Waiora

What Waiora does

Waiora is a private, direct-to-consumer health and wellness company headquartered in Boynton Beach, Florida, founded in 2002. The company sells liquid zeolite-based detoxification supplements under its flagship brand Natural Cellular Defense (NCD and NCD2), marketed as 'the Original Liquid Zeolite' for removing environmental toxins. Its product portfolio has expanded to include complementary wellness SKUs such as Medicinal Mushroom Coffee, Essential Trace Minerals, Superior Colloidal Silver (40PPM), Lean + Green Tea, and ActiveBlendz Control.

Waiora's core technology centers on proprietary liquid zeolite formulations paired with a 'remove + protect' dual-action philosophy combining detoxification with medicinal mushroom-based immune support. NCD2 is labeled cGMP-certified and clinically tested. The company holds registered trademarks for 'Natural Cellular Defense' and 'NCD/NCD2' and has accumulated a milestone of 4 million bottles sold across the franchise.

The business model is direct-to-consumer e-commerce through buywaiora.com, operating internationally in 30+ countries including the US, Australia, Canada, Japan, EU member states, Brazil, Saudi Arabia, and South Africa. Pricing ranges from $4.95 to $117.95 per SKU. A Subscribe & Save subscription program offers a 15% discount on recurring orders (deliverable on cycles from 2 weeks to 6 months), providing a recurring revenue component. Phone ordering, content marketing via blog and newsletter, and organic social (Facebook) support a lean marketing and distribution posture. The company is independently owned with no disclosed funding rounds, parent company, or institutional investment, and operates with 11-50 employees.

Name

Waiora

Legal name

Waiora

Website

https://buywaiora.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Waiora is a private direct-to-consumer supplement company founded in 2002 and based in Boynton Beach, Florida, selling liquid zeolite detoxification products (NCD/NCD2) and medicinal mushroom-based wellness items worldwide via its e-commerce storefront and subscription program.

Ownership category

akta.pro rank

Product category

Dietary Supplements

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Herbal & Botanical Supplements (CRADAGAD)

Keywords

• Liquid zeolite supplements
• Detoxification products
• Dietary supplements
• Medicinal mushroom products
• Wellness supplements

Headquarters

HQ city

Boynton Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Product Sales: Direct-to-consumer sales of health and wellness supplements including NCD2, Mushroom Coffee, Essential Trace Minerals, Colloidal Silver, and other products through e-commerce storefront.
2. Subscription/Recurring Orders: Subscribe & Save program offering 15% discount on all subscription orders with flexible delivery frequencies from 2 weeks to 6 months. Provides recurring revenue through subscription model.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Waiora sells a direct-to-consumer line of liquid zeolite detoxification products (Natural Cellular Defense NCD and NCD2), medicinal mushroom supplements, and other nutritional products (Essential Trace Minerals, Colloidal Silver, Lean + Green Tea, ActiveBlendz Control, Mushroom Coffee). Its flagship Original Liquid Zeolite has sold 4 million bottles and is positioned to remove toxins, defend against germs, and replenish nutrients via a 'remove + protect' dual-action approach.

Product overview

Waiora is a health and wellness company offering a portfolio of liquid zeolite-based detoxification products, medicinal mushroom supplements, and nutritional supplements. The core product line centers on Natural Cellular Defense (NCD) and NCD2, the Original Liquid Zeolite products that have sold over 4 million bottles combined, designed to remove toxins and chemicals from the body. The product range includes NCD and NCD2 in various sizes (0.5 oz plastic/glass, 1.35 oz glass), Essential Trace Minerals, Superior Colloidal Silver (40PPM), Lean + Green Tea, ActiveBlendz Control, and Mushroom Coffee. All products are supported by a Subscribe & Save program offering 15% discounts. The company emphasizes a 'remove + protect' philosophy combining detoxification with immune defense through medicinal mushrooms.

Differentiator

Problem solved

Functional benefit

Brands

• Natural Cellular Defense: Original liquid zeolite product for body detoxification

Products and services

• Natural Cellular Defense (NCD) The Original Liquid Zeolite product designed to detoxify the body by removing toxins and chemicals accumulated from daily exposure. Sold in 0.5 oz plastic bottles (single and 4-pack) for individual health-conscious consumers.
• Natural Cellular Defense (NCD2) Enhanced glass-bottled version of the Original Liquid Zeolite, clinically tested and cGMP certified, providing cellular defense against environmental toxins and chemicals. Available in 0.5 oz and 1.35 oz sizes plus 4-packs.
• Essential Trace Minerals 4 oz mineral supplement providing essential trace minerals to support bodily nutrition and health.
• Superior Colloidal Silver High-quality colloidal silver supplement at 40PPM concentration, bottled in glass for purity.
• Lean + Green Tea Green tea-based supplement for weight management and health support.
• ActiveBlendz Control Supplement product from the ActiveBlendz line, supporting active lifestyle nutrition needs.
• Mushroom Coffee
• Subscribe & Save Subscription program offering 15% off all orders with free shipping on orders over $75, flexible delivery frequencies from 2 weeks to 6 months, and money-back satisfaction guarantee.

Quantifiable outcome

• 4 million bottles sold for Natural Cellular Defense (NCD & NCD2) products

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Designs for Health: Science-based nutritional supplement company selling practitioner-grade formulations including detox and immune support products; closely comparable to Waiora on clinical/quality positioning (cGMP, clinically tested) and supplement portfolio.
• LifeVantage: Public direct-selling company selling Protandim (Nrf2 activator) and other wellness supplements; highly comparable to Waiora on cellular defense / detox positioning and DTC / network-marketing style distribution.
• Pure Encapsulations: Practitioner-grade supplement brand offering hypoallergenic nutritional and herbal supplements; comparable to Waiora on premium detoxification and immune-support product positioning in the supplements channel.
• Standard Process: Whole-food nutritional supplement manufacturer focusing on detoxification, immune, and cellular health categories; comparable to Waiora in holistic, practitioner-adjacent dietary supplement positioning.

Broad incumbents

• Amway: Established multi-category health and wellness CPG company with global DTC and distributor channels selling nutritional and herbal supplements; comparable to Waiora in supplement focus and international distribution.
• Herbalife: Global direct-to-consumer nutrition and supplements company using a multi-level structure; comparable to Waiora in selling branded dietary supplements (detox, wellness, weight management) directly to consumers worldwide.
• Young Living: Network-marketing wellness brand with broad essential oils and supplement portfolio; comparable to Waiora on DTC supplement sales, member-based selling, and wellness positioning.
• doTERRA: Large direct-selling essential oils and wellness brand with a global DTC and wellness-advocate distribution model; comparable to Waiora on botanical/wellness positioning and reliance on practitioner-style selling.
• GNC: Large specialty retailer and brand of vitamins, minerals, and herbal supplements; comparable to Waiora on herbal/botanical supplement category positioning and detox/immune support product offerings.

Emerging players

• Four Sigmatic: DTC mushroom-based coffee and wellness brand; directly comparable to Waiora on medicinal-mushroom coffee product positioning and digital-first e-commerce / subscription GTM.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks1 record

Key highlights8 records

Customer concentration

• Facebookfacebook.com/waioraglobal
• Xx.com/waioraglobal
• LinkedInlinkedin.com/company/waiora-global

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Waiora