What Nutriorg does

Nutriorg is an Indian organic food and wellness brand operated through a dual-entity structure: Ananta Svastha Pvt. Ltd. handles marketing and Rattan Organic Foods Pvt. Ltd. operates manufacturing, both headquartered in Jaipur, Rajasthan. The company sells a portfolio of more than 60 certified organic SKUs — including cold-pressed oils (coconut, groundnut, mustard, sesame, flaxseed, blackseed, castor), health juices (aloe vera, amla, karela, jamun, noni, sea buckthorn, triphala, immunity and diabetic care blends), superfoods and powders (oats, quinoa, moringa, ashwagandha, shatavari, spirulina, wheatgrass), ghee (including A2 Gir Cow), vinegars, salts, and combo bundles — all carrying India Organic, USDA Organic, and FSSAI certifications. Production is anchored on wooden ghani and stainless-steel cold-press extraction at low temperatures to preserve nutrients and antioxidants, distinguishing the oils from refined mass-market alternatives.

The company operates a direct-to-consumer business model via its Shopify-powered e-commerce storefront at nutriorg.com, with pan-India free shipping above ₹499-₹750 and 3-6 business day delivery. Revenue is generated through one-time unit purchases (priced ₹99-₹1,600 with discounts of 10-35%), with no subscription or contractual lock-in. The customer base is segmented by health concern — immunity, diabetic care, heart health, weight management, digestive care, men's and women's health — targeting health-conscious Indian consumers seeking chemical-free, certified organic food and ayurvedic supplements. Marketing is executed through owned digital channels (blog, SEO, Facebook, YouTube, Instagram, Pinterest, LinkedIn) and a free dietitian consultation funnel serving as a lead-conversion mechanism. The company is privately held with no external funding disclosed in the available data.

Name

Nutriorg

Legal name

Ananta Svastha Pvt. Ltd

Website

https://nutriorg.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

Nutriorg is a Jaipur-based Indian direct-to-consumer brand selling 60+ certified organic cold-pressed oils, juices, superfoods, and ayurvedic supplements (India Organic, USDA Organic, FSSAI certified) to health-conscious Indian consumers through its own e-commerce storefront.

Ownership category

akta.pro rank

Product category

Organic Food and Wellness Products

NAICS

Fats and Oils Refining and Blending (311225), Other Specialty Food Retailers (44529), Food (Health) Supplement Retailers (456191)

SIC

Fats & Oils (2070), Food And Kindred Products (2000)

akta.pro primary industry

Fats, Oils & Lipid Ingredients (Specialty Oils, MCTs, Structured Lipids) (CRADAOAL)

akta.pro secondary industries

Condition-Specific Bioactives (Glucosamine/Chondroitin, Plant Sterols, Melatonin, Lutein/Zeaxanthin) (AFAJAKAK), Bio-based Pharmaceuticals, Nutraceuticals & Specialty Bioactives (EUAAAIAK)

Keywords

• Organic cold-pressed oils
• Ayurvedic health juices
• Certified organic foods
• Wellness superfoods powders
• Organic dietary supplements

Headquarters

HQ city

Jaipur

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct E-commerce Product Sales: Nutriorg generates revenue through direct-to-consumer sales of packaged organic food, beverages, and health supplements via its e-commerce website. Products are sold in various sizes and pack configurations (e.g., 250ml, 500ml, 1kg, combo packs) with pricing ranging from approximately ₹99 to ₹1,600 per unit. Revenue is primarily one-time purchase (non-subscription), supplemented by repeat purchase patterns driven by consumption cycles (e.g., juices consumed within 30 days of opening).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Nutriorg is an Indian organic food and wellness brand that manufactures and sells certified organic cold-pressed oils, ayurvedic health juices, superfoods, and dietary supplements through its direct-to-consumer e-commerce storefront. Its product portfolio targets specific wellness concerns including immunity, diabetic care, heart health, weight management, digestive care, and joint health, with products carrying India Organic, USDA Organic, and FSSAI certifications.

