Zdravý svet

What Zdravý svet does

Zdravý svet (legal entity ZDRAVÝ SVET s.r.o., IČO 46 060 511) is a Slovak e-commerce platform and multi-channel retailer of natural health products, founded in 2008 by Ing. Pavol Machnič and headquartered in Považská Bystrica. The company operates zdravysvet.sk and a Czech-market mirror at zdravysvet.cz, alongside four physical retail locations (two in Považská Bystrica, plus Čadca and Žilina), a B2B wholesale program targeting other eshops, pharmacies, nutrition advisors, and therapists, and a subscribe-and-save program (Predplatiť) offering a 5% permanent discount on recurring orders.

The core product surface spans liposomal vitamins (positioned at 90% absorption versus an implied 10–20% for standard oral supplements), functional nutrition (detox, probiotics, omega oils, medicinal mushrooms, sports nutrition), herbal and gemmotherapy products, natural cosmetics including the in-house Panea iodine line, and healthy foods. The liposomal range is supplied through an exclusive General Sales Representative role for Vesantech Laboratories, with formulations co-developed by Slovak scientist Prof. Horáková, DrSc. and manufactured under ISO 9001, GMP, HACCP, and BIO certifications; complementary brands include Khadi (BDIH-certified Ayurvedic cosmetics) and Panea Aqua Mineralis iodine water. Pricing is unit-based at €2.10–€70+, with bulk bundles, a free-shipping threshold above €70, and a subscription tier.

Revenue mechanics are diversified across one-time e-commerce sales, retail store transactions, and wholesale distribution, with subscriptions adding recurring revenue; the company claims 500,000+ lifetime customers, 5,300+ verified Heureka reviews at a 99% recommendation rate, and an 8,000+ question expert advisory forum supplemented by an AI-powered health advisor ("Adam zdravý poradca"). Geographic focus is Slovakia-dominant with documented Czech Republic and broader EU shipping; no external funding, M&A activity, or institutional ownership has been disclosed.

Name

Zdravý svet

Legal name

ZDRAVÝ SVET s.r.o.

Website

https://zdravysvet.sk

Company type

Private

Founded year

2008

Operating status

Operating

Short description

Zdravý svet is a Slovak e-commerce and four-store retailer of natural health products (liposomal vitamins, functional nutrition, herbs, cosmetics), serving Slovak and Czech consumers plus B2B wholesale partners as the exclusive general sales representative for Vesantech Laboratories.

Ownership category

akta.pro rank

Product category

Health Supplements Retail

NAICS

Food (Health) Supplement Retailers (456191), Health and Personal Care Retailers (456)

SIC

Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122), Medicinal Chemicals & Botanical Products (2833)

akta.pro industry

PRIMARYCRAHAEAC

Health Food & Supplement Stores

Consumer Products & Retail/Grocery & Food Retail/Natural/Organic & Health Food Stores

SECONDARYCRADAGAE

Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Vitamins, Supplements & Sports Nutrition

SECONDARYCRADAGAB

Vitamins & Minerals (Single Nutrients)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Vitamins, Supplements & Sports Nutrition

SECONDARYCRADAGAC

Multivitamins & Daily Packs

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Vitamins, Supplements & Sports Nutrition

Keywords

• Herbal supplements retail
• Liposomal vitamins online
• Functional nutrition e-commerce
• Natural cosmetics shop
• Healthy foods marketplace

Headquarters

HQ city

Považská Bystrica

HQ country

Slovakia

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. E-commerce Product Sales: Direct-to-consumer online sales through zdravysvet.sk and zdravysvet.cz, offering liposomal vitamins, functional nutrition, herbal remedies, natural cosmetics, and healthy foods. Products are sold at various price points from €2.10 to €70+.
2. Retail Store Sales: Four physical store locations in Slovakia (Považská Bystrica Kaufland, Považská Bystrica Mpark, Čadca, Žilina) serving walk-in customers with the same product range
3. Wholesale B2B Distribution: Wholesale partnerships with other eshops, pharmacies, nutrition advisors, therapists, and other specialists through [email protected]
4. Subscription Model: Subscribe-and-save program (Predplatiť) offering 5% permanent discount on future purchases, with monthly billing

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Zdravý svet is a certified Slovak e-commerce platform and physical retailer that sells natural health and wellness products directly to consumers, including liposomal vitamins, functional nutrition, herbal remedies, natural cosmetics, and healthy foods. The company operates as the general sales representative for Vesantech Laboratories and aggregates 300+ brands and 2,500+ products, supplemented by a health advisory forum and AI-powered consultation service.

