Name

Simar Automatisering

Legal name

Simar Automatisering B.V.

Website

https://simar.nl

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Simar Automatisering is a Dutch vertical-SaaS company providing ERP, 3D design, accounting, and customer-portal software exclusively to kitchen, sanitary, and tile dealers across the Benelux, serving more than 1,000 customers with about 35 employees since 1987.

Ownership category

akta.pro rank

Product category

Vertical ERP and design software for kitchen, sanitary, and tile dealers

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Digital Process Automation (DPA) & Orchestration Suites (HDAEAHAF)

akta.pro secondary industry

iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)

Keywords

• Kitchen industry software
• Sanitary industry software
• ERP sales software
• 3D design software
• Tile dealer software

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Licenses and Subscriptions: ERP/Sales systems (KIMS-Sales, SIMS-Sales), 3D Design software (SIMAR-Design, KPS.MAX), and web solutions sold as licenses with ongoing support and updates. Multi-edition tiers (Compact, Business, Enterprise).
2. Accounting Software (KOMAS): Bookkeeping software integrated with ERP systems, sold as part of the software suite.
3. Implementation & Consultancy: Implementation services for new software deployments, configuration, and business process optimization.
4. Training Courses: Various training programs including basic, advanced, and specialized courses for KIMS/SIMS, SIMAR-Design, Management Information, and Application courses held at Amsterdam, Tilburg, and Gentbrugge locations.
5. Article/Database Files: Product catalog files (240+ article files) for kitchen, sanitary, and tile products, kept up-to-date for users.
6. Support Contracts: Ongoing helpdesk support through maintenance and support contracts, accessible via phone and email.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Simar Automatisering develops and licenses a vertically specialized software suite for kitchen, sanitary, and tile dealers in the Benelux, including KIMS-Sales and SIMS-Sales ERP/sales systems, SIMAR-Design FX and KPS.MAX 3D design tools, KOMAS accounting software, and a set of web portals and mobile apps for customers, installers and installers. The portfolio covers the full workflow from kitchen/bathroom configuration and quotation through ordering, purchasing, logistics, installation scheduling, and invoicing, supported by 240+ maintained product catalog files.

Product overview

Simar Automatisering offers a modular, industry-specific software suite for the kitchen, sanitary, and tile industries in the Benelux. The portfolio consists of two ERP/Sales systems — KIMS-Sales for the kitchen sector and SIMS-Sales for the sanitary/tile sector — serving as the core administrative platforms for quotes, orders, purchasing, logistics, and invoicing. Complementing the ERP layer are a 3D design program (SIMAR-Design) and a design tool (KPS.MAX / KPS.MAX Design, including a web-based variant KPS.MAX Web for online kitchen configuration). Web solutions include customer-facing portals MijnKeuken and MijnBadkamer (for order tracking), MijnMontage (for installation technicians), and MijnAgenda (for appointment management). Accounting is handled by the KOMAS bookkeeping module, which integrates with KIMS-Sales and SIMS-Sales for automatic data exchange. The entire ecosystem shares article/file databases and supports cross-product integrations.

Differentiator

Problem solved

Functional benefit

Brands

• KOMAS: Accounting/bookkeeping software system integrated with KIMS-Sales and SIMS-Sales.
• KIMS-Sales
• SIMS-Sales
• SIMAR-Design
• KPS.MAX
• KPS.MAX Web
• MijnMontage
• MijnAgenda
• MijnKeuken
• MijnBadkamer

