Waiora
Waiora is a private direct-to-consumer supplement company founded in 2002 and based in Boynton Beach, Florida, selling liquid zeolite detoxification products (NCD/NCD2) and medicinal mushroom-based wellness items worldwide via its e-commerce storefront and subscription program.
- Company typePrivate
- Founded2002
- HeadquartersBoynton Beach, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Waiora does
Waiora is a private, direct-to-consumer health and wellness company headquartered in Boynton Beach, Florida, founded in 2002. The company sells liquid zeolite-based detoxification supplements under its flagship brand Natural Cellular Defense (NCD and NCD2), marketed as 'the Original Liquid Zeolite' for removing environmental toxins. Its product portfolio has expanded to include complementary wellness SKUs such as Medicinal Mushroom Coffee, Essential Trace Minerals, Superior Colloidal Silver (40PPM), Lean + Green Tea, and ActiveBlendz Control.
Waiora's core technology centers on proprietary liquid zeolite formulations paired with a 'remove + protect' dual-action philosophy combining detoxification with medicinal mushroom-based immune support. NCD2 is labeled cGMP-certified and clinically tested. The company holds registered trademarks for 'Natural Cellular Defense' and 'NCD/NCD2' and has accumulated a milestone of 4 million bottles sold across the franchise.
The business model is direct-to-consumer e-commerce through buywaiora.com, operating internationally in 30+ countries including the US, Australia, Canada, Japan, EU member states, Brazil, Saudi Arabia, and South Africa. Pricing ranges from $4.95 to $117.95 per SKU. A Subscribe & Save subscription program offers a 15% discount on recurring orders (deliverable on cycles from 2 weeks to 6 months), providing a recurring revenue component. Phone ordering, content marketing via blog and newsletter, and organic social (Facebook) support a lean marketing and distribution posture. The company is independently owned with no disclosed funding rounds, parent company, or institutional investment, and operates with 11-50 employees.
Waiora firmographics
Firmographics- Name
- Waiora
- Legal name
- Waiora
- Website
- https://buywaiora.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Waiora is a private direct-to-consumer supplement company founded in 2002 and based in Boynton Beach, Florida, selling liquid zeolite detoxification products (NCD/NCD2) and medicinal mushroom-based wellness items worldwide via its e-commerce storefront and subscription program.
- Ownership category
- akta.pro rank
Waiora industry classification
Industry- Product category
- Dietary Supplements
- NAICS
- Food (Health) Supplement Retailers (456191)
- SIC
- Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Herbal & Botanical Supplements (CRADAGAD)
Keywords
Where Waiora is headquartered
LocationHeadquarters
- HQ city
- Boynton Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Waiora business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Product Sales: Direct-to-consumer sales of health and wellness supplements including NCD2, Mushroom Coffee, Essential Trace Minerals, Colloidal Silver, and other products through e-commerce storefront.
- Subscription/Recurring Orders: Subscribe & Save program offering 15% discount on all subscription orders with flexible delivery frequencies from 2 weeks to 6 months. Provides recurring revenue through subscription model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | NCD (.5 oz plastic bottle) |
| Unit Pricing | Pay-as-you-go | NCD (4 pack of .5 oz bottles) |
| Unit Pricing | Pay-as-you-go | NCD2 (.5 oz glass bottle) |
| Unit Pricing | Pay-as-you-go | NCD2 (4 pack of .5 oz bottles) |
| Unit Pricing | Pay-as-you-go | NCD2 (1.35 oz amber glass bottle) |
| Unit Pricing | Pay-as-you-go | Essential Trace Minerals (4 oz) |
| Unit Pricing | Pay-as-you-go | Superior Colloidal Silver (40PPM, 4 oz) |
| Unit Pricing | Pay-as-you-go | Mushroom Coffee |
| Subscription | Monthly | Subscribe & Save Program |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Waiora product offering
Product offeringCore offering
Waiora sells a direct-to-consumer line of liquid zeolite detoxification products (Natural Cellular Defense NCD and NCD2), medicinal mushroom supplements, and other nutritional products (Essential Trace Minerals, Colloidal Silver, Lean + Green Tea, ActiveBlendz Control, Mushroom Coffee). Its flagship Original Liquid Zeolite has sold 4 million bottles and is positioned to remove toxins, defend against germs, and replenish nutrients via a 'remove + protect' dual-action approach.
Product overview
Waiora is a health and wellness company offering a portfolio of liquid zeolite-based detoxification products, medicinal mushroom supplements, and nutritional supplements. The core product line centers on Natural Cellular Defense (NCD) and NCD2, the Original Liquid Zeolite products that have sold over 4 million bottles combined, designed to remove toxins and chemicals from the body. The product range includes NCD and NCD2 in various sizes (0.5 oz plastic/glass, 1.35 oz glass), Essential Trace Minerals, Superior Colloidal Silver (40PPM), Lean + Green Tea, ActiveBlendz Control, and Mushroom Coffee. All products are supported by a Subscribe & Save program offering 15% discounts. The company emphasizes a 'remove + protect' philosophy combining detoxification with immune defense through medicinal mushrooms.
