RQmedia

Name

RQmedia

Legal name

RQMedia Pty Ltd

Website

https://rqmedia.com.au

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

RQmedia is an Australian performance marketing agency (founded 1999, now part of Jaywing Group) that delivers paid search, paid social, email, display, OOH, and analytics services to mid-market and enterprise clients across retail, travel, fashion, and homeware in Australia, New Zealand, and Fiji.

Ownership category

akta.pro rank

Headquarters

HQ city

Adelaide

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Media Management & Performance Marketing Services: RQmedia generates revenue through professional services fees and media management commissions based on client ad spend budgets. As a performance marketing agency, the company manages digital advertising campaigns across Google, Meta, Microsoft, and other platforms, earning fees typically calculated as a percentage of media spend managed.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

RQmedia is a B2B performance marketing agency that manages paid media campaigns and provides data-driven marketing strategy across Google Ads, Meta, Microsoft Ads, YouTube, TikTok, email platforms, and out-of-home channels. The agency delivers integrated paid search, paid social, email/lifecycle marketing, and analytics services to enterprise and mid-market clients in retail, e-commerce, travel, fashion, and consumer electronics sectors. As part of the Jaywing Group, RQmedia combines agency execution with a broader consultancy-first, data-led growth philosophy.

Product overview

RQmedia is an award-winning performance marketing agency that has united with Jaywing Group. The company operates as a unified service offering rather than a modular platform, providing integrated paid media and performance marketing services. Core offerings include Paid Search Advertising (Google, Microsoft, Performance Max), Social Media Advertising (Facebook, Instagram, TikTok, YouTube), Display & Programmatic Advertising, Email Marketing Services (lifecycle campaigns, cart abandonment, browse retargeting), Analytics & Data Science, Out-of-Home & Transport Advertising, and Content Production. The agency focuses on delivering measurable ROAS and business outcomes across retail, travel, apparel, and consumer electronics sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Paid Search Advertising Search engine marketing services including Google and Microsoft Ads campaigns, Performance Max, and search transformation strategies aimed at delivering measurable ROAS for enterprise and mid-market clients.
• Social Media Advertising Social advertising across Facebook, Instagram, TikTok, YouTube, and other platforms including Smartly Automated Social ads and demand generation campaigns for brand awareness and lead generation.
• Display & Programmatic Advertising

Quantifiable outcome

• Fiji Airways achieved 346% increase in bookings and 4208% growth in clicks with US$250,000 social media campaign
• +4 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered flagship and core.

• Jaywing GroupflagshipStrategic or Co-development PartnerRQmedia has united with Jaywing to form part of the Jaywing Group, a consultancy-first, AI-powered collective of specialist businesses delivering Brand, Experience & Performance. United by a shared data-led growth philosophy, Jaywing helps businesses drive measurable commercial growth. This merger brings RQmedia's clients a bigger, better offering with more expertise and firepower.
• GooglecoreTechnology or IntegrationGoogle Premier Partner 2026 with multiple award wins including Shopping Ad Excellence and Innovation awards. RQmedia manages campaigns across Google Search, Display, Shopping, YouTube, and Performance Max.
• Microsoft AdscoreTechnology or IntegrationMicrosoft Solution Partner with Rising Star award win in 2021. RQmedia manages Bing/Microsoft advertising campaigns complementing Google strategies.
• Meta (Facebook & Instagram)coreTechnology or IntegrationPrimary social advertising channel for awareness and lead generation campaigns using Meta's advertising platforms.
• KlaviyocoreTechnology or IntegrationEmail marketing platform partner used for lifecycle and behavioral email campaigns including cart abandonment, browse abandonment, welcome series, and re-engagement campaigns.
• SupermetricscoreTechnology or IntegrationAnalytics platform partner used for data aggregation and reporting across multiple marketing channels.
• Smartly.iocoreTechnology or IntegrationAutomated social advertising platform used for scaled campaign management on Meta platforms. Mentioned in Fiji Airways case study as enabling Smartly Automated Social ads.
• The Society GroupcoreStrategic or Co-development PartnerRQmedia joined forces with The Society Group to plan the complete media campaign for Sydney's OPEN FOR LUNCH event, spanning multiple event precincts across Sydney CBD and Parramatta.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Havas Media Australia: Australian operations of Havas Media Network offering integrated media, creative, and performance marketing services. Competes for enterprise brand budgets with a similar full-funnel, data-led proposition.
• dentsu Australia: Australian arm of global holding company dentsu, offering end-to-end media, creative, and CX services including performance marketing. Competes for the same enterprise clients as RQmedia but with significantly broader portfolio and scale.
• Reprise Digital: Global performance media agency within IPG Mediabrands operating in Australia. Offers comparable paid search, paid social, and SEO capabilities but with broader international scale and holding-company resources.
• Publicis Groupe Australia: Australian operations of Publicis Groupe encompassing media (Starcom, Zenith, Spark Foundry), creative, and digital. Competes with RQmedia for large brand media accounts while offering a much wider service portfolio.
• WPP (GroupM Australia): Australian media investment arm of WPP, operating agencies such as Mindshare, Wavemaker, and Essence. Direct competitor for enterprise media planning and buying against RQmedia with materially larger scale and global network access.

Direct peers

• Channel T: Australian digital performance agency specializing in paid media, programmatic, and analytics for retail and DTC brands. Overlaps directly with RQmedia's retail/e-commerce and paid-search focus.
• Atomic 212°: Independent Australian media and performance marketing agency with a similar full-service digital offering across paid search, paid social, and data-led planning. Direct competitor for mid-market and enterprise Australian brand budgets.
• The Royals: Sydney-based independent agency combining creative, media, and performance marketing for ambitious brands. Comparable in size and client mix to RQmedia, often competing for the same Australian enterprise and challenger-brand accounts.
• Affinity ID: Australian independent media agency focused on data-driven performance marketing across paid digital channels. Closely comparable in service stack and target customer profile to RQmedia.

Others

• Jaywing Australia: Parent collective of RQmedia and adjacent specialist agencies under the Jaywing Group brand in Australia. While not a direct competitor (RQmedia sits inside it), Jaywing Australia is the natural reference point for the next-tier capability RQmedia can access and be measured against.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/RQmediaperformance

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RQmedia