Assure America

What Assure America does

Assure America Corporation is a privately held, third-generation family-owned independent insurance agency headquartered in Weirton, West Virginia. Founded in 1920 as J.S. Tairiol Co. and renamed in 1990, the firm operates as a multi-line insurance brokerage serving more than 10,000 policyholders across nine states, with physical offices in Weirton and Chester and Wellsburg, WV; Steubenville, OH; Pittsburgh, PA; and Louisville, KY.

The agency's core product set spans personal lines — home, auto, life, health, umbrella, flood, recreational vehicles, and renters insurance — and commercial lines, including business insurance, workers' compensation, and a long-standing specialty in EMS/VFD coverage for volunteer fire departments and emergency medical services. It distributes roughly fifteen core and sub-line products, supplemented by an add-on "Holistic Insurance" advisory approach and a proprietary "Oceanus Process" platform that the firm describes as a scientifically validated framework for evaluating customers' coverage against current and future needs. Distribution runs through licensed agents across its six offices and a 24/7 online account-access portal that supports policy servicing, claims filing, certificate-of-insurance requests, and online/pay-by-phone payments.

Economically, Assure America functions as an independent agent that earns carrier-paid commissions on policies placed with approximately a dozen P&C, life, and health carriers — most prominently Erie Insurance, where the agency has held Top-10 Companywide Elite Winner status for multiple consecutive years. Pricing is custom and quote-based per risk profile, with no public pricing tiers. Marketing combines an educational blog, social media, CSR programs (notably its Arts Youth Education Program and VIEW community-development endowment), SEO and email. The company's top external recognitions include consecutive Erie Elite honors (2017–2019), a 2018 Erie Giving Network Agency of the Year award (community involvement), a 2012 Spirit Award for Baldrige-based performance excellence, and a 2018 Bronze Life Recognition Award.

Name

Assure America

Legal name

Assure America Corporation

Website

https://assureamerica.com

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

11–50 employees

Short description

Assure America is a family-owned, independent insurance agency founded in 1920, distributing personal, commercial, and EMS/VFD insurance via licensed agents across six offices in West Virginia, Ohio, Pennsylvania, and Kentucky, serving 10,000+ policyholders in nine states.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

Embedded Insurance & Affinity Distribution Platforms (FSAGAGAL)

akta.pro secondary industries

Guaranteed Issue Term Life Insurance (FSAIAAAG), ACA Marketplace (On-Exchange) Individual Plans (FSAIAEAA), Large Commercial Package (National Accounts) (FSAJAFAC), Professional Umbrella / Excess (E&O/D&O Wrap) (FSAJANAH)

Keywords

• Independent insurance agency
• Personal lines insurance
• Commercial insurance brokerage
• Risk management services
• Multi-carrier insurance agent

Headquarters

HQ city

Weirton

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Insurance Agency Commissions: Assure America earns revenue as an independent insurance agency by representing and selling products from multiple insurance carriers (Property & Casualty and Life & Health). Revenue is generated through commissions paid by the insurance companies they represent, including Erie Insurance, Progressive, CNA, Hartford, Travelers, and others. The agency serves more than 10,000 policyholders across nine states.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Assure America is an independent insurance agency that sells personal and commercial insurance products on behalf of multiple carriers, including Erie Insurance, Progressive, CNA, Hartford, and Travelers. The agency serves more than 10,000 policyholders across nine states through a network of licensed agents operating from physical offices in West Virginia, Ohio, Pennsylvania, and Kentucky, supported by a 24/7 online account access portal. It differentiates through its proprietary Oceanus Process and a holistic advisory approach that evaluates customers' coverage against long-term needs.

Product overview

Assure America is an independent insurance agency that operates as a single-platform insurance brokerage offering multiple insurance products across personal and commercial lines. The portfolio includes core personal insurance products (Home, Auto, Life, Health, Umbrella, Flood, Recreational Vehicles, and Renters Insurance) as well as commercial offerings (Business and Workers' Compensation Insurance). Additional specialized products include EMS/VFD Insurance for volunteer fire departments and Gap Insurance as an auto insurance add-on. The company differentiates through its Holistic Insurance approach and proprietary Oceanus Process platform, which together provide a personalized, scientifically-validated method for matching customers with appropriate coverage across multiple carrier options.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Insurance

