StoneTapert Insurance Services

What StoneTapert Insurance Services does

StoneTapert Insurance Services is a private, family-owned insurance brokerage and employee benefits consulting firm headquartered in Sierra Madre, California. Operated under multi-generational Tapert family leadership (Don Tapert as Chairman of the Board, Chuck Tapert as President and CEO, Matt Tapert as Vice President) with a non-family executive bench including a Chief Operating Officer, Director of Finance, and functional directors for key accounts, marketing, and individual/family plan operations, the firm has operated for over 60 years and is licensed to sell benefits in 43 states. It targets small to mid-sized employers with 2 to 2,500 employees across manufacturing, distribution, construction, professional services, and non-profits, with secondary practice areas serving individuals, families, and Medicare beneficiaries.

The firm's product portfolio is organized around The StoneTapert Navigator, a proprietary consultative methodology that reviews employer goals, workforce dynamics, and competitive context to design tailored benefits programs. Four integrated service modules branch from this core: Employee Benefits (fully-insured and self-funded medical, dental, vision, life, disability, executive, voluntary, wellness, and Medicare supplement plans); Human Resources & Workforce Education (HR consultation, live HR expert support via the third-party Mineral platform, HR training, handbooks, HRIS and payroll analysis, onboarding technology, open enrollment tools); Compliance & Administration (ACA tracking and reporting, Form 5500 filing, COBRA, Section 125, FMLA resources, Medicare Part D disclosure, federal and state regulatory alerts); and Individual & Medicare Solutions (on-exchange, off-exchange, dental/vision, Medicare Advantage and Supplements, term life). A Client Portal integrates Mineral and ZyWave for client self-service, and a differentiated Super Benefits Program offers no-deductible, no-copay, first-dollar health plan designs.

Revenue is generated through two streams: standard insurance brokerage commissions from carriers for placing employer benefits coverage, and fee-based consulting and advisory services for plan design, compliance, HR support, and workforce education. The go-to-market pairs direct consultative field sales targeting mid-market employers with channel leverage via StoneTapert's exclusive Benefits America partnership, a strategic alliance of six independent benefits consulting firms that together constitute the fourth largest employee benefits brokerage in Southern California. Pricing is fully quote-based and not publicly disclosed. Marketing relies on content-led channels (Benefits Buzz and HR Edge newsletters, blog articles, video series) and organic social presence. The firm does not publish financial results, has no app product or public APIs, and discloses no AI/ML capabilities in source materials.

Name

StoneTapert Insurance Services

Legal name

StoneTapert Insurance Services

Website

https://stonetapert.com

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

11–50 employees

Short description

StoneTapert Insurance Services is a private, family-owned employee benefits brokerage and consulting firm headquartered in Sierra Madre, California, serving small and mid-sized employers with 2 to 2,500 employees in 43 states through insurance placement, HR consulting, and compliance services.

Ownership category

akta.pro rank

Product category

Employee Benefits Consulting

NAICS

Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Employee Benefits Brokerage & Consulting (FSAEADAC)

akta.pro secondary industries

Worksite Dental Insurance (FSAIAMAG), Vision Insurance (FSAIAHAB)

Keywords

• Employee benefits consulting
• Insurance brokerage services
• Group health insurance
• Benefits administration
• Compliance consulting

Headquarters

HQ city

Sierra Madre

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Insurance Brokerage Commissions: StoneTapert generates revenue through commissions from insurance carriers for placing employee benefits coverage including medical, dental, vision, life, disability, and other insurance products. This is a standard insurance brokerage model where the firm earns commissions based on premium volume placed with carrier partners.
2. Consulting and Advisory Services: The firm provides consulting services for benefits program design, compliance administration, HR support, and workforce education, potentially generating fee-based revenue in addition to commission-based income.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

StoneTapert Insurance Services is an employee benefits brokerage and consulting firm that designs, places, and administers group employee benefits programs (medical, dental, vision, life, disability, voluntary, executive, and retiree plans) for employers ranging from 2 to 2,500 employees. The firm also provides HR consulting, workforce education, regulatory compliance administration (ACA, COBRA, Section 125, FMLA, Form 5500), and individual health, Medicare, and life insurance solutions, leveraging its exclusive Benefits America partnership and proprietary Navigator consultation process.

Product overview

StoneTapert Insurance Services is an insurance brokerage firm offering a suite of employee benefits consulting services, not a unified software product. The core offering is The StoneTapert Navigator, a proprietary benefits navigation methodology that drives the delivery of customized Employee Benefits programs. The portfolio consists of four integrated service modules: Employee Benefits (the primary offering covering medical, dental, vision, life, disability, voluntary and executive benefits), Human Resources & Workforce Education (HR consultation, training, administration and technology tools), Compliance & Administration (ACA, COBRA, FMLA, Form 5500 and regulatory reporting), and Individual & Medicare Solutions (on-exchange, off-exchange, Medicare and life insurance). These are supplemented by a Client Portal providing access to third-party HR and document management platforms (Mineral and ZyWave), a Super Benefits Program featuring no-deductible/no-copay plan designs, and the Benefits America strategic partnership that provides enhanced carrier buying power and exclusive underwriting access. The firm serves employers of 2 to 2,500 employees across manufacturing, distribution, construction, professional services and non-profits, licensed in 43 states.

