Rocket Removals

What Rocket Removals does

Rocket Removals is a Melbourne-based furniture removalist and storage company serving residential and corporate clients across Melbourne, Country Victoria, and interstate Australia. Founded in 1960 by two immigrant friends, Nick and Paul, the business is now run by third-generation family ownership under the holding company Whizz Technologies Limited (ACN 603 191 813). It operates a fleet of more than 25 vehicles, deploys 100+ staff, and conducts over 4,000 relocations annually from 11 physical locations across the Melbourne metropolitan area.

The company runs a dual-tier service model: a budget-oriented Economy Service that uses a cost-sharing model to pack multiple jobs per day, and a premium Signature Service featuring elite crews, antiques and piano handling, emergency assist, and flexi-time/flexi-date scheduling. Core products include residential house moves, corporate and office relocations, self-storage, interstate removals, packing and unpacking, piano moving, and utility connection coordination through Rocket Connect. Supporting offerings include commercial-grade reusable plastic box rental, pre-packaged moving kits, and supplementary labor services.

Revenue is generated primarily through hourly usage-based pricing on moving jobs (ranging from A$98 to A$190 per hour depending on vehicle size and service tier), supplemented by subscription storage (from A$25 per week), transactional packing material sales and box rentals, and unit-priced specialty services such as piano moves. Distribution is direct-to-consumer via phone (1300 135 136), online instant quotes, online booking, and physical depot visits, with corporate sales handled through on-site quotations. Marketing relies on word-of-mouth referrals, Google reviews (4.8/5 across 510 reviews), SEO-driven organic search, and a presence on Facebook, LinkedIn, and YouTube.

Name

Rocket Removals

Legal name

Rocket Removals Australia Pty Ltd

Website

https://rocketremovals.net.au

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

11–50 employees

Short description

Rocket Removals is a Melbourne-based, family-owned furniture removalist and storage company serving residential and corporate clients across Victoria and interstate Australia, with 100+ staff, 25+ vehicles, and 4,000+ annual relocations.

Ownership category

akta.pro rank

Product category

Furniture Removalist Services

NAICS

Used Household and Office Goods Moving (484210), Used Household and Office Goods Moving (48421)

SIC

Trucking & Courier Services (No Air) (4210)

akta.pro primary industry

Appliance & Furniture Removal (HSAKALAG)

Keywords

• Furniture removal services
• Residential moving services
• Commercial relocation services
• Self-storage solutions
• Interstate moving services

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices11 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Hourly Moving Services: Core revenue from hourly moving rates based on vehicle size (1 tonne van to 12 tonne truck) ranging from $98-$170 per hour for weekday Economy Service. Includes 2 men with vehicle.
2. Signature Premium Service: Premium tier service with hourly rates starting from $160 for 4 tonne truck with 2 men, Mon-Fri. Includes elite crew, antiques/pianos handling, emergency assist, and flexi-time/date options.
3. Packing Materials and Box Rental: Sale of cardboard/packing materials and rental of commercial plastic boxes at $1/box (20 minimum). Pre-packed home packages ranging from $129 (2 bed) to $445 (4 bed).
4. Storage Services: Self-storage at $25 per week for 8m3 with limited access. Various storage options including short-term, long-term, overnight, and vehicle storage.
5. Supplementary Services: Extra manpower at $65-$70/hour, piano moving at $140 ground level upright, packing/unpacking services at $70/hour.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Rocket Removals is a Melbourne-based furniture removalist company providing residential house relocations, commercial/office relocations, interstate removals, storage solutions, packing and unpacking services, and reusable plastic box rental. They operate their own fleet of 25+ vehicles and 100+ staff, offering two service tiers: a budget Economy Service with cost-sharing model and a premium Signature Service with elite crew, antiques/pianos handling, and photo item locator technology.

Product overview

Rocket Removals is a family-run Australian furniture removalist company offering a comprehensive suite of relocation services. The core offerings include Moving Home and Moving Business divisions, supplemented by Storage solutions and Interstate Removals. The company operates two distinct service tiers: the budget-oriented Economy Service for cost-conscious customers, and the premium Signature Service featuring elite crews, specialty item handling, and flexible scheduling. Add-on services include Packing & Unpacking, Box Rental (reusable plastic boxes), Rocket Connect utility coordination, and Piano Moving. The product portfolio is organized around the core moving services with supplementary modules that customers can bundle according to their relocation needs.