Quantifiable outcome

• More than 10,000 policyholders served across 9 states with locations in 4 states
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Erie Insurance GroupcoreChannel Partner/ Reseller/ DistributorErie Insurance is a premier insurance carrier partner representing the largest share of Assure America's business. The company has been recognized as a Top 10 Erie Insurance agency nationwide for multiple consecutive years and holds Elite Agency and Life Recognition awards from Erie. Erie Insurance is the 9th largest home insurer, 11th largest auto insurer, and 12th largest business insurer in the U.S.
• Brickstreet Mutual Insurance GroupminorChannel Partner/ Reseller/ DistributorProperty & casualty insurance company represented by Assure America.
• CNA Insurance CompaniesminorChannel Partner/ Reseller/ DistributorMajor commercial and personal lines insurance carrier represented by Assure America.
• Progressive CorporationminorChannel Partner/ Reseller/ DistributorMajor personal auto insurance carrier represented by Assure America.
• The Hartford Insurance PoolminorChannel Partner/ Reseller/ DistributorMajor commercial and personal insurance carrier represented by Assure America.
• Travelers GroupminorChannel Partner/ Reseller/ DistributorMajor commercial and personal insurance carrier represented by Assure America.
• Foremost Insurance CompaniesminorChannel Partner/ Reseller/ DistributorSpecialty insurance carrier represented by Assure America.
• Motorists Insurance GroupminorChannel Partner/ Reseller/ DistributorRegional property & casualty insurance carrier represented by Assure America.
• Aetna Inc.minorChannel Partner/ Reseller/ DistributorMajor health insurance carrier represented by Assure America.
• Anthem Blue Cross Blue ShieldminorChannel Partner/ Reseller/ DistributorMajor health insurance carrier represented by Assure America.
• UnitedHealthcareminorChannel Partner/ Reseller/ DistributorMajor national health insurance carrier represented by Assure America.
• Cigna Health & Life Insurance Co.minorChannel Partner/ Reseller/ DistributorMajor health and life insurance carrier represented by Assure America.
• Mutual of OmahaminorChannel Partner/ Reseller/ DistributorLife and health insurance carrier represented by Assure America.
• McNeil & CompanyminorStrategic or Co-development PartnerProfessional and program partnership providing specialized insurance program business.
• Provident Life & Accident Insurance Co.minorChannel Partner/ Reseller/ DistributorLife and accident insurance company in professional and program partnerships.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Erie Insurance Group: Erie Insurance is Assure America's premier carrier partner and the 9th largest home, 11th largest auto, and 12th largest business insurer in the U.S. While Erie is a carrier and Assure America is an agency, the two are tightly coupled—Assure America is one of Erie's Top 10 Elite agencies nationwide, making Erie the most directly relevant peer for understanding Assure America's distribution dynamics.
• Arthur J. Gallagher & Co. Gallagher is a global insurance brokerage and risk management firm operating across personal, commercial, and specialty lines. It is comparable to Assure America in business model (independent broker, multi-carrier) but operates at far greater scale and geographic reach.

Direct peers

• Hub International: Hub International is a large North American insurance brokerage that places personal, commercial, life, and specialty coverage with multiple carriers, much like Assure America. It is comparable as a multi-line independent agency/brokerage model, though at significantly greater scale and broader geography.
• Acrisure: Acrisure is a fast-growing insurance brokerage leveraging technology and carrier relationships to serve personal and commercial clients. Comparable to Assure America in independent brokerage model, though Acrisure's scale, M&A-driven growth, and tech integration differ significantly.
• USI Insurance Services: USI is a large insurance brokerage and consulting firm placing property & casualty, employee benefits, and specialty lines. Comparable to Assure America in independent broker model and emphasis on advisory-style coverage, though at much greater scale.
• Brown & Brown, Inc. Brown & Brown is a publicly traded insurance brokerage distributing personal, commercial, and specialty lines through independent agents. Directly comparable to Assure America's model, with the same carrier-agnostic distribution approach and similar customer segments.
• The Hilb Group: The Hilb Group is a mid-market insurance brokerage operating across personal, commercial, and employee benefits lines, frequently acquiring regional agencies. Comparable in independent agency model and mid-market focus, though Hilb has expanded well beyond the regional footprint Assure America occupies.
• Insurance Office of America: IOA is a large independent insurance brokerage offering personal, commercial, and employee benefits coverage through multiple carrier relationships. Comparable to Assure America in independent multi-line distribution, with similar focus on advisory service rather than captive sales.
• AssuredPartners: AssuredPartners is a national insurance brokerage focused on commercial and personal lines, built largely through acquisitions of regional agencies. Directly comparable to Assure America's multi-line independent agency model, especially relevant given Assure America's regional Ohio Valley footprint.

Others

• Liberty Mutual Insurance: Liberty Mutual is a major U.S. property & casualty carrier and is relevant to Assure America because at least one Assure America executive previously worked there as a Commercial Producer. Liberty Mutual represents the carrier-side counterpart to Assure America's agency model, illustrating the carrier-agency relationship dynamic.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/assureamerica
• Facebookfacebook.com/Assure-America-58165679418
• LinkedInlinkedin.com/company/assure-america-corporation
• Instagraminstagram.com/assureamerica

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Assure America