

• BAM Wonen / Royal BAM Group: Royal BAM Group is a major Dutch listed construction and real estate group with significant residential development through BAM Wonen. Broad incumbent in Dutch residential development, with broader geographic and product scope than Maarsen Groep.
• Heijmans: Heijmans is a large Dutch listed construction and real estate developer operating across residential, commercial, and infrastructure. Functions as a broad incumbent in the same Dutch real estate space, but with much larger scale, listed capital structure, and a wider portfolio including non-Randstad markets.
• VolkerWessels: VolkerWessels is a large Dutch listed construction and real estate group with area and residential development across the Netherlands. Broad incumbent comparable in offering (mixed-use, sustainability-led) but with substantially larger scale and capital structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/maarsen-groep

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maarsen Groep