Trade 29 SpA

What Trade 29 SpA does

Trade 29 SpA is a Chilean multi-brand wholesale and retail distributor of cycling, skating, and outdoor equipment, operating under the trade name Trade29 Distribuidores. Founded in 2010 and headquartered in Santiago (Renca), Chile, the company distributes more than 20 international brands across categories including bicycles, helmets, lights, pumps, lubricants, hydration systems, apparel, roller skates, and children's ride-on products. Its brand portfolio includes KNOG, SKS Germany, HOOK, NUTCASE, CHILLAFISH, ONWHEELS, HYDRAPAK, POLAR BOTTLE, LIQUI MOLY, MOUNTAINFLOW, MCYCLE, FUNSTEP, CHEPARK, and DAREVIE, among others. The company has no proprietary technology and runs its retail storefront on the third-party Jumpseller e-commerce platform.

The company operates a dual go-to-market: a B2B wholesale channel targeting Chilean bicycle shops, skating specialty stores, and outdoor gear retailers (accessed via [email protected] with a 10% bulk discount for purchases of six or more units of the same SKU), and a B2C e-commerce channel serving end consumers. Consumer payments are processed through Webpay (credit/debit with three interest-free installments) and bank transfer, with free shipping offered for orders over $250,000 CLP within the Santiago Metropolitan Region. Customer service is operated Monday–Thursday 8:00–17:00 and Friday 8:00–16:00.

The business is privately held, employs approximately 8 people, has no institutional funding rounds, no parent company, and no disclosed subsidiaries. Two executives — Shadia Magnere (Ejecutiva [Executive]) and Jorge Esper (Ejecutivo [Executive]) — handle customer service and sales. Trade 29 is currently active and operating, with multiple SKUs in stock across the catalog, and generates revenue solely through one-time product sales margins across both wholesale and retail channels.

Name

Trade 29 SpA

Legal name

Trade29 SpA

Website

https://trade29.cl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Trade 29 SpA is a Chilean multi-brand wholesale and retail distributor of cycling, skating, and outdoor equipment, distributing 20+ international brands to local retailers via a B2B wholesale channel and to consumers through its Jumpseller-powered e-commerce storefront.

Ownership category

akta.pro rank

Product category

Cycling and Outdoor Equipment Distribution

NAICS

Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Outdoor Recreation Equipment Distribution (Camping, Hiking, Climbing) (CRAOAJAB)

akta.pro secondary industries

Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC), Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ)

Keywords

• Cycling equipment distribution
• Wholesale sporting goods
• Roller skates retail
• Bicycle accessories wholesale
• Outdoor gear distribution

Headquarters

HQ city

Santiago

HQ country

Chile

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales - Retail and Wholesale: Trade 29 SpA generates revenue through the sale of cycling, skating, and outdoor equipment and accessories. The company operates both a wholesale channel (implied by dedicated wholesale contact email and bulk discount offers) and a retail e-commerce channel. Revenue is derived from product margins across multiple brand categories including bicycles, roller skates, children's products, and outdoor gear. The company offers bulk purchase incentives (10% discount for purchasing 6 units of the same SKU), indicating a volume-based pricing model for wholesale buyers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Trade 29 SpA is a multi-brand wholesale and retail distributor of cycling, skating, and outdoor recreation equipment serving the Chilean market. The company carries over 20 international brands across categories including bicycles, bicycle accessories and lighting, helmets (with MIPS technology), roller skates, children's ride-on toys and balance bikes, hydration products, cycling apparel, and bicycle maintenance lubricants. It sells both directly to consumers through its Jumpseller-powered e-commerce site (trade29.cl) and to specialty retailers through a dedicated wholesale channel offering bulk discounts.

Product overview

Trade 29 SpA operates as a wholesale distributor of cycling, skating, and outdoor recreation equipment in Chile. The product portfolio centers on five main categories: bicycles and accessories (encompassing bikes, helmets, lights, gloves, bags, maintenance products), children's products (balance bikes, scooters, helmets, roller skates, protective gear), roller skates (freeskate, artistic, and fitness models), outdoor gear (hydration systems, lights, apparel), and electric scooter accessories. The company distributes multiple international brands as sub-lines including HOOK skates, KNOG lights and bells, NUTCASE helmets with MIPS technology, CHILLAFISH children's toys, ONWHEELS cycling gear, SKS GERMANY maintenance products, MCYCLE apparel, HYDRAPAK hydration, and various lubricant brands (BIC, LIQUI MOLY, MOUNTAINFLOW). Products are available across multiple size and color variants, with inventory management through Jumpseller e-commerce platform.