Products and services

• KIMS-Sales ERP and sales management software (Keuken Informatie Management Systeem) for kitchen dealers, covering the full process from quote to order, purchasing, delivery and invoicing, plus management reporting and price file management.
• SIMS-Sales ERP and sales software tailored for the sanitary and tile industry, simplifying quote and order creation, purchasing, delivery, invoicing, logistics handling, and management reporting on purchase, sales, margins and revenue.
• SIMAR-Design FX Professional CAD-style 3D kitchen design software with photorealistic rendering, 360° panorama views, VR mode support, 240+ maintained article files, 1000+ configuration options, and direct integration with KIMS-Sales.
• KPS.MAX Design Comprehensive 3D design solution for the kitchen industry, including a desktop design application and the KPS.MAX Web online configurator, enabling photorealistic kitchen visualizations and integrated pricing and ordering workflows.
• KPS.MAX Web Online kitchen configuration tool accessed via the dealer's own website, allowing consumers to design kitchens on a branded web portal; generates qualified leads for dealers and provides a seamless shopping experience across channels.
• KOMAS Accounting and bookkeeping software that integrates seamlessly with KIMS-Sales and SIMS-Sales, automatically exchanging information between ERP and finance systems to reduce manual re-entry and errors.
• MijnKeuken Customer web portal allowing kitchen buyers to monitor the status of their kitchen order from order through delivery and view their designed kitchen via 360° panorama.
• MijnBadkamer Customer web portal allowing bathroom buyers to monitor delivery status of their order through the dealer's website and share their purchase preview with friends and family.
• MijnMontage Mobile app for installation technicians providing real-time access to planning, latest drawings, material information and form completion on tablets and smartphones; suitable for both internal staff and freelancers.
• MijnAgenda Online agenda application for tablets and smartphones that lets users view their own and colleagues' appointments, receive update notifications, and schedule new appointments on the go.
• Implementatie & Consultancy Implementation and consultancy services covering new software deployment, configuration, and business process optimization for kitchen and sanitary dealers implementing Simar systems.
• Cursussen (Training Courses) In-person training courses covering basic, advanced and specialized use of KIMS-Sales, SIMS-Sales, SIMAR-Design, management information, and Simar applications, delivered at Amsterdam, Tilburg and Gentbrugge.
• Helpdesk Support Ongoing helpdesk support delivered via telephone and email under maintenance and support contracts, available during office hours for Netherlands and Belgium customers.
• Artikelbestanden (Article Files) Maintained product catalog files for kitchen, sanitary and tile products, kept current by Simar and used by KIMS-Sales, SIMS-Sales and SIMAR-Design to populate configurations, prices and order data automatically.

Quantifiable outcome

• Time savings through automated data exchange between ERP and accounting systems
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature10 records

Partnerships

Three partnerships are on record, tiered core and minor.

• SHD Solutions GmbHcoreTechnology or IntegrationTechnology partnership for KPS.MAX 3D design tool. Simar uses SHD Solutions' technology for their professional kitchen design software. This is a core product component for their KPS.MAX offering.
• FEEDDEXminorStrategic or Co-development PartnerCustomer satisfaction survey specialist partnership. FEEDDEX developed a system for surveying consumers via questionnaires and calculating company ratings. Simar provides automated data feeds to FEEDDEX system for participating customers.
• GfKminorStrategic or Co-development PartnerMarket research data exchange partnership. GfK offers reliable market and consumer information. Simar software enables automatic monthly transmission of sales data per product group to GfK for market research purposes. Participation is free for Simar customers.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• AFAS Software: Largest Dutch independent ERP, HR and payroll software vendor for SMBs. Competes with Simar's KOMAS/KIMS/SIMS for back-office workloads in the Benelux, but lacks the kitchen/sanitary-specific design and portal modules.
• Exact: Netherlands-origin cloud accounting and ERP vendor serving European SMBs. A broad-line competitor for Simar's financial administration and ERP layers in the same Benelux customer base.
• SAP Business One: Mid-market ERP from SAP used by larger kitchen, sanitary and tile dealers in Benelux for back-office operations. Overlaps with Simar's ERP layer, though without the vertical 3D design and consumer portal capabilities.
• Microsoft Dynamics 365 Business Central: Global cloud ERP platform widely adopted by mid-market distributors and retailers, including kitchen/sanitary dealers in Europe. Represents the most plausible 'good enough' generic alternative to KIMS-Sales/SIMS-Sales.

Emerging players

• Drawer: AI-powered kitchen and interior design platform targeting dealers and consumers. Emerging threat to SIMAR-Design and KPS.MAX Web on the consumer-facing design and lead-generation layer.
• Polyboard: Swiss-based cabinet and furniture design/CAD tool used by small kitchen and furniture makers. An emerging direct competitor to SIMAR-Design's CAD and configuration capabilities, particularly for SMB dealers.

Direct peers

• Imos AG: German provider of CAD/CAM and ERP software for the furniture and kitchen industry. Closest direct competitor to Simar's KIMS-Sales/SIMAR-Design stack in the DACH region, with similar dealer-oriented workflows and a long vertical track record.
• Microvellum: US-based provider of CAD/CAM and ERP software for cabinetmakers and woodworking firms. Comparable vertical-platform play to Simar's kitchen industry stack, with overlapping design-to-production workflows.
• 2020 (2020 Design Live / 2020 Spaces): North American leader in kitchen and bathroom design and ERP software, serving dealers and manufacturers with 3D space planning, ordering and business management. Comparable to Simar's combined SIMAR-Design and KIMS/SIMS offering at much larger scale.
• Winner Design: European (DACH-origin) planning and design software for the kitchen and furniture trade. Competes directly with SIMAR-Design and KPS.MAX on photorealistic kitchen visualization and dealer order workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/simar-automatisering-bv

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simar Automatisering