What Aktion Baum does

Aktion Baum is a German non-profit reforestation organization structured as a gGmbH (gemeinnützige Gesellschaft mit beschränkter Haftung), founded in 2021 in Hüfingen im Schwarzwald and headquartered in Hamburg (registered at Eulenhof 1, 74889 Sinsheim, Handelsregister Mannheim HRB 753749). The organization plants climate-resilient mixed-species forests exclusively within the German-speaking region (DACH), operating across more than 40 named planting sites covering all 16 German Bundesländer. Its core activities comprise individual tree donations (€5 per tree covering seedling, site preparation, fencing, and 5-year follow-up care), corporate planting events (Social Days / Care Days), co-branded partner label programs (e.g., 'Jeder Kunde ein Baum', 'Jeder Patient ein Baum'), memorial-tree donations, gift trees, urban Mini Wälder (Tiny Forests), drone seeding, and old-growth forest protection through the Wilde Wälder program. In 2024, the organization planted approximately 80,000 trees across 26 planting events with over 500 volunteers.

The organization's technology stack is built around third-party partnerships rather than in-house development. It uses VerifAId satellite earth observation (Remote Sensing Solutions, Munich) starting 2025 to monitor planted areas for up to 20 years — a capability it positions as supporting the EU Empowering Consumers Directive (2024/825) substantiation requirements for corporate partners. It also integrates with the LifeTerra geo-information portal (Netherlands-based non-profit) to publicly display planting locations on an interactive map. Additional digital infrastructure includes the Fundraisingbox donation platform (Wikando GmbH) supporting bank transfer, credit card, PayPal, and SEPA direct debit. The organization has established its own non-profit tree nursery (Pflanzgarten Warstein) in collaboration with Warsteiner Brauerei on a 4-hectare site to address seedling supply shortages.

Commercially, Aktion Baum runs a multi-channel GTM anchored by community-driven planting events (Pflanztour, held twice yearly in spring and autumn) that drive both individual donations and corporate partnerships. The corporate label program embeds Aktion Baum's sustainability narrative into partner customer-facing touchpoints, while digital channels (SEO, Google Ads with non-profit Ad Grants, Microsoft Advertising, organic social) capture top-of-funnel donor intent. Marketing partnerships with sitour (ski/hiking resort digital screens), Wall GmbH (urban out-of-home), and pro-bono support from Canva and Seobility extend reach. Leadership transitioned at year-end 2024/2025, with co-founder Lars Hermes stepping down as Managing Director and Max-Joseph Groß assuming the role of authorized Geschäftsführer.

Name

Aktion Baum

Legal name

Aktion Baum gGmbH

Website

https://aktion-baum.org

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Aktion Baum is a German non-profit gGmbH founded in 2021 that plants climate-resilient mixed forests across Germany via individual donations, corporate planting events, and partner label programs, using €5-per-tree unit pricing, VerifAId satellite monitoring, and the LifeTerra geo-portal for transparency.

Ownership category

akta.pro rank

Product category

Reforestation Services

NAICS

Forestry and Logging (113), Support Activities for Forestry (1153), Forest Nurseries and Gathering of Forest Products (113210), Nursery and Tree Production (111421)

SIC

Forestry (800)

akta.pro primary industry

Site Assessment, Planning & Permitting (Reforestation Plans) (AFAMACAC)

akta.pro secondary industries

Seed Collection, Processing & Storage (Provenance/Genetics) (AFAMACAB), Urban & Community Reforestation / Street Tree Planting (AFAMACAL), Tree Seed Collection & Processing (AFAMADAA), Afforestation, Reforestation & Revegetation (ARR) (EUABABAA)

Keywords

• Reforestation services
• Tree planting donations
• Forest conservation programs
• Corporate planting events
• Urban forest planting

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Individual Donations: Individuals donate online (via Fundraisingbox/Wikando), bank transfer, PayPal, or SEPA direct debit. Donations are used to fund tree planting, area preparation, and 5-year follow-up care. Each tree costs approximately €5 covering seedling, site preparation, fencing, and 5-year maintenance.
2. Corporate Partnership Programs: Companies become certified donation partners (Spendenpartner) and can use co-branded labels such as 'Jeder Kunde ein Baum' (Every customer a tree) or 'Jeder Patient ein Baum' (Every patient a tree). Corporate partners fund tree planting as part of their CSR and sustainability strategy, with donations generating tax-deductible receipts.
3. Corporate Planting Events: Companies book dedicated planting events (Pflanzevents für Firmen, Social Days/Care Days) where employees participate in tree planting. Companies fund the event and receive donation receipts. The cost per tree is €5, covering seedling and 5-year care.
4. Tree Gift Programs: Individuals and companies can purchase trees as gifts (Bäume verschenken) for occasions such as Christmas or memorials, with personalized planting certificates and donation receipts provided.
5. Memorial Tree Donations (Bäume statt Blumen): In cases of bereavement, Aktion Baum offers an alternative to funeral flowers: families request that mourners donate to tree planting in memory of the deceased. Aktion Baum organizes the planting and provides certificates and donation receipts.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels10 records

Core offering

Aktion Baum is a German non-profit gGmbH that organizes and funds climate-resilient reforestation across Germany. It sells corporate planting events (Social Days/Care Days), accepts individual and corporate tree donations (€5 per tree including seedling, site preparation, fencing, and 5-year aftercare), offers memorial and gift tree programs, runs urban Mini Wälder (Tiny Forests), protects old-growth forests via the Wilde Wälder program, and provides drone-seeded planting across more than 40 sites in Germany.