Differentiator

Problem solved

Functional benefit

Products and services

• HOOK Roller Skates HOOK-branded roller skates for freeskate, artistic, and fitness skating, including ROCK skates with aluminum frames and ABEC-7 bearings for urban skating, FITNESS skates with adjustable sizing for children, and ARTISTICO skates with PU wheels and ABEC-7 chrome bearings for artistic roller skating.
• KNOG Bicycle Accessories KNOG-branded bicycle lights and bells, including BLINDER rear and front lights (R-150, 900L, 1300L models), COBBER lights, PLUS+ lights, PWR battery packs, and CLASSIC bells in Small and Large sizes and Silver, Copper, and Brass finishes.
• NUTCASE Helmets NUTCASE-branded safety helmets featuring MIPS (Multi-Directional Impact Protection System) technology. Lines include LITTLE NUTTY for children (sizes XXS 48-52cm and S 52-56cm), STREET helmets for street cycling, and BABY NUTTY for toddlers, with ABS-molded shells, EPS foam, Fidlock magnetic buckles, and reflectors.
• CHILLAFISH Children's Ride-On Toys CHILLAFISH-branded children's mobility products including QUADIE balance bikes with adjustable seats (21cm to 26cm), TRAILIE trailers, SCOOTER STUNTI in multiple colors, balance bikes for toddlers, and walker-toy combinations with up to 25kg maximum weight capacity.
• ONWHEELS Cycling Gear ONWHEELS-branded cycling accessories including SPORT helmets, gloves in multiple colors, cycling shorts in various sizes, reflective accessories, bicycle bags and saddle bags (wedge, triangle, waterproof options), and locks.
• SKS Germany Bicycle Accessories SKS Germany-branded bicycle maintenance and accessory products including fenders/mudguards (TAPABARROS), bike pumps/compressors (BOMBINES), water bottles (BOTELLAS), saddle bags, tool kits, and maintenance products.
• HYDRAPAK Hydration Products HYDRAPAK-branded hydration solutions including RECON eco-friendly water bottles (750ml), STOW Mountain Edition bottles (350ml and 500ml), SOFTFLASK squeeze bottles (250ml), SEEKER+ 3L filter kits, and HYDRASLEEVE reservoir backpacks (3L).
• BIC Bicycle Maintenance Products BIC-branded bicycle maintenance products including chain lubricants (WET-TYPE LUBE, DRY-TYPE LUBE, CERA wax lubricant), chain cleaners, grease (GOLDEN GREASE), degreasers, brake fluids (DOT 5.1), suspension cleaners, bike wash, anti-slip compounds (BIC-90A), and workshop hand soap (5000ml).
• MCYCLE Cycling Apparel MCYCLE-branded cycling apparel including shorts, leggings (CALZAS CORTAS), cycling socks (CALCETINES), colorful cycling gloves, and jerseys in various sizes and colors.
• DAREVIE Bicycles DAREVIE-branded bicycles for cycling enthusiasts.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered major and core.

