EuroPharma, Inc

What EuroPharma, Inc does

EuroPharma, Inc. is a privately held US alternative medicine company founded in 2002 and headquartered in Green Bay, Wisconsin, operating under the Terry Naturally brand. The company develops, markets, and distributes clinically studied dietary supplements targeting health-conscious consumers seeking natural solutions for pain relief, inflammation, immune support, energy, sleep, brain health, and general wellness. Its product portfolio centers on the award-winning Curamin and CuraMed curcumin-based pain and inflammation lines, complemented by HRG80 Red Ginseng Energy, PEA Healthy Inflammation Response, and the recently introduced PleuraMax Upper Respiratory Health supplement. The company is led by founder and president Terry Lemerond.

Name

EuroPharma, Inc

Legal name

EuroPharma, Inc.

Website

https://europharmausa.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

101–250 employees

Short description

EuroPharma is a privately held US dietary supplement company operating under the Terry Naturally brand, selling clinically studied curcumin, boswellia, ginseng, and specialty nutritional products to health-conscious consumers through health food stores and its e-commerce site.

Ownership category

akta.pro rank

Product category

Dietary Supplements

NAICS

Medicinal and Botanical Manufacturing (325411)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

OTC Pain Relief & Fever (Analgesics, Anti-inflammatory, Topical Pain Relief) (CRADAMAC)

akta.pro secondary industries

Herbal & Botanical Supplements (CRADAGAD), Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE), Healthy Aging & Cognitive Support Supplements (CRADAGAM)

Keywords

• Dietary supplements
• Nutritional supplements
• Herbal pain relief
• Curcumin supplements
• Natural health products

Headquarters

HQ city

Green Bay

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Dietary Supplement Sales: EuroPharma generates revenue through the sale of dietary supplements under the Terry Naturally brand, sold directly to consumers via e-commerce and through a network of authorized health food retailers. The company offers various formulations including curcumin-based products (CuraMed, Curamin lines), red ginseng, PEA supplements, and specialty products.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

EuroPharma manufactures, markets, and distributes clinically-studied dietary supplements under the Terry Naturally brand, sold through U.S. health food retailers and the europharmausa.com e-commerce site. The portfolio centers on curcumin-based pain relief products (Curamin and CuraMed lines), HRG80 red ginseng for energy, PEA-based inflammation support, and PleuraMax for respiratory health, all leveraging proprietary absorption and standardization technologies.

Product overview

EuroPharma, Inc operates under the Terry Naturally brand, offering a comprehensive line of dietary supplements focused on immune health, pain relief, and overall wellness. The core product portfolio centers around their award-winning Curamin/CuraMed curcumin-based pain relief line, which includes multiple formulations (Curamin, Curamin Extra Strength, Curamin Headache, Curamin Low Back, Curamin Nighttime, CuraMed in various dosages, CuraMed Chewable, and CuraMed Syrup) all featuring their proprietary BCM-95 curcumin and BOS-10 boswellia ingredients. Additional key products include HRG80 Red Ginseng Energy (featuring hydroponically-grown ginseng with rare noble ginsenosides), PEA Healthy Inflammation Response, and PleuraMax for respiratory health. The company distinguishes itself through proprietary ingredient technologies including GammaSorb (a gamma cyclodextrin-based delivery system) that enhances nutrient absorption. Products are primarily distributed through health food stores across America.

