Prokon
Prokon eG is a German energy cooperative that generates 100% renewable electricity from its own wind and solar parks and sells it directly to ~41,000 members and additional residential and commercial customers across Germany.
- Company typePrivate
- Founded2003
- HeadquartersItzehoe, Germany
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Prokon does
Prokon eG is a German energy cooperative (eingetragene Genossenschaft) headquartered in Itzehoe, founded in 2003 and operating as one of the largest energy cooperatives in Europe with approximately 41,000 members. The company generates 100% renewable electricity from its own portfolio of wind parks and photovoltaic installations, and sells this electricity directly to private and commercial customers under the Ökostrom product line. Beyond generation and supply, Prokon operates a renewable energy project development business (planning, permitting, and constructing new wind and solar parks) and a Wind Service & Operations unit that provides maintenance and operational support to wind energy installations. Customers engage via an online tariff calculator for electricity pricing, a Mitgliederportal for cooperative membership management, and an Energieportal for electricity contract and consumption management; supplementary channels include phone and email support and an annual Generalversammlung where members vote on resolutions and dividends.
The business model combines recurring subscription-based electricity revenues (Ökostrom) with project-based professional services revenue from development and service contracts. Distribution is direct-to-consumer and direct-to-B2B within Germany, supported by member referral programs, share-gifting mechanics, and a cross-cooperative partnership with Tante Enso announced in June 2026 for supplying rural supermarkets. The cooperative's governance structure distributes ownership and voting rights across its ~41,000 members rather than concentrating control with founders or external investors, and capital allocation decisions are made democratically at the annual general meeting. Recent strategic activity has centered on capacity expansion (the approved 64.8 MW Dennin II wind park with nine new turbines), technology diversification (photovoltaic additions to the wind-dominated portfolio), and channel partnerships, indicating a measured, member-funded growth trajectory rather than aggressive external-capital-driven scaling.
Prokon firmographics
Firmographics- Name
- Prokon
- Legal name
- Prokon eG
- Website
- https://prokon.net
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Prokon eG is a German energy cooperative that generates 100% renewable electricity from its own wind and solar parks and sells it directly to ~41,000 members and additional residential and commercial customers across Germany.
- Ownership category
- akta.pro rank
Prokon industry classification
Industry- Product category
- Renewable Energy Supply
- NAICS
- Wind Electric Power Generation (221115), Solar Electric Power Generation (221114), Electric Power Generation, Transmission and Distribution (2211)
- SIC
- Electric Services (4911), Cogeneration Services & Small Power Producers (4991)
- akta.pro primary industry
- Wind Power Plant EPC (Onshore/Offshore) (EUAEAAAF)
- akta.pro secondary industry
- Commissioning, Testing & Energization Services (Pre-Commissioning, Grid Code Compliance) (EUAMAFAK)
Keywords
Where Prokon is headquartered
LocationHeadquarters
- HQ city
- Itzehoe
- HQ country
- Germany
- HQ region
- Europe
Markets served
Prokon business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Infrastructure, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Electricity Sales (Ökostrom): Prokon generates revenue by selling 100% green electricity to private and commercial customers through their own generation infrastructure. Customers can calculate tariffs online and manage accounts through the member and energy portals.
- Project Development: Development of renewable energy projects including wind parks and photovoltaic installations. This includes planning, permitting, and construction of new energy infrastructure.
- Service and Operations: Professional wind service operations providing maintenance and operational support for wind energy installations to ensure continuous power generation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Individual electricity tariff based on consumption and customer type |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Prokon product offering
Product offeringCore offering
Prokon is an energy cooperative that generates and supplies 100% renewable electricity from its own wind and photovoltaic parks. It offers electricity supply (Ökostrom) to residential and commercial customers, renewable energy project development for wind and solar installations, and professional wind service and maintenance for energy parks. Its offerings are underpinned by ~41,000 cooperative members who participate in governance through the annual Generalversammlung.
Product overview
Prokon is an energy cooperative (Energiegenossenschaft) that operates as both an energy provider and project developer. It offers a unified portfolio centered on 100% renewable electricity (Ökostrom) generated from its own wind and solar installations. The core products include the cooperative membership (Genossenschaft), renewable electricity supply, and project development services for wind and solar energy parks. Supporting modules include the Mitgliederportal for member self-service and the Energieportal for customer account management. Prokon's integrated model combines energy generation (via Windparks and Photovoltaik), professional wind service operations (Service & Betrieb), and direct electricity supply to members and customers.
Differentiator
Problem solved
Functional benefit
Products and services
- Ökostrom (Green Electricity) 100% renewable electricity supply sourced from Prokon's own wind and photovoltaic installations, available to residential and commercial customers with monthly recurring billing.
- Genossenschaft (Cooperative Membership) Membership in the Prokon energy cooperative, granting members equal voting rights and the ability to participate in and shape the cooperative's direction toward a sustainable energy future; approximately 41,000 members participate.
