What SolePro does

SolePro is a Richmond, Virginia-based insurance technology platform that operates as a digital distribution intermediary for commercial insurance, with a primary focus on workers' compensation. The company serves independent insurance agents, MGAs, and insurance clusters by aggregating access to 30+ commercial insurance carriers (national, regional, and specialty markets) on a single submission platform. Agents can complete one application in approximately two minutes and receive multiple carrier quotes, bind in-platform, and service policies with automated renewals — eliminating the need to maintain multiple carrier appointments and portal logins. The platform is positioned to handle hundreds of class codes, from handymen and trucking to retail and professional services.

SolePro's product portfolio extends beyond the core quoting platform. InsurForm is a free, no-code, white-label D2C quote form that agents can embed on their websites or share via text/email, with custom agent branding for lead capture. Solo X is an instant excluded workers' compensation ghost policy product positioned as an alternative to the Assigned Risk Pool, offering bindable quotes in seconds with no mid-term audits across hundreds of class codes. Solo I is an included owner-only workers' comp product for small accounts and business owners with no employees. Group Programs provide industry-specific workers' comp offerings with upfront discounts and performance-based dividends across verticals such as artisan contractors, auto service, faith-based organizations, golf, home health, hospitality, mail/package delivery, and professional services. The underlying technology is a proprietary quoting and rating engine connected to carrier systems via API integrations, with no public AI/ML components disclosed.

SolePro's revenue model is transaction-based: the company earns commissions from carrier partners on policies bound and written through the platform, while agents access the platform for free with no minimums or requirements and same-day registration to writing. The company reports thousands of agents on the platform, thousands of policies served, and 100+ years of combined team experience in workers' compensation. Geographic scope is the United States, with no disclosed international operations. SolePro is privately held, has 1-10 employees, and has no disclosed funding rounds, institutional investors, or parent company in the available source material.

Name

SolePro

Legal name

SolePro

Website

https://solepro.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

SolePro is a Richmond, Virginia-based digital insurance platform that connects independent agents and MGAs to 30+ commercial carriers for workers' compensation and commercial lines, offering single-submission quoting, in-platform binding, and white-label D2C tools like InsurForm and Solo X.

Ownership category

akta.pro rank

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel

Revenue model

1. Insurance Commission Revenue: SolePro earns commissions from insurance carrier partners when policies are bound and written through the platform. Agents receive competitive commission rates while SolePro takes a share from carriers for providing distribution, technology, and servicing capabilities.
2. InsurForm Platform Access: InsurForm is offered free to registered agents, providing a lead generation tool that drives policy submissions through the platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

SolePro operates a digital insurance distribution platform that enables independent insurance agents, MGAs, and clusters to quote, bind, issue, and service commercial insurance policies (primarily workers' compensation) across a panel of 30+ carrier partners via a single submission. It offers specialized workers' comp programs including the Solo X ghost policy product as an alternative to the Assigned Risk Pool, the Solo I included owner-only policy product, and InsurForm, a free white-label D2C quote form agents can embed on their own websites for lead capture.

Product overview

SolePro is a digital insurance distribution platform offering a unified ecosystem of products for independent insurance agents, MGAs, and clusters. The core platform enables single-submission quoting across 25-30 commercial insurance carriers with quote, bind, and issue capabilities. The product portfolio includes InsurForm (a white-label D2C quote form for agents to embed on their websites), Solo X (instant excluded workers' comp ghost policies as an Assigned Risk alternative), Solo I (included owner-only workers' comp for small accounts), and Group Programs (upfront discount and dividend programs for specific industries). The platform connects to a broad carrier panel of A-rated carriers through proprietary rating technology, with automated renewals and in-platform servicing.