• KNOGmajorChannel Partner/ Reseller/ DistributorKNOG is an Australian cycling accessory brand whose products are distributed by Trade 29 SpA in Chile. KNOG product lines distributed include BLINDER, COBBER, PLUS+, PWR, and outdoor lighting accessories. The partnership provides Trade 29 SpA with a globally recognized cycling accessories brand for its Chilean wholesale and retail channels.
• SKS GermanymajorChannel Partner/ Reseller/ DistributorSKS Germany is a German bicycle accessory manufacturer distributed by Trade 29 SpA in Chile. Product lines include pumps, mudguards, bags, maintenance products, and bottle cages. The partnership provides a comprehensive range of bicycle maintenance and accessory products for the Chilean market.
• HOOKmajorChannel Partner/ Reseller/ DistributorHOOK is a roller skate and cycling brand distributed by Trade 29 SpA in Chile. Products include roller skates (Rock, Fitness, Artistic lines), bicycle helmets, bags, and protective gear. The HOOK brand represents one of the core product lines sold by Trade 29, with multiple skate models featuring in the featured products section.
• NUTCASEmajorChannel Partner/ Reseller/ DistributorNUTCASE is an American helmet brand known for its colorful and safety-certified helmets for children and adults. Distributed products include Baby Nutty, Little Nutty, Street, and VIO helmet lines featuring MIPS safety technology. The brand targets the children's safety helmet segment.
• CHILLAFISHcoreChannel Partner/ Reseller/ DistributorCHILLAFISH is a Belgian children's mobility brand whose products include balance bikes (CORREPASILLO), balance bicycles, and scooters distributed by Trade 29 SpA in Chile. Products like the Quadie and Trailie riding toys are targeted at children aged 1-3 years and feature innovative designs with storage compartments and flexible connectors.
• ONWHEELScoreChannel Partner/ Reseller/ DistributorONWHEELS is a cycling accessory brand distributed by Trade 29 SpA, offering products including helmets, bags, gloves, reflective gear, and cycling shorts. The brand is featured as a house/own brand alongside Trade 29's own label products, with a wide range of SKUs across multiple product categories.
• HYDRAPAKcoreChannel Partner/ Reseller/ DistributorHYDRAPAK is a hydration products brand distributed by Trade 29 SpA, offering water bottles, hydration reservoirs, and backpacks. Featured products include the Stow Mountain Edition bottles, SoftFlask, Seeker+ filter kit, and HydraSleeve reservoir backpacks.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• Merlin Cycles: Merlin Cycles is a UK-based multi-brand online cycling retailer offering bikes, components, accessories, and apparel from major cycling brands. Comparable multi-brand cycling distribution model with B2C focus similar to Trade 29's retail channel.
• Jenson USA: Jenson USA is a US-based online cycling retailer distributing multiple premium cycling brands (including close equivalents to KNOG and SKS Germany). Comparable as a multi-brand online cycling distributor with both retail and dealer/wholesale operations.
• Chain Reaction Cycles: Chain Reaction Cycles is a global online cycling retailer headquartered in Northern Ireland, distributing hundreds of cycling brands worldwide. Directly comparable business model to Trade 29's multi-brand cycling distribution across both B2B and B2C channels.
• Bikeinn (TradeInn): Bikeinn is part of the TradeInn group, a Spanish-based online retailer specializing in cycling, outdoor, and sports equipment across 20+ niche stores. Directly comparable as a multi-brand specialty cycling/outdoor online retailer serving international markets.
• Competitive Cyclist: Competitive Cyclist is a US-based online cycling retailer specializing in premium road, mountain, and gravel cycling gear from multiple international brands. Directly comparable as a multi-brand cycling specialist serving enthusiast consumers.
• Wiggle: Wiggle is a UK-based online multi-brand cycling and triathlon retailer distributing numerous international brands globally. Highly comparable to Trade 29 as a multi-brand cycling distributor serving both consumer and professional customers, albeit at vastly greater scale and geographic reach.

Regional players

• Falabella: Falabella is a major Chilean and Latin American multi-category department store retailer carrying sporting goods including cycling. Comparable as a regional Chilean incumbent that competes for the same consumer discretionary spend and could capture cycling category share that Trade 29 targets.

Broad incumbents

• Backcountry: Backcountry is a US-based online specialty retailer for outdoor and action sports, distributing multiple premium brands across cycling, climbing, and outdoor categories. Comparable broad multi-brand outdoor retailer with overlapping brand portfolio in cycling accessories.
• REI Co-op: REI is a US outdoor and cycling retail cooperative distributing multiple premium brands across cycling and outdoor recreation. Comparable as a broad multi-brand outdoor/cycling retailer, though US-focused and member-owned with much larger scale than Trade 29.
• Decathlon: Decathlon is a French global sporting goods retailer with a wide multi-category portfolio including cycling, skating, and outdoor. Comparable as a broad multi-brand sporting goods retailer that competes for the same Chilean consumer wallet, but operates at vastly larger scale and with proprietary brands.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/trade29

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trade 29 SpA