Ketil Media

What Ketil Media does

Ketil Media is an independent French plurimedia advertising agency (régie plurimedia indépendante) founded in 2012 and headquartered at 164 Ter rue d'Aguesseau, Boulogne-Billancourt, France. The company operates as a commercial sales house representing a portfolio of approximately 55 advertising brands across 5 media types (TV, radio, press, digital, DOOH) for advertisers and agencies seeking reach across French consumer targets. Its branded media partners include ARTE (Franco-German cultural TV), Radio Classique (classical music radio with index 146 affinity to high-income targets), TSF Jazz (jazz radio), Sanef 107.7 / Autoroute Info (highway radio with ~18M annual listeners), 60 Millions de Consommateurs, Rose Magazine, Philosophie Magazine, Culture Bio, and 30 additional brands licensed from Prisma Media since January 2025, collectively reaching tens of millions of French consumers monthly. Vincent Buffin serves as PDG (CEO).

The agency's underlying technology centers on ACPM-certified audience measurement, programmatic advertising, and digital audio distribution (live streaming and podcasts including the PodK network). Ketil does not operate a proprietary adtech platform; its differentiation rests on aggregation of premium media inventory, audience data certification, and a 35-expert team providing personalized campaign support.

Ketil monetizes through advertising sales commissions on annual and multi-year contracts. Pricing is structured via downloadable CGV (general terms of sale) and per-media tariffs published on its website, with billing on an annual cadence. Its go-to-market is enterprise field sales targeting two segments: (1) national advertisers and brands (primary), and (2) regional agencies and advertisers (secondary, added in January 2025 via the Prisma Media channel). Distribution combines a direct sales force, an agency channel (Prisma regional), and self-serve downloads of CGV and tariffs. The business model is purely B2B media representation — Ketil is not an adtech platform, publisher, or agency-of-record, but rather an inventory aggregator and commercial intermediary.

Name

Ketil Media

Legal name

KETIL

Website

https://ketilmedia.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Ketil Media is an independent French plurimedia advertising agency founded in 2012 that sells advertising inventory on behalf of ~55 premium media brands across TV, radio, press, digital, and DOOH, serving national and regional advertisers and agencies targeting French consumers.

Ownership category

akta.pro rank

Product category

Advertising Sales Services

NAICS

Media Buying Agencies (54183), Media Representatives (541840), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Full-Service Media Planning & Buying (MPAAABAA)

akta.pro secondary industries

Media Planning, Buying & Optimization (BPAFAAAC), Audience Measurement & Media Research (Ratings, Attribution, Media Mix Insights) (MPAAALAM)

Keywords

• Plurimedia advertising
• Media sales agency
• Advertising representation
• Media inventory sales
• Independent advertising network

Headquarters

HQ city

Boulogne-billancourt

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising Revenue: Ketil Media generates revenue by selling advertising space across its portfolio of media brands including TV (ARTE, Canal 33), radio (Radio Classique, TSF Jazz, Sanef 107.7, Autoroute Info, Pharmaradio), and press (Philosophie Magazine, Rose Magazine, Fairways, Télé Z, VMF, Journal des Plages, Capital Finance, VSD, Culture Bio, 60 Millions de Consommateurs, Prisma Media titles). They offer plurimedia advertising solutions to advertisers seeking to reach French consumers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Ketil Media is an independent French plurimedia advertising agency (régie) that sells advertising space on behalf of a portfolio of 5 media families and 55 brands spanning TV, radio, press, digital, and DOOH channels. The company commercializes advertising inventory for premium French media brands (such as ARTE, Radio Classique, TSF Jazz, 60 Millions de consommateurs, Rose Magazine, Le Journal des Plages, and 30 Prisma Media titles) to advertisers and agencies targeting French consumers. Its offering is supported by ACPM-certified audience measurement data, programmatic and digital audio capabilities, and personalized guidance from a team of media and advertising experts.

Product overview

Ketil Media is an independent French plurimedia advertising agency (régie publicitaire indépendante) operating as the commercial representative for a diversified portfolio of media brands. Its core product is its advertising sales platform spanning TV (ARTE, Canal 33), radio (Radio Classique, TSF Jazz, Radios d'Autoroute 107.7 including Sanef 107.7 and Autoroute Info, La Fabrik Audio, Public Radio, Pharmaradio), and press/digital (60 Millions de consommateurs, Rose Magazine, Le Journal des Plages, Culture Bio, Prisma Media's 30 brands including Capital, GEO, Femme Actuelle, National Geographic, Philosophie Magazine, VSD, Fairways, Télé Z, TSF Jazz, Capital Finance, Public Magazine, Zepros, Ecologie 360). Ketil also offers audio digital inventory including podcasts (PodK network, Radio Classique podcasts with 6.8+ million listens), and DOOH advertising. The company serves advertisers seeking to reach premium French consumer targets (CSP+, high-income, decision-makers) through brand-safe, ACPM-certified media environments, combining print, digital, radio, TV, and outdoor channels.

Differentiator

Problem solved

Functional benefit

Brands

• Ketil: Ketil is positioned as the first independent plurimedia advertising network (Première régie plurimedia indépendante) in France, representing various media brands for advertisers.

