JS Services

What JS Services does

JS Services (JS Services Research and Trading LLC) is a Chicago-based financial analytics firm founded in 1984 that builds quantitative market analysis tools for professional traders, asset managers, and full-service brokers. Its core offering is a three-module analytics suite — MarketColor (a market-state classification system with 26 signature trade states built from six classic technical indicators), PriceMap (a quantitative price-structure framework defining R LEVEL sentiment bias, CriticalRange boundaries, and directional pivots), and PlayBook (a strategy-selection layer tied to current market state and structure). These modules are delivered through the JSDesktop desktop application, with additional distribution via JSGet (data retrieval), JSSheet (Excel/Trading Technologies data export), and JSNotes (Bookmap order-book overlay).

The company's business model is a tiered subscription (Tier 1 for Daily PriceMap data; Tier 2 for Daily/Weekly/Monthly PriceMap data) sold through a quote-based, sales-led motion targeting individual discretionary traders, automated/algorithmic traders, options traders, fund managers, and full-service brokers. Go-to-market relies on a 'Request a Trial' funnel, educational content (article library, YouTube, Trader Insight), webinars with partners such as TopstepTrader, and a broad distribution strategy that embeds the analytics as native integrations on five major third-party trading platforms: NinjaTrader, Sierra Charts, Jigsaw Trading, Bookmap, and Trading Technologies ADL (Order Ticket Algos).

By 2017, JS Services rebranded under DARMA Capital Trading, with the original jsservices.trade domain redirecting to darmacapital.trade for a 'unified trading experience.' No external funding, revenue figures, or post-2017 operating activity is disclosed, and the entity is currently classified as acquired. The company operated with 1-10 employees throughout its documented period.

Name

JS Services

Legal name

JS Services Research and Trading LLC

Website

https://jsservices.trade

Company type

Private

Founded year

1984

Operating status

Acquired

Headcount range

1–10 employees

Short description

JS Services is a Chicago-based financial analytics firm that builds quantitative trading tools — MarketColor, PriceMap, and PlayBook — delivered via its JSDesktop application and embedded across NinjaTrader, Sierra Charts, Jigsaw Trading, Bookmap, and Trading Technologies platforms for professional traders and fund managers.

Ownership category

akta.pro rank

Product category

Trading Analytics Software

NAICS

Commodity Contracts Intermediation (52316)

SIC

Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

Pricing & Valuation Services (Fixed Income, OTC, Derivatives) (FSAFAIAF)

Keywords

• Trading analytics software
• Market state analytics
• Price structure indicators
• Algorithmic trading tools
• Quantitative trading platform

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Analytics Subscription Services: Subscription-based access to MarketColor, PriceMap, and PlayBook analytics delivered through the JSDesktop application and various platform integrations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

JS Services sells subscription-based quantitative trading analytics through a desktop application (JSDesktop) and platform integrations. The offering centers on three analytics modules—MarketColor (market state classification across 26 signature states), PriceMap (quantitative price-structure framework with R LEVEL, CriticalRange and directional pivots), and PlayBook (strategy selection based on STATE and STRUCTURE)—plus supporting tools like JSSheet, JSGet, JSIntegration, JSNotes, and the JS ADL Algo Library for traders, asset managers, and brokers.

Product overview

JS Services offers a modular trading analytics platform centered on structured market analysis. The core JSDesktop application serves as the central dashboard integrating three main analytics modules: MarketColor (for market state classification), PriceMap (for price structure analysis), and PlayBook (for strategy selection). Supporting applications include JSSheet (for Excel data export), JSIntegration (for third-party platform connectivity), and JSNotes (for Bookmap visualization). The system enables traders to standardize methods with quantitative market facts to create structured trading approaches.

Differentiator

Problem solved

Functional benefit

Brands

• MarketColor: Market state awareness analytics defining the technical tone and environment for trading periods. Includes MCV (MarketColor Value) and 26 unique signature trade states.
• PriceMap
• PlayBook
• JSDesktop
• JSGet
• JSSheet
• JSIntegration
• JSNotes

Products and services

• JSDesktop Desktop trading application that acts as the central hub for JSServices analytics: customizable MarketColor Grid of market symbols, Structure and Strategy tabs, 10 days of historical data, trader reports in Excel/CSV/JSON, MSB tag reference numbers, market metrics section, and options analysis as a 2nd view in the PlayBook STRATEGY tab. Available via the Download Center with a 'Request a Trial' sales motion.
• JSSheet Excel integration utility that generates data files (XLS, XML, JSON, CSV) containing PriceMap levels for use with Trading Technologies X_Study chart linking and MD_Trader ladders, enabling traders to overlay JSServices price-structure analytics inside their spreadsheet workflow.
• JSGet Application for retrieving and distributing JSServices market data and analytics to downstream consumers and integrations.
• JSIntegration Suite of integration applications delivering PriceMap data to third-party trading platforms including NinjaTrader, Sierra Charts, Jigsaw Trading, Bookmap, and Trading Technologies.
• PriceMap Quantitative price-structure analytics defining market state with key price levels — R LEVEL (sentiment bias), CriticalRange (UP-DP), and Major/Minor support/resistance — yielding actionable entry points for trade decisions across instruments.
• MarketColor Market-state classification analytics using MC VALUE (MCV) bounded-scale study with 26 unique signature trade states defined as NEUTRAL, TREND, or EXTREME zones, plus color-coded indicators for momentum, directional bias, and volatility expectations.
• PlayBook Strategy identification analytics providing objective FACT FOUNDATION to identify optimal strategy themes expected to dominate price action based on current STATE (MarketColor) and STRUCTURE (PriceMap) conditions, including hedge strategy guidance for transitions.
• JS ADL Algo Library Algo execution library launched with Trading Technologies ADL that fully integrates PriceMap analytics and Market Metrics into Order Ticket Algos (OTA), managing trade positions based on user-defined parameters and PriceMap structure for manual trade entry with automated position management.
• JSNotes (Bookmap Add-On) Bookmap Add-On subscription product displaying PriceMap Framework and MarketMetrics as an independent JSNotes column within the Bookmap order-book heat-map, providing real-time macro structure context for dynamic order book events.

