Benefits America

What Benefits America does

Benefits America Insurance Services, LLC is a California-licensed insurance brokerage organized as an exclusive partnership of five premier agencies: Orion Risk Management Services (Newport Beach), StoneTapert Employee Benefits (Sierra Madre), J.D. Gilmour & Co. (Glendale), Westlake Risk & Insurance Services (Westlake Village), and Designed Protection Insurance Services (San Dimas). The company's central operating principle is that aggregating premium volume across the five agencies allows the partnership to attain 'Platinum or Elite' broker status with insurance carriers, securing preferential rates, direct underwriter access, and product breadth not available to sub-scale brokers. The founding partners cite more than 15 years of prior partnership history among the agencies.

The firm's product portfolio spans the full employee benefits stack: group medical, dental, vision, life, disability, HSA/HRA, EAPs, Medicare supplement and Part D, 401(k), Section 125, and stop-loss/reinsurance. It layers on administration services (COBRA, M&A support, outsourced enrollment), compliance services (ACA, ERISA, 5500 filing), HR support via the MyWave Connect technology platform with American Consulting Group on retainer, technology solutions including HRIS/BenAdmin systems and ACA tracking, custom English/Spanish communications, and strategic planning services (actuarial modeling, contribution modeling, regional and industry benchmarking, ASO/self-funded administration).

Revenue is generated through insurance carrier commissions on placed group benefits coverage, supplemented by fees for consulting, administration, and compliance work; pricing is not publicly disclosed and is negotiated directly with clients. Distribution runs through the five partner agencies, each of which retains its own brand and client relationships but pools volume under Benefits America for carrier leverage. The firm serves businesses of all sizes and industries nationwide, with stated capability in mid-market and enterprise benefits administration, though no named customer logos or revenue figures are disclosed in available sources.

Name

Benefits America

Legal name

Benefits America Insurance Services, LLC.

Website

https://benefitsamericallc.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

Benefits America Insurance Services is a California-licensed insurance brokerage operating as an exclusive five-agency partnership that places group medical, dental, vision, life, disability, and ancillary employee benefits for U.S. businesses of all sizes, leveraging aggregated volume to secure Platinum/Elite carrier status.

Ownership category

akta.pro rank

Product category

Employee Benefits Brokerage and Administration

NAICS

Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Benefits Administration (BPACAPAC)

akta.pro secondary industries

Benefits Administration & Enrollment Support (BPAAAIAB), Flexible Benefits Administration (FSA/HSA/HRA) (HLAEALAK)

Keywords

• Employee benefits brokerage
• Group health insurance
• Benefits administration
• Insurance agency partnership
• HR compliance services

Headquarters

HQ city

Woodland Hills

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Insurance Brokerage Commissions: Revenue generated through commissions from insurance carriers for placing group benefit coverage including medical, dental, vision, life, disability, and other employee benefits. The partnership model aggregates volume across agencies to achieve preferential carrier status and rates.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Benefits America Insurance Services, LLC operates as an exclusive partnership of five premier California-based insurance agencies that collectively broker and administer employee benefits programs for businesses nationwide. Core offerings include group medical, dental, vision, life, disability, HSA/HRA, EAPs, Medicare supplement, and ancillary coverages, along with benefits administration, regulatory compliance (ACA, ERISA, HIPAA), HR technology support, strategic planning, and funding/cost control options.

Product overview

Benefits America Insurance Services, LLC is an insurance services company that operates as an exclusive partnership of five premier partner agencies with over 15 years of combined experience. The company offers a comprehensive suite of employee benefits and insurance services organized into several interconnected service categories: Employee Benefits (core health and insurance products), Administration Services (compliance and enrollment support), Compliance Services (regulatory filing and ERISA counsel), HR Resources & Support (account management via MyWave Connect), Technology Solutions (HRIS and ACA tracking systems), Custom Communications (benefits education materials), Strategic Planning (actuarial and benchmarking services), and Funding Options (cost control programs). The portfolio integrates these services to deliver complete benefit program design, delivery, and implementation for businesses of all sizes.