Product overview

Zdravý svet is a certified Slovak e-commerce platform and community specializing in natural health products, founded in 2008. The company operates as a multi-category online marketplace and health advisory service, offering liposomal vitamins (generations of high-bioavailability supplements), functional nutrition (detoxification, probiotics, omega oils, medicinal mushrooms, sports nutrition), herbal products (gemmotherapy tinctures, traditional remedies, herbal syrups), natural cosmetics (Panea iodine skincare line, Khadi Ayurvedic hair dyes and shampoos, rosehip oils), and healthy foods (premium coffees, herbal teas, olive oils). The company also provides a health advisory service ('Poradňa') with expert Q&A and AI-powered instant consultation. Zdravý svet serves as the general sales representative for Vesantech Laboratories, a Slovak manufacturer producing high-quality dietary supplements. The product portfolio spans over 300 brands and 2500+ products in stock.

Differentiator

Problem solved

Functional benefit

Brands

• Blue Zone SK/CZ: A community focused on healthy living and longevity, operated by Zdravý svet

Products and services

• Lipozomálne vitamíny (Liposomal Vitamins) A core product category of advanced-generation liposomal vitamins with claimed 90% absorption rate, marketed as high-bioavailability nutritional supplements for consumers seeking enhanced nutrient delivery.
• Funkčná výživa (Functional Nutrition) A broad product category covering detoxification, electrolytes, minerals, probiotics, omega oils, gummies, anti-age supplements, collagen, medicinal mushrooms, sports nutrition, and specialized supplements for health-conscious consumers.
• Bylinkáreň (Herbalist) A herbal product category offering gemmotherapy tinctures, Chios mastic, herbs for pregnant women and children, medicinal mushrooms, Russian traditional medicine, Korean red ginseng, herbal syrups, and St. Hildegard elixirs.
• Prírodná kozmetika (Natural Cosmetics) A natural cosmetics category offering anti-age professional cosmetics, antibacterial products, Panea iodine cosmetics, henna hair dyes, Ayurvedic Khadi products, massage aids, and mineral salts.
• Zdravé potraviny (Healthy Foods) A category of healthy foods including premium coffee, herbal teas, Styrian pumpkin oil, stevia, bulk herbs, olive oil, bee products, juices, and bioproducts.
• Čaga sibírska koncentrát lipozomálny (Liposomal Siberian Chaga Concentrate) A liposomal Siberian Chaga concentrate marketed as a natural supplement, priced at €25.90.
• Lipozomálny kurkumín (Liposomal Curcumin) A liposomal curcumin supplement with high bioavailability, marketed for anti-inflammatory support, priced at €16.00.
• Lipozomálne bioaktívne peptidy na stimuláciu kolagénu (Liposomal Bioactive Collagen-Stimulating Peptides) Liposomal bioactive peptides for collagen stimulation, marketed for joints, cartilage, and skin elasticity, priced at €32.00.
• Liver Booster na pečeň (Liver Booster) A liposomal supplement for detoxification and liver regeneration, priced at €25.90.
• Lipozomálny FIT SLIM 200 ml A liposomal product marketed for weight loss and overall health support, priced at €35.00.
• Alfa & Omega A premium omega-3 supplement, priced at €59.00.
• Postbiotika Vesantech Kids 5 miliard CFU Postbiotic children's supplement with 5 billion CFU for immunity and digestive health, priced at €25.90.
• Vesantech Sulforaphane Longevity Booster A sulforaphane-based supplement for long-term health, vitality, and organism resistance, priced at €45.00.
• Vesantech HAIR vitamins booster A comprehensive hair vitamin supplement, priced at €32.00.
• Panea jódová kozmetika (Panea Iodine Cosmetics) A sub-brand of professional therapeutic natural iodine water and iodine cream products (Panea Omnis cream, Panea Aqua Mineralis) for skin problems including acne, eczema, psoriasis, and seborrheic dermatitis.
• Panea Aqua Mineralis 500ml Extremely mineralized iodine water sourced from the ancient Pannonian Sea, enriched with 17 different minerals and total mineralization exceeding 9,700 mg/l.
• Khadi rastlinné farby na vlasy (Khadi Natural Hair Dyes) Natural plant-based hair colors without preservatives, color intensifiers, or chemical ingredients, available in many shades (Mahogany, Berlin Blond, Dark Blond, Golden Brown, Medium Brown, Pure Indigo, Light Brown, Black, Neutral Senna, Dark Brown, Nut Brown, Ash Brown).
• Khadi šampóny (Khadi Shampoos) BDIH-certified Ayurvedic natural shampoos including Orange vitality, Lavender sensitive, Rose repair & hydration, Shikakai shine, and Neem anti-dandruff variants.
• Výhodné balíčky (Benefit Bundles) Expert-recommended product bundles (Ing. Pavol Machnič, Maroš Molnár, Prof. Horáková) creating curated collections for specific health needs, available via custom bundle builder.
• Poradňa (Health Advisory Service) A community Q&A platform and expert advisory service covering 22 health categories including gemmotherapy, gynecology, nutrition, skin problems, and mental health, with expert responses typically within 48 hours.
• Adam zdravý poradca (AI Health Advisor) An AI-powered natural language processing advisor that provides immediate health consultation to consumers on the website.

