What Newman Medical does

Newman Medical, founded in 2005 by Spencer Newman and headquartered in Arvada, Colorado, is a privately held US manufacturer of vascular diagnostic ultrasound equipment, extending a family legacy in Doppler technology that traces to Imex Medical Systems (1976). The company designs and manufactures its products in-house near Denver and distributes them through a national field sales representative roster complemented by a network of international distributors.

Its product portfolio centers on two primary lines: the simpleABI family of ankle-brachial index (ABI) testing systems — ranging from the Doppler-free rapid PAD screening simpleABI-Q (PVR-based) to the multi-level automated Cuff-Link systems (simpleABI-400CL through simpleABI-600CL) and the Pro-Lab Vascular System Bundle for cardiology and small-hospital use — and the DigiDop line of professional handheld and tabletop Doppler devices with interchangeable fetal and vascular probes. Supporting this hardware, Newman Medical sells VasoCuff reusable and disposable vascular blood pressure cuffs (available via direct online ordering) and offers the new SteadyDop ergonomic vascular probe.

The business model is hardware-led with a recurring consumables tail. Core systems and Dopplers are sold via quote-based one-time purchases (with Medicare reimbursement enabled under CPT codes 93922/93923/93924), supported by post-purchase clinical training, 30-minute consultative demos, trade-in rebates of $500-$1,200, and a Buy 4 Get 1 Free Doppler volume program. Customer segments span primary care, podiatry/wound care, cardiology, vascular surgery, and mobile/community health practices. Industry-leading 5-year (Dopplers) and 2-year (ABI systems) warranties, FDA 21 CFR Part 870 compliance, IEC 60601 certifications, and DICOM EHR/PACS integration underpin the company's positioning in the vascular diagnostics niche.

Name

Newman Medical

Legal name

Newman Medical

Website

https://newman-medical.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Newman Medical is a US manufacturer of vascular diagnostic ultrasound systems — including simpleABI ankle-brachial index testing platforms and DigiDop Doppler devices — serving primary care, podiatry, cardiology, and vascular specialty practices with hardware, consumables, and clinical training.

Ownership category

akta.pro rank

Product category

Vascular Diagnostic Medical Devices

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Surgical and Medical Instrument Manufacturing (339112)

SIC

Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Ultrasound & Echography Systems (HLAHABAD)

akta.pro secondary industry

Hemodynamic Monitoring & Cardiac Diagnostics (Cath Lab, FFR/IVUS/OCT) (HLAHAFAI)

Keywords

• Vascular diagnostic equipment
• ABI testing systems
• Doppler ultrasound devices
• Peripheral artery disease screening
• Fetal heart rate monitoring

Headquarters

HQ city

Arvada

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Vascular Doppler Devices: Sale of DigiDop fetal and vascular Doppler devices with interchangeable probes. One-time hardware purchase with industry-leading 5-year warranty.
2. simpleABI Vascular Testing Systems: Sale of ABI/Ankle-Brachial Index testing equipment including Cuff-Link automated systems and handheld PVR systems. Includes various models from basic to advanced diagnostic systems with 2-year warranty.
3. Vascular Cuffs and Accessories: Sale of VasoCuff reusable and disposable vascular cuffs, probe accessories, carrying bags, roll stands, and replacement components.
4. Clinical Training and Support Services: Post-purchase clinical training services including 60-minute vascular training sessions, remote support, and in-service training through manufacturer representatives.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Newman Medical designs and manufactures non-invasive vascular diagnostic ultrasound devices, including DigiDop continuous-wave Doppler systems (fetal and vascular) and the simpleABI line of Ankle-Brachial Index (ABI) and Toe-Brachial Index (TBI) testing systems featuring proprietary Cuff-Link automation and Pulse Volume Recording (PVR) technology. Products are sold to physician practices, podiatry clinics, vascular labs, cardiology practices, and small hospitals for Peripheral Arterial Disease (PAD) screening, fetal heart-rate monitoring, and clinical vascular assessment, with Medicare-reimbursable CPT codes built into the workflow.

Product overview

Newman Medical is a manufacturer of vascular Doppler and ABI diagnostic systems, offering two primary product lines: simpleABI vascular testing systems and DigiDop professional Dopplers. The simpleABI portfolio ranges from rapid PAD screening (simpleABI-Q PVR-based system) to comprehensive diagnostic platforms (simpleABI-600CL with multi-level segmental testing, exercise/treadmill stress testing). Manual handheld options (simpleABI-300/250) provide portable Doppler ABI with optional toe-brachial index capability for diabetic patients. The DigiDop Doppler line includes handheld (DD-300/330/700/770 series) and tabletop (DD-901) models with interchangeable probes for fetal and vascular applications. Supporting products include SteadyDop probes with ergonomic design, VasoCuff reusable and disposable vascular cuffs, and the Pro-Lab bundle combining the simpleABI 600 platform with comprehensive accessories for cardiology practices. All systems are designed and manufactured in the Denver, Colorado area with DICOM compatibility for EHR/PACS integration.