Products and services

• Ketil Media Régie Plurimedia Advertising Sales Independently managed advertising sales service offering advertisers and agencies access to 5 media families and 55 advertising brands spanning TV, radio, press, digital, and DOOH channels for campaigns targeting French consumers.
• Prisma Media Regional Advertising Inventory (30 Brands) Regional advertising sales service for 30 Prisma Media brands including Capital, GEO, Femme Actuelle, Cuisine Actuelle, Télé-Loisirs, Voici, National Geographic, Harvard Business Review, Ça M'intéresse, reaching nearly 40 million French readers monthly. Sold to agencies and advertisers active in French regional markets.
• Rose Magazine Advertising Sales Advertising sales representation for Rose Magazine, a premium women's lifestyle magazine (180,000 copies per issue, 800,000 readers, distributed at 2,000+ points), serving advertisers seeking access to a high-end female audience interested in lifestyle topics.
• TSF Jazz Advertising Sales (Radio and Special Operations) Advertising sales representation for TSF Jazz, France's first jazz radio station, including on-air radio spots, special operations, and digital audio inventory. Targets advertisers seeking CSP+ and decision-maker audiences (75% of listeners in upper socio-professional categories).
• ARTE TV and Video Advertising Sales (incl. Sponsoring) Advertising sales representation for ARTE, the Franco-German cultural TV channel, including TV sponsorship, video advertising, and special brand campaigns aligned with cultural and educational programming.

Quantifiable outcome

• 94% of French people read press monthly; 95% listen to radio regularly; 90% of French listen to radio
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• TSF JazzcoreChannel Partner/ Reseller/ Distributor · 27 January 2025TSF Jazz has entrusted Ketil with its special operations. TSF Jazz is France's first jazz radio station, with 75% of its audience being CSP+ (active and inactive) according to Médiamétrie EAR 2022/23.
• Anne de PotierminorStrategic or Co-development Partner · 19 December 2024Ketil and Anne de Potier signed a partnership for the transfer of Rose Magazine's advertising contract to Ketil.
• Prisma MediacoreChannel Partner/ Reseller/ Distributor · 12 December 2024Since January 6, 2025, Prisma Media (France's #1 bi-media press magazine group) has entrusted Ketil with commercializing advertising inventories for 30 of its consumer brands in Print and Digital for agencies and advertisers in regions. Brands include Capital, GEO, Femme Actuelle, Cuisine Actuelle, and 26 others reaching nearly 40 million French people monthly.
• GreenlandiaminorStrategic or Co-development Partner · 28 April 2024For each campaign sold, Greenlandia provides direct support to the Arctic and climate education. This partnership allows Ketil to offer advertisers an eco-responsible advertising option.
• PodKcoreChannel Partner/ Reseller/ Distributor · 15 December 2023Ketil expanded its audio digital offer with the PodK podcast network, providing access to premium podcast advertising inventory.
• TSF JazzcoreChannel Partner/ Reseller/ Distributor · 9 October 2023TSF Jazz entrusted Ketil with commercialization of its digital audio inventory, expanding their partnership to include digital advertising sales.
• BiocoopcoreStrategic or Co-development PartnerCulture Bio is the magazine of the Biocoop store network, France's #1 organic retailer with nearly 750 stores (45% market share). Biocoop continues to expand with 10 openings planned for 2025, aiming for 900 stores by 2029.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Lagardère Publicité: French multi-channel advertising sales house representing Lagardère's radio, press and digital assets. Direct comparable to Ketil in being a media-owner-affiliated but operationally distinct French plurimedia régie selling cross-channel inventory to advertisers.
• M Publicité (Le Monde Group): Advertising sales house for Le Monde group's portfolio of press and digital titles. Directly comparable to Ketil's press/digital print commercialization work and a likely overlap competitor for premium press brand mandates.
• France Télévisions Publicité: Exclusive advertising sales arm of France Télévisions group, handling linear TV and digital ad inventory. Comparable to Ketil in being a French régie commercializing broadcaster media inventory, though at much larger scale and limited to public-sector broadcaster assets.
• Webedia: French digital media company operating entertainment and lifestyle brands with its own advertising sales operations. Comparable to Ketil for digital-first brand representation and premium audience targeting in France.

Broad incumbents

• Havas Media France: French arm of Havas Media Network, one of the global 'Big Six' media agency holding companies. Competes with Ketil on advertiser mandates but operates at vastly greater scale and with owned data/tech stacks.
• Dentsu France: French operations of Dentsu, a global advertising holding group. Competes indirectly with Ketil on multi-channel media planning and buying for the same French advertisers.
• Publicis Groupe France: French operations of Publicis, a global advertising and media services holding company. Overlaps with Ketil in full-service media planning & buying but operates across creative, media, and data as a large incumbent.

Emerging players

• Teads: French-founded global ad-tech platform specializing in outstream video and CTV advertising. Adjacent competitor for the digital video/DOOH slice of Ketil's plurimedia stack, though technology-led rather than media-rep-led.
• Acast France: Global podcast hosting and advertising platform with operations in France. Direct competitor to Ketil's podcast advertising sales business (PodK, Radio Classique podcasts, TSF Jazz digital) in the fast-growing digital audio segment.

Others

• Cision France: PR, earned media and communications intelligence provider. Operates in adjacent communications services to Ketil's paid-media focus; useful comparable for understanding France-based media-services business economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ketilmedia
• LinkedInlinkedin.com/company/ketilmedia
• Facebookfacebook.com/ketilmedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ketil Media