Newfirst National Bank

What Newfirst National Bank does

NewFirst National Bank is a privately held, federally chartered community bank founded on January 22, 1902, and headquartered in El Campo, Texas. It operates eight branches across Texas, spanning rural Wharton County (El Campo, Wharton, Needville, Edna), Fort Bend County (Rosenberg, Sugar Land), and Victoria County (Victoria). The bank serves four primary segments: agricultural producers, real estate investors and developers, small to mid-size businesses, and individual consumers.

The bank offers deposit products (checking, savings, money markets, certificates of deposit), lending (agricultural, commercial real estate, commercial, and personal loans), treasury management (ACH origination, Remote Deposit Capture, wire transfers, Positive Pay), Lockbox Express, merchant card processing through TIB Merchant Services, and online and mobile banking channels. Personal E-Banking and Mobile Banking apps are available alongside E-Corp Online Banking, with QuickBooks and Quicken integration for business customers. Insured deposits are extended via CDARS and ICS through the IntraFi Network, and HR/payroll services are offered through a Paylocity partnership. The technology stack is built on a conventional core banking platform with third-party integrations rather than proprietary in-house systems, and no AI or advanced analytics capabilities are disclosed.

Revenue is generated through net interest income on loans and deposits, treasury management and lockbox fees, merchant card processing fees, and account activity charges on business analysis checking. The go-to-market model is community-led relationship-based banking, augmented by digital self-service channels for routine transactions. Geographic expansion has occurred incrementally through organic branch openings and one acquisition (Security Bank and Trust, Wharton, 1989), with a rebrand to the NewFirst name in 2002 reflecting broader multi-county ambitions.

Name

Newfirst National Bank

Legal name

NewFirst National Bank

Website

https://newfirst.com

Company type

Private

Founded year

1902

Operating status

Operating

Headcount range

11–50 employees

Short description

NewFirst National Bank is a privately held community bank founded in 1902 and headquartered in El Campo, Texas. Operating eight branches statewide, it serves agricultural producers, real estate investors, small-to-mid-size businesses, and consumers through relationship-based lending, deposit, and digital banking services.

Ownership category

akta.pro rank

Product category

Community Banking

NAICS

Commercial Banking (52211)

SIC

National Commercial Banks (6021)

akta.pro primary industry

Digital Banking & Neobank Platforms (BPAMAFAD)

Keywords

• Community banking
• Agricultural lending
• Commercial real estate loans
• Treasury management services
• Merchant card processing

Headquarters

HQ city

El Campo

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Interest Income from Loans: Primary revenue stream from interest charged on agricultural loans, real estate loans (business and personal), commercial lending, and personal loans including vehicle financing.
2. Deposit Account Fees: Monthly maintenance fees on checking, money market, and savings accounts, with fee waivers for minimum balance requirements.
3. Treasury Management Fees: Fees for E-Corp and Treasury Management Services starting at $20 monthly, including optional services like Bill Pay and Mobile Deposit.
4. Merchant Card Processing: Transaction fees and rates charged to business customers for credit card and debit card processing through TIB Merchant Services.
5. Business Analysis Checking Activity Fees: Activity-based fees for business accounts including per-item charges for deposited items, ACH credits, cash deposits, and coin rolls, with earnings credit based on average available balance.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

NewFirst National Bank is a community bank providing deposit accounts (checking, money market, CDs), lending solutions (agricultural, commercial real estate, commercial, personal real estate, personal loans), treasury management services, merchant card processing, and online/mobile banking to individuals, farmers, ranchers, real estate investors, and small businesses across Texas. The bank emphasizes relationship-based banking through local lender expertise and delivers services across eight physical branches and digital channels including E-Corp business online banking and Personal E-Banking with mobile apps.

Product overview

NewFirst National Bank is a privately owned community bank offering a comprehensive suite of banking products and services through a multi-channel platform. The bank's core offerings center on E-Corp Online Banking (business) and Personal E-Banking/Mobile Banking (consumer) platforms, supplemented by specialized add-on modules including Treasury Management Services, Lockbox Express, TIB Merchant Services, Online Bill Pay with PopMoney, CardHub, TransferNow, and CDARS/ICS FDIC insurance products. The bank provides lending solutions spanning agricultural loans, business real estate loans, commercial lending, personal real estate loans, and personal loans. Deposit products include business and personal checking accounts, money market accounts, and certificates of deposit across various tiers. The architecture is a traditional multi-product banking platform rather than a unified modular system, with individual products addressing specific customer segments (business vs. personal) and needs (deposits vs. lending vs. cash management).

Differentiator

Problem solved

Functional benefit

Products and services

• E-Corp Online Banking Full-service suite of online banking solutions providing 24/7 account access with electronic cash management tools for business customers, including internal transfers, loan inquiries, wire transfers, statement viewing, and stop payments. Optional services include Bill Pay and Mobile Deposit. Fees start at $20 monthly.
• Personal E-Banking & Mobile Banking Online and mobile banking platform providing 24/7 access to checking, savings, CDs, and loan accounts with real-time balance information, transaction history, check imaging, fund transfers, bill payment, and mobile check deposits via iOS and Android apps.
• Online Bill Pay Digital bill payment service enabling personal banking customers to view and pay bills online, with PopMoney for person-to-person money transfers via text or email. Payment history is retained for 84 months.
• Treasury Management Services Comprehensive suite of business cash management services including ACH origination, Remote Deposit capture, wire transfers, Positive Pay fraud protection, and automated sweep accounts.
• Lockbox Express Business receivables processing service providing local lockbox locations, rapid check clearing, accelerated funds availability, and web-based access to cash flow information and transaction images.
• TIB Merchant Services Credit and debit card processing service for businesses accepting VISA, MasterCard, American Express, and Discover payments. Includes customizable point-of-sale, e-commerce, and mobile acceptance solutions with 24/7 technical support.
• Agricultural Loans Specialized agricultural financing products including crop and cattle operating facilities, agricultural land loans, and equipment loans designed for farmers, ranchers, and agribusiness operations in Texas.
• Business Real Estate Loans Commercial real estate financing covering investment properties, owner-occupied real estate, home builder construction financing, and land development. Supports multifamily, retail, industrial, storage, office, and land development projects with terms up to 30 years.
• Commercial Lending Business credit facilities including working capital lines of credit, equipment and vehicle financing, and SBA 504 products tailored to business cash flow needs and capital investments.
• Personal Real Estate Loans Consumer real estate financing including residential lot acquisition loans, acreage tract purchases, and home construction loans financing up to 90% of total project cost.
• Personal Loans Secured and unsecured personal loans including vehicle financing (up to 100% on new, 85% on used), unsecured loans for creditworthy borrowers, and cash-secured loans with low interest rates.
• Business Checking Business checking accounts offered in three tiers: Business Basic Checking ($2,500 minimum, $15 monthly fee), Business Interest Checking ($2,500 minimum, $15 monthly fee), and Business Analysis Checking ($2,500 minimum, $17.50 monthly fee with activity-based pricing).
• Five Star Checking (Personal) Interest-bearing personal checking account with overdraft privilege and MasterCard debit card, requiring $5,000 minimum daily balance to avoid $15 monthly maintenance fee. Fee waiver available for up to 5 accounts when combined Liberty/Banner Money Market balances total $50,000+.
• Personal Savings & Money Markets Personal deposit accounts including Banner Money Market ($2,500 to open, $20/month fee), Liberty Money Market ($1,000 to open, $15/month fee), and Personal Savings ($10/quarter fee) with minimum balance requirements.
• Personal CDs Certificate of Deposit accounts with terms available from 6 to 24 months, $5,000 minimum investment, automatic renewal with 10-day grace period. Interest is compounded and paid quarterly.
• Business Money Market & CDs Business deposit accounts including Business Premium Money Market, Business Money Market, and Business Certificates of Deposit with tiered minimum balance requirements and interest-earning options. Business Analysis Checking includes activity-based fees with earnings credit.
• CDARS (Certificate of Deposit Account Registry Service) FDIC insurance network enabling deposit coverage beyond the standard $250,000 limit by placing funds across multiple member institutions. Provides single statement reporting and one rate per maturity through the IntraFi Network.
• ICS (Insured Cash Sweep) FDIC insurance service placing large deposits into demand deposit accounts or money market deposit accounts across multiple insured institutions, providing multi-million dollar protection through a single bank relationship via the IntraFi Network.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature7 records

Partnerships

Two partnerships are on record, tiered core.

• IntraFi NetworkcoreTechnology or IntegrationNewFirst participates in the IntraFi Network (formerly CDCS/IntraFi Network) providing FDIC insurance coverage through Certificate of Deposit Account Registry Service (CDARS) and Insured Cash Sweep (ICS) products for deposits exceeding standard FDIC limits of $250,000.
• TIB Merchant ServicescoreTechnology or IntegrationTIB provides complete turnkey merchant services including credit card and debit card processing for VISA, MasterCard, American Express, and Discover. Services include POS, e-commerce, and mobile acceptance solutions with 24/7 technical support and next business day funding.

Scale indicators4 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Independent Bank Group: Texas community bank with significant ag, CRE, and SMB lending; comparable footprint strategy with branches across North Texas and rural markets, similar product mix in deposits and treasury management.
• Cullen/Frost Bankers (Frost Bank): Major Texas-headquartered community/regional bank with deep ag, energy, CRE, and small business lending expertise; comparable relationship-based commercial banking model and product breadth across deposits, treasury management, and digital banking.
• VeraBank: Independent Texas community bank serving Central Texas with comparable deposit, ag, and CRE lending products; comparable size band and locally-relationship-driven commercial banking model.
• First Financial Bank Texas: Texas community bank headquartered in Abilene with comparable ag, commercial real estate, and consumer lending focus; similar relationship-driven model serving rural and mid-sized Texas markets.
• International Bancshares Corporation: Texas-based bank holding company (IBC Bank) operating community-banking branches across the state with comparable ag, commercial, and consumer lending; similar target customers and digital banking platform investments.
• Prosperity Bancshares: Large Texas-based community banking franchise built largely through acquisitions; closest direct peer in terms of community-bank focus, ag/CRE lending tilt, and multi-branch Texas distribution.

Emerging players

• Axos Bank: Digital-first bank offering commercial and small business banking products with no-branch overhead; competes for digitally-engaged SMBs and consumers who might otherwise consider smaller community banks like NewFirst.

Regional players

• TEXCAP Financial (Texas Security Bank / Texas Capital Community Capital): Texas-domiciled commercial bank focused on middle-market and CRE lending with deposit relationships in Dallas/Houston/Austin; overlaps with NewFirst's CRE and commercial lending capabilities while serving a different geography and segment scale.

Broad incumbents

• Cadence Bank: Mid-sized regional bank with meaningful Texas presence serving commercial and ag-adjacent borrowers; operates broader portfolio of products and serves a wider geography, making it a scaled incumbent competing for similar customer segments.
• JPMorgan Chase (Texas Commercial Banking): Largest U.S. commercial bank with substantial Houston/Texas operations competing for mid-market, ag, and CRE borrowers; represents the scale incumbent against which NewFirst's community-bank differentiation is positioned.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/newfirst-national-bank

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Newfirst National Bank