Cloudfreunde

What Cloudfreunde does

Cloudfreunde GmbH is a Dresden-based Microsoft partner that provides employee experience software and related services for German-speaking mid-market and enterprise customers, primarily companies with 100 or more employees. Founded in 2022 and operating with a team of approximately 15 staff, the company addresses fragmented internal communication, low employee engagement, and the inability to reach deskless or frontline workers through three integrated products delivered on the Microsoft 365 stack. Customer logos span utilities (Stadtwerke Leipzig), social services (AWO), retail (blume2000), construction/trade (Fliesenleger Lieberwirth), and non-profits (Irrsinnig Menschlich e.V.).

The core product portfolio consists of an Intranet built on SharePoint with Microsoft Copilot-powered content creation and intelligent search; a Mitarbeiter-App (Employee App) deployed via Microsoft Teams to reach mobile and frontline workers with HR self-services, news, and forms; and Mitarbeiterbefragungen (Employee Surveys) powered by Microsoft Viva Glint with 200+ scientifically validated templates, AI-driven analytics, and manager conversation guides. The portfolio is augmented by Cloudfreunde Academy workshops on internal communication strategy and a library of on-demand webinars. All products share a common Microsoft 365 foundation and integrate with the Personio HRIS and the broader Microsoft Viva ecosystem.

Cloudfreunde operates a sales-led, enterprise-focused go-to-market with structured discovery calls, live product demonstrations, and custom proposals; pricing is not publicly disclosed. Revenue is generated through annual subscription licensing for the platform products and through implementation and consulting services, including workshops. The company holds Microsoft Partner for Employee Experience designation and Personio Certified Partner (2023) status, and appears bootstrapped and founder-controlled with no disclosed external institutional investment.

Name

Cloudfreunde

Legal name

Cloudfreunde GmbH

Website

https://cloudfreunde.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Cloudfreunde GmbH is a Dresden-based Microsoft partner providing employee experience software (Intranet, mobile Employee App, and surveys) for German companies with 100+ employees, built on Microsoft 365, Teams, SharePoint, and Viva with embedded Copilot AI. Approximately 15 staff, bootstrapped.

Ownership category

akta.pro rank

Product category

Employee Experience Software

NAICS

Software Publishers (5132), Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)

akta.pro primary industry

Managed Workplace Services (DaaS/Workplace-as-a-Service) (BPAEAIAA)

akta.pro secondary industries

Workplace Automation & Self-Service (RPA for IT, Chatbots, Virtual Agents) (BPAEAIAI), AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)

Keywords

• Employee experience platform
• Intranet solutions
• Employee engagement software
• Internal communication tools
• HR survey software

Headquarters

HQ city

Dresden

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Software Platform Subscriptions: Ongoing subscription-based access to the Employee App, Intranet, and Survey platforms built on Microsoft 365. Revenue generated through recurring licensing fees.
2. Implementation & Consulting Services: Professional services including implementation support, internal communication strategy workshops (Cloudfreunde Academy), and ongoing consulting for employee experience transformation.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Cloudfreunde provides a unified Employee Experience platform built on Microsoft 365, comprising three integrated products: an AI-powered intranet (digital workplace hub), a mobile Mitarbeiter-App (Employee App) deployed via Microsoft Teams to reach all employees including deskless/frontline workers, and a Mitarbeiterbefragungen (Employee Surveys) solution powered by Microsoft Viva Glint with AI-driven analytics. The offering targets companies with 100 or more employees and is complemented by Cloudfreunde Academy workshops and consulting on internal communication strategy.

Product overview

Cloudfreunde is a Microsoft partner offering a unified Employee Experience platform built on Microsoft 365. The core portfolio consists of three integrated products: an AI-powered Intranet serving as the digital workplace hub, a mobile Mitarbeiter-App (Employee App) deployed via Microsoft Teams to reach all employees including deskless workers, and a Mitarbeiterbefragungen (Employee Surveys) solution powered by Microsoft Viva Glint with AI-driven analytics. These products share a common Microsoft 365 foundation (Teams, SharePoint, Viva Connections) and incorporate AI capabilities through Microsoft Copilot. The offering is complemented by Cloudfreunde Academy workshops on internal communication and a library of on-demand webinars. Cloudfreunde targets companies with 100+ employees in German-speaking markets.