Product overview

Aktion Baum is a non-profit reforestation organization offering a portfolio of tree planting and forest conservation services in Germany. The core offerings include corporate planting events (Social Days/Care Days, firm-specific Pflanzevents), urban green solutions (Mini Wälder/Tiny Forests), drone seeding technology, and old forest protection (Wilde Wälder). Supplementary services include memorial tree donations, gift trees, and corporate label programs. The organization also operates its own non-profit tree nursery (Pflanzgarten) and uses satellite monitoring (VerifAId) for transparency on reforestation success.

Differentiator

Problem solved

Functional benefit

Products and services

• Baumpflanzaktionen für Firmen (Corporate Planting Events) Corporate tree planting events where companies send employees for team-building activities while contributing to reforestation efforts in Germany. Events are customized and quote-based, organized with professional foresters and Aktion Baum project managers.
• Social Days / Care Days Regularly scheduled volunteer planting events in March and November where employees from various companies come together to plant trees and improve the environment in their local communities across Germany.
• Mini Wälder (Tiny Forests) Creation of miniature forests (Tiny Forests) in urban areas as hotspots for biodiversity, offering green spaces in cities to combat heat and improve quality of life. Targeted at municipalities, schools, and urban sustainability programs.
• Mit Drohnen säen (Drone Seeding Service) Drone seeding service that enables rapid planting of forests across large areas using automated seed dispersal, applied by Aktion Baum across its reforestation sites in Germany.
• Alte Wälder schützen / Wilde Wälder (Old Forest Protection) Program to acquire and protect old-growth forests in Germany, returning them to nature for animals, plants, and people with clean air, clear water, and stable climate.
• Bäume verschenken (Gift Tree Donations) Gift tree donation service allowing individuals to purchase trees as sustainable Christmas or other occasion gifts, with customizable planting certificates provided to the recipient.
• Baumspende statt Weihnachtskarten (Trees Instead of Christmas Cards) Corporate alternative to traditional Christmas cards, allowing companies to donate trees in lieu of sending holiday cards, with customizable tree planting certificates for clients and partners.
• Bäume spenden im Trauerfall (Memorial Tree Donations) Memorial tree donation service offering tree planting as an alternative to funeral flowers, providing personalized certificates and location information for grieving families.
• Partner-Label-Programm (Corporate Partnership Labels) Corporate partnership labeling program including labels such as "Jeder Kunde ein Baum" (Every customer a tree) or "Jeder Patient ein Baum" (Every patient a tree) enabling companies to demonstrate environmental commitment and receive tax-deductible donation receipts.
• Pflanzgarten Warstein (Non-Profit Tree Nursery) Operational non-profit tree nursery on a 4-hectare site in Warstein, Germany, growing Aktion Baum's own seedlings to address the shortage caused by climate change and bark beetle damage. Established with Warsteiner Brauerei.

Quantifiable outcome

• Planted approximately 80,000 trees in 2024 across 26 planting events with over 500 volunteers
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

19 partnerships are on record, tiered core and minor.

