Cunningly Good Group

What Cunningly Good Group does

Cunningly Good Group is a privately held, founder-led integrated marketing agency headquartered in Perth, Scotland, operating under the legal entity Volpa Limited (SC254058) and structured around four sub-brands: Cunningly Good Strategy, Communications, Design and Websites. Founded in September 2002 by Tricia Fox, the agency delivers marketing strategy, public relations, graphic design, and WordPress-based website development services, with technology built around the WordPress/WooCommerce stack, Flywheel and Kinsta hosting partnerships, Google Analytics for measurement, Whatagraph for client reporting, Mailchimp for email, and CloudFlare for security. The firm has delivered more than 200 websites and integrates these disciplines into campaigns across food and drink, tourism and leisure, major events, third-sector, professional services and built-environment clients.

The agency serves a UK-wide client base with a strong Scottish concentration and offices in Perth (HQ), Glasgow, Edinburgh, Dundee and Leamington Spa. Commercial engagement follows three pricing models: monthly retainers (minimum 10 hours/month, 60-day notice, preferential hourly rate), fixed-price projects deliverable within three months (50% upfront, 50% on completion), and pay-as-you-go hourly arrangements for crisis or undefined-scope work. Documented client outcomes include 82,669 tickets sold and £1.81 million revenue for The Enchanted Forest 2024, 14.8 million media views for Enchanted Forest 2025, £10 million in grant funding unlocked for HMS Unicorn, and 301% revenue growth over seven years for a long-term client.

The firm holds Cyber Essentials and PRCA CMS Communications Management Standard (2025) accreditations, is GDPR-compliant, and has accumulated multiple CIPR PRide Gold awards, three Scottish Event Awards for Best Marketing Strategy (the only Scottish agency to achieve this), and Scotland's Small PR Consultancy of the Year recognition. Headcount is stated at 1–10 employees despite a "collective of skilled professionals with over 100 years of combined experience," suggesting a contractor-heavy operating model. The company is privately held with no disclosed funding, parent entity, M&A activity, or public revenue figures.

Name

Cunningly Good Group

Legal name

Volpa Limited

Website

https://wearecunninglygood.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Cunningly Good Group is a privately held, founder-led integrated marketing agency headquartered in Perth, Scotland, delivering marketing strategy, public relations, graphic design and WordPress-based website development to UK clients across food and drink, tourism, events, charity and professional services verticals.

Ownership category

akta.pro rank

Product category

Marketing Services

NAICS

Advertising Agencies (54181), Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Marketing strategy services
• Public relations services
• Graphic design services
• Website development services
• Integrated marketing campaigns

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Retainer Contracts: Monthly retainer basis for ongoing activity exceeding 3 months. Set monthly fee in return for set amount of hours. Preferred long-term contract approach with minimum 10 hours/month and 60 day notice period. Offers preferential hourly rate compared to PAYG.
2. Project-Based Work: Fixed-price projects for clearly defined deliverables achievable within 3 months (websites, marketing strategies, brand design). 50% upfront payment, 50% on completion.
3. Pay As You Go: Flexible hourly work for undefined scope such as crisis management, emergency cover, or uncertain timelines. Higher rate than retainer. Invoiced on completion or end of calendar month.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Cunningly Good Group is a blended marketing agency that delivers integrated marketing services spanning Marketing Strategy, Communications/PR, Graphic Design, and Website Development. Services are offered in-house by a UK-based team with over 100 years of combined experience, targeting ambitious brands across Scotland and the wider UK across verticals such as food & drink, tourism, major events, charities, professional services, and built environment.

Product overview

Cunningly Good Group is a blended marketing agency offering an integrated service portfolio spanning Marketing Strategy, Communications/PR, Design, and Website Development. The agency delivers these services through multiple engagement models including retainers (monthly contracts with preferential rates), fixed-price projects (for defined deliverables within 3 months), and pay-as-you-go options. All services are delivered in-house by a team of over 100 years combined experience, emphasizing integrated campaigns that span disciplines. The agency specializes in sectors including Food & Drink, Tourism & Leisure, Major Events, Third Sector, Professional Services, and the Built Environment.