Differentiator

Problem solved

Functional benefit

Products and services

• Curamin Award-winning pain formula combining BCM-95 curcumin, BOS-10 boswellia, DLPA, and nattokinase for safe, effective, non-addictive pain relief. Winner of over 35 national awards and recognized as the #1 brand per SPINSscan data.
• Curamin Extra Strength Higher-potency version of Curamin providing enhanced pain relief with the same four powerhouse ingredients (BCM-95 curcumin, BOS-10 boswellia, DLPA, nattokinase) in a more concentrated formula.
• Curamin Headache Targeted Curamin-family formula combining BOS-10 boswellia, vitamin B6 (P-5-P), and BCM-95 curcumin for relief from occasional headaches due to stress, fatigue, PMS, or menopause.
• Curamin Low Back Specialized Curamin-family formula combining core Curamin ingredients with Devil's Claw and White Willow for optimizing comfort and relieving low back muscle pain.
• Curamin Nighttime Nighttime pain relief formula combining BCM-95 curcumin, BOS-10 boswellia, DLPA, melatonin, and vitamin B6 for non-habit forming sleep support and morning pain relief without grogginess.
• CuraMed Most clinically studied, enhanced absorption curcumin supplement in the world, combining curcumin with turmeric essential oil containing ar-turmerone. Available in multiple dosages (375mg, 500mg, 750mg). Backed by over 90 published studies.
• CuraMed Chewable Chewable tablet form of CuraMed curcumin featuring the GammaSorb delivery system, designed for consumers who have difficulty swallowing capsules or softgels.
• CuraMed Syrup Liquid syrup form of CuraMed curcumin providing 250mg curcumin complex per serving with a mild, sweet taste; sugar-free and suitable for children and adults. Recognized as a 2022 Vity Awards winner for Best Selling Herbal Supplement.
• HRG80 Red Ginseng Energy Red ginseng supplement featuring HRG80 hydroponically-grown Korean red ginseng with rare noble ginsenosides, 7x more powerful than conventional ginseng and 17x better absorbed. Features GammaSorb delivery system.
• PEA Healthy Inflammation Response Supplement featuring palmitoylethanolamide (PEA) combined with serratiopeptidase enzyme for pain relief, exercise performance, mental well-being, joint flexibility, and muscle recovery.
• PleuraMax Upper Respiratory Health Upper respiratory health supplement featuring oyster mushrooms with proven respiratory support benefits, distributed under the Terry Naturally brand.

Quantifiable outcome

• 67% increased energy reported by clinical study participants using HRG80 red ginseng
• +5 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Metagenics: Broad nutritional supplement and medical food manufacturer selling primarily through practitioners and natural channels. Larger portfolio that overlaps EuroPharma on inflammation, cognitive, and stress categories, but operates at greater scale and channel breadth.
• Standard Process: Whole-food nutrient supplement company with practitioner-channel distribution. Overlaps with EuroPharma on clinically-positioned botanical and inflammation products, but anchored in a different practitioner and whole-food heritage.
• Nature's Way: Established herbal supplement brand owned by Schwabe, broad US distribution in mass and natural. Directly competes with EuroPharma on turmeric/boswellia but at broader price tiers and wider retail footprint.
• NOW Foods: Largest US specialty supplement manufacturer with very broad SKU coverage including curcumin, boswellia, and ginseng products. Competes with EuroPharma across many of the same indications but at a wider price range and a much larger catalog.

Direct peers

• Pure Encapsulations: Practitioner-grade, hypoallergenic supplement brand distributed largely through health professionals and the natural channel. Comparable to EuroPharma on clinical positioning, premium pricing, and adjacency to the same health-conscious consumer segment.
• Doctor's Best: Science-led supplement brand featuring branded ingredients and clinically-studied formulations in similar categories (curcumin, CoQ10, magnesium). Comparable to EuroPharma on evidence-based positioning and natural channel distribution.
• Life Extension: Premium direct-to-consumer supplement brand anchored by clinical research and proprietary formulations. Comparable to EuroPharma on positioning (science-led), product breadth, and price tier, and competes directly for the same health-conscious consumer.
• Integrative Therapeutics: Direct peer and prior Lemerond-founded brand. Operates a clinically-formulated supplement line for healthcare practitioners with overlapping ingredient and absorption claims. Demonstrates that EuroPharma's playbook and Terry Lemerond's network produce direct competitive products in the same channel.
• Gaia Herbs: Herbal and botanical supplement specialist with strong natural-channel presence and proprietary extracts. Directly comparable on botanical ingredient sourcing, natural channel distribution, and clinically-tracked SKUs in the same Terry Naturally price tier.
• Natural Factors: Canada-headquartered supplement manufacturer with a broad clinically-positioned line including curcumin, boswellia, and botanical formulas. Competes with EuroPharma in the North American natural channel on similar ingredients and messaging.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/europharma
• LinkedInlinkedin.com/company/europharma-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EuroPharma, Inc