Quantifiable outcome

• Improved trading consistency through standardized approach aligned with market state conditions
• +1 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• AMP FuturesminorChannel Partner/ Reseller/ Distributor · 29 March 2017JSServices launched a discussion section on AMP Futures chat forum to provide interactive dialog on market state awareness topics.
• NinjaTradercoreTechnology or Integration · 27 March 2017NinjaTrader is the #1 recommended trading software by JSServices. Provides PriceMap integration through NinjaScript indicators and CSV data files for charting platforms.
• Trading Technologies (ADL)coreTechnology or Integration · 10 February 2017JSServices launched Algo execution library with Trading Technologies ADL which fully integrates PriceMap analytics and Market Metrics into Order Ticket Algos (OTA).
• Jigsaw TradingcoreTechnology or Integration · 19 August 2016Jigsaw Trading launched JSServices Analytics integration in their Depth and Sales settings and Auction Vista Heatmap including the full PriceMap Framework and MarketMetrics.
• Trade29 (Sierra Charts Integration)coreTechnology or Integration · 6 May 2016JSServices in conjunction with Trade29 launched Sierra Charts integration of JSServices full PriceMap Framework and MarketMetrics as a 3rd party custom chart study.
• TopstepTraderminorGTM or Marketing Partner · 6 January 2016JSServices in conjunction with TopstepTrader launched a weekly web radio broadcast each Thursday at 11:30am CST with host Eddie Horn to discuss market insights and practical application of state analytics.
• BookmapcoreTechnology or Integration · 11 November 2015Bookmap launched JSServices Analytics integration as a 'JSNotes' column including the full PriceMap Framework and MarketMetrics. Available as Add-On subscription for Bookmap clients.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• TradingView: Dominant web-based charting and technical analytics platform used by retail and professional traders globally. Overlaps with JS Services on price-structure and indicator-based analytics, but operates at vastly greater scale and breadth, serving as the default competitor for any paid technical-analysis subscription.
• Trading Technologies: Institutional-grade order-entry and analytics platform for derivatives traders. JS Services' ADL Algo Library is integrated into TT, so TT is both a partner and a broader incumbent offering competing analytics, execution, and risk tools to professional and prop traders.
• MetaTrader 5: Widely deployed multi-asset trading platform with an enormous marketplace of paid indicators and expert advisors. Competes with JS Services for technical-analytics wallet share across retail and semi-professional traders globally.

Direct peers

• NinjaTrader: Futures-focused trading platform with a deep ecosystem of third-party indicators and add-ons. JS Services explicitly integrates into NinjaTrader via NinjaScript, making NinjaTrader both a partner and a peer competing for the same futures-trader workflow.
• Sierra Chart: Professional futures trading and charting platform with extensive custom study support. JS Services ships its full PriceMap Framework as a third-party custom chart study on Sierra Charts, putting them in direct competition for advanced futures-trader analytics.
• Bookmap: Order-book heatmap and market-microstructure analytics platform for active traders. JS Services' JSNotes integration lives inside Bookmap as an add-on subscription, making Bookmap both a distribution partner and a competing analytics product.
• Jigsaw Trading: Order flow and auction-market analytics platform popular with active futures traders. JS Services integrates its PriceMap and MarketMetrics into Jigsaw's Depth and Sales and Auction Vista views, putting the two products into direct competition for the same order-flow trader persona.
• MultiCharts: Professional charting, backtesting, and automated trading platform with a wide library of indicators. Targets the same discretionary and systematic futures trader audience as JS Services and competes on similar analytical depth.

Emerging players

• Optuma: Technical analysis platform with strong market-state and breadth analytics used by professional traders and analysts. Overlaps with JS Services on quantitative market-structure analysis, though Optuma skews toward equities and breadth data.
• Finviz: Market visualization and screening platform popular with active traders for charting and heatmap analytics. Comparable as a subscription analytics service aimed at retail-active traders, though more focused on equities screening than JS Services' futures-focused PriceMap framework.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/JSservices
• YouTubeyoutube.com/channel/UCPL2taO__w-PYaEeg3ermTw
• LinkedInlinkedin.com/company/js-services-research-and-trading-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JS Services