Differentiator

Problem solved

Functional benefit

Brands

• Cunningly Good Strategy: Marketing strategy services including brand strategy, media planning, and digital strategy.
• Cunningly Good Communications
• Cunningly Good Design
• Cunningly Good Websites

Products and services

• Marketing Strategy Services Strategic marketing planning services that build long-term sustainable growth, systematically cut marketing budget waste, drive ROI, increase customer base, and build brand value for ambitious brands seeking to scale.
• Communications / PR Services Multi-award winning public relations services including media relations, press launches, crisis communications, event management, media monitoring, internal communications, publications, training, and influencer relations for B2B and third sector clients.
• Design Services Award-winning graphic design services including logo design, brand guidelines, promotional materials, print, video production, brand strategy, packaging, signage, and vehicle wraps for brand-building initiatives.
• Website Development Services Bespoke website design and development built in-house on WordPress, including SEO, maintenance and security, digital insights, domain registration, and WordPress hosting through Kinsta partnership; over 200+ websites delivered.
• Integrated Campaign Delivery Integrated marketing campaigns spanning strategy, design, websites, and communications delivered as a single coordinated engagement under one brief, team and vision.

Quantifiable outcome

• 301% revenue growth achieved for a client over 7 years with 18% additional marketing budget, while reducing cost of customer acquisition by 74%
• +6 more outcomes

Named customers23 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability1 record

Feature2 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• SEE TicketscoreTechnology or IntegrationTicketing platform partner for The Enchanted Forest events. Implemented enhanced end-to-end analytics and attribution tracking to identify which channels drove website traffic, ticket purchases and revenue.
• Bauer RadiocoreStrategic or Co-development PartnerStrategic partnership for The Enchanted Forest 2025 campaign. Seven-week Bauer Radio campaign delivered over 2,400 radio adverts. Partnership significantly extended campaign reach and enabled access to new audience segments.
• VisitScotlandcoreStrategic or Co-development PartnerPartnership with VisitScotland PR team to secure national and international media coverage for Kelpies 10 event. Also collaborated for The Enchanted Forest campaign.
• ClimateXChangecoreGTM or Marketing PartnerScotland's centre of expertise on climate change. Cunningly Good Group delivered Climate Horizon 2040 Conference and ongoing communications support.
• FlywheelcoreTechnology or IntegrationWordPress hosting partner. Cunningly Good Group is a Flywheel Gold Partner with super-fast and super-secure hosting & maintenance packages.
• KinstacoreTechnology or IntegrationKinsta Agency Partner providing top-notch UK-based WordPress hosting with award-winning infrastructure.
• Whimsical LushminorStrategic or Co-development PartnerLocal Dundee artist partnered with for HMS Unicorn Shipmates launch to create bespoke keyring design as membership card.
• Unicorn Preservation SocietycoreStrategic or Co-development PartnerCharity responsible for HMS Unicorn. Multi-year PR partnership delivering media coverage, fundraising support, and grant funding campaign resulting in £10M unlock.
• John McIntyre Conference CentreminorOthersVenue partner for Climate Horizon 2040 Conference held on 4th February 2025 in Edinburgh.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• 3x1 Group: Glasgow-headquartered integrated marketing agency offering branding, digital, PR, and creative services. Closely comparable as a Scottish integrated agency of similar scale serving public sector, charity, and commercial clients.
• Holyrood Communications: Edinburgh-based PR and public affairs consultancy. Comparable as a Scotland-focused communications firm serving public sector, third sector, and corporate clients with similar award-winning positioning.
• Muckle Media: North East England-based PR and content agency with comparable regional focus and mid-market client mix. Comparable in offering integrated PR, content, and digital services to ambitious regional brands.
• The BIG Partnership: Largest independent PR and communications agency in Scotland with offices across the country. Directly comparable as a Scottish-headquartered integrated marketing and PR firm serving public sector, charity, and enterprise clients with similar vertical emphasis.
• Tangent: UK integrated brand, digital, and communications agency. Comparable in offering a full-service integrated model targeting ambitious mid-market and enterprise clients across the UK.
• Clark Communications: Scottish integrated communications agency offering PR, design, digital, and events. Comparable in multi-disciplinary service mix and Scottish regional focus.
• Stripe Communications: Edinburgh-based integrated PR and communications agency. Comparable in size, Scottish geographic focus, and blend of public-sector, charity, and corporate communications work.
• Think PR: Edinburgh-headquartered integrated PR and communications agency. Comparable in service breadth (PR, social, content, design) and emphasis on Scottish public and third-sector clients.
• BJL Group: UK integrated marketing agency offering PR, creative, digital, and strategic services. Comparable multi-disciplinary offering to ambitious mid-market brands across the UK.

Broad incumbents

• Weber Shandwick: Global PR and integrated communications network with UK operations. Comparable as a top-tier PR and communications provider, though it operates at vastly larger scale with broader geographic reach and bigger enterprise client base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/WeareCunninglyGood
• Facebookfacebook.com/cunninglygood
• LinkedInlinkedin.com/company/cunninglygood
• Instagraminstagram.com/cunninglygood
• Xx.com/cunninglygood

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cunningly Good Group