Differentiator

Problem solved

Functional benefit

Brands

• Cloudfreunde Academy: Training and workshop arm of Cloudfreunde offering workshops on internal communication, employee feedback, and employee experience. Conducts workshops including 'Workshop interne Kommunikation' (internal communication strategy workshop).

Products and services

• Intranet

Quantifiable outcome

• Reduced employee turnover through improved engagement
• +2 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability5 records

Feature8 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Aktion BaumminorStrategic or Co-development Partner · 1 January 2024Charitable partnership supporting forest conservation and reforestation. For each customer acquired, Cloudfreunde donates to plant trees. Reflects company's commitment to environmental sustainability alongside digital climate improvement.
• PersoniocoreTechnology or Integration · 1 January 2023Certified Partner for Personio HR software. Personio provides HRIS system integration enabling employee access to shifts, absences, and forms through the Cloudfreunde Employee App.
• MicrosoftcoreTechnology or IntegrationOfficial Microsoft Partner specializing in Employee Experience solutions. Solutions built on Microsoft 365 ecosystem including Teams, SharePoint, Viva Connections, Viva Glint, and Viva Engage. Leverages Microsoft Copilot AI for content creation and insights.
• Microsoft Viva GlintcoreTechnology or IntegrationPrimary platform for employee survey and feedback solutions. Cloudfreunde acts as implementation partner providing survey templates (200+), AI-powered analytics, and manager conversation guidance.
• IAMCP (International Association of Microsoft Channel Partners)minorChannel Partner/ Reseller/ DistributorChannel partner association providing network and resources for Microsoft-focused solution providers.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Staffbase: German-headquartered employee communications and intranet platform focused on frontline and deskless workers, the same buyer profile Cloudfreunde targets. Like Cloudfreunde, it bundles a mobile employee app with intranet and analytics, and competes head-to-head in DACH enterprise deals.
• Beekeeper: Swiss-based mobile-first employee app and operations platform for frontline workers across hospitality, manufacturing, and retail. It is one of the closest functional analogs to Cloudfreunde's Mitarbeiter-App product and competes in overlapping DACH verticals.
• Haiilo: Hamburg-headquartered employee experience platform offering intranet, employee app, and analytics, with Microsoft 365 and Viva integrations. Directly comparable in product mix, geography, and Microsoft-aligned go-to-market.
• Workvivo: Employee experience and intranet platform acquired by Zoom, with a mobile app, intranet, surveys, and communications features. Targets the same mid-market and enterprise EX buyer that Cloudfreunde addresses, with comparable feature breadth.
• LumApps: Employee experience platform with deep Microsoft 365, SharePoint, and Teams integration, plus a mobile app and engagement features. Closely comparable to Cloudfreunde's product mix and especially relevant in European enterprise accounts.
• Unily: Unified employee experience platform combining intranet, employee app, and targeted communications, sold primarily to global enterprises. Comparable in product scope, though typically competing at larger deal sizes than Cloudfreunde's 100+ employee sweet spot.
• Firstup: Employee communications and intranet platform focused on reaching the entire workforce including frontline workers, with analytics and journey orchestration. Comparable to Cloudfreunde's communications-and-engagement value proposition for distributed workforces.
• Simpplr: AI-powered intranet and employee experience platform with a strong Microsoft 365 / SharePoint integration angle and modern intranet positioning. Comparable to Cloudfreunde's Intranet module and Microsoft-aligned architecture.

Broad incumbents

• Microsoft Viva: First-party Microsoft 365 employee experience platform covering Connections, Glint, Engage, and Amplify. It is both Cloudfreunde's underlying platform and its most significant competitive threat, as customers can adopt Viva modules directly without a partner layer.

Others

• Personio: European HRIS platform and Cloudfreunde's certified integration partner for shift, absence, and employee data. They are commercial partners rather than direct competitors, but Personio's broader HR suite overlaps strategically with Cloudfreunde's employee data workflow value.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cloudfreunde
• Instagraminstagram.com/cloudfreunde

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cloudfreunde