Differentiator

Problem solved

Functional benefit

Brands

• The StoneTapert Navigator: The company's distinct approach to workforce benefits solutions, a customized process for navigating workforce benefits.
• Super Benefits Program
• Super Benefits Plans

Products and services

• Employee Benefits Customized group employee benefits programs covering Fully-Insured and Self-Funded Plans, Medical, Dental, Vision, Life, Disability, Executive Benefits, Voluntary Benefits, Wellness Programs, and Medicare Supplements, designed for employers ranging from 2 to 2,500 employees across manufacturing, distribution, construction, professional services, and non-profit sectors.
• Human Resources & Workforce Education HR consultation, training, administration, and tools supporting Employee Benefits programs, including access to live HR experts, HR training & development, handbooks & job descriptions, HRIS & payroll analysis, benefits administration & onboarding technology, open enrollment support, and wellness & health fairs.
• Compliance & Administration Employer compliance and administration services including ACA Tracking & Reporting, Form 5500 Filing, COBRA and Section 125 Plans, Summary Plan Descriptions, FMLA Resources & Guidelines, Medicare Part D Disclosure Notice, and State and Federal Updates & Alerts.
• Individual & Medicare Solutions Individual and family health insurance solutions including On-Exchange and Off-Exchange health plans, dental and vision plans, Medicare Advantage and Medicare Supplement plans, and term life insurance, sold directly to individuals and Medicare-eligible beneficiaries.
• Super Benefits Program An enhanced employee benefits program featuring No Deductible, No Co-Pays, and 1st-Dollar coverage health plans, offered to employers seeking a distinctive health plan design for their workforce.

Quantifiable outcome

• Navigated hundreds of customized benefits programs for diverse employers including manufacturers, distributors, contractors, professional services, and non-profits
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Benefits AmericacoreStrategic or Co-development PartnerStoneTapert is a founder and exclusive partner of Benefits America, a collaboration of six benefits consulting firms that has created the fourth largest employee benefits brokerage in Southern California. Benefits America provides significant buying power with carriers and exclusive access to underwriters, senior management, and premier account management teams.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Leavitt Group: Leavitt Group is a privately-owned network of regional insurance agencies offering employee benefits and commercial lines to mid-market employers, especially in the Western US. Comparable to StoneTapert by independently-owned structure and benefits brokerage model targeting similar SMB and mid-market segments.
• Woodruff-Sawyer & Co. Woodruff-Sawyer is a privately-held, mid-market focused insurance brokerage offering employee benefits, commercial, and personal lines, primarily in California and the Western US. Highly comparable to StoneTapert by size, geography, and target market (small-to-mid employer benefits).
• Edgewood Partners Insurance Center (EPIC): EPIC is a California-based employee benefits and commercial insurance brokerage serving mid-market employers. Directly comparable to StoneTapert by employee benefits focus, mid-market target, and Southern California presence.

Broad incumbents

• Hub International: Hub International is a major North American insurance brokerage with deep employee benefits capabilities serving mid-market employers. Directly comparable to StoneTapert as an employee benefits consulting firm targeting small-to-mid-sized employers, though Hub operates at substantially larger scale.
• Brown & Brown Insurance: Brown & Brown is a large US insurance brokerage with national employee benefits practices serving mid-market and large employers. Comparable to StoneTapert as an employee benefits brokerage; Brown & Brown has broader geographic reach and product breadth.
• USI Insurance Services: USI is a large US insurance brokerage serving mid-sized businesses and large clients across property, casualty, and employee benefits. StoneTapert competes in the same benefits consulting category for mid-market accounts, though USI has a national platform and broader product depth.
• OneDigital: OneDigital is a large US employee benefits and HR consulting brokerage serving mid-market and large employers across all 50 states. Both firms compete for the same mid-market employer benefits buyer with consultative sales, though OneDigital operates at significantly greater national scale.
• NFP (an Aon company): NFP is a national insurance brokerage and benefits consultancy serving mid-market and corporate clients with property, casualty, and employee benefits lines. Comparable to StoneTapert via direct overlap in employee benefits brokerage and consulting services for US mid-market employers.
• Assurex Global / Marsh McLennan Agency: Assurex Global is a network of independent insurance brokerages, while Marsh McLennan Agency serves mid-market employers with employee benefits consulting. Both compete with StoneTapert for the same mid-market benefits buyer; Marsh McLennan Agency operates with significantly more resources.
• CBIZ Benefits & Insurance Services: CBIZ offers employee benefits brokerage and HR consulting services to mid-market employers across the US. Directly comparable to StoneTapert in the employee benefits consulting + HR support bundle for mid-market buyers, with broader geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/StoneTapert
• YouTubeyoutube.com/results?search_query=stonetapert+insurance
• Facebookfacebook.com/StoneTapert
• LinkedInlinkedin.com/company/stonetapert-insurance-services

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about StoneTapert Insurance Services