ThinkUp

What ThinkUp does

Founded in 2016 in Montevideo, ThinkUp is a privately held nearshore digital product development company and part of Domus Global. It maintains its headquarters in Uruguay and a U.S. office in Minneapolis. The company reports 80+ delivered digital solutions reaching 30+ million users across 12+ Latin American and Caribbean countries.

ThinkUp's work covers digital banking, digital wallets, super apps, neobanks, digital payments, and fintech applications. It develops for iOS and Android using native and cross-platform approaches, including Kotlin, Java, Swift, Objective-C, Flutter, and React Native, alongside UX/UI design, product discovery, onboarding and KYC, digital modernization, analytics, and process automation. Its AI-related service layer includes machine-learning personalization, behavioral prediction, next-best actions, dynamic notifications, gamification, and A/B testing.

ThinkUp monetizes bespoke software-development and digital-product services through project-based professional-services engagements spanning discovery, design, implementation, and ongoing optimization. It sells directly to enterprise banks, fintechs, and neobanks, principally in Latin America and the Caribbean, while its Minneapolis office serves North American clients. Public pricing is unavailable; named customers include AstroPay, OCA, Itaú, Santander, d-local, Neonet, Produbanco, Grupo Promerica, Qik, and Crédito de la Casa.

Name

ThinkUp

Legal name

ThinkUp

Website

https://thinkupsoft.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

ThinkUp is a private nearshore product development firm that designs and builds mobile banking, wallet, super-app, neobank, and fintech applications for financial institutions across Latin America, the Caribbean, and North America, with offices in Uruguay and the United States.

Ownership category

akta.pro rank

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Custom Software Development Services: ThinkUp generates revenue by providing bespoke mobile app development, digital banking, digital wallet, and fintech application development services to banks, fintechs, and neobanks. Revenue is derived from project-based professional services engagements, likely involving discovery, design, development, and ongoing optimization phases.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

ThinkUp is a digital product development company that designs, builds, and modernizes mobile applications for financial institutions, including banks, fintechs, neobanks, and digital wallet providers. The company delivers end-to-end services spanning product discovery, UX/UI design, and native/cross-platform mobile development, with deep specialization in regulated financial services across Latin America and the Caribbean.

Product overview

ThinkUp is a specialized mobile app development company serving banks, fintechs, and neobanks. The company operates as a product development firm offering a portfolio of services organized into two main categories: core product development (Digital Banking Solutions, Digital Wallet Applications, Super App Development, Neobank App Solutions, and Fintech Application Development) and supporting services/modules (UX/UI Design, AI-Powered Personalization, Digital Onboarding, Android/iOS/Flutter Development, Product Discovery, and Digital Modernization). The company provides end-to-end capabilities from strategy and design through development and continuous optimization, with particular expertise in mobile-first financial applications serving the LATAM market.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Banking Solutions End-to-end design and development of mobile banking applications for traditional banks, covering customer onboarding, account management, payments, and security features, delivered as a custom service to financial institutions.
• Digital Wallet Applications Design and development of mobile digital wallet applications enabling payments, transfers, and account management, built for fintechs and financial service providers targeting consumer and merchant use cases.
• Super App Development Custom mobile super app development that consolidates multiple financial and lifestyle services within a single application for banks and fintechs seeking integrated customer experiences.
• Neobank App Solutions Design, build, and launch of mobile applications for neobanks and digital-only banking entrants, covering core banking flows, KYC/onboarding, and customer engagement features.
• Fintech Application Development Custom mobile application development for fintech companies, including payment apps, lending apps, and other financial product applications targeting Latin American and global markets.
• UX/UI Design Services User experience and user interface design services for financial mobile products, including research, prototyping, visual design, and usability testing, delivered as a standalone service or as part of broader development engagements.
• Product Discovery and Strategy Strategic product discovery services for financial institutions, including market analysis, product definition, roadmap planning, and go-to-market strategy for new mobile financial products.
• Digital Modernization Services Modernization of legacy banking and financial mobile applications, including UI redesign, technical re-platforming, and feature upgrades to bring existing apps up to current market and UX standards.

Quantifiable outcome

• Time-to-market reduced by 50% — an 18-month roadmap was executed in less than half the time for Crédito de la Casa.
• +2 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature4 records

Partnerships

One partnership is on record.

• Domus Global CompaniescoreOthersThinkUp is a member of the Domus Global Companies group, a portfolio of technology and marketing companies. The Domus Global family includes Boomit, Corefone, Delfos, Hepic, Iugo, Kunko, Nublit, PRO Internacional, and Sabyk. ThinkUp is presented as 'Part of Domus Global' on the company website.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Belatrix Software: LATAM-based nearshore software development firm with explicit fintech and financial services vertical expertise — closely comparable to ThinkUp in size, nearshore positioning, and customer base among banks and fintechs in the Americas.
• Praxent: US-based fintech-focused software development agency building digital banking, lending, and wealth platforms — directly comparable to ThinkUp in vertical specialization and end-to-end product development approach.
• Baufest: Latin American (Argentina/Uruguay/Mexico/US) custom software development firm with explicit fintech and digital banking offerings — similar size, regional positioning, and vertical focus to ThinkUp.
• Nearsure: LATAM nearshore staff augmentation and dedicated team provider targeting US clients — comparable nearshore delivery model and customer base to ThinkUp, though less vertically concentrated in financial services.
• Sombra: US-headquartered nearshore (Ukraine) software development firm with a financial services practice — comparable delivery model and customer base to ThinkUp, though centered on Eastern European talent.

Broad incumbents

• Endava: Public nearshore IT services firm with deep financial services expertise across banking, payments, and insurance, offering custom software and digital product development comparable to ThinkUp's core services, but with thousands of engineers versus ThinkUp's <50.
• Globant: Large LATAM-headquartered digital and IT services firm with a dedicated digital banking and fintech studio serving global banks and fintechs — directly overlapping with ThinkUp's vertical and nearshore delivery model, but at vastly greater scale and scope.
• EPAM Systems: Global nearshore software engineering and digital platform provider with strong financial services practice — comparable in custom development capabilities and nearshore positioning, though primarily Eastern European rather than LATAM.
• SoftServe: Large nearshore digital services firm with substantial financial services practice covering digital banking, payments, and lending platforms — comparable offering breadth to ThinkUp but with global delivery scale.

Emerging players

• Worcket: LATAM nearshore talent marketplace and software development firm serving US clients — comparable nearshore positioning and partially overlapping fintech capabilities, though with a broader horizontal talent-pool model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/thinkupsoft
• Instagraminstagram.com/thinkup.soft
• Xx.com/thinkupsoft
• Facebookfacebook.com/thinkupmobile

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ThinkUp