Differentiator

Problem solved

Functional benefit

Brands

• InsurForm: A self-service D2C (direct-to-consumer) quote form that agents can embed on their websites. It allows insureds to complete applications and receive quotes independently without agent intervention.
• Solo X
• Solo I

Products and services

• Digital Insurance Platform (Single Submission Platform) Digital insurance distribution platform enabling independent agents, MGAs, and clusters to complete one application and receive shopped quotes from 25-30+ commercial insurance carriers, with in-platform quote, bind, issue, payment, servicing, and automated renewals. Target users are independent commercial insurance agents and brokers.
• InsurForm Self-service direct-to-consumer quote form that registered insurance agents can embed on their own websites, share via text or email, or send to prospects. No-code setup, customizable branding with agent logo, and 100% free. Designed for agent lead capture and instant quoting of commercial insurance lines including Solo X ghost policies.
• Solo X Instant excluded workers' compensation ghost policy product for owner-only businesses (no employees). Delivers bindable quotes in seconds without mid-term audits as an alternative to the Assigned Risk Pool. Covers hundreds of class codes including artisan contractors, trucking risks, handymen, plumbers, and electricians.
• Solo I Included owner-only workers' compensation policy product targeting small accounts. Provides coverage for business owners with no employees through carrier partners that specialize in smaller accounts.
• Group Programs Exclusive workers' compensation group programs offering upfront discounts with dividends based on performance. Covers industries including artisan contractors, auto service, faith-based organizations, golf, home health, hospitality, mail/package delivery, and professional services. Delivered through carrier partners such as Accident Fund, SUNZ Insurance, and Cornerstone.

Quantifiable outcome

• Application completion in two minutes with instant quotes returned
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• Accident FundcoreChannel Partner/ Reseller/ DistributorInsurance carrier partner offering workers' compensation coverage through SolePro's platform. Part of the program partners for group discount programs.
• SUNZ InsurancecoreChannel Partner/ Reseller/ DistributorInsurance carrier partner providing workers' compensation and related coverage through SolePro's distribution platform.
• CornerstonecoreChannel Partner/ Reseller/ DistributorInsurance carrier partner offering coverage through SolePro's platform programs, including group discount and dividend programs.
• 30+ Commercial Insurance CarrierscoreChannel Partner/ Reseller/ DistributorNational, regional, and specialty insurance carriers providing commercial insurance products (workers' comp, general liability, property, auto, etc.) through SolePro's single-submission platform. Includes A-rated carriers for quality coverage.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• NowCerts: NowCerts provides comparative rating and agency management software for independent insurance agents. It overlaps with SolePro's quoting platform and targets the same SMB-agent distribution channel with similar commercial-lines functionality.
• EZLynx (Applied Systems): EZLynx is a comparative rating and agency workflow platform for independent insurance agents, now owned by Applied Systems. It is the most direct competitor to SolePro's single-submission multi-carrier quoting engine, serving the same independent agent base with overlapping product functionality.
• Tarmika: Tarmika is a commercial lines comparative rating platform used by independent agents to quote multiple carriers from a single submission. It directly competes with SolePro's core single-submission platform in the same agent workflow and product category.

Broad incumbents

• RPS (Risk Placement Services): RPS is one of the largest US wholesale insurance brokers and MGAs, distributing specialty and commercial lines through independent agents. It competes with SolePro as a broader wholesale distribution platform with deeper carrier relationships and broader line coverage.
• Applied Systems: Applied Systems is a leading agency management and rating software vendor for independent agents, owner of EZLynx. It competes with SolePro as a broader incumbent offering integrated agency workflows that include comparative rating, AMS, and carrier connectivity.
• Burns & Wilcox: Burns & Wilcox is a major wholesale insurance broker and MGA distributing specialty and commercial coverage through independent agents. It competes with SolePro in the wholesale distribution of workers' comp and commercial lines via the same agent channel.
• Amwins: Amwins is a large specialty wholesale distributor and MGA serving independent agents with commercial and specialty insurance products. It is a broader incumbent competing for the same independent agent relationships and carrier panel access as SolePro.
• Vertafore: Vertafore is a leading insurance industry software vendor offering agency management, comparative rating, and carrier integration products used by independent agents. It competes with SolePro across multiple workflow layers rather than as a single-purpose rater.

Emerging players

• Insureon: Insureon is a digital commercial insurance platform that helps small businesses obtain quotes for workers' comp, general liability, and other commercial lines online. It overlaps with SolePro's D2C ambitions via InsurForm and serves a similar small-business owner customer.
• Agentero: Agentero is an API-driven insurance platform for independent agents offering carrier connectivity and comparative quoting. It is a smaller emerging player overlapping with SolePro's technology-led distribution approach for independent agents.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/soleprowc
• LinkedInlinkedin.com/company/sole-pro

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SolePro