Product overview

Nutriorg is an Indian organic food and wellness brand operating as an e-commerce storefront (powered by Shopify) that offers a broad portfolio of certified organic health products organized around wellness concerns such as immunity, diabetic care, heart health, weight management, and digestive care. The product catalog comprises four interconnected product families: (1) Organic Cold-Pressed Oils including Virgin Coconut Oil, Groundnut Oil, Mustard Oil, Sunflower Oil, Sesame Oil, Flaxseed Oil, Blackseed Oil, and Castor Oil, all extracted via wooden ghani or stainless-steel cold-press methods; (2) Organic Juices and Health Drinks encompassing single-herb juices (Aloe Vera, Amla, Karela, Jamun, Noni, Giloy, Wheatgrass) as well as blended formulations (Sea Buckthorn Juice, Sea Buckthorn + Aloe Vera + Amla, Immunity Booster, Diabetic Care, Joint Fit, Triphala, Karela + Jamun, Giloy + Tulsi + Neem); (3) Organic Superfoods, Powders, and Supplements including Rolled Oats, Steelcut Oats, Instant Oats, Oat Flour, Quinoa, Moringa Powder, Ashwagandha, Shatavari, Triphala Powder, Amla Powder, Wheatgrass Powder, Barley Powder, Spirulina Powder, and Blackseed/Capsule forms; and (4) Ghee, Vinegars, Salts, and Specialty Items including A2 Gir Cow Ghee, Cow Ghee, Apple Cider Vinegar (standard and Elixir/Healthy Heart variants), Himalayan Pink Salt (granules and powder), Tulsi Ark, Vedic Chyawanprash, and Organic Turmeric Powder. Combo bundles pairing complementary products (e.g., Immunity Booster Combo, Vitamin C Health Booster Combo, Electrolyte Booster Combo, Blood Purifier Combo) cross-sell across the portfolio. All products are sourced from certified organic farms and carry India Organic, USDA Organic, and FSSAI certifications wherever applicable, with cold-pressed oils processed at low temperatures to preserve nutrients.