Differentiator
Problem solved
Functional benefit
Brands
- Natural Cellular Defense: Original liquid zeolite product for body detoxification
Products and services
- Natural Cellular Defense (NCD) The Original Liquid Zeolite product designed to detoxify the body by removing toxins and chemicals accumulated from daily exposure. Sold in 0.5 oz plastic bottles (single and 4-pack) for individual health-conscious consumers.
- Natural Cellular Defense (NCD2) Enhanced glass-bottled version of the Original Liquid Zeolite, clinically tested and cGMP certified, providing cellular defense against environmental toxins and chemicals. Available in 0.5 oz and 1.35 oz sizes plus 4-packs.
- Essential Trace Minerals 4 oz mineral supplement providing essential trace minerals to support bodily nutrition and health.
- Superior Colloidal Silver High-quality colloidal silver supplement at 40PPM concentration, bottled in glass for purity.
- Lean + Green Tea Green tea-based supplement for weight management and health support.
- ActiveBlendz Control Supplement product from the ActiveBlendz line, supporting active lifestyle nutrition needs.
- Mushroom Coffee
- Subscribe & Save Subscription program offering 15% off all orders with free shipping on orders over $75, flexible delivery frequencies from 2 weeks to 6 months, and money-back satisfaction guarantee.
Quantifiable outcome
- 4 million bottles sold for Natural Cellular Defense (NCD & NCD2) products
Companies that use Waiora
Customer profileSegments1 record
Ideal customer profiles1 record
Waiora technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Waiora partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Waiora competitors and assessment
Company assessmentDirect peers
- Designs for Health: Science-based nutritional supplement company selling practitioner-grade formulations including detox and immune support products; closely comparable to Waiora on clinical/quality positioning (cGMP, clinically tested) and supplement portfolio.
- LifeVantage: Public direct-selling company selling Protandim (Nrf2 activator) and other wellness supplements; highly comparable to Waiora on cellular defense / detox positioning and DTC / network-marketing style distribution.
- Pure Encapsulations: Practitioner-grade supplement brand offering hypoallergenic nutritional and herbal supplements; comparable to Waiora on premium detoxification and immune-support product positioning in the supplements channel.
- Standard Process: Whole-food nutritional supplement manufacturer focusing on detoxification, immune, and cellular health categories; comparable to Waiora in holistic, practitioner-adjacent dietary supplement positioning.
Broad incumbents
- Amway: Established multi-category health and wellness CPG company with global DTC and distributor channels selling nutritional and herbal supplements; comparable to Waiora in supplement focus and international distribution.
- Herbalife: Global direct-to-consumer nutrition and supplements company using a multi-level structure; comparable to Waiora in selling branded dietary supplements (detox, wellness, weight management) directly to consumers worldwide.
- Young Living: Network-marketing wellness brand with broad essential oils and supplement portfolio; comparable to Waiora on DTC supplement sales, member-based selling, and wellness positioning.
- doTERRA: Large direct-selling essential oils and wellness brand with a global DTC and wellness-advocate distribution model; comparable to Waiora on botanical/wellness positioning and reliance on practitioner-style selling.
- GNC: Large specialty retailer and brand of vitamins, minerals, and herbal supplements; comparable to Waiora on herbal/botanical supplement category positioning and detox/immune support product offerings.
Emerging players
- Four Sigmatic: DTC mushroom-based coffee and wellness brand; directly comparable to Waiora on medicinal-mushroom coffee product positioning and digital-first e-commerce / subscription GTM.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks1 record
Key highlights8 records
Customer concentration
Waiora social profiles
Digital presenceWaiora compliance and trust
Trust signalCompliance2 records
Waiora financial estimates
Financial estimateRevenue estimate
Valuation estimate
Waiora leadership team
Management profileNumber of profiles
Waiora funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Waiora M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Waiora
What does Waiora do?
Waiora sells a direct-to-consumer line of liquid zeolite detoxification products (Natural Cellular Defense NCD and NCD2), medicinal mushroom supplements, and other nutritional products (Essential Trace Minerals, Colloidal Silver, Lean + Green Tea, ActiveBlendz Control, Mushroom Coffee). Its flagship Original Liquid Zeolite has sold 4 million bottles and is positioned to remove toxins, defend against germs, and replenish nutrients via a 'remove + protect' dual-action approach.
Is Waiora a public or private company?
Waiora is a private company. It is classified as unknown and is currently operating.
When was Waiora founded?
Waiora was founded in 2002. It employs 11 to 50 people.
Where is Waiora based?
Waiora is headquartered in Boynton Beach, United States, in the North America region.
How does Waiora make money?
Two revenue lines are on record. Product Sales are the primary driver. The others are subscription/Recurring Orders.
Who are Waiora's main competitors?
Direct peers on record are Designs for Health, LifeVantage, Pure Encapsulations and Standard Process. Broad incumbents are Amway, Herbalife, Young Living, doTERRA and GNC. Four Sigmatic is listed as an emerging player.
Does Waiora have an API?
No public API is recorded for Waiora.
What industry is Waiora in?
Waiora's product category is Dietary Supplements. Its primary akta.pro industry code is CRADAGAD, Herbal & Botanical Supplements. Its NAICS code is 456191 and its SIC code is 2833.