Differentiator

Problem solved

Functional benefit

Brands

• Economy Service: Budget-friendly removal service that packs multiple jobs in a day for cost-sharing benefits.
• Signature Service

Products and services

• Moving Home (Residential Relocation) Residential house, unit, and apartment relocation services for homeowners and families in Melbourne and Victoria. Includes blanket wrapping, general furniture handling, qualified crew, and a damage guarantee.
• Moving Business (Office/Corporate Relocation) Corporate and office relocation services including project management, stock-take/inventory management, permits, IT services, dismantling and reassembling furniture, document destruction, asset management/auctions, and storage solutions. Includes complimentary corporate moving packs and on-site quotations.
• Storage Solutions Self-storage, short-term, long-term, overnight, and vehicle storage within purpose-built facilities for customers during property transitions, downsizing, or temporary needs.
• Interstate Removals State-to-state moving services from Victoria to other Australian states using dedicated vehicles and qualified crew, with no ride-sharing or backloading to ensure belongings remain with the same team from origin to destination.
• Packing & Unpacking Service Professional packing and unpacking services for breakables, smaller items, and full home contents by trained staff, with optional custom crating for delicate or valuable items and de-cluttering/reorganization assistance.
• Box Rental (Reusable Plastic Moving Boxes) Rental of commercial-grade reusable plastic moving boxes and sale of cardboard/packing materials plus pre-packaged home moving kits (2/3/4 bedroom options starting from $129). Boxes are waterproof, stackable, environmentally friendly, and eliminate cardboard waste.
• Piano Moving Specialized piano relocation service with trained personnel handling upright and grand pianos, including re-tuning coordination for grand pianos.
• Rocket Connect (Utility Connection Service) Complimentary utility connection coordination service for electricity, gas, water, internet, phone, pay TV, and insurance, timed to the customer's move date.

Quantifiable outcome

• Over 4,000 new relocations conducted annually
• +3 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Whizz Technologies Limited (ACN 603 191 813)coreOthersParent company of Rocket Removals Australia Pty Ltd (ACN 165 986 809). Rocket Removals is a subsidiary operating under Whizz Technologies Limited's corporate structure. Shared privacy practices and support infrastructure.
• CartsminorGTM or Marketing PartnerRecommended insurance provider for removal insurance. Rocket Removals recommends Carts as one of the most trusted names in removal insurance for customers seeking separate coverage for valuable, delicate, or antique items.
• Australian Furniture Removers Association (AFRA)coreStrategic or Co-development PartnerAFRA membership with standard contract for removal and storage (2015). Dispute resolution through AFRA (telephone 1800 671 806) where Rocket Removals is bound by outcomes. AFRA contract terms govern liability and service conditions.
• Fleet365coreTechnology or IntegrationTechnology partner providing advanced quote and booking system for interstate moves. Enables accurate move assessment with minimal complexity to customers, ensuring right vehicle and men allocation on moving day.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Regional players

• Move Logistics: Trans-Tasman logistics and removalist operator with similar household goods and office moving services. Comparable in service model but primarily serves New Zealand rather than competing directly in Melbourne.

Direct peers

• Grace Removals: One of Australia's largest independent removalist groups with similar full-service home, office, interstate and storage offerings. Directly comparable in scale, AFRA accreditation, and target customer base.
• WridgWays: Long-established Australian removalist offering local, interstate and international moves plus storage. Closely comparable in service breadth, geographic coverage across eastern Australia, and B2B/B2C mix.
• Kent Removals & Storage: AFRA-accredited Australian removalist operating local, interstate and international services. Comparable in premium and economy service tiers and storage offerings, with overlapping customer base.
• Two Men and a Truck: International franchise-based moving brand with Australian operations serving residential and small business customers. Comparable in local home and office moves, hourly pricing, and storage add-ons.

Broad incumbents

• Allied Pickfords: Global incumbent operating across residential, corporate, and international relocations in Australia. Significantly larger scale and brand, providing a comparable service portfolio though with broader geographic and corporate focus.
• Crown Relocations: Global mobility and relocation company with strong presence in Australia for corporate and international moves. Comparable in corporate relocation capabilities but operates at a much larger international scale.
• Sirva Worldwide Relocation: One of the largest global relocation companies serving corporate and government clients. Comparable in office and household goods moving, but with enterprise-led go-to-market and broader geographic footprint.
• North American Van Lines: Major North American moving and storage brand with affiliated operations in Australia through partners. Comparable in long-distance household goods transportation model and storage offerings, though geographically distant.
• AGS Worldwide Movers: International removalist with Australian operations serving corporate and private clients. Comparable in full-service residential, corporate, and storage offerings, particularly for international relocations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=0-m_kulxvOU
• Facebookfacebook.com/rocketremovalsmelbourne
• LinkedInlinkedin.com/company/rocket-removals-melbourne

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rocket Removals