What Wridgways does

Grace Removals Australia, operating as Grace Group Australia, is one of Australia's oldest and largest relocation and records management providers, founded in 1910 with 110+ years of continuous operation. The company operates 50+ branches across Australia and delivers removal, relocation, storage, and logistics services alongside specialized divisions for fine art transport, records and information management, and digital services. Customer segments span individual consumers (B2C household moves) and enterprise clients across healthcare, education, hospitality, government, corporate relocations, and institutional art, with named anchor accounts including WA State Teachers and WA Catholic Teachers.

The service portfolio is organized across multiple divisions: Removals & Storage (local, interstate, international, and commercial moves); Records & Information Management (physical and digital records storage, secure shredding, digital mailroom, and information governance); Grace Digital Services (BPO, automation, EDRMS/ECM software, and cyber security); Fine Art Logistics; Mobility Services (corporate relocation programs); and specialized offerings including Hotel FF&E and Apartment FF&E project logistics. Underlying capabilities include physical infrastructure (fleet, warehouses, secure records storage facilities, branch network), proprietary digital platforms for records management and corporate client portals, and an AU/NZ partner network enabling international moves without owned overseas assets.

The business model is service-based, generating revenue through transactional per-move fees for consumer relocations, recurring subscription contracts for records management and corporate relocation programs, and project-based fees for hotel/apartment FF&E logistics and fine art transport. Go-to-market channels include direct enterprise sales, a 50+ branch consumer network, partner channels for international moves, and dedicated online portals embedded within enterprise clients. Pricing is per-service with subscription models evident in the records management division.

Name

Wridgways

Legal name

Grace Group Australia

Website

https://wridgways.com.au

Company type

Private

Founded year

1910

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Grace Removals Australia is an Australian removal, relocation, and records management company operating 50+ branches, serving residential, corporate, healthcare, education, hospitality, and fine art clients across local, interstate, and international moves.

Ownership category

akta.pro rank

Product category

Relocation and Logistics Services

NAICS

Services to Buildings and Dwellings (5617)

SIC

Services-To Dwellings & Other Buildings (7340), Trucking & Courier Services (No Air) (4210), Services-Facilities Support Management Services (8744)

akta.pro primary industry

Packing, Unpacking & Set-Up Services (HSAFAFAB)

akta.pro secondary industry

Estate, Probate & Downsizing Full-Service Storage (HSAKAHAJ)

Keywords

• Household removals services
• Office relocation services
• Records management services
• Fine art logistics
• International moving services

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Removal Services: Core revenue from residential and commercial removal services including local moves, interstate moves, international moves, pet transfer, vehicle transportation, and storage solutions.
2. Records & Information Management: Revenue from document storage, digitisation, scan on demand, secure destruction, mailroom services, and digital solutions including data capture and BPO automation.
3. Fine Art Services: Specialized revenue from art transportation, installation, storage, exhibition logistics for galleries, museums, and collectors.
4. Workplace & Mobility Services: Office relocations, healthcare relocations, education relocations, global mobility services, property management, and destination services for corporate clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Grace Removals Australia delivers residential and commercial relocation services (local, interstate and international moves, pet transfer, vehicle transportation, storage and mobile self-storage), workplace relocations (office, healthcare, education, hotel FF&E), records and information management (document storage, digitisation, scan-on-demand, secure destruction, micrographics, digital mailroom), fine art logistics (transportation, installation, storage, exhibition logistics), and corporate mobility services (assignment management, destination services, compensation and expenses, property management). The company serves both individual consumers and corporate/enterprise clients across Australia through a 50+ branch network and an international partner network.

Product overview

Grace Removals Australia operates as a multi-service relocation and information management company with 100+ years of experience and 50+ branches nationwide. The portfolio spans three core divisions: (1) Removal Services covering residential moves (local, interstate, international), pet transfer, vehicle transportation, and storage; (2) Records Management & Digital Services including document storage, scan-on-demand, digitisation, secure destruction, ELO ECM Suite, EDRMS, BPO & Automation, Digital Mailroom, and Cyber Security & Compliance; and (3) Fine Art & Logistics covering art transportation, installation, storage, exhibition logistics, and commercial logistics solutions. The company also provides corporate mobility services through Assignment Management, Compensation & Expenses, and Property Management. The Gateway client portal enables customers to access storage accounts and manage documents online.

