REDARC

What REDARC does

REDARC Electronics is a 100% Australian-owned designer and manufacturer of rugged automotive electronics, founded in 1979 and headquartered in South Australia. The company specializes in 12V DC-DC battery charging technology with MPPT solar regulation, electronic trailer brake controllers with inertia sensing and sway stabilization, battery management systems, pure sine wave inverters, portable power systems, and lithium batteries. Its technology stack centers on proprietary multi-stage charging algorithms, Green Power Priority solar optimization, SwayStop/SwayStop Plus trailer sway control with 6-axis motion sensing, and Bluetooth 5.1 connectivity via the RedVision app platform, with products carrying IP67/69K dust and moisture protection ratings for harsh environments.

REDARC sells hardware under a platform-plus-modules architecture organized around three pillars: Tow-Pro brake controllers, BCDC/Manager battery systems, and power solutions including GoBlock portable power, inverters, REDWorks pre-wired power panels, and Complete Power Kits. Products are priced $190–$2,575 via direct e-commerce, distribution partnerships (Keystone Automotive Operations, eTrailer.com), OEM supply (Renault for smart-alternator vehicles), and a REDNetwork of qualified installers. The company targets overlanding and 4x4 enthusiasts, van builders, RV/towing consumers, and commercial truck/fleet operators across Australia, the United States, Canada, and Mexico, with a US distribution center in North Carolina. Subsidiaries include Hummingbird Electronics and REDARC Defence & Space, indicating extension into adjacent electronic monitoring and defense power markets. The business model is pure hardware sales with no subscription revenue disclosed.

Name

REDARC

Legal name

REDARC Electronics

Website

https://redarcelectronics.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

101–250 employees

Short description

REDARC Electronics is an Australian manufacturer founded in 1979 that designs and produces rugged DC-DC battery chargers, trailer brake controllers, battery management systems, and portable power solutions for overlanding, RV, and commercial vehicle markets across Australia and North America.

Ownership category

akta.pro rank

Product category

Automotive Electronics & DC-DC Power Management

NAICS

Power, Distribution, and Specialty Transformer Manufacturing (335311), Battery Manufacturing (33591), Relay and Industrial Control Manufacturing (335314)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600), Power, Distribution & Specialty Transformers (3612), Guided Missiles & Space Vehicles & Parts (3760)

akta.pro primary industry

Power Electronics Manufacturing (Inverters/DC-DC/Onboard Chargers) (IMACACAD)

akta.pro secondary industries

Aftermarket Battery, Charging & Power Accessories Manufacturing (12V Batteries/Jump Starters/Chargers/Inverters) (IMACANAL), Truck & Commercial Vehicle Electrification Manufacturing (eAxles/Battery Packs/Fuel Cells) (IMACABAK)

Keywords

• DC-DC battery chargers
• Electric brake controllers
• Vehicle power management
• Overlanding electronics
• Automotive voltage converters

Headquarters

HQ city

Lidsdale

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Product Sales: REDARC generates revenue primarily through the sale of physical electronics products including DC-DC battery chargers, electric brake controllers, battery management systems, inverters, solar panels, portable power solutions, and accessories. Products are sold through direct e-commerce, distributors, and dealers at various price points from $190 to over $2,000.
2. Aftermarket Accessories and Apparel: Sale of branded merchandise including apparel items such as Stealth Hoodie ($55) and Staple Cap ($25), spare parts, and accessories for existing product installations.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

REDARC designs, develops and manufactures rugged electronic voltage converters, DC-DC battery chargers, electric brake controllers and battery/vehicle management systems for automotive, overlanding, recreational vehicle, commercial trucking and defence applications. Its core product pillars are the Tow-Pro range of proportional electric brake controllers (Liberty, Elite, Link), the BCDC Classic and BCDC Alpha in-vehicle dual-battery DC-DC chargers with MPPT solar regulation, and the Manager Alpha/TVMS range of battery and vehicle management systems supported by the RedVision Bluetooth app. Products are Australian-designed and manufactured and sold worldwide through direct e-commerce, distributors, OEM channels and a qualified installer network.

Product overview

REDARC is a 100% Australian-owned company founded in 1979, specialising in rugged automotive electronics, DC charging, and brake control systems for overlanding, recreational vehicles, and commercial transport. The product portfolio is organized into a platform-plus-modules architecture consisting of three core pillars: Tow-Pro electric brake controllers (Elite, Liberty, Link), Battery Management Systems (BCDC Classic, BCDC Alpha, Manager Alpha, Smart Battery Monitor), and Power Solutions (GoBlock portable power, pure sine wave inverters, REDWorks power panels, lithium batteries, solar panels). Complete Power Kits bundle these components for specific applications including overlanding, van conversions, portable power, and trade use. Products are designed, tested, and manufactured in Australia with IP67/69K dust and moisture protection ratings, featuring Bluetooth connectivity for app-based monitoring through the RedVision platform.

