Applegate Chevrolet

What Applegate Chevrolet does

Applegate Chevrolet Company is a privately-held, single-rooftop Chevrolet franchise dealership headquartered at 3637 S Saginaw Street in Flint, Michigan, operating continuously for more than 90 years. The dealership is the only automotive dealership physically located within Flint — historically known as the home of General Motors — giving it a structurally protected local retail position serving Mid-Michigan communities including Grand Blanc, Burton, Davison, Clio, and Lapeer. Its core business is selling new Chevrolet vehicles across the full lineup (passenger cars, crossovers/SUVs, full-size and heavy-duty trucks, performance Corvettes, and medium-duty commercial vehicles including the BrightDrop EV), supplemented by a pre-owned vehicle inventory with a sub-$10,000 budget tier, a GM Certified Service department, a body shop and collision center, a parts department, and a finance center.

The company operates a traditional franchise dealership model rather than a technology platform: there is no proprietary software, no AI tooling, and no disclosed research activity. Underlying technology consists of the Dealer Inspire website platform, Kelley Blue Book trade-in valuation integration, financing integrations with GM Financial, Capital One, and Sunbit, and standard compliance tools (AudioEye for accessibility, ComplyAuto for CCPA, Botdoc for secure document exchange). Customer touchpoints include the physical showroom, phone-based sales and service lines, walk-in traffic, and an evolving online channel featuring inventory browsing, financing applications, service scheduling, parts ordering, and a Shop Click & Drive digital purchase flow.

Revenue is generated through five streams: new vehicle sales (one-time transaction at MSRP less incentives), pre-owned vehicle sales (one-time transaction), parts and accessories sales (transactional), certified service and repair (professional services billed per job), and auto financing facilitation (transaction/reserve fees from lenders). Pricing varies by vehicle and trim, with examples such as the 2026 Colorado LT 4WD at a final Applegate price of $39,791 (MSRP $43,825 less $3,314 employee discount, $1,000 customer cash, plus $280 documentation fee). Customer segments span individual retail buyers, budget-conscious used-car shoppers, EV shoppers, Mid-Michigan Chevrolet owners seeking service, and commercial/fleet buyers of work trucks and cargo/passenger vans. The dealership employs 11–50 people and reports no parent company, no external investors, and no disclosed funding history.

Name

Applegate Chevrolet

Legal name

Applegate Chevrolet Company

Website

https://applegatechev.com

Company type

Private

Founded year

1934

Operating status

Operating

Headcount range

11–50 employees

Short description

Applegate Chevrolet is a privately-held, single-location Chevrolet franchise dealership in Flint, Michigan, selling new and pre-owned vehicles, certified service, parts, body shop, and financing to Mid-Michigan consumers for over 90 years.

Ownership category

akta.pro rank

Headquarters

HQ city

Flint

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. New Vehicle Sales: Sale of new Chevrolet vehicles including cars, trucks, SUVs, electric vehicles, and commercial vehicles. Revenue generated from MSRP pricing minus incentives, rebates, and dealer discounts.
2. Pre-Owned Vehicle Sales: Sale of used cars, trucks, and SUVs including vehicles priced under $10,000 for budget shoppers and commercial work trucks and vans.
3. Parts & Accessories: Sale of genuine Chevrolet parts, accessories, tires, and replacement keys. Rebate programs available such as up to $210 in stackable rebates on select parts.
4. Service & Repair: Certified service department offering oil changes, brake repair, transmission service, and body shop services. Parts department and accessories sales.
5. Auto Financing: Finance managers work with multiple lenders including GM Financial, Capital One, and Sunbit to provide competitive financing rates and terms. Offers extended warranties, service contracts, GAP coverage, and pre-paid maintenance programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Applegate Chevrolet is an authorized Chevrolet franchise dealership that sells new and pre-owned Chevrolet vehicles, provides GM Certified Service and repairs, supplies genuine Chevrolet parts and accessories, operates a body shop and collision center, and arranges auto financing and protection products. The dealership sells the full Chevrolet lineup including trucks, SUVs, electric vehicles, cars, and commercial vehicles, while supporting customers across Mid-Michigan with trade-in valuation, financing through multiple lenders, and certified maintenance.

Product overview

Applegate Chevrolet is a Chevrolet franchise dealership offering a comprehensive portfolio of Chevrolet vehicles and automotive services. The core product portfolio includes new Chevrolet automobiles organized into vehicle segments: trucks (Colorado, Silverado 1500, Silverado 2500 HD, Silverado 3500 HD with various HD variants), electric vehicles (Silverado EV, Equinox EV, Blazer EV, Bolt EV), crossovers/SUVs (Equinox, Blazer, Traverse, Tahoe, Suburban, Trailblazer, Trax), sports cars (Corvette, Corvette E-Ray, Corvette ZR1, Corvette Z06, Camaro), and commercial vehicles (Express Cargo, Express Passenger, Express Cutaway, BrightDrop, Low Cab Forward, Silverado 4500/5500/6500 HD). Supporting add-on services include a GM Certified Service Department for maintenance and repairs, a Parts Department for genuine Chevrolet components, Body Shop & Collision Center for damage repair, Finance Center offering competitive financing through GM Financial and third-party lenders, Auto Protection Plans including extended warranties and GAP coverage, OnStar connected services, and a selection of pre-owned vehicles. The dealership has been serving Flint and mid-Michigan for over 90 years.