Differentiator

Problem solved

Functional benefit

Products and services

• Virgin Coconut Oil Certified organic cold-pressed virgin coconut oil sold to individual consumers for digestion and skin nourishment.
• Rolled Oats Certified organic rolled oats sold to health-conscious consumers for weight and cholesterol control.
• Sea Buckthorn Juice Organic sea buckthorn juice sold to consumers seeking vegan omega-3, omega-6, omega-7, and omega-9 supplementation.
• Sea Buckthorn Juice With Aloe Vera & Amla Blended juice of sea buckthorn, aloe vera, and amla sold for immunity support and skin glow.
• Immunity Booster Juice Multi-herb blended juice marketed for daily immune support.
• Organic Apple Cider Vinegar Certified organic apple cider vinegar with the mother, sold for gut health and immunity support.
• Aloe Vera Juice Organic aloe vera juice sold for gut health and skin glow.
• Amla Juice Organic amla juice positioned as a vitamin C-rich wellness drink.
• Diabetic Care Juice Herbal juice blend targeted at consumers managing blood sugar levels.
• Noni Fruit Juice Noni fruit juice marketed for antioxidant and immunity detox support.
• Karela Juice Bitter melon (karela) juice targeted at consumers seeking diabetes and detox support.
• Jamun Juice Java plum (jamun) juice marketed for blood sugar management and skin purification.
• Nutriorg Joint Fit / Ortho Care Juice Ayurvedic juice formulated for joint pain relief and flexibility.
• Giloy Amla Juice Giloy and amla juice blend marketed for immunity and skin detox.
• Nutriorg Sea Buckthorn Capsules 500mg Sea buckthorn soft-gel capsules offering omega-3, omega-6, omega-7, and omega-9 supplementation in capsule form.
• Extra Virgin Coconut Oil Certified organic extra virgin coconut oil sold for skin, hair, and immunity use.
• Nutriorg Certified Organic Rose Water Certified organic rose water sold for skin soothing and natural glow, with a complimentary spray bottle.
• Vedic Chyawanprash Ayurvedic immunity chyawanprash formulation sold in 250g, 500g, and 1kg packs.
• Nutriorg A2 Rich Desi Gir Cow Ghee A2 protein-rich ghee from Desi Gir cow milk sold for bone health and digestion.
• Steelcut Oats Certified organic steelcut oats sold for blood sugar and weight control.
• Pink Salt Granules Himalayan mineral pink salt sold in granular form as a natural mineral source.
• Flaxseed Oil Certified organic flaxseed oil sold for heart health and inflammation relief.
• Blackseed Oil Certified organic blackseed (nigella sativa) oil sold for anti-bacterial and weight control benefits.
• Castor Oil Certified organic castor oil sold for hair, skin, and gut health applications.
• Mustard Oil Certified organic mustard oil sold as a heart-healthy cooking oil.
• Groundnut Oil Certified organic groundnut oil in glass bottles, cold-pressed from organically grown peanuts, for skin, immunity, and cooking.
• Sunflower Oil Certified Certified organic sunflower oil sold in glass bottles as a vitamin E-rich cooking oil.
• Sesame Oil Certified organic sesame oil sold for anti-aging and hair health.
• White Sesame Oil Certified organic white sesame oil sold for bone and memory strength.
• Nutriorg Organic Turmeric Powder Organic turmeric powder sold for immunity and mental clarity.
• Ashwagandha Root Powder Certified organic ashwagandha root powder sold for stress relief and muscle strength.
• Cow Ghee Certified Organic Certified organic cow ghee sold for heart and skin nourishment.
• High Altitude Honey & Vedic Chyawanprash Combo Combo pack of high-altitude honey and Vedic chyawanprash sold as a Himalayan immunity duo.
• Triphala Juice Ayurvedic triphala juice blend sold for digestive detox and immunity support.
• Shatavari Powder Certified organic shatavari powder sold for women's wellness and vitality.
• Triphala Powder Organic triphala powder sold for digestive detox and eye health.
• Blood Purifier Combo Combo of jamun juice, wheatgrass juice, and complimentary honey sold for blood purification and detox.
• Immunity Booster Combo Combo of sea buckthorn juice, aloe vera juice, and complimentary honey sold as a Himalayan immunity combo.
• Elixir Apple Cider Vinegar Specialty apple cider vinegar formulation sold for heart and cholesterol health.
• Moringa Powder Certified organic moringa leaf powder sold for anti-aging and hair vitality.
• Amla Powder Certified organic amla powder sold for vitamin C supplementation and hair growth.
• Wheatgrass Powder Certified organic wheatgrass powder sold for detox and weight management.
• Blackseed Oil Capsules Blackseed oil soft-gel capsules sold for anti-diabetic and skin clarity benefits.
• Flaxseed Raw Certified organic raw flaxseeds sold as an omega-rich superfood.
• Pumpkin Seed Oil Capsules Pumpkin seed oil soft-gel capsules sold for prostate and urinary health.
• Spirulina Powder Organic spirulina powder sold as a complete nutrition superfood.
• Quinoa Organic quinoa sold as a complete plant protein for health-conscious consumers.
• Instant Oats Certified organic instant oats sold for quick nutrition and weight loss support.
• Flour Oats Flour Organic oat flour sold as a digestive wellness flour alternative.
• Karela Jamun Juice Karela and jamun juice blend sold for blood sugar and weight control.
• Tulsi Ark Tulsi (holy basil) aqueous extract sold for oral care and immunity support.
• Nutriorg Pink Salt Powder Himalayan pink salt sold in powder form for electrolyte and thyroid balance.
• Healthy Heart Apple Cider Vinegar Apple cider vinegar variant positioned for GMP-certified weight management and heart health.
• Gluten Free Rolled Oats Gluten-free rolled oats sold for weight and cholesterol control, available in larger family packs.
• Barley Powder Organic barley grass powder sold for natural detox and weight control.
• Nutriorg Combo Bundles (Immunity, Vitamin C, Electrolyte, Blood Purifier) Bundle packs pairing complementary products (juices, honey) positioned around specific health goals such as immunity, vitamin C boost, electrolyte balance, and blood purification.
• Free Dietitian Consultation Complimentary dietitian consultation offered through Google Forms to guide prospective customers on product selection for their health concerns; functions as a high-intent lead conversion tool for the e-commerce storefront.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Dabur India: Dabur is one of India's largest Ayurvedic FMCG companies with products spanning health juices (Dabur Honey, Chyawanprash), edible oils, and supplements. It competes with Nutriorg on health-condition-led ayurvedic SKUs and dwarfs it in retail distribution and brand spend.
• Patanjali Ayurved: Patanjali is India's largest Ayurvedic/FMCG conglomerate with overlapping categories including juices, ghee, organic flours, and health products. It dwarfs Nutriorg on scale and shelf presence but addresses the same health-conscious Indian consumer with similar ayurvedic positioning.
• Himalaya Wellness: Himalaya Wellness (formerly Himalaya Drug Company) is an established herbal/Ayurvedic healthcare and wellness brand offering juices, supplements, personal care, and pharmaceuticals. It is a broader incumbent with overlapping wellness SKUs in the same Indian consumer category Nutriorg addresses.