Quantifiable outcome

• 90% absorption rate for liposomal nutritional supplements
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Vesantech laboratoriescoreStrategic or Co-development PartnerZdravý svet is the General Sales Representative (Generálny predajca) for Vesantech laboratories, a Slovak manufacturer of nutritional supplements. Vesantech develops and manufactures liposomal vitamins and functional nutrition products with 90% absorption rates. The partnership involves joint product development with Slovak scientist Prof. Horáková, DrSc. Products are manufactured under ISO 9001, GMP, and HACCP certifications.
• Prof. RNDr. Katarína Horáková, DrSc.coreStrategic or Co-development PartnerRenowned Slovak scientist and team member who was among the first to discover sulforaphane effects for the human organism. Collaborates with Vesantech laboratories on product development, specifically recommending sulforaphane-based products like Vesantech Sulforaphane Longevity Booster, Forever Mind Carnosine Complex, and Krill Oil.
• Ing. Pavol MachničminorStrategic or Co-development PartnerFounder of Zdravý svet, community Blue zone SK/CZ, journalist, specialist in phytotherapy and natural healing methods, longevity seeker. Recommends product bundles including Čaga koncentrát, Omega 3 EXTRA STRONG, and CardioGuard.
• Blue Zone SK/CZ CommunityminorStrategic or Co-development PartnerHealth and longevity community co-founded by Ing. Pavol Machnič, promoting healthy lifestyle and natural health solutions. Linked via zdravysvet.sk navigation and blue-zone.sk website.

Scale indicators7 records

Recent moves3 records

Expansion highlights5 records

Broad incumbents

• iHerb: iHerb is a global online retailer offering 30,000+ vitamins, supplements, and natural products. It is a broader e-commerce incumbent that competes with Zdravý svet for EU health-conscious shoppers but is not focused on the CEE market.
• Holland & Barrett: Holland & Barrett is a European health supplement retail chain with thousands of SKUs. Comparable as an established multi-channel health supplement brand but operates at much broader scale and a wider portfolio of own-label products.
• Dr. Max: Dr. Max is the largest pharmacy chain in Central Europe, with a strong online e-commerce presence in Slovakia and Czech. Overlaps with Zdravý svet on supplements and OTC, but as a broader pharmacy retail incumbent rather than a specialty herbalist.
• Weleda: Weleda is a Swiss natural cosmetics and anthroposophic medicine manufacturer with global retail. Comparable as a brand sold through Zdravý svet and a broader incumbent in natural health with overlap on herbal and functional products.

Direct peers

• Notino: Notino is the largest online beauty and health retailer in CEE, selling cosmetics, fragrances, and wellness products. Comparable in scale, e-commerce focus, and CEE geographic reach, with overlap on natural cosmetics and supplements.
• Pilulka: Pilulka is a leading Slovak and Czech online pharmacy and health products marketplace operating pilulka.sk and pilulka.cz. It directly competes with Zdravý svet across e-commerce health retail, OTC, supplements, and beauty categories in the same SK/CZ geography.
• Vivantis: Vivantis is a Slovak e-commerce retailer specializing in health, beauty, and wellness products. It competes directly with Zdravý svet in the Slovak market for vitamin, herbal, and natural cosmetic buyers.
• GymBeam: GymBeam is a Slovak-founded sports nutrition and healthy lifestyle retailer with strong e-commerce presence across CEE and EU. It is directly comparable as a Slovak-originated DTC supplement marketplace with growing own-brand lines.
• Lékarna.cz: Lékarna.cz is one of the largest Czech online pharmacies, selling OTC, supplements, and natural health products to Czech consumers. Directly comparable in business model, product mix, and overlapping customer base with Zdravý svet's Czech site.
• BIOOO: BIOOO is a Czech e-commerce retailer focused on certified natural cosmetics and organic products. It directly overlaps with Zdravý svet's natural cosmetics and herbal categories, serving a similar conscious-consumer segment in CEE.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/zdravysvet999

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zdravý svet