Differentiator

Problem solved

Functional benefit

Brands

• Hummingbird Electronics: A subsidiary brand of REDARC Electronics specializing in electronic monitoring and display systems for recreational vehicles.
• REDARC Defence & Space

Products and services

• Tow-Pro Elite Electric Brake Controller Premium proportional electric brake controller with a three-axis accelerometer for smooth, safe trailer braking. Operates both electric and electric-over-hydraulic brakes and is aimed at towing enthusiasts needing proportional braking on RVs, horse, boat, utility and cargo trailers.
• Tow-Pro Liberty Electric Brake Controller Proportional brake controller featuring inertia sensing technology and SwayStop Control for everyday highway towing with smooth braking application, designed for vehicle owners towing light to medium trailers.
• Tow-Pro Link Electric Brake Controller Next-generation electric brake controller with SwayStop Plus trailer sway stabilisation, plug-and-play 7-pin trailer plug connection enabling 15-minute installation, USB-A powered remote head, Apple CarPlay/Android Auto integration, 6-axis motion sensor, and 55% smaller form factor than leading competitors. Targeted at premium towing customers wanting OEM-style vehicle display integration.
• BCDC Classic DC-DC In-Vehicle Battery Chargers (25A/40A/50A) Three in-vehicle DC-DC battery chargers (Classic25 25A at $535, Classic40 40A at $620, Classic50 50A at $690) with built-in MPPT solar regulator for charging auxiliary batteries from alternator and solar. Support AGM, Gel, Lead Acid, Calcium and LiFePO4 chemistries and are aimed at 4x4, RV and overlanding owners needing reliable dual-battery setups.
• BCDC Alpha DC-DC Battery Chargers (25A/50A) Advanced DC-DC chargers (Alpha25 25A at $689, Alpha50 50A at $735) featuring Green Power Priority that prioritizes solar over alternator for fuel savings, start battery recovery that can resume a flat battery in as little as 15 minutes, Bluetooth monitoring through the RedVision app, and IP67/69K dust and moisture protection. Designed for overlanding, RV and commercial vehicles.
• BCDC Alpha50 R DC Battery Manager Remote-mount 50A DC battery manager with combined DC and solar charging, Bluetooth monitoring, and adjustable input current limits to protect the vehicle alternator, priced at $1,099 with enhanced IP67/69K rating for harsh under-body or compartment installations in RVs and 4x4s.
• GoBlock Portable Dual-Battery System Portable dual-battery system providing unleashed portable power for overlanding, camping and outdoor applications without requiring permanent installation. Designed for enthusiasts needing off-grid power for fridges, lights and devices in remote locations.
• Smart Battery Monitor (BSEN500) Bluetooth-enabled battery monitoring system (BSEN500) priced at $215 delivering up to 5x the accuracy of competitors and real-time state of charge, time remaining and current flow data to a smartphone over Bluetooth 5.1 with up to 137ft range via the RedVision app.
• Manager30 Battery Management System Comprehensive battery management system with color display screen for monitoring and controlling complete power systems in RVs and overlanding vehicles, including shore, solar and alternator charging sources.
• Manager Alpha Battery Management System Next-generation battery management system offering advanced charging, monitoring and control capabilities for recreational and overlanding power systems, providing an upgraded platform compared with the Manager30.
• TVMS Prime Vehicle Management System Comprehensive vehicle management system for monitoring and controlling electrical systems, lights and appliances in recreational vehicles, with a focus on consolidated switching and power control.
• TVMS Rogue Vehicle Management System Advanced vehicle management system offering robust monitoring and control features for complex electrical installations in larger RVs and specialty vehicles.
• Pure Sine Wave Inverters (400W/1000W/1500W/2000W/3000W) Family of pure sine wave inverters rated 400W, 1000W, 1500W, 2000W and 3000W for powering AC appliances from 12V DC batteries in mobile and off-grid applications such as RVs, work trucks and overlanding vehicles.
• Alpha150 12V 150Ah Lithium Battery Premium LiFePO4 deep cycle battery with 12V nominal output, 150Ah capacity, and firmware update capability (V1.6.0) for deep cycle applications in RVs, camper trailers and overlanding setups.
• Monocrystalline Solar Blankets (160W/240W/300W) Portable monocrystalline solar blankets in 160W, 240W and 300W capacities for capturing solar energy to charge batteries in remote and off-grid locations during camping and overlanding trips.
• REDWorks Pre-Wired Power Panels Pre-wired power distribution panels designed for compact, installation-ready power distribution in RVs and overlanding applications, integrating chargers, fuses and switching. Won two Media's Choice Awards at SEMA 2025.
• REDWORKS QuickFit Power Panels Compact, pre-wired power panels in the QuickFit range designed for simplified installation with quick-fit configurations for RV and overlanding applications.
• Charge Equalizers (25A and 40A) Charge equalizers (25A and 40A) for managing power distribution between different voltage systems in commercial vehicles, trucks and industrial installations.
• In-Vehicle DC Power Supplies (12V 25A/40A and 24V 10A/20A) Family of DC power supplies providing stable 12V (25A, 40A) and 24V (10A, 20A) outputs for commercial and industrial vehicle electrical systems serving radios, tools, sensors and accessories.
• Complete Power Kits Bundled power solutions combining chargers, batteries, wiring and accessories into ready-to-install kits for specific use cases including Overlanding Power Kits, Van Power Kits, Portable Power Kits and REDWorks Power Panels (e.g., Fridge Power Kit at $1,026, Dual Battery Winch Kit at $1,023.15, Trade Power Kit at $2,317.50).