- Projektentwicklung Erneuerbare Energien (Renewable Energy Project Development) End-to-end development of renewable energy projects, including planning, permitting, and construction of wind and photovoltaic installations.
- Windparks (Wind Energy Parks) Prokon-owned wind energy parks across multiple locations generating electricity from modern wind turbines; operations and production data are tracked and disclosed. Expansion includes the approved Dennin II wind park with nine new turbines totaling 64.8 MW.
- Photovoltaik (Photovoltaic Installations) Solar energy installations and project development expanding Prokon's renewable energy generation portfolio beyond wind power.
- Service & Betrieb (Wind Service & Operations) Professional wind service operations providing maintenance, technical support, and operational management to ensure continuous performance of wind energy installations.
Companies that use Prokon
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Prokon technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Prokon partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Tante EnsocoreProkon and Tante Enso have launched a cooperative partnership. Prokon will supply the Tante Enso markets with wind electricity, while members and customers of both cooperatives gain access to attractive green electricity offerings. This partnership combines citizen energy (Bürgerenergie) with rural local supply (ländliche Nahversorgung), creating a synergistic relationship between two cooperatives sharing common values.
Scale indicators3 records
Recent moves4 records
Expansion highlights4 records
Prokon competitors and assessment
Company assessmentDirect peers
- Naturstrom AG: German renewable energy company that develops and operates wind and solar projects and supplies green electricity to households and businesses. Closely comparable to Prokon on the integrated generator-developer-retailer model serving the same German market.
- Lichtblick: Hamburg-based green electricity supplier offering 100% renewable energy to German households and small businesses. Directly comparable to Prokon's retail Ökostrom offering and target customer base.
- Bürgerwerke: German network of energy cooperatives that pools renewable generation from member-owned projects and supplies green electricity nationwide. Shares Prokon's cooperative ownership and member-driven growth model.
- Greenpeace Energy (Energy eG): German cooperative that supplies 100% renewable electricity to households and businesses, founded by Greenpeace. Highly comparable cooperative structure and mission-aligned green retail proposition.
Broad incumbents
- EnBW: One of Germany's largest energy utilities with a growing renewable generation portfolio and a green electricity retail offering. Competes with Prokon for retail customers and project sites but operates at much larger scale across multiple energy segments.
- E.ON: Major European utility with significant renewable operations, retail electricity supply, and network businesses. Overlaps with Prokon in German green retail and renewable generation, but as a broad incumbent with diversified activities.
- RWE: Large European utility with one of the largest renewable generation portfolios globally, including wind and solar. Competes with Prokon for both renewable project opportunities and electricity customers in Germany.
- Yello: EnBW's consumer-facing green electricity brand selling renewable tariffs to German households. Direct competitor in Prokon's core retail segment, but backed by a much larger incumbent balance sheet.
Emerging players
- Tibber: Norwegian-headquartered digital energy retailer operating in Germany with dynamic-tariff, renewables-focused offerings. Comparable as a newer, digitally native competitor targeting the same climate-conscious residential segment as Prokon.
- Octopus Energy Germany: UK-based digital renewable energy retailer expanding across Germany with green tariffs and smart-meter services. Emerging competitor to Prokon's retail proposition, with strong technology and brand positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Prokon social profiles
Digital presenceProkon financial estimates
Financial estimateRevenue estimate
Valuation estimate
Prokon leadership team
Management profileNumber of profiles
Prokon funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Prokon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Prokon
What does Prokon do?
Prokon is an energy cooperative that generates and supplies 100% renewable electricity from its own wind and photovoltaic parks. It offers electricity supply (Ökostrom) to residential and commercial customers, renewable energy project development for wind and solar installations, and professional wind service and maintenance for energy parks. Its offerings are underpinned by ~41,000 cooperative members who participate in governance through the annual Generalversammlung.
Is Prokon a public or private company?
Prokon is a private company. It is classified as management employee owned and is currently operating.
When was Prokon founded?
Prokon was founded in 2003. It employs 101 to 250 people.
Where is Prokon based?
Prokon is headquartered in Itzehoe, Germany, in the Europe region.
How does Prokon make money?
Three revenue lines are on record. Electricity Sales (Ökostrom) is the primary driver. The others are project Development and service and Operations.
Who are Prokon's main competitors?
Direct peers on record are Naturstrom AG, Lichtblick, Bürgerwerke and Greenpeace Energy (Energy eG). Broad incumbents are EnBW, E.ON, RWE and Yello. Emerging players are Tibber and Octopus Energy Germany.
Does Prokon have an API?
No public API is recorded for Prokon.
What industry is Prokon in?
Prokon's product category is Renewable Energy Supply. Its primary akta.pro industry code is EUAEAAAF, Wind Power Plant EPC (Onshore/Offshore), with a secondary code of EUAMAFAK, Commissioning, Testing & Energization Services (Pre-Commissioning, Grid Code Compliance). Its NAICS code is 221115 and its SIC code is 4911.