Differentiator

Problem solved

Functional benefit

Products and services

• Employee Benefits Brokerage

Quantifiable outcome

• Greater efficiencies, health care outcomes and significant cost savings for clients

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Orion Risk Management ServicescoreChannel Partner/ Reseller/ DistributorPartner agency located at 1800 Quail Street, Suite 110, Newport Beach, CA 92660. Part of the exclusive Benefits America partnership combining market strengths with 15+ years of experience to achieve Platinum/Elite carrier status.
• StoneTapert Employee BenefitscoreChannel Partner/ Reseller/ DistributorPartner agency at 14 N. Baldwin Avenue, Sierra Madre, CA 91024. Contributes to the combined entity's market relationships and volume to achieve preferential carrier status.
• J.D. Gilmour & Co.coreChannel Partner/ Reseller/ DistributorPartner agency located at 300 W. Glenoaks Blvd., Suite 301, Glendale, CA 91202. Brings valuable market relationships to the Benefits America partnership structure.
• Westlake Risk & Insurance ServicescoreChannel Partner/ Reseller/ DistributorPartner agency at 2659 Townsgate Rd., Suite 103, Westlake Village, CA 91361. Contributes to combined strength enabling Platinum/Elite status with insurance carriers.
• Designed Protection Insurance ServicescoreChannel Partner/ Reseller/ DistributorPartner agency at 150 North San Dimas Avenue, Suite 201, San Dimas, CA 91773. Part of the exclusive partnership providing employee benefits services nationwide.
• American Consulting GroupminorStrategic or Co-development PartnerOn retainer to provide HR resources and support to Benefits America clients as part of the HR Resources & Support solution offering.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Alliant Insurance Services: Privately held national insurance brokerage with a strong Employee Benefits group. Closely comparable to Benefits America in private-ownership structure, benefits-brokerage specialization, and service to mid-market employer clients.
• Brown & Brown, Inc. U.S. insurance brokerage with a substantial Employee Benefits division serving mid-market and large employers. Directly comparable to Benefits America in employee-benefits product mix (medical, dental, disability, voluntary) and commission-based revenue model, with greater scale and geographic breadth.
• NFP (National Financial Partners): Mid-market-focused insurance brokerage and benefits consultancy serving employers across the U.S. Comparable to Benefits America in benefits-brokerage go-to-market, multi-carrier placement model, and concentration on employer-sponsored group benefits with adjacent HR advisory services.
• USI Insurance Services: Large U.S. insurance brokerage with a dedicated Employee Benefits practice for mid-market and national employers. Comparable in client-segment focus, multi-carrier placement, and complementary HR-tech and compliance wrappers around core brokerage commissions.
• Lockton Companies: Largest privately held insurance brokerage globally, with a sizable Employee Benefits practice serving mid-market and large employers. Comparable benefits product set and broker-led service model, though at meaningfully greater scale than Benefits America.
• Hub International Limited: North American insurance brokerage with a robust Employee Benefits practice serving mid-market employers. Comparable in benefits-brokerage GTM, multi-carrier commission economics, and compliance-adjacent service bundling.

Emerging players

• Acrisure: Fast-growing, technology-forward insurance brokerage platform aggregating partner agencies. Highly comparable to Benefits America's partner-network GTM and aggregated-volume value proposition, particularly relevant to the carrier tiering dynamic.

Broad incumbents

• Marsh & McLennan (Marsh): Global insurance brokerage operating at massive scale across all major lines including employee benefits. Competes for the same mid-market and large-group benefits clients as Benefits America but serves them through a vastly broader portfolio and global resources.
• Arthur J. Gallagher & Co. Global, publicly traded insurance brokerage whose Gallagher Benefit Services division competes directly in mid-market employee benefits brokerage. Overlaps materially on services, client size, and product breadth, but operates as a much larger, diversified incumbent.
• Aon plc: Global professional services firm with a large Health Solutions group active in benefits brokerage, consulting, and administration for employer clients. Overlaps with Benefits America in benefits placement and consulting, operating as a broader advisory incumbent.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/beneamericallc
• LinkedInlinkedin.com/company/benefits-america-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Benefits America