Differentiator

Problem solved

Functional benefit

Brands

• simpleABI: Product line of ABI (Ankle-Brachial Index) testing systems including simpleABI-Q, simpleABI-250, simpleABI-300, simpleABI-400CL, simpleABI-450CL, simpleABI-500CL, simpleABI-600CL, and Pro-Lab Vascular System Bundle for PAD diagnosis.
• DigiDop
• VasoCuff
• SteadyDop

Products and services

• simpleABI-Q Doppler-free, Pulse Volume Recording (PVR)-based rapid PAD screening system designed for high-volume screening environments where speed and staff efficiency are priorities; requires no Doppler experience to operate. Targeted at high-volume PAD screening, rapid assessment of at-risk patients (diabetics, smokers, older adults), and primary care cardiovascular risk assessment.
• simpleABI-600CL Full-featured multi-level automated Cuff-Link Doppler ABI system with 8-port configuration supporting ankle-brachial index (ABI), toe-brachial index (TBI), exercise ABI, treadmill stress testing, and ABI-Q PVR screening. Designed for vascular labs, cardiology practices, and specialty clinics requiring comprehensive PAD evaluation.
• simpleABI-500CL Doppler-based multi-level automated Cuff-Link ABI system with 8-port configuration for segmental vascular assessment and PAD localization, with integrated ABI-Q exam software for Doppler-free rapid screening of patients with calcified arteries.
• simpleABI-450CL Single-level automated Cuff-Link Doppler ABI system with 4-port configuration supporting stress testing for symptomatic PAD evaluation; features dual-mode capability switching between Doppler ABI and PVR rapid screening on the same device.
• simpleABI-400CL Single-level automated Cuff-Link Doppler ABI system with automated cuff selection and inflation; uses continuous-wave Doppler ultrasound (gold standard per AHA/ACC guidelines) with integrated ABI-Q PVR exam software for dual-mode rapid screening and diagnostic confirmation.
• simpleABI-300 Manual handheld Doppler ABI system with toe-brachial index (TBI) testing capability using a DPPG probe. Designed for primary care, endocrinology, and podiatry practices managing diabetic patients or those with calcified arteries where ankle pressures may be unreliable.
• simpleABI-250 Manual handheld Doppler ABI system for clinician-directed single-level vascular assessment. Portable and lightweight, ideal for mobile clinics, community health events, and practices needing gold-standard ABI accuracy in portable format.
• Pro-Lab Vascular System Bundle Complete turnkey PAD testing bundle designed for cardiology practices and small hospitals. Combines the simpleABI 600 platform (8-port Cuff-Link), ABI/TBI/Exercise/Segmentals/PVR capabilities, 17-inch touchscreen laptop, adjustable-height roll stand, DICOM connectivity, full cuff kit, and includes the SteadyDop probe with industry-leading 5-year warranty.
• DigiDop II DD-770 / DD-770R Professional-grade Doppler with Digital Signal Clarity (DSC) for clear fetal and vascular sounds; available in display (DD-770) and rechargeable display (DD-770R) variants. Ships with industry-leading 5-year warranty covering all parts, labor, and accidental breakage.
• DigiDop II DD-330 / DD-330R Compact professional-grade Doppler without display, available in standard (DD-330) and rechargeable (DD-330R) variants. Features interchangeable probes for fetal or vascular applications with 5-year warranty.
• DigiDop Classic DD-701 Display-equipped handheld Doppler powered by AA batteries with 600-900 minute battery life and interchangeable probe compatibility; professional-grade with 5-year warranty covering all parts and labor.
• DigiDop Classic DD-700 Display-equipped handheld Doppler with compact design; professional-grade with 5-year warranty covering all parts, labor, and accidental breakage.
• DigiDop Classic DD-301 Rechargeable non-display handheld Doppler; compact professional-grade Doppler with interchangeable probes for fetal or vascular use and 5-year warranty.
• DigiDop Classic DD-300 Non-display handheld Doppler with compact design and professional-grade sensitivity; features 5-year warranty covering all parts, labor, and accidental breakage.
• DigiDop Tabletop DD-901 Larger tabletop Doppler system with integrated display, designed for clinical settings requiring extended use; professional-grade with 5-year warranty covering all parts and labor.
• SteadyDop Vascular Probe Innovative vascular Doppler probe with stethoscope-like grip design for stable, accurate assessments. Features wide-angle sensors eliminating movement errors and guaranteeing optimal positioning. Available in 5 MHz (deep vessel) and 8 MHz (surface vessel) variants.
• DigiDop Combo Kits Pre-configured Doppler bundles including vascular combinations (DD-300-VASC, DD-330-VASC, DD-700-VASC, DD-770-VASC, DD-PAD), fetal combinations (DD-700-OB, DD-770-OB), and multi-use combinations (DD-700-VO, DD-770-VO) with bundled probes.
• VasoCuff EZ-Clean Reusable Cuffs Reusable vascular blood pressure cuffs with non-porous membrane construction for easy disinfection between patient uses. Available in sizes: 10 cm, 12 cm, 12 cm long (thigh), 17 cm contoured (thigh), and digit cuffs (1.9 cm, 2.5 cm). Sold directly via the VasoCuff online order form.
• VasoCuff Disposable Cuffs Single-use vascular blood pressure cuffs eliminating cross-contamination concerns. Available in sizes including 12 cm for upper arm/lower leg and digit cuffs (1.9 cm, 2.5 cm). Sold directly via the VasoCuff online order form.
• Post-Purchase Clinical Training Services 60-minute post-purchase clinical training sessions delivered by in-house clinical specialist Bob Wootten, plus manufacturer-rep ABI in-service training, remote technical support, and step-by-step tutorial resources. Available to customers purchasing Newman Medical vascular systems.

