Made Event
Made Event is a privately held New York-based promoter that books, markets, and produces electronic dance music concerts and festivals — including its flagship Electric Zoo — across NYC venues for EDM fans in the Northeast US.
- Company typePrivate
- Founded2019
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Made Event does
Made Event, LLC is a privately held, New York-based event promotion company founded in 2012 that specializes in producing and promoting electronic dance music (EDM) concerts and festivals in the United States, primarily in the Northeast. The company's core product is live event promotion — it books and markets individual shows featuring international EDM artists (including Kaskade, Armin Van Buuren, Seven Lions, Fisher, Slander, Subtronics, and others) across a defined set of New York City venues, most notably the Avant Gardner complex (Great Hall, Lost Circus, Kings Hall), Terminal 5, and Quantum Brooklyn. Its flagship asset is Electric Zoo, a multi-day annual electronic music festival held at Randalls Island Park in NYC.
The company operates an event promotion platform built around an owned website that aggregates artist flyers, dates, venue information, and outbound ticketing links to third-party platforms (Eventbrite, Nightout.com, See Tickets) and Facebook event pages. It supplements this with social channels (Facebook, Twitter, Instagram) for announcements and community engagement. The underlying technology stack is lightweight — there is no proprietary ticketing engine, no native mobile app, and no disclosed data or AI capabilities; distribution is intentionally delegated to established ticketing marketplaces to maximize reach and minimize operational burden.
Made Event's revenue model is B2C ticket sales at varying price points per show and per artist, with revenue concentrated in two streams: (1) recurring individual concerts and club nights at NYC venues throughout the year and (2) the annual Electric Zoo flagship festival. Its served market is EDM concert-goers and festival attendees in the Northeast US, and it competes in a regional niche dominated by a handful of established promoters and venue operators rather than national ticketing platforms.
Made Event firmographics
Firmographics- Name
- Made Event
- Legal name
- Made Event, LLC
- Website
- https://madeevent.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Made Event is a privately held New York-based promoter that books, markets, and produces electronic dance music concerts and festivals — including its flagship Electric Zoo — across NYC venues for EDM fans in the Northeast US.
- Ownership category
- akta.pro rank
Made Event industry classification
Industry- Product category
- Live Event Promotion
- NAICS
- Performing Arts, Spectator Sports, and Related Industries (711), Other Performing Arts Companies (711190)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Music Festival Organizers & Promoters (MPAGAAAB)
- akta.pro secondary industries
- Concerts & Music Festivals (THAJAFAA), DJ & Electronic Music Venues (MPAGAIAE)
Keywords
Where Made Event is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Made Event business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Others
Distribution channels3 records
Marketing channels4 records
Made Event product offering
Product offeringCore offering
Made Event promotes, produces, and executes electronic dance music (EDM) festivals and concerts in the United States, with a primary focus on New York City. The company organizes individual DJ performances at premier NYC venues including Great Hall at Avant Gardner, Terminal 5, and Quantum Brooklyn, and runs Electric Zoo, its flagship multi-day annual EDM festival held at Randalls Island Park.
Product overview
Made Event is an event promotion company specializing in electronic dance music concerts and festivals. The company operates primarily as an event discovery and ticketing platform, promoting individual DJ performances at New York venues (including Great Hall at Avant Gardner and Terminal 5) alongside its flagship annual festival Electric Zoo. The web presence includes event listings with artist names, dates, venues, and links to third-party ticketing platforms.
Differentiator
Problem solved
Functional benefit
Brands
- Electric Zoo: Annual electronic music festival held at Randalls Island Park in New York City
Products and services
- Event Promotion Services
Companies that use Made Event
Customer profileSegments1 record
Ideal customer profiles1 record
Made Event technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Made Event partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights3 records
Made Event competitors and assessment
Company assessmentDirect peers
- Disco Donnie Presents: Independent EDM concert and festival promoter active across multiple US markets; directly comparable as a similarly sized electronic music-focused promoter with overlapping artist rosters and club-to-festival programming.
- Insomniac Events: Largest US EDM festival and event promoter (EDC, Beyond Wonderland, Countdown) producing concerts and festivals for the same electronic music fan base; directly comparable on product (EDM event promotion), target audience, and artist roster.
Broad incumbents
- C3 Presents: US concert and festival promoter (ACL Fest, Lollapalooza) with growing EDM and club programming; comparable on the festival and large-venue promotion model, though broader in genre.
- AEG Presents: Major global concert promoter operating festivals and venue programming; competes for the same EDM headliners and dates in the NYC metro via The Bowery Presents, but as part of a broad portfolio beyond electronic music.
- Live Nation Entertainment: World's largest live entertainment company; competes with Made Event for headliner dates and venue nights in NYC and has a dedicated EDM vertical, but operates at vastly greater scale across all genres.
Regional players
- The Bowery Presents: NYC-based concert promoter (AEG subsidiary) that books a number of the same mid-to-large NYC venues (Terminal 5, Brooklyn Steel) where Made Event programs; directly comparable on NYC promoter footprint and venue relationships.
- Avant Gardner: Operator of the NYC venues (Great Hall, Kings Hall, Lost Circus) where most of Made Event's shows take place; comparable as the dominant NYC EDM venue operator and a frequent counterparty/competitor for headline bookings in the same market.
Emerging players
- Day Glow: Independent touring dance/EDM festival brand targeting a similar young-adult electronic music audience; comparable as a festival-format EDM promoter with multi-city ambitions, though at a smaller and more diffuse scale.
- PULSE Events: Smaller-scale EDM event promoter in the NYC/Northeast market; comparable as a regional electronic music promoter competing for similar headliners and venue nights, though typically at a smaller show scale than Made Event.
Others
- Eventbrite: Ticketing platform used by Made Event for primary ticket sales; relevant as the dominant distribution layer on which Made Event's events are sold, and as an indicator of how Made Event reaches end consumers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Made Event social profiles
Digital presenceMade Event financial estimates
Financial estimateRevenue estimate
Valuation estimate
Made Event leadership team
Management profileNumber of profiles
Made Event funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Made Event M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Made Event
What does Made Event do?
Made Event promotes, produces, and executes electronic dance music (EDM) festivals and concerts in the United States, with a primary focus on New York City. The company organizes individual DJ performances at premier NYC venues including Great Hall at Avant Gardner, Terminal 5, and Quantum Brooklyn, and runs Electric Zoo, its flagship multi-day annual EDM festival held at Randalls Island Park.
Is Made Event a public or private company?
Made Event is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Made Event founded?
Made Event was founded in 2019. It employs 11 to 50 people.
Where is Made Event based?
Made Event is headquartered in New York, United States, in the North America region.
Who are Made Event's main competitors?
Direct peers on record are Disco Donnie Presents and Insomniac Events. Broad incumbents are C3 Presents, AEG Presents and Live Nation Entertainment. Regional players are The Bowery Presents and Avant Gardner. Emerging players are Day Glow and PULSE Events. Eventbrite is listed as an others.
Does Made Event have an API?
No public API is recorded for Made Event.
What industry is Made Event in?
Made Event's product category is Live Event Promotion. Its primary akta.pro industry code is MPAGAAAB, Music Festival Organizers & Promoters, with a secondary code of THAJAFAA, Concerts & Music Festivals. Its NAICS code is 711 and its SIC code is 7900.