• Warsteiner BrauereicoreStrategic or Co-development PartnerWarsteiner Brauerei donated a 4-hectare planting garden (Pflanzgarten) adjacent to their brewery and provided €20,000 as seed capital for Aktion Baum's first non-profit tree nursery. This is a flagship strategic partnership involving land donation and significant funding.
• nextbike by TIERcoreStrategic or Co-development Partnernextbike by TIER has been a recurring partner in Aktion Baum's annual planting events, notably at Waldenburg in Saxony (Buß- und Bettag), contributing employee volunteers and funding.
• PIA//UDGcoreStrategic or Co-development PartnerPIA//UDG, a digital agency, has collaborated with Aktion Baum multiple times in the Kraichgau region (Sinsheim), bringing teams of employees to planting events.
• WaldlokalcoreStrategic or Co-development PartnerWaldlokal is a non-profit organization specialized in reforestation in the Sauerland region. Aktion Baum partnered with Waldlokal for the Waldlokal Schmallenberg project in 2023, where both organizations cooperated on planting 6,980 trees.
• GreenSign InstitutminorStrategic or Co-development PartnerGreenSign Institut partnered with Aktion Baum at Derenburg (Blankenburg/Harz) as part of the Green Tourism Camp 23, planting approximately 1,500 trees through 80 participants in 5 groups.
• The ResponseminorStrategic or Co-development PartnerAktion Baum partners with The Response, a non-profit organization, for reforestation projects in Bayrischzell, Bavaria.
• Verein der ZirbenliebhaberminorStrategic or Co-development PartnerAktion Baum cooperates with the Verein der Zirpenliebhaber (Stone Pine Enthusiasts Association) for tree planting in Leinefelde-Worbis, Thuringia, planting 3,000 trees together.
• Waldkicker.orgminorStrategic or Co-development PartnerWaldkicker.org partnered with Aktion Baum for the 2024 planting event in Waldenburg, Saxony, combining forest restoration with youth engagement activities.
• LifeTerracoreTechnology or IntegrationLifeTerra (Netherlands-based non-profit foundation) provides Aktion Baum with a geo-information portal that displays planting locations on an interactive map. Aktion Baum submits planting data to LifeTerra, which is then visible to the public, providing transparency and donor engagement.
• Remote Sensing Solutions (VerifAId)coreTechnology or IntegrationVerifAId, a satellite earth observation tool provided by Remote Sensing Solutions (Munich), is used by Aktion Baum starting 2025 to monitor planted forest areas over up to 20 years, tracking tree growth, vegetation density, and ecosystem stability.
• sitourminorGTM or Marketing Partnersitour markets advertising space in ski resorts and hiking areas across the DACH region. They provide Aktion Baum with free digital screen advertising space, significantly increasing visibility in outdoor recreation markets.
• GoogleminorGTM or Marketing PartnerGoogle provides Aktion Baum with free Ad Grants (complimentary Google Ads credits) as a registered non-profit, enabling paid search campaigns.
• Canva.comminorGTM or Marketing PartnerCanva.com provides Aktion Baum with free access to its graphic design platform as a non-profit, used to create social media content and marketing materials.
• SeobilityminorGTM or Marketing PartnerSeobility provides Aktion Baum with free access to its SEO software, enabling website optimization for organic search traffic.
• bung.artminorGTM or Marketing Partnerbung.art, a creative agency, provides pro bono graphic design services including logo and label adjustments, social media templates, and presentation templates.
• AND-EminorStrategic or Co-development PartnerAND-E has been a recurring partner in Aktion Baum's planting events, including at Gilching near Munich in 2023 and 2024, contributing teams of employees.
• SalesforceminorStrategic or Co-development PartnerSalesforce participated in Aktion Baum's planting event in Gilching near Munich in 2023.
• Hapag-LloydminorStrategic or Co-development PartnerHapag-Lloyd participated in the Marmstorf (Hamburg) planting event alongside CGI, Behrs, Siemens Energy, Pega Personal, 4Talents, and INDIREC.
• Wall GmbHminorGTM or Marketing PartnerWall GmbH, a marketer of analog and digital advertising space in cities, partnered with Aktion Baum and the Fraser creative agency for the 2025 nationwide Tag des Baumes (Tree Day) campaign.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Ecosia: Berlin-based search engine that uses ad revenue to fund reforestation globally. Incumbent in the tree-planting space with a broader technology/product offering; overlaps on mission but not direct service offering.

Direct peers

• Waldlokal: Smaller German non-profit specializing in regional reforestation in the Sauerland area; already an operational partner of Aktion Baum (Schmallenberg project 2023). Directly comparable in scale and German regional focus.
• Eden Reforestation Projects: Large global reforestation non-profit with corporate partnership and donation model. Comparable mission and corporate-engagement framework, though at significantly larger scale and global scope.
• Primaklima e.V. German non-profit focused on reforestation and climate protection, planting native tree species in Germany and internationally. Closely comparable mission and donor-engagement model in the DACH market.
• One Tree Planted: US-based non-profit planting trees globally via corporate and individual donor partnerships. Highly comparable partner-label and dollar-per-tree model, though global rather than DACH-focused.
• Plant-for-the-Planet: German-founded global youth-led tree planting non-profit. Most directly comparable to Aktion Baum by mission, donor model, and tree-planting focus; operates globally rather than DACH-only.
• Stiftung Unternehmen Wald: German foundation enabling companies to plant forests as part of CSR strategies. Closely comparable in the German corporate-reforestation sponsorship niche.
• Trees for All: Dutch non-profit that plants trees in the Netherlands and abroad; comparable business model combining corporate partnerships, individual donations, and a geo-tracking platform for transparency.
• LifeTerra Foundation: Netherlands-based non-profit enabling tree planting across Europe; current technology partner of Aktion Baum via geo-information portal. Comparable mission, donor model, and pan-European scope.

Emerging players

• IVN Natuureducatie (Tiny Forest): Dutch organization pioneering the Miyawaki-method 'Tiny Forest' concept that Aktion Baum has adapted as 'Mini Wälder'. Directly comparable for the urban-forestry product line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AktionBaum
• Facebookfacebook.com/AktionBaumOrg
• LinkedInlinkedin.com/shareArticle?mini=true&url=https://www.aktion-baum.org

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aktion Baum