Quantifiable outcome

• Up to 5x more accurate battery monitoring compared to leading competitors
• +4 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature8 records

Partnerships

Seven partnerships are on record, tiered core, minor and strategic.

• Command ElectronicscoreTechnology or Integration · 24 June 2025REDARC announced partnership with Command Electronics to integrate and simplify battery management solutions for recreational vehicles. The partnership focuses on providing combined power management and electronic control solutions for RV manufacturers and upfitters.
• Keystone Automotive OperationscoreChannel Partner/ Reseller/ Distributor · 16 June 2018Keystone Automotive Operations Inc. appointed as North American distributor for general automotive, recreational vehicle and trailering market segments, enabling wide distribution across the US market.
• Expedition OverlandminorGTM or Marketing Partner · 5 June 2018REDARC in-part sponsors Expedition Overland series 'Overlander', premiering in April 2018, continuing the partnership with adventure content creators.
• RenaultstrategicOEM/ Whitelabel/ Licensing Partner · 27 April 2018REDARC Electronics supplies BCDC In-vehicle battery chargers to Renault for their latest fleet of vehicles equipped with advanced variable voltage (smart) alternators, demonstrating OEM partnership in the automotive industry.
• eTrailer.comcoreChannel Partner/ Reseller/ Distributor · 25 March 2018eTrailer Corporation (d/b/a etrailer.com) became REDARC's first distribution partner for North America, marking REDARC's entry into the North American direct-to-consumer market through a specialized e-commerce partner.
• Expedition OverlandminorGTM or Marketing Partner · 13 December 2017REDARC joined forces with Expedition Overland, a YouTube web series following a crew of overlanders through remote locations. Partnership includes sponsorship of the 'Overlander' series and previous 'XO' series collaborations.
• ONX OffroadminorGTM or Marketing PartnerPartnership offering REDARC customers three months of free ONX Offroad subscription with every REDARC purchase, providing added value to customers and joint marketing exposure.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Victron Energy: Victron Energy manufactures inverters, battery chargers (including DC-DC), MPPT solar regulators and battery monitoring systems serving marine, automotive, RV and off-grid markets — directly overlapping REDARC's BCDC, inverter, and Smart Battery Monitor product lines for the same overlanding/RV customer base.
• Renogy: Renogy is a leading direct-to-consumer brand for solar panels, DC-DC chargers, lithium batteries and inverters targeting the same overlanding, RV, and van-life enthusiast segments that REDARC serves with BCDC chargers, solar blankets and Alpha150 lithium batteries.
• Sterling Power: Sterling Power designs and manufactures battery-to-battery chargers, alternators-to-battery chargers, and marine/RV power management systems — directly competitive with REDARC's BCDC DC-DC charger range and broader power management portfolio for European and global markets.
• Battle Born Batteries: Battle Born Batteries manufactures LiFePO4 lithium batteries and integrated power systems for RVs, vans, marine and off-grid applications — competing with REDARC's Alpha150 lithium battery and complete power kits across the same overlanding and RV builder segments.
• Tekonsha: Tekonsha is a leading manufacturer of electric trailer brake controllers and towing electrical products — directly competitive with REDARC's Tow-Pro Liberty, Elite, and Link brake controllers in the North American trailer towing market.
• Draw-Tite / Reese: Draw-Tite and Reese (Horizon Global brands) produce trailer brake controllers, brake systems, and towing accessories — directly competitive with REDARC's Tow-Pro electric brake controllers in the same North American trailer safety market.
• Enerdrive: Enerdrive is an Australian designer and manufacturer of DC-DC chargers, inverters, solar regulators and battery management systems for 4x4, RV and marine markets — directly competitive with REDARC's BCDC, Manager Alpha and inverter product lines in the Australian and broader overlanding market.

Emerging players

• Goal Zero: Goal Zero specializes in portable power stations, solar panels, and integrated power management for outdoor and off-grid consumers — overlapping with REDARC's GoBlock portable power system and solar blankets in the outdoor/overlanding consumer segment.

Broad incumbents

• Dometic: Dometic is a global incumbent supplier of power management, climate, and sanitation systems to the RV, marine and overlanding industries — overlapping with REDARC's RV power kits and battery management products as a broader-scope competitor with deeper OEM relationships.

Regional players

• XPEL (Propex) / Airframe / Greystone: Propex and similar specialty overlanding brands supply auxiliary electrical and heating products to the UK/European overlanding aftermarket — a regional competitor operating in adjacent product categories with the same target customer, but in a different geography than REDARC's North American/Australian stronghold.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/RedarcElectronics
• Facebookfacebook.com/RedarcElectronics
• LinkedInlinkedin.com/company/redarc-electronics-pty-ltd
• Instagraminstagram.com/redarc_electronics
• Xx.com/redarc_AUS

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about REDARC