Differentiator

Problem solved

Functional benefit

Products and services

• Local Moves Local removal services for residential moves within Australia, including packing, loading, transport and unloading.
• Interstate Moves Long-distance removal services for moves between Australian states and territories.
• International Moves Global relocation services including international packing, shipping, customs clearance and destination services delivered through the partner network.
• Pet Transfer Specialist transportation services for pets during residential moves.
• Vehicle Transportation Professional vehicle transport for cars, motorcycles and other vehicles during relocations.
• Storage Secure storage facilities for household goods and business assets during transitions.
• Mobile Self Storage On-demand mobile storage containers delivered to customer locations for self-packing and later collection.
• Art Removals Specialist handling, packing and transport services for fine art and valuable artworks.
• Easycover Warranty Protection and warranty coverage for belongings during the moving process.
• Office Relocations Commercial moving services for businesses including IT infrastructure, furniture and workspace transitions.
• Healthcare Relocations Specialist relocation services for healthcare facilities, medical equipment and sensitive medical records.
• Education Relocations Moving services tailored for educational institutions including laboratories, libraries and classroom equipment.
• Hotel FF&E Furniture, fixtures and equipment services for hotel openings, renovations and transitions.
• Assets & Facilities Management and relocation services for commercial assets and facility equipment.
• Document Storage Secure off-site storage for business documents, files and records with retrieval capabilities.
• Scan on Demand On-demand document scanning service enabling physical records to be converted to digital format.
• Digitisation Large-scale document and media conversion services transforming physical records into digital formats.
• Micrographics Microfilm and microfiche conversion services for long-term records preservation.
• Secure Destruction Certified destruction services for sensitive documents and media ensuring secure disposal.
• BPO & Automation Business process outsourcing and workflow automation services for operational efficiency.
• Digital Mailroom Digital mail processing and management services for inbound correspondence handling.
• Data Capture Extraction and digitisation of data from paper documents into structured digital formats.
• Art Transportation Specialist transport services for fine art including paintings, sculptures and antiques.
• Art Installation Professional art installation services including hanging, positioning and environmental setup.
• Art Storage Climate-controlled storage facilities specifically designed for fine art preservation.
• Exhibition Logistics End-to-end logistics services for art exhibitions including setup, transit and teardown.
• Assignment Management Corporate relocation management services for employee transfers and assignments.
• Destination Services Settling-in services for relocations including area orientation and practical assistance.
• Compensation & Expenses Expense management and cost tracking services for corporate relocation programs.
• Property Management Relocation support services for residential and commercial property transitions.

Named customers3 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• AU PartnerminorChannel Partner/ Reseller/ DistributorInternational removal partner network in Australia for coordinating inbound international moves to Australia.
• NZ PartnerminorChannel Partner/ Reseller/ DistributorInternational removal partner network in New Zealand for coordinating moves to/from New Zealand.
• WA State TeacherscoreOthersDedicated corporate account portal for Western Australian state school teachers providing relocation services and expense management.
• WA Catholic TeacherscoreOthersDedicated corporate account portal for Western Australian Catholic school teachers providing relocation services and expense management.

Scale indicators3 records

Recent moves6 records

Expansion highlights8 records

Broad incumbents

• Toll Group: Toll Group is a major Asia-Pacific logistics and freight provider with national distribution capability. It is comparable to Grace's contract logistics, secure warehousing, and national distribution operations, though it spans much broader freight categories.
• Brambles Limited: Brambles is an Australian-listed logistics services company operating pallet pooling and supply-chain solutions. While focused on industrial logistics rather than residential moves, it shares Grace's Australian national infrastructure footprint.
• Iron Mountain: Iron Mountain is the global leader in physical records storage, secure destruction, and information management. It overlaps with Grace's records management, digitisation, and secure destruction business, though it operates at much larger scale globally.

Direct peers

• Santa Fe Relocation: Santa Fe Relocation is a global mobility, relocation, and records management company. It is comparable to Grace on enterprise mobility, destination services, and records management offerings.
• AGS Worldwide Movers: AGS is an international removal and relocation company with a presence in Australia. It competes with Grace on international household goods moves and corporate mobility services.
• Crown Worldwide: Crown Worldwide is a global moving, relocation, and logistics company with a significant Asia-Pacific footprint. It directly competes with Grace on international household goods moves, corporate relocations, and storage services.
• Chess Moving: Chess Moving is an Australian-headquartered international removal company specializing in global household goods relocations. It competes with Grace's international moves division and serves similar globally mobile customers.
• Kent Removals & Storage: Kent is a long-standing Australian removal company providing local, interstate, and international moving plus storage. It overlaps directly with Grace on Australian residential and commercial moves.
• Wridgways: Wridgways is an established Australian removal and storage company offering residential, commercial, and interstate moves. It directly competes with Grace for Australian customers across the same moving and storage categories.
• Sirva (Allied Pickfords): Sirva is one of the largest global relocation companies, operating the Allied Pickfords brand in Australia. It competes directly with Grace on residential, commercial, and international moves, with comparable mobility and records management offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC8CQZwSSOHu8mWJEaEBjGgg
• Facebookfacebook.com/GraceGroupAU
• LinkedInlinkedin.com/company/wridgways

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wridgways