Differentiator

Problem solved

Functional benefit

Products and services

• New Chevrolet Trucks Full lineup of new Chevrolet pickup trucks including Colorado (mid-size), Silverado 1500 (light-duty, multiple trims WT through ZR2), Silverado 2500 HD and 3500 HD (heavy-duty), Silverado 3500 Chassis Cab, and Silverado EV (all-electric). Features include up to 13.4-inch infotainment touchscreen, 12.3-inch driver information center, Bose Premium audio, and advanced safety features. Sold to individual consumers and commercial buyers.
• New Chevrolet SUVs and Crossovers Full lineup of new Chevrolet SUVs including Trax (subcompact), Trailblazer (compact), Equinox (compact), Blazer (midsize), Traverse (midsize), Tahoe (full-size), and Suburban (extended full-size). Sold to individual consumers and families.
• New Chevrolet Electric Vehicles All-electric Chevrolet vehicles including Bolt EV (compact), Equinox EV (compact SUV), Blazer EV (midsize SUV), and Silverado EV (full-size electric pickup). Supported with EV test drives and New EV Specials incentives. Sold to EV-curious consumers.
• New Chevrolet Cars (Performance and Passenger) Passenger car lineup including Corvette, Corvette E-Ray (hybrid), Corvette ZR1 and Z06 (high-performance variants), Camaro (muscle car), Malibu (midsize sedan), and Spark (subcompact car). Sold to individual consumers.
• New Chevrolet Commercial Vehicles Commercial Chevrolet vehicles including Express Cargo Van, Express Passenger Van, Express Cutaway, Low Cab Forward, BrightDrop (electric delivery vehicle), and Silverado 4500 HD, 5500 HD, and 6500 HD medium-duty chassis cabs for upfitting. Sold to commercial and fleet buyers.
• Pre-Owned Vehicles Used cars, trucks, and SUVs including options priced under $10,000 for budget shoppers and a selection of commercial work trucks and vans. Trade-in valuation supported by Kelley Blue Book. Sold to individual consumers and budget buyers.
• GM Certified Service Department Manufacturer-certified maintenance and repair services including oil changes, brake repair, battery service, tire service, and certified transmission service. Operating Monday through Friday until 6:00 PM and Saturdays until 1:00 PM. Open to all Chevrolet owners and the broader Mid-Michigan market.
• Parts Department Sale of genuine Chevrolet parts, accessories, tires, and replacement keys. Stackable rebates available up to $210 on eligible parts (ACDelco Gold batteries, ACDelco brake pads/rotors, cabin/engine air filters, wiper blade sets). Open to retail and service customers.
• Body Shop and Collision Center Collision repair and body work services for vehicle damage. Available to walk-in customers and insurance-referred repairs in the Mid-Michigan market.
• Finance Center Auto financing origination through relationships with GM Financial, Capital One (pre-qualification), and Sunbit (Service Now, Pay Later). Includes online financing application, payment calculator, and trade-in valuation. Open to vehicle and service buyers.
• Auto Protection Plans Extended limited warranty coverage, service contracts, GAP coverage, tire and wheel maintenance plans, and pre-paid maintenance programs. Sold to vehicle purchasers and existing owners.
• OnStar and Connected Services Connected vehicle services including safety features, navigation assistance, and remote vehicle management. Offered to new and existing Chevrolet owners.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

One partnership is on record.

• General Motors (Chevrolet)coreChannel Partner/ Reseller/ DistributorAuthorized Chevrolet dealer representing General Motors brand. Sells new Chevrolet vehicles including cars, trucks, SUVs, electric vehicles, and commercial vehicles. Access to GM financial services, parts distribution, and manufacturer incentives and rebates.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• AutoNation: America's largest automotive retailer operating hundreds of franchised dealerships across multiple OEM brands including Chevrolet. Same franchise-dealership business model (new+used+parts+service+F&I) but at vastly greater scale and multi-OEM diversification.
• Sonic Automotive: US franchised dealer group with ~140 dealerships and EchoPark used-vehicle stores. Direct cousin to Applegate's franchise model with comparable F&I, service, and parts economics.
• Penske Automotive Group: Diversified global franchised dealer group with material Chevrolet/GM franchise presence in the US. Same franchise-agreement-driven business model.
• Asbury Automotive Group: Public franchised dealer group with ~150 rooftops and significant GM franchise exposure. Closely comparable franchise dealership P&L structure.
• Group 1 Automotive: Public multi-brand franchised dealer group with 200+ dealerships in the US and UK. Closely comparable new/used/F&I revenue mix and operates GM franchises including Chevrolet stores within its portfolio.
• Lithia Motors: Largest US dealership group by revenue and a particularly aggressive acquirer of single-point franchised dealers like Applegate. Operates the identical F&I, parts, service, and used-vehicle playbook across hundreds of rooftops.

Regional players

• Suburban Collection: Large Michigan-based dealer group with multiple franchise rooftops across the Detroit/Ann Arbor corridor; competes for Mid-Michigan Chevrolet buyers and operates the same OEM-franchise F&I+service+parts model.
• LaFontaine Automotive Group: Family-owned Michigan-based dealer group operating multiple franchised rooftops (including GM brands) across southeast Michigan. Same regional Mid-Michigan competitive footprint and franchised business model.

Direct peers

• CarMax: Largest US used-vehicle retailer; competes directly with Applegate's pre-owned vehicle sales stream, including the sub-$10K budget segment and trade-in appraisal flow.

Emerging players

• Carvana: Online-first used vehicle retailer disrupting the traditional dealership used-car model. Replicates parts of Applegate's pre-owned value proposition via ecommerce and home delivery.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/ApplegateChev
• LinkedInlinkedin.com/company/applegate-chevrolet-co

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Applegate Chevrolet