Direct peers

• Organic India: Organic India is one of India's largest certified-organic wellness brands, offering a similar portfolio of cold-pressed oils, herbal juices, supplements, and superfoods through both DTC and retail. It is the closest direct comparable to Nutriorg in category, certification positioning, and product breadth.
• Kapiva: Kapiva is an ayurvedic wellness DTC brand offering juices (karela jamun, amla aloe), cold-pressed oils, and supplements marketed through its own e-commerce storefront. It competes head-to-head with Nutriorg on positioning, channel mix, and target customer segment.
• 24 Mantra Organic: 24 Mantra Organic is a leading certified-organic food brand in India with comparable product breadth across oils, flours, superfoods, and snacks, sold through both online and offline retail. It targets the same organic-conscious household buyer as Nutriorg with similar certification-led positioning.

Emerging players

• Wellbeing Nutrition: Wellbeing Nutrition is a DTC nutraceutical/wellness brand offering slow-release capsules, melts, and effervescents marketed through its own e-commerce site and modern retail. It targets India's premium, urban wellness consumer with overlapping condition-specific positioning such as immunity and metabolism.
• Two Brothers Organic Farms: Two Brothers Organic Farms is an emerging farm-to-doorstep organic foods brand selling cold-pressed oils, ghee, honey, and grains via DTC. It targets the same health-conscious Indian household buyer with a similar farm-sourced, certified-organic proposition.
• Soulfull (Marico-owned): Soulfull is an Indian healthy-breakfast and snacking brand (acquired by Marico) offering oats, muesli, and millets aimed at the same health-conscious urban consumer. It overlaps Nutriorg on the rolled oats, steelcut oats, instant oats, and quinoa SKUs and competes for the same morning-wellness occasion.

Others

• HealthKart: HealthKart is India's leading online health-and-wellness marketplace for supplements, sports nutrition, and Ayurveda. While not a direct product competitor, it is a relevant adjacency given Nutriorg's reliance on DTC and HealthKart's role as both a potential distribution channel and benchmark for online health-category scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/nutriorgorganic
• YouTubeyoutube.com/channel/UCLuroJeH0y4NATwVa2Yb59A
• Facebookfacebook.com/nutriorgorganic
• LinkedInlinkedin.com/company/nutriorg
• Instagraminstagram.com/nutriorgorganic
• Pinterestin.pinterest.com/nutriorgorganic

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nutriorg