Quantifiable outcome

• 94% accuracy compared to traditional full-diagnostic Doppler ABI exams when using simpleABI-Q PVR screening
• +3 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

One partnership is on record.

• National and International DistributorscoreChannel Partner/ Reseller/ DistributorNewman Medical maintains a trusted distribution network across the US and internationally. Customers ordering through this network receive the same dedication to service that characterizes direct sales interactions. The distribution network supports global reach while maintaining localized sales and support presence.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hadeco: Japanese manufacturer specializing in handheld Doppler ultrasound systems for vascular and fetal applications. Directly comparable as a niche focused Doppler producer serving similar vascular assessment use cases as Newman Medical's DigiDop line.
• MESI: Slovenia-based developer of the MESI mTABLET ABI and other non-invasive vascular diagnostic systems. Directly competes with Newman Medical's simpleABI line in PAD screening with automated, easy-to-use ABI measurement devices.
• Arjo (Huntleigh Diagnostics): Arjo acquired Huntleigh Diagnostics, a long-established manufacturer of handheld Dopplers and vascular assessment systems widely used in UK/EU clinical practice. Direct peer in handheld fetal and vascular Doppler category overlapping with DigiDop product family.
• CooperSurgical: Women's health-focused medical device subsidiary of CooperCompanies offering handheld Doppler systems alongside its broader OB/GYN portfolio. Comparable as an established Doppler competitor, particularly in the fetal Doppler segment where Newman Medical's DigiDop competes.

Broad incumbents

• FUJIFILM SonoSite: Major incumbent in point-of-care portable ultrasound with vascular imaging applications. Competes at the high-end of vascular diagnostics as practices upgrade from standalone Dopplers to full ultrasound imaging systems for PAD assessment.
• GE HealthCare: Global imaging and ultrasound incumbent whose vascular ultrasound systems serve cardiology and vascular lab markets where Newman Medical's Pro-Lab and simpleABI-600CL are positioned. Represents the scaled end of the vascular diagnostics spectrum.
• Philips: Global health technology incumbent with comprehensive vascular ultrasound and cardiovascular diagnostic portfolio. Competes for large cardiology practice and hospital vascular lab accounts where Newman Medical's Pro-Lab Bundle targets.
• Natus Medical: Specialty medical device company historically dominant in neurodiagnostics with overlapping Doppler ultrasound offerings for vascular and fetal assessment. Broader incumbent portfolio with overlapping vascular diagnostic capabilities targeting similar clinical end users.

Emerging players

• Mindray: Chinese medical device company rapidly expanding its ultrasound and patient monitoring portfolio into US and international markets. Emerging competitive threat in handheld and portable vascular ultrasound segments.
• Edan Instruments: China-based medical device manufacturer with growing presence in Doppler ultrasound and vascular diagnostics. Emerging competitor in cost-sensitive primary care and podiatry segments where Newman Medical's portable offerings compete.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCwK3_7QhNLw6IFeCtSwsX0g
• Xx.com/NewmanMedical
• Facebookfacebook.com/NewmanMedical
• LinkedInlinkedin.com/company/